HomeMy WebLinkAbout2-24-20 PCSC Special MeetingFebruary 24, 2020 Dublin Parks & Community Services Commission Agenda Page 1 of 2
SPECIAL MEETING
Monday, February 24, 2020, 7:00 PM
Council Chamber, 100 Civic Plaza
DUBLIN PARKS &
COMMUNITY SERVICES
COMMISSION
A G E N D A
• Agendas and Staff Reports are posted on the City’s Internet Website (www.dublin.ca.gov)
• A complete packet of information containing Staff Reports and exhibits relate to each item is available of public
review at least 72 hours prior to a Parks & Community Services Commission Meeting or, in the event that it is
delivered to Parks & Community Services Commission members less than 72 hours prior to a Parks &
Community Services Commission Meeting, as soon as it is so delivered.
1. CALL TO ORDER AND PLEDGE OF ALLEGIANCE
2. ORAL COMMUNICATIONS
2.1. Public Comment
At this time, the public is permitted to address the Parks & Community Services Commission on non-agendized
items. Please step to the podium and clearly state your name for the record. COMMENTS SHOULD NOT
EXCEED THREE (3) MINUTES. In accordance with State Law, no action or discussion may take place on
any item not appearing on the posted agenda. The Parks & Community Services Commission may respond to
statements made or questions asked, or may request Staff to report back at a future meeting concerning the
matter. Any member of the public may contact the Recording Secretary’s Office related to the proper procedure
to place an item on a future Parks & Community Services Commission agenda. The exceptions under which
the Parks & Community Services Commission MAY discuss and/or take action on items not appearing on the
agenda are contained in Government Code Section 54954.2(b)(1)(2)(3).
3. CONSENT CALENDAR
Consent Calendar items are typically non-controversial in nature and are considered for approval by the Parks &
Community Services Commission with one single action. Members of the audience, Staff or the Parks &
Community Services Commission who would like an item removed from the Consent Calendar for purposes of
public input may request the Chair to remove the item.
3.1. January 2020 Parks and Community Services Department Monthly Report
The Commission will receive the Department Monthly Report on classes, activities,
and
events conducted during the month of January 2020.
STAFF RECOMMENDATION:
Receive the report.
3.2. Dublin Library Quarterly Report: October - December 2019
The Commission will receive a quarterly report for the Dublin Library.
STAFF RECOMMENDATION:
Receive the report.
3.3. Minutes of the January 27, 2020 Parks and Community Services Commission
Meeting
The Commission will consider approval of the minutes of the January 27, 2020
meeting of the Parks and Community Services Commission.
STAFF RECOMMENDATION:
February 24, 2020 Dublin Parks & Community Services Commission Agenda Page 2 of 2
Approve the minutes of the January 27, 2020 meeting of the Parks and Community
Services Commission.
4. WRITTEN COMMUNICATION - NONE
5. PUBLIC HEARING - NONE
6. UNFINISHED BUSINESS - NONE
7. NEW BUSINESS
7.1. WAVE Marketing Plan Summer 2020
Receive report and presentation on the Marketing Plan for the Wave Waterpark
Summer 2020 season.
STAFF RECOMMENDATION:
Receive report and provide feedback on the Wave Waterpark Summer 2020 season
Marketing Plan.
8. OTHER BUSINESS
Brief information only reports from City Council and/or Staff, including committee reports and reports by City
Council related to meetings attended at City expense (AB1234).
9. ADJOURNMENT
This AGENDA is posted in accordance with Government Code Section 54954.2(a)
If requested, pursuant to Government Code Section 54953.2, this agenda shall be made available in appropriate
alternative formats to persons with a disability, as required by Section 202 of the Americans with Disabilities Act of
1990 (42 U.S.C. Section 12132), and the federal rules and regulations adopted in implementation thereof. To make
a request for disability-related modification or accommodation, please contact the City Clerk’s Office (925) 833-
6650 at least 72 hours in advance of the meeting.
Mission
The City of Dublin promotes and supports a high quality of life, ensures a safe and secure environment, and fosters
new opportunities.
Vision
Dublin is a vibrant city committed to its citizens, natural resources and cultural heritage. As Dublin grows, it will
balance history with progress, to sustain an enlightened, economically balanced and diverse community.
Dublin is unified in its belief that an engag ed and informed community encourages innovation in all aspects of City
life, including programs to strengthen our economic vitality, and preserve our natural surroundings through
environmental stewardship and sustainability. Dublin is dedicated to promoting an active and healthy lifestyle
through the creation of first-class recreational opportunities, facilities and programs.
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STAFF REPORT
PARKS & COMMUNITY SERVICES COMMISSION
DATE: February 24, 2020
TO: Honorable Chair and Commissioners
FROM:
La Shawn Butler, Parks & Community Services Director
SUBJECT:
January 2020 Parks and Community Services Department Monthly Report
Prepared by: Robert Stone, Office Assistant II
EXECUTIVE SUMMARY:
The Commission will receive the Department Monthly Report on classes, activities, and
events conducted during the month of January 2020.
STAFF RECOMMENDATION:
Receive the report.
FINANCIAL IMPACT:
None.
DESCRIPTION:
The following is a summary of the classes, activities, and events conducted by the
Parks and Community Services Department in the month of January 2020.
ADMINISTRATIVE
Work on the Parks and Recreation Master Plan Update draft documents continues to
progress. The City’s consultant, GreenPlay LLC, has prepared revised documents for
Staff review. Staff anticipates finalizing the document in February for Commission
review shortly thereafter.
PARK MAINTENANCE
Play structures and fitness equipment were installed at Clover and Sunrise Parks.
Construction continues on the Imagine Playground at Dublin Sports Ground s, with an
estimated completion date in Summer 2020. This project provides for the rehabilitation
of the existing playground and restroom facilities including the design and construction
of an all-abilities playground, an all-inclusive picnic area, upgraded landscaping, parking
facilities, pathways to improve accessibility and connectivity to other park f eatures
including the sports fields, and a new ADA-compliant restroom facility.
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At Mape Park, the contractors have begun drilling holes for the footings of the
playground and started the assembly of some of the play equipment.
RECREATION
Winter session classes and activities continue with fitness classes such as Bombay
JamUnique Bollywood Dance Fitness, Introduction to Martial Arts, and Traditional
Japanese Karate with a combined total of 48 participants. Dance classes were held by
Castro Valley Performing Arts including Toddler Ballet, and Hip Hop for children, teens,
and adults, with a combined total of 38 enrollments. EverPro Kids also offered an Art of
Realistic Drawing and Painting class with a total of seven participants. Wee Hoops
offered basketball classes for children ages 1-5 at Stager Gym with a total of 31
participants.
After-School Recreation and Student Union
The After-School Recreation and Student Union Programs operates on school days at
all public elementary and middle schools in Dublin from school dismissal time until 5:45
pm.
New program enhancements have been added to the After -School Recreation Program.
These include a more structured curriculum and daily schedule, new board games and
sports equipment to engage youth, daily craft projects, and inclusive organized games
to encourage fitness. Additionally, improved parent communication tools such as a
communication log, monthly calendar and bulletin board at each school site have been
added.
The following is a summary of attendance for Session II:
School Site Session II
Amador Elementary 49
Cottonwood Elementary 47
Dougherty Elementary 50
Dublin Elementary 50
Frederickson Elementary 42
Green Elementary 49
Kolb Elementary 31
Murray Elementary 32
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Cottonwood Middle 11
Fallon Middle 26
Wells Middle 35
Total 422
Dublin Preschool
Registration for Session III has already begun, with the session set to run February 20,
2020 through May 15, 2020.
The following is a summary of attendance for Session II:
Preschool Programs Session II
Shannon 3-year-olds (Tuesdays and Thursdays) 21
Shannon 3-year-olds (Mondays, Wednesdays, and Fridays) 22
Shannon 4-year-olds (Tuesdays and Thursdays) 24
Shannon 4-year-olds (Mondays, Wednesdays, and Fridays) 25
Dublin Elementary 4-year-olds (Mondays-Thursdays) 24
Total Program Participants 116
Little Lovies
Little Lovies offers preschool-aged children their first opportunity at structured activities
in a learning environment. The program is for children ages 18-36 months and is
operated at the Shannon Community Center. Classes are offered as a two -hour class,
one day a week, with sessions lasting six to seven weeks.
The following is a summary of attendance for the Fall/Winter Sessions II and III. Spring
Session I and II registration has already begun and runs through April 16, 2020.
Little Lovies
Fall/Winter
Session II
Fall/Winter
Session III
Spring Session
I
Spring
Session II
Little Lovies Mondays 12 11 11 6
Little Lovies Tuesdays 12 12 8 5
Little Lovies Wednesdays 12 12 12 9
Little Lovies Thursdays 12 11 11 4
Total Program Participants 48 46 42 24 *
*Still accepting registration
Shannon Community Center Rentals
The Shannon Community Center’s Ambrose Hall, Classroom and Multi -Purpose rooms
are available for rent year-round.
Shannon Rental Area Dates Program/Event
Ambrose Hall 1/11, 1/25,
1/31
Adult Party, Raise Your Glass Gaela,
Metropolitan Transportation Commission
Meeting
Classroom 1/16, 1/25 General Meeting, Raise Your Glass Gaela
Total Reservations 5
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Junior Warriors
The Junior Warriors Youth Basketball League’s regular season began January 11, 2020
and runs through March 7, 2020. There are currently 802 boys and girls from
kindergarten through eighth grade registered on 80 teams with 90 volunteer coaches.
Bay Island Officials Association provides officials for high quality of refereeing. Games
are played at Stager Community Gym, Wells Middle School , and Fallon Middle School.
Practices are held once a week at Stager Gym and various school sites.
The following chart provides sports field hours, and facility (includes classes, meetings
and private rentals) and picnic area rentals for the month of January:
Facility Rental Location Monthly Reservations
Civic Regional Meeting Room 19 Reservations
Dublin Senior Center 49 Reservations
Library Community Room 32 Reservations
Library Program Room 23 Reservations
Shannon Community Center 4 Reservations
Stager Community Gymnasium 9 Reservations
Alamo Creek Park Picnic 1 Reservations
Kolb Park Picnic 1 Reservations
Fallon Sports Park Fields* 298.69 Hours
*Hours represent artificial turf fields, as remaining fields are closed for renovation
THE WAVE
Recreational Swimming
The Wave Natatorium is currently open for Recreational Swimming on Saturdays a nd
Sundays from 1:00pm to 4:00pm from October through May. The pool is heated to a
comfortable 82-84 degrees, making it ideal for family fun regardless of the weather
outside.
Admission Type January 2020
Recreation Swim Participants 378
Recreation Swim Passes Sold 29
Birthday Parties
The viewing area of the Natatorium can be reserved for birthday parties on Saturdays or
Sundays from 1:00pm to 4:00pm. The party package includes swim admission, a
private area with picnic table seating, pizza, snacks, drinks, plates, napkins, and a
commemorative Wave favor for each guest.
Event January 2020
Natatorium Birthday Parties 4
Private Rentals
The Wave Community Room and the Natatorium are available for rental year -round.
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Dates Program/Event
Community Room 1/11, 1/19, 1/21 Yoga Event, Baby Shower, Relator Meeting
Total Reservations 3
Swim Lessons
The Wave Swim School offers year-round instruction in the Natatorium. Swim lessons
are available for beginners through advanced levels and for youth ages six months to
an adult level. The Natatorium provides a comfortable indoor swimming environment
and was specifically designed as a teaching pool with three teaching bays, a gradually
sloped zero-depth ramp, and lap swim space for more advanced swimmers. The
Sports Pool is now closed for the winter; however, competitive stroke classes and
clinics will resume in the spring when the sports pool re-opens.
Level January 2020
Parent/Child 10
Preschool (ages 3-5 years) 46
Youth (ages 6-12 years) 83
Teen & Adult 9
Competitive Stroke (Sports Pool Closed)
Total Registration 148
Fitness Swimming
The Fitness Swimming programs include lap swimming and water walking for
participants ages 14 and older. Fitness Swimming is offered Monday through Thursday
mornings from 6:00am to 9:00am and evenings from 5:00pm to 8:00pm, Saturday
mornings from 9:00am to 12:30pm, and Sunday evenings from 4:00pm to 7:00pm.
Participants have three different fee options to best suit their swimming needs.
Participants may pay a daily admission fee, purchase a 30-day Convenience Pass, or
purchase an Annual Swim Pass. Lanes for different ability levels, kick boards and pull
buoys are provided.
Admission Type January 2020
Daily Admissions 300
Monthly Pass Admissions 157
Monthly Convenience Passes Sold 11
Total Admissions & Convenience Passes 468
SPECIAL EVENTS
On January 14, 2020, Staff organized a Sponsor Appreciation Event to show gratitude
to City sponsors who play a critical role in City programs and events. In the 2019
calendar year, the City received over $180,000 in cash and in-kind sponsorships. While
a large portion of this is specific to the Parks and Community Services Special Event s
programs, other City departments/divisions including Police Services and Environmental
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Services also received sponsorships.
On January 14, 2020, the Holiday Home Decorating winners in six categories were
recognized by the City Council. Winning families received a certificate and had their
photo taken with the City Council. This is the second year of the “Deck the Homes”
competition.
SENIOR CENTER
The Dublin Senior Center strives to create a rewarding social and recreational
environment that serves the needs and interests of seniors in our community. The
following is a summary of attendance and participation at the Dublin Senior Center
during the month of January 2020:
Program Jan 2020 Dec 2019
General attendance, via door counter 7,366 6,628
Programs/activities attendance, via enrollment and drop -ins 1,944 1,079
Volunteer hours worked 832 576
Lunches Served 790 534
Services and Workshops Participants
AARP Mature Driving Course 20
Bread & Food Distribution 458
First-time Visitor Tours given 6
Tri-Valley Rainbows support group 12
Senior Center Rentals - Dates Program/Event
1/11 Graduation Party
1/19, 1/26 Tri-Valley Youth Orchestra & Choir Practice
On January 27 and 28, 2020 new carpet was installed at both the Shannon Community
Center and the Senior Center. At the Shannon Center, the new carpet was placed in the
Ambrose Room as well as the lobby entrance. At the Senior Center the new carpet was
placed in the lounge and classroom hallway.
Upcoming events
Event Date Location and Time
WAVE Hiring Job Fair February 8, 2020 WAVE, 11am-4pm
Public Safety Complex
Grand Opening
February 22, 2020 6361 Clark Avenue, 11am
Teen Job & Career Fair March 7, 2020 San Ramon Senior Center,
12pm
St. Patrick’s Day Festival March 14-15, 2020 Dublin Civic Center, 10am-
5pm
St. Patrick’s Day Pancake
Breakfast
March 14, 2020 Fire Station #16, Donohue Dr,
7am
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St. Patrick’s Day Parade March 14, 2020 Dublin Blvd. at Amador Plaza
Rd., 9:30am
Shamrock 5K Fun Run &
Walk
March 15, 2020 Dublin Blvd, Dublin Civic
Center, 8:30am
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
None.
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STAFF REPORT
PARKS & COMMUNITY SERVICES COMMISSION
DATE: February 24, 2020
TO: Honorable Chair and Commissioners
FROM:
La Shawn Butler, Parks & Community Services Director
SUBJECT:
Dublin Library Quarterly Report: October - December 2019
Prepared by: Rhonda Franklin, Management Analyst II
EXECUTIVE SUMMARY:
The Commission will receive a quarterly report for the Dublin Library.
STAFF RECOMMENDATION:
Receive the report.
FINANCIAL IMPACT:
None.
DESCRIPTION:
Since opening in April 2003, funding for the Dublin Public Library has been a
partnership between Alameda County Library and the City of Dublin. The Library is
currently open 51 hours per week, excluding holidays, during which the Library operates
a circulation desk and a variety of programs, activities, and events. On a quarterly basis
the Dublin Library provides a report that highlights the following:
Programs and services
Collaboration, partnerships, and community outreach
Statistical data
Upcoming events and programs
Attachment 1 provides the Library Quarterly Report for the period of October -
December 2019.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
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1. Dublin Library Quarterly Report: October - December 2019
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Cindy Chadwick, County Librarian
Albany
Castro Valley
Centerville
Dublin
Fremont Main
Irvington
Newark
Niles
San Lorenzo
Union City
Learning Group
Dublin Library Quarterly Report
(October -December 2019)
Program and Service Highlights
Dublin Library staff collaborated with local Census workers to provide space in the library lobby several
times a week for tabling, recruiting census workers and spreading census awareness.
The Teen Book Swap program was offered monthly. In addition, there were other engaging programs
offered to teens like: DIY Zine workshop, Flamingo Snow Globe workshop and fifteen teens participated in
Health & Media Literacy exercise. Teens also participated in designing fall and winter themed bookmarks.
Children’s staff planned various family programs like Puppet Art Theater, Circus of Smiles, Fratello
Marionettes. Families were delighted with the ice-skating cat and the aerobatic penguins.
In honor of celebrated picture book artist, Jan Brett’s 70th birthday, Dublin library hosted a Gingerbread
Friends Garland Family Craft program. Jan Brett’s famous books were promoted and birthday card signed.
Dublin Library hosted its very first preschool Halloween parade. Over 100 participated. Staff also dressed
for the occasion as Guardians of Information!
The second annual author showcase featured twelve local authors, who each got to read an excerpt from
their works and sell their books. We had a great variety of authors for all ages in numerous genres. Many
authors expressed their gratitude for the opportunity to connect with the community and share their
stories.
New People, Initiatives, and Activities
Dublin Library offered Winter Reading Challenge for grades K-8 this year. In partnership with Dublin
Unified School District, the event was promoted to all families in the area. We had almost 400 participants.
Prizes can be claimed until January 15, 2020
In the Fall/Winter session, teen volunteers offered 190+ hours of community service to the Dublin Library.
The Friends of the Dublin Library hosted a Holiday Book Sale and their gift packs that paired a book with
stuffed animal was the most popular item. This event attracted close to 150 people.
Shammi Gill participated in “Inside Dublin” program to learn about the City of Dublin, various services
offered to the residents, future building plans and to network.
Collaboration, Partnerships, and Community Outreach
Dublin staff set up a booth at Las Positas college for library card drive and signed up 85 new card holders.
Sigriet connected with Adam Brown, Computer Science & Engineering teacher at Dublin High School to
collaborate and explore possibilities to offer STEM related programs at the Dublin library.
DocuSign Envelope ID: B06AD0FB-2BAE-4BA2-AB01-90AF6C0E4F38
3.2.a
Packet Pg. 12 Attachment: 1. Dublin Library Quarterly Report: October - December 2019 (Dublin Library Quarterly Report: October - December 2019)
Cindy Chadwick, Ben Gomberg and Shammi Gill shared a presentation with City Manager Linda Smith to
highlight various library activities and share future plans.
In partnership with Towne Center Bookstore, Dublin Library hosted best-selling children’s author, Abby
Hanlon. It was attended by 50 people and all were thrilled to have an opportunity to meet Ms. Hanlon.
Dublin High School Student’s Jazz Combo & Dougherty Valley High School’s Tri-Valley Symphonics
performed a family friendly jazz concert. Th e music was wonderful and attendees had a great experience.
The children staff continued their active outreach to the schools. They visited seven first grade classes at
Amador Elementary and hosted five second grade classes from Frederiksen Elementary.
Dublin Library collaborated with the City of Dublin to offer second Fix-It Clinic, attended by 52
participants.
Coming Up Next Quarter
Children’s and teen staff are working on two census-related programs, and all staff is gearing up for Art is
Education month in March
In January, we are launching our DIY Craft Kits for Teens program and planning a VR Art with Oculus Rift
program for Teen Tech Week.
AARP schedules are being worked on for tax help to start in February 2020.
Dublin staff are collaborating with the Las Positas college to support students by displaying their
presentation boards and giving them an opportunity to talk about their research projects.
Local Author Showcase Fix-it Clinic Author – Abby Hanlon
DocuSign Envelope ID: B06AD0FB-2BAE-4BA2-AB01-90AF6C0E4F38
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Packet Pg. 13 Attachment: 1. Dublin Library Quarterly Report: October - December 2019 (Dublin Library Quarterly Report: October - December 2019)
Statistical Report
Facility Use This Quarter Last Year
Number of Items Borrowed 116,893 123,368
Number of Visitors 67,239 66,549
Average Daily Visitors 897 938
Public Computer Use 5,413 7,822
Volunteers
Number of Adult Volunteers 28 33
Number of Youth Volunteers 59 36
Total Hours Volunteered 496.5 546.5
Library Programs
For Adults 59 96
For Children 55 15
For Teens 15 7
Total Programs 129 118
Total Program Attendance 3,930 1,386
____________________________________
Cindy Chadwick
County Librarian
DocuSign Envelope ID: B06AD0FB-2BAE-4BA2-AB01-90AF6C0E4F38
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Packet Pg. 14 Attachment: 1. Dublin Library Quarterly Report: October - December 2019 (Dublin Library Quarterly Report: October - December 2019)
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STAFF REPORT
PARKS & COMMUNITY SERVICES COMMISSION
DATE: February 24, 2020
TO: Honorable Chair and Commissioners
FROM:
La Shawn Butler, Parks & Community Services Director
SUBJECT:
Minutes of the January 27, 2020 Parks and Community Services
Commission Meeting
Prepared by: Jennifer Li Marzi, Senior Office Assistant
EXECUTIVE SUMMARY:
The Commission will consider approval of the minutes of the January 27, 2020 meeting
of the Parks and Community Services Commission.
STAFF RECOMMENDATION:
Approve the minutes of the January 27, 2020 meeting of the Parks and Community
Services Commission.
FINANCIAL IMPACT:
None.
DESCRIPTION:
The Parks and Community Services Commission will consider approval of the minutes
of the January 27, 2020 meeting.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
1-27-20 Regular Meeting
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PARKS & COMMUNITY SERVICES COMMISSION MINUTES
Monday, January 27, 2020
Parks & Community Services Commission January 27, 2020
Special Meeting P a g e | 1
A Special Meeting of the Dublin Parks & Community Services Commission was held on
Monday, January 27, 2020, in the Parks & Community Services Commission Council
Chamber. The meeting was called to order at 7:00 PM., Chairperson Michelle Smith
McDonald.
1. Call to Order and Pledge of Allegiance
Attendee Name Title Status
Michelle Smith McDonald Commissioner Chair Present
Matthew Giller Commissioner Present
Joseph Washington Commissioner Present
Sameer Hakim Commissioner Present
Kristin Speck Commissioner Present
Siri Phaneendra Student Representative Present
Vimal Pannala Alternate Commissioner Present
2. Oral Communications
Student Rep. Phaneendra gave a brief update on the Youth Advisory Committee.
2.1. Public Comment
None.
3. Consent Calendar
3.1. Approve the minutes of the December 16, 2019 meeting of the Parks and
Community Services Commission.
4. Written Communication
None.
5. Public Hearing
None.
6. Unfinished Business
3.3.a
Packet Pg. 16 Attachment: 1-27-20 Regular Meeting (PCSC January 27, 2020 Meeting Minutes)
Parks & Community Services Commission January 27, 2020
Special Meeting P a g e | 2
None.
7. New Business
7.1. December PCS Department Monthly Report
Bridget Amaya, Parks and Community Services Assistant Director, presented the
specifics of the item as outlined in the staff report.
Received the report.
7.2. Youth Advisory Committee Mini Grant Program Funding Allocations
Bridget Amaya introduced Henry Siu, Recreation Coordinator, to present the
item.
Henry Siu presented the specifics of the item as outlined in the Staff Report.
7.3. Election of Officers
The Commission voted to elect Cm. Matthew Giller as Chairperson fo r the 2020
calendar year.
RESULT: ADOPTED [UNANIMOUS]
MOVED BY: Michelle Smith McDonald, Commissioner
SECOND: Joseph Washington, Commissioner
AYES: Giller, Hakim, Speck, Phaneendra
The Commission voted to elect Cm. Kristin Speck as Vice-Chairperson for the
2020 calendar year.
RESULT: ADOPTED [UNANIMOUS]
MOVED BY: Sameer Hakim, Commissioner
SECOND: Joseph Washington, Commissioner
AYES: Giller, Smith McDonald, Speck, Phaneendra
8. Other Business
The Commissioners provided brief informational reports.
9. Adjournment
Being no further business, the meeting was adjourned by Cm. McDonald at 7:32 PM.
3.3.a
Packet Pg. 17 Attachment: 1-27-20 Regular Meeting (PCSC January 27, 2020 Meeting Minutes)
Parks & Community Services Commission January 27, 2020
Special Meeting P a g e | 3
Minutes prepared by Jennifer Li Marzi, Recording Secretary.
3.3.a
Packet Pg. 18 Attachment: 1-27-20 Regular Meeting (PCSC January 27, 2020 Meeting Minutes)
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STAFF REPORT
PARKS & COMMUNITY SERVICES COMMISSION
DATE: February 24, 2020
TO: Honorable Chair and Commissioners
FROM:
La Shawn Butler, Parks & Community Services Director
SUBJECT:
WAVE Marketing Plan Summer 2020
Prepared by: Andrea Mendez, Recreation Manager
EXECUTIVE SUMMARY:
Receive report and presentation on the Marketing Plan for the Wave Waterpark
Summer 2020 season.
STAFF RECOMMENDATION:
Receive report and provide feedback on the Wave Waterpark Summer 2020 season
Marketing Plan.
FINANCIAL IMPACT:
There is no additional financial impact; costs are covered within the Wave FY 20/21
operating budget.
DESCRIPTION:
City staff are responsible for strategic marketing, and promotions for The Wave
Waterpark that are designed to foster a consistent brand and image, increase customer
awareness, create interest and support increased participation and revenue generation
for the 2020 Summer Season. The plan includes a combination of both paid and no -cost
marketing and will utilize both traditional and unique marketing methods in order to
reach out to local and regional areas to attract new customers.
Marketing efforts will include, but are not limited to the following:
Print Media Advertisements
Your Town Monthly
Bay Area Parent
Diablo Magazine
The Independent Magazine
Welcome Dublin Magazine
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Summer Recreation Guide
Radio
101.7 KKIQ Radio - Pleasanton
92.1 KKDV Radio - Walnut Creek
Television
Press Releases for Opening Day and other significant events
o KTVU Channel 2 (Fox)
o KRON Channel 4 (MyNetwork TV)
o KPIX Channel 5 (CBS)
o KGO-TV Channel 7 (ABC)
o KNTV (NBC)
o Tri-Valley Television (TV30)
Local Television Promotions and Interviews
o TV30 - Slice of Life
o TV30 - Slipstream
o TV30 - Conversations
Facility Flyer/Ad Display
Shannon Center Marquee
Senior Center Marquee
Senior Center Display Case
Dublin Library Lobby Display Case
Wave Lobby Video Display Boards (3)
Billboard-style Park Signage (8 - 4’ x 8’ 9Billboards)
The Wave
Emerald Glen Park
Civic Center
Dublin Library
Shannon Center
Heritage Park
Fallon Park
Marketing and Publications
Summer Camps and Aquatics Guide
Constant Contact Direct Email marketing
Online and Social Media
The Wave Waterpark Website
Newsflashes/Press Releases
Social Media Video Testimonials
City of Dublin Calendar
City of Dublin Social Media Platforms
o Wave Facebook Page
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o City of Dublin Facebook Page
o Facebook “Like” campaign (“Like” counter in Wave Lobby)
o Selfie Summer Campaign
o Instagram
o Snap Chat - Geo-fencing to target markets
o Twitter
o Geo-Filter
Dublin Unified School District - Peach Jar
All Dublin Elementary Schools
All Dublin Middle Schools
Dublin High School
Flyers and Postcards
Dublin Civic Center
Parks and Community Services Department
The Wave
Shannon Community Center
Heritage Park & Museums
Special Events
St. Patrick’s Day Celebration
Spring Eggstravaganza
Farmers’ Market & Concerts
Outdoor Movie Nights
Promotional Coupons
Dublin Library- Targeting the audience of youth at the Dublin Library
Dublin Schools- Targeting youth enrolled in a Dublin Unified School
• Perfect Attendance Awards
• Good Grade Awards
Yelp Tickets- Targeting Yelp users to increase Wave rating
Other
Electronic Sign Boards at Wave
Toyota/Honda Freeway Sign (Westbound 580 near Dougherty Road)
Grocery Carts ads at Safeway and Lucky’s
Direct Marketing to all local and regional Summer Camps and Programs
Wheels Bus Wraps
15” Feather Flags - “Open” signage for the Wave entry area
Dublin Patch
Electronic Billboards (Freeway)
As part of the marketing plan, the Wave will also utilize promotional tools including
coupons, discounts, donations and promotional giveaways. Last year the Wave held
special event days which offered special promotions including Dad’s Go Free, Wave
Goodbye to Summer, and Parent’s get in Free days. These tools will be used in
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conjunction with Print as well as Direct Email campaigns through the Dublin Unified
School District as well as the Parks and Community Services Department.
Promotions scheduled for the 2020 Season include the following events:
Opening Day - Saturday, May 23
o Onsite Radio promotions and giveaways; interactive games; prizes
Parents Go Free - Wednesday, June 10
o Free admission for a parent with the purchase of a child’s admission
Dad’s Go Free (Father’s Day) - Sunday, June 21
o Free admission for Dads with the purchase of another adult or youth
admission
4th of July - Saturday, July 4
o Interactive games, prizes and giveaways
Youth Sports Day (2020 Summer Olympics Celebration) - Monday, July 22
o $2.00 discount on youth admission for youth wearing their team jersey
Wave Goodbye to Summer - Wednesday, August 5
o Free admission for youth with any regular admission
Closing Day - Monday, September 7
Staff requests feedback and approval of the the Wave Promotions Policy.
STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
None.
7.1
Packet Pg. 22