HomeMy WebLinkAbout8.1 - 3067 Public Art Master Plan Update
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STAFF REPORT
CITY COUNCIL
DATE: February 4, 2020
TO: Honorable Mayor and City Councilmembers
FROM:
Linda Smith, City Manager
SUBJECT:
Proposed Updates to the Public Art Master Plan
Prepared by: Shaun Chilkotowsky, Heritage and Cultural Arts Manager
EXECUTIVE SUMMARY:
The City Council will receive a report on the proposed Public Art Master Plan, and
possible Public Art Ordinance changes to allow for expanded use of Public Art Funds.
STAFF RECOMMENDATION:
Receive the Staff Report and provide input and direction on the Public Art Master Plan
update.
FINANCIAL IMPACT:
The Public Art Fund, established to account for the collection and use of developer fees,
was established in January 2007 following the adoption of the Public Art Maste r Plan
and Public Art Ordinance. Currently, the Public Art Fund has a balance of $4,670,732,
with eight projects currently in various stages of completion, encumbering approximately
$1,244,825. The remaining balance of $3,425,907 is available to be used for future
projects.
DESCRIPTION:
In February of 2019, GreenPlay LLC, a nationally recognized parks and recreation
management consulting firm, was contracted to review and update the 2006 Public Art
Master Plan. The update by GreenPlay began with a comprehensive review of the
current Public Art Master Plan and projects that have been completed under the original
guidelines established.
In April through June of 2019, as part of its community outreach for the Parks and
Recreation Master Plan Update, several community and focus group meetings were
held to solicit community input. Feedback was also solicited via a community survey,
using both targeted outreach and open -link surveys. Targeted outreach is done to
ensure accurate random sampling occurs. In August of 2019, GreenPlay began writing
the draft plan using the results of the outreach efforts.
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At its September 12, 2019 meeting, the Heritage and Cultural Arts Commission received
a presentation from GreenPlay and reviewed the draft 2020 update. The 2020 update
includes a revised vision and goals, a list of new opportunities for Public Art,
recommendations for significant changes, and an appendix to the Plan that includes
guidelines to streamline processes.
Recommended strategies and opportunities that are incorporated in the 2020 update
include:
• Focused effort on art in the Downtown
• Allowance of additional use of public art funds
• Partnerships with non-profit organizations
• Historic Camps Parks sign relocation and restoration project
• Arts grant program
A full version, in draft format, of the revised Public Art Master Plan is included as
Attachment 2.
Next Steps
Should the City Council direct Staff to fully incorporate the recommended strategies and
opportunities that are outlined in the 2020 Public Art Master Plan update, Staff will bring
a recommendation to the Planning Commission as an ordinance change would be
required to achieve the desired outcomes. This includes use of Public Art Funds for
promotion of new and existing artwork, and arts grants, as the current ordinance limits
the use of Public Art funds to tangible art pieces. Staff would then return to the City
Council at a later date for formal approval and adoption.
At this time, Staff is seeking input on the draft Public Art Master Plan 2020 update. No
formal action is required.
STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
1. Staff Reports from May and February 2017 and the Current Public Art Master Plan
2. Draft 2020 Public Art Master Plan
STAFF REPORT
CITY COUNCIL
DATE: May 2, 2017
TO: Honorable Mayor and City Councilmembers
FROM: Christopher L. Foss, City Manager
SUBJECT: History on the Public Art Ordinance and Fee
Prepared by: Tegan McLane, Cultural Arts & Heritage Manager
EXECUTIVE SUMMARY:
At its meeting on February 21, 2017, the City Council requested that Staff provide
history on the Public Art Ordinance and Public Art Fund, the number of developers
exercising the in -lieu option and any restrictions on use of the Public Art Fund.
STAFF RECOMMENDATION:
Receive the report and provide Staff with direction.
FINANCIAL IMPACT:
Since the establishment of the Ordinance and the Public Art In -Lieu Fee in January
2007, the City has collected approximately $4.5 mon in developer contributions and
approximately $130,000 in interest. The Public Art Ordinance was temporarily
suspended between April 1, 2009 and May 19, 2012 in response to the Great
Recession. The current fund balance is $4,103,494 and there are eight public projects
in the adopted five-year Capital Improvement Program encumbering approximately
$1.83 million of that amount. The remaining fund balance of approximately $2.27 million
is available to be used for future projects and maintenance.
DESCRIPTION:
The Public Art Master Plan, which was adopted by the City Council on March 7, 2006,
noted that while Dublin had an interest in and commitment to public art, it did not have
an established funding mechanism for it.
The Master Plan requires developers to install art or pay an in -lieu fee where
developers would contribute funds for art if they did not want to manage the art
installation. The Master Plan includes a provision to establish a Public Art Fund to
receive developers' in -lieu fees, and that the money be used "to acquire, place and
maintain public art projects located at public buildings or on public grounds, or at the
private development site from which the funds were received, if the City so chooses,
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and to administer the public art fund." A Public Art Ordinance was subsequently passed
July 25, 2006, and took effect January 1, 2007 (Attachment 1).
The Ordinance details which developments, by virtue of size, trigger the Public art
requirement, what fee will be assessed if they choose this option, and how the funds
may be spent. .
Non-residential projects of 50,000 square feet or more and residential projects of more
than 20 units pay an in -lieu fee equal to one half of one percent (0.5%) of the building
valuation at the time the first building permit is pulled. Non-residential projects under
50,000 square feet pay a fee equal to forty-five one hundredths of one percent (0.45%)
of the building valuation at the time the permit is pulled. Residential projects of 20 units
or less are exempt as are tenant improvement projects, additions, remodels,
condominium conversion projects; 100% low income housing projects; daycare centers;
and with City Council approval, nonprofit agencies and institutions that exclusively
provide social services to the public.
The Ordinance specifies that the Public Art Fund shall be used for "acquisition,
installation, improvements, including site preparation, lighting and landscaping, of public
art in order to further the intent" of the Ordinance and "to administer the Public Art
Master Plan."
It defines "public art" as an original creation of art that is designed by a professional
visual artists or artists. Art includes, but is not limited to, sculpture, murals or portable
paintings, earthworks, fiberworks, mosaics, photographs, prints, any combination or
media forms, furnishing or fixtures, and temporary artworks or installations. The work of
performing artists is not considered public art under this definition.
Up to 25 percent of the funds can be used on public art project administrative costs,
including processing public at applications, reviewing and approving public art sites and
art works, monitoring, compliance and other administrative tasks. Up to two percent
may be used on public art program administrative costs associated with collecting the
in -lieu fees, record keeping, reporting and general administration of the public art
program. Art maintenance and repair is not specifically included in the ordinance, but is
implied in the Public Art Master Plan. Neither document indicates public art funds can
be used for educational or outreach efforts.
The Ordinance allows the City Manager to include in the Budget or Five -Year Capital
Improvement Program proposed uses of the funds, and allows the Heritage and Cultural
Arts Commission to make recommendations to the City Council regarding the use of
funds. The City Council has sole authority to appropriate Public Art Funds for
expenditure.
Since the Ordinance took effect in January 2007, approximately $4.5 million has been
received from more than 60 builders and/or developers rather than install art on the
development properties. However, a handful of commercial and residential projects
have installed or agreed to install art, including.
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Commercial Projects
Dublin Gateway Medical Center
Dublin Place Shopping Center @ Hobby Lobby site (former Expo Design Center
location)
Kaiser (committed, not yet installed)
Safeway (Downtown)
Tralee
Ulferts Center
Waterford Shopping Center
Resldwig tlal Projects
Archstone Apartments
Avalon Bay (BART Transit project)
Bay West — Aster (Downtown)
Essex - Connelly Station (Downtown)
Dublin Crossings — Boulevard (committed, not yet installed)
San Ramon Village @ Alcosta and San Ramon Road
Wallis Ranch
The decision whether or not to install art or pay the in -lieu fee is solely the developer's
option. Staff has, in the past, encouraged developers to consider the in -lieu option if the
property location or building design does not allow for a suitably visible location for art or
the budget is too small to allow the developer to purchase the type of art that would be
desirable at that location.
The Ordinance does not specify where the art funded by in -lieu fees can or should be
placed. As noted earlier, the Master Plan recommends it be used for buildings, on public
grounds or on the grounds of the development that contributed the funds. The
Ordinance does require the developer to provide a public art easement and access
easement if the City deems it necessary.
Direction on the Public Art Program/Plan
Previously, the City Council discussed the update to the Public Art Master Plan at its
February 21, 2017 meeting. The earlier staff report contained recommendations on
proposed updates by Staff and is included as reference to this item (Attachment 2).
Because the City Council asked to discuss this item again, specifically as it relates to
the collection and use of the in -lieu fee, Staff recommends that City Council provide
direction on the future use of fees. To prepare for this item, Staff has provided some
options/questions for the City Council's consideration and direction:
Would the City Council like to broaden the definitions of Public Art?
If yes, changes will need to be made to both the Public Art Master Plan and Public Art
Ordinance. The current, traditional definition is limited to original creations by
professional visual artists — either permanent or temporary in nature. City Council
0
should specify anything it wishes to have considered beyond original works by
professional visual artists.
Does the City Council wish to consider other/new locations of Public Art?
If yes, the City has certain public locations where there currently is no public art,
including the Heritage Park and Museums and the Dublin Sports Grounds, as well as
other parks on the west side of Dublin. Should the City Council wish to explore public
art at these locations or other locations, Staff can prepare some options for
consideration. Staff can also look into investing in interior art, which Dublin has
relatively little of in its collection. This could also include specifying locations for
temporary art displays.
Does the City Council wish to consider a concentration of art in a particular
location, like in the Downtown?
If yes, the City Council may wish to incorporate this element in the upcoming Downtown
Streetscape Master Plan and set aside an amount of the Public Art Fund to be for this
purpose. Staff would recommend no more than a $1 million set aside until the
completion of the Downtown Streetscape Master Plan, should the City Council wish to
pursue this option.
Would the City Council like to see different types of Public Art in particular
locations?
If yes, the City Council may wish to state a preference for certain types of art in certain
locations. For example, functional art such as benches in park locations, while
decorative murals or pedestrian scale sculptures in downtown areas that are being
designed to encourage pedestrian traffic. Staff can also look into investing in interior
art, which Dublin has relatively little of in its collection. This could also include specifying
locations for temporary art displays.
In addition to the questions above, Staff would recommend the City establish a separate
Art Maintenance Fund (paid for through the Public Art fee) and add a requirement to
record Public Art Agreements against the property to ensure that current and future
property owners know the requirement and the art remains on site or is replaced with
new art that has been approved through the public art process.
Next Steps
Staff is seeking the City Council's input and feedback on the questions above.
Following receipt of that feedback, Staff can prepare (if needed) additional research and
information to be brought back to the City Council. Further, if City Council concurs with
the Downtown set -aside concept proposed by Staff, the appropriation would occur in
June when Staff brings back the Reserve designations for the upcoming Fiscal Year.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
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ATTACHMENTS:
1. Ordinance 1406 Public Art Program
2. City Council Staff Report (February 21, 2017)
hris Foss, City Manager .4/2b/2017
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ORDINANCE NO. 14 - 06
AN ORDINANCE OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
ADDING CHAPTER 8.58 AND AMENDING CHAPTER 8.104.070 OF THE DUBLIN
MUNICIPAL CODE (ZONING ORDINANCE) RELATING TO THE
PUBLIC ART PROGRAM
The City Council of the City of Dublin does hereby ordain as follows:
Section 1. Findings,
A. State law provides that cities have the responsibility to use the powers vested in them to
regulate the aesthetic conditions of the community.
B. The City Council finds that artwork should be included in development projects to inspire
civic pride amongst its residents, strengthen the City's regional identity by enhancing public spaces,
giving character to neighborhoods and business districts, and providing numerous opportunities for people
to experience visual art.
C. The City Council finds the visual and aesthetic quality of development projects
significantly affects the property value and economic condition of the City.
D. The City Council finds that public art can be used to strengthen the unique character of
individual neighborhoods, business districts and transit corridors by relating the artwork to the site's
purpose, history and natural environment.
E. The City Council finds that the incorporation of public art into City and private
development promotes the public interest and general welfare, and improves the quality of life for persons
living, working and visiting the City.
F. The City Council finds that exposure to a diverse selection of artwork increases the
understanding, enjoyment and experience of cultural diversity amongst persons living, working and
visiting the City.
G. The City Council finds that implementation of the Public Art Master Plan requires the City
to impose the public art contribution as a zoning obligation.
H. Accordingly, the City Council finds that the adoption of a public art ordinance is necessary
to increase the City's aesthetic environment through public art; to provide funding to support public art
projects throughout the City; and to establish public art contribution requirements and procedures.
Section 2. Addition of Chapter 8.58. Chapter 8.58 is hereby added to the Dublin Zoning
Ordinance to read as follows:
Ord No. 14-06, Adopted 9/5/06, Item 4.5
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8.58.010 Intent. The purpose of this Chapter is to:
A. Promote the public interest and general welfare through the acquisition and installation of
public art works.
B. Establish requirements and procedures for developer contributions to public art.
C. Provide funding to support the acquisition and installation of public art.
D. Implement the goals of the Public Art Master Plan, as adopted by the City Council.
8*589020 Definitions. For the purposes of this Chapter, unless otherwise apparent from the
context, the following definitions shall apply:
A. "Art" or "public art" or "public art project" means an original creation of art that is
designed by a professional visual artist or artists. Art includes, but is not limited to,
sculpture, murals or portable paintings, earthworks, fiber -works, mosaics, photographs,
prints, any combination of forms of media, furnishings or fixtures, and temporary artworks
or installations.
B. "Building valuation" means the value of the building or other construction project based on
the Building Official's estimate of the development project valuation, as set forth in
Section 7.28.430.E of the Dublin Municipal Code.
5*589030 Development Projects Subject to Public Art Contribution. The requirements of
this Chapter shall apply to the following:
A. All new non-residential development;
B. All new residential development projects in excess of 20 residential units;
C. .Nothing contained in this Chapter shall prevent the City Council from imposing
requirements for inclusion of public art in particular projects not subject to the
requirements of this Chapter, pursuant to conditions imposed upon a particular
discretionary approval, where it is determined that facts particular to the proposed
development warrfnt such imposition.
8.58.040 Development Projects Not Subject to Public Art Contribution. The
requirements of this Chapter shall not apply to the following:
A. Residential development projects consisting of 20 units or less;
B. Tenant improvement projects;
C. Building additions;
D. Remodeling, repair or reconstruction of an existing structure;
Ord No. 14-06, Adopted 9/5/06, Item 4.5
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E. 100% low-income housing projects;
F. Day Care Centers;
G. Nonprofit agencies and institutions that exclusively provide social services only to the
general public, upon approval of the City Council;
H. Condominium conversion projects.
8.58.050 Public Art Contribution Requirements. The developer of any development
project subject to this Chapter shall provide an on -site public art project as provided
in subsection A of this Section or, alternatively, and, at the option of the developer,
make a monetary contribution to the City in -lieu thereof as provided in subsections
B, C or D of this Section.
A. On -Site Public Art Requirement. The developer shall acquire and install a public art
project on or in the vicinity of the development site, in accordance with Section 8.58.070.
The value of the public art project shall equal or exceed five -tenths percent (0.5%) of the
development project's building valuation (exclusive of land). Any such public art project
shall be subject to the approval of the City Council, after receiving a recommendation of
the Heritage and Cultural Arts Commission,
B. Monetary Contribution In -Lieu of Public Art; Non Residential Buildings More Than
50, 000 Square Feet. In lieu of acquiring and installing a public art project pursuant to
Section 8.58.050.A, the developer of a non-residential development project of more than
50,000 square feet may make a monetary contribution to the City equal to five -tenths
percent (0.5%) of the development project's building valuation (exclusive of land), in
accordance with Section 8.58.070. Any developer choosing the public art in -lieu
contribution shall reserve a site and provide a public art easement and an access easement
for the site within the development project, if the City deems such site necessary.
C. Monetary Contribution In -Lieu of Public Art; Non Residential Buildings Less Them 50, 000
Square Feet. In lieu of acquiring and installing a public art project pursuant to Section
8.58.050.A., the developer of a non-residential development project of less than 50,000
square feet may make a monetary contribution to the City equal to forty-five one -
hundredths percent (0.45%) of the development project's building valuation (exclusive of
land), in accordance with Section 8.58.070. Any developer choosing the public art m lieu
contribution shall reserve a site and provide a public art easement and an access easement
for the site within the development project, if the City deems such site necessary.
D. Monetary Contribution In -Lieu of Public Art; Residential Projects with More Than 20
Units. In lieu of acquiring and installing a public art project pursuant to Section
8.58,050.A, the developer of a residential development project of more than 20 units may
make a monetary contribution to the City equal to five -tenths percent (0.5%) of the
development project's building valuation (exclusive .of land), in accordance with Section
8.58.070. Any developer choosing the public art in -lieu contribution shall reserve a site
and provide a public art easement and an access easement for the site within the
development project, if the City deems such site necessary.
Ord No. 14-06, Adopted 9/5/06, Item 4.5
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8.58.060 Accounting of Funds Collected.
A. Purpose of the Funds Collected. The funds collected pursuant to Section 8.58.050 shall be
used for the acquisition, installation, improvements, including site preparation, lighting and
landscaping, of public art in order to further the intent of this Chapter, and to administer
the Public Art Master Plan.
B. Use of the Funds Collectecc The City Manager shall include in the Budget and/or the Five
Year Capital Improvement Program the proposed use of funds collected pursuant to
Section 8.58.050. The Heritage and Cultural Arts Commission shall make
recommendations to the City Council regarding the proposed use of the funds collected
pursuant to Section 8.58.050. The City Council shall have the sole authority to appropriate
for expenditure the use of such funds.
C. Records and Accounting. The City Manager or his or her designee shall establish
accounting records sufficient to identify and control the funds collected pursuant to Section
8.58.0506
D. Project Administrative Costs. No more than 25 percent of the funds collected pursuant to
Section 8.58.050 for each public art project shall be used to pay administrative costs,
including the processing of the public art applications, reviewing and approving public art
sites and art works, monitoring, compliance, and any other administrative task.
E. Program Administrative Costs. Of the administrative costs set forth in Section
8.58.060.D., up to 2 percent may be used to pay program administrative costs, including
costs associated with collecting in -lieu fees, recordkeeping, reporting, and general
administration of the public art program.
8.58.070 General Procedures for Implementing Public Art Program
A. Site Development Review. The decision maker on any site development review approving
a development project subject to this Chapter shall find that the project as proposed
complies with the provisions of this Chapter.
B. Public Art Program Submittal. In conjunction with site development review of any project
subject to this Chapter, the applicant shall submit a Public Art Compliance Report to the
Community Development Director. The Public Art Compliance Report shall specify:
l . Whether the applicant has elected to satisfy its public art contribution obligation
through a public art contribution or through the payment of a fee in lieu thereof;
and
2. If the applicant elects to install public art on site pursuant to subsection 8.58.050.A:
a. the total building valuation of the project, provided by the Building Official,
and the calculation of the value of the applicant's required public art
project; and
bo the location of the public art project site.
3. If the applicant elects to contribute funds in -lieu of public art pursuant to subsection
8.%050.11, 8.58.050.C., or 8.58.050.D: the location of the site reserved for public
art.
Ord No. 14-06, Adopted 9/5/06, Item 4.5
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C. Timing of Public Art In -Lieu Contribution. If the applicant elects to make the public art in -
lieu contribution pursuant to subsection 8.58.050.B., 8.58.050.C., or 8.58.050.D, the total
building valuation of the project, provided by the Building Official, and the calculation of
the value of applicant's required in -lieu contribution shall be determined at building permit
issuance. Developer shall make the public art in -lieu contribution payment prior to
issuance of the first building permit in the project.
D. Additional Requirements for On -Site Public Art. Prior to occupancy of the first structure in
the project, the developer shall (a) secure completion of the public art project, in a manner
deemed satisfactory by the City Managers and (b) execute an agreement between the City
and the developer., prior to occupancy of the first structure in the project, which sets forth
the ownership, maintenance responsibilities, and insurance coverage for the public art
project.
8.580080 Guidelines for Implementation. The City Council, by resolution, shall adopt
administrative guidelines for implementation of this Chapter.
8.58.090. Appeals. Decisions of the City Manager under this Chapter may be appealed as
provided in Chapter 8.136.
Section 3 : Amendment of Section 8.104.070. Section 8.104.070 of the Dublin Zoning
Ordinance related to Site Development Review is hereby amended to add the following finding.
"K. Approval of this application complies with Chapter 8.58 relating to the Public Art Program
Contribution."
Section 4: Compliance with California Environmental Quality Act ("CEQA'). The City
Council declares that this Ordinance is exempt from CEQA based on the following findings: This
ordinance is not a "project" within the meaning of Section 15378 of the State CEQA Guidelines, because
it has no potential for resulting in physical change in the environment, directly or ultimately. This
Ordinance does not, in itself, allow the construction of any building or structure. This Ordinance,
therefore, has no potential for resulting in physical change in the environment, directly or ultimately.
Section 5: Effective Date. This Ordinance shall take effect and be enforced thirty (30) days
following its adoption.
Section 6: Posting, The City Clerk of the City of Dublin shall cause this Ordinance to be
posted in at least three (3) public places in the City of Dublin in accordance with Section 36933 of the
Government Code of the State of California.
PASSED, APPROVED AND ADOPTED this Sth day of September, 2006, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
Councilrnembers Hildenbrand, McCormick, Oravetz and Zika, and Mayor Lockhart
None
None
None
Clerk
Ord Na. 14-06, Adopted 9/5/06, Item 4.5
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STAFF REPORT
CITY COUNCIL
DATE: February 21, 2017
TO: Honorable Mayor and City Councilmembers
FROM: Christopher L. Foss, City Manager
SUBJECT: Preliminary Discussion of Public Art Master Plan Update
Prepared by: Tegan McLane, Cultural Arts & Heritage Manager
EXECUTIVE SUMMARY:
The City Council will receive a report on the current Public Art Master Plan (adopted in
2006) and provide direction to Staff, if desired, on new items or updates that the City
Council wishes to consider as part of an update to the Plan.
STAFF RECOMMENDATION:
Receive the report and provide direction and input for the Public Art Master Plan
update.
FINANCIAL IMPACT:
None.
DESCRIPTION:
At its December 20, 2016, meeting, the City Council requested a review of the existing
Public Art Master Plan, which is now more than 10 years old, as the City begins the
process of updating the Plan. (Attachment 1)
Staff has reviewed the Plan and believes much of the original material, including the
goals, and most policies and procedures, are still applicable today and consistent with
best practices in the field.
The goals, as stated in Dublin's original 2006 Public Art Master Plan, are:
Public Art Program Goals
1) Establish and enhance pedestrian friendly public spaces such as parks, plazas,
pathways, public restrooms, parking lots and other places where people travel or
gather.
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2) Strengthen the unique character of individual neighborhoods, business districts and
transit corridors with artwork that relates to the site's purpose, history and natural
environment.
3) Provide numerous opportunities for Dublin's citizens to gain a deeper understanding
and appreciation for visual art.
4) Enhance the City's identity and regional image by actively promoting Dublin's unique
public art collection.
5) Encourage the creation of artworks that are integrated into the City's built
environment, including signage, gateways, sidewalks, bus stops, bollards, parking
structures, crosswalks and other public amenities.
6) Involve artists in the planning of public spaces such as parks, and transit corridors.
7) In existing neighborhoods and parks, ensure community support for the artworks
through public participation in artist selection and artwork development.
8) In new developments, support the design themes, goals and objectives of City
planners and private developers by working closely with these parties in the
development of public art.
9) In rehabilitation of existing developments, further the design themes and goals of the
area by working with residents and business owners as well as City planners and
private developers in public art planning and development.
The original Public Art Master Plan includes policies designed to:
❑ Encourage partnerships with non-profit organizations;
❑ Affirm artist rights and artistic freedom of expression;
❑ Require community involvement in each public art project;
❑ Require disclosure of potential conflicts of interest; and
❑ Prohibit discrimination.
The original Public Art Master Plan also established many procedures, or guidelines,
that are still working well, including:
❑ An artist selection process;
❑ Methods of artist selection;
❑ Criteria for artist selection and artwork selection,
❑ Definition of eligible/ineligible artworks;
❑ Collection review and conservation plans; and
❑ Criteria for accepting donated artworks$ and
❑ Guidelines for Art in Private Development.
However, Staff has identified some areas regarding opportunities for art placement,
roles of various parties involved, and implementation measures that are either outdated
or unclear. In addition to general clean up items to align the Plan with current
conditions, Staff recommends these items be reviewed and/or updated:
❑ Opportunities for public art, including distribution throughout the City
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❑ Responsibilities of City Council, Heritage and Cultural Arts Commission, Staff
and other City departments
❑ Procedures regarding pre -qualified artist lists
❑ Deaccessioning procedures
❑ Gift or loan procedures
❑ Developer's options for fulfilling the requirement and obtaining occupancy
❑ Community participation and outreach activities
❑ Public Art Fund procedures and allowable expenses
Staff also recommends these three new items be considered:
❑ Providing art guidelines by planning district to help begin to establish the "unique
character" of each;
❑ Recording art requirements on the deed, to guarantee that Dublin's success
getting private developers to install art are not lost when properties change
hands; and
❑ Formalizing the creation of an art maintenance fund, to ensure that the City will
always have sufficient funds to maintain its collection.
As City Council members have previously expressed interest in using public art to
enhance economic vitality, .Staff also recommends taking this opportunity to explore
options for strengthening this idea in the Public Art Master Plan update - possibly with
more specific language added to the goals, or by providing more explicit direction
regarding placement of public art in shopping district areas.
Staff requests the City Council's input on any additional items that it might like to see re-
examined or new considerations it would We to have presented in this update.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
1. City of Dublin Public Art Master Plan, 2006
hris Foss, City Manager 2/1512017
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Attachment 1
BACKGROUND
The City of Dublin has seen remarkable change
over the last decade. Since the late 1990s, the
City has grown dramatically with new housing,
retail and office development, and public
improvements. Additional housing and retail is
currently under construction.
Dublin's public art program has grown along
with City development. Begun as a
partnership with the nonprofit Dublin Fine
Arts Foundation in the late 1980s, the City
boasts a collection of 19 City owned works,
two works on long-term loan, and four
privately owned works displayed in public
places throughout Dublin.
In 1997, the City of Dublin adopted its first
Public Art Policy. The Policy encouraged
development projects to include artwork in
buildings and public spaces, and set out
criteria for artwork selection and guidelines for
implementation. The Policy identifies the
Dublin Fine Arts Foundation to act in an
advisory capacity to the City and developers
on public art projects.
Since the adoption of the Public Art Policy,
many fine artworks have been created for the
City of Dublin. However, many of the
conditions on which the 1997 Policy was
based have changed. In 1999, the Heritage
and Cultural Arts Commission was established
to act in an advisory capacity to City Council
on matters pertaining to art, including public
art. City Departments were reorganized in
2000, to include arts and culture within the
Department of Parks and Community Services.
In 2002 a full-time Heritage and Cultural Arts
Supervisor position was created, with the
management of public art as a major
responsibility.
City of Dublin
Public Art Master Plan
In 2001, the Dublin Heritage and Cultural Arts
Commission completed its first long-range
plan that called for the development of . a
Public Art Master Plan to identify
opportunities for public art and to also revise
the Public Art Policy to identify alternate
funding sources and approval processes for
public art. It was in this context of program
growth and change that Wright & Associates
was hired to develop a Public Art Master Plan
in July 2003. A Public Art Master Plan Task
Force was created to provide feedback and
guidance during the development of the plan.
"GALA " by Ned Smyth (1990)
March 2006
Page 1 of 25
PUBLIC ART MASTER PLAN
This Public Art Master Plan describes the
principle methods used to develop public art in
the City of Dublin including:
City Projects:
Projects developed and funded by the City of
Dublin. These projects are planned by City
Staff in conjunction with the development of
the annual Capital Improvement Program
based on available funding.
City Projects in Partnership with
Community Organizations:
Projects developed in partnership with
nonprofit and community organizations such
as the Dublin Fine Arts Foundation (DFAF)
which may be funded, in part, by the City of
Dublin.
Private Development:
Projects on private property ftmded and
constructed by private developers.
The Plan outlines opportunities, guidelines and
policies for the City's Public Art Program as
well as implementation strategies.
Public Art Opportunities
The Plan summarizes potential opportunities
for the placement of public art both on public
and private property. Opportunities were
developed based on a review of the existing
City infrastructure, proposed City specific
plans, private development projects and
proposed City capital projects.
Public Art Guidelines
The guidelines establish administrative
procedures for implementing the proposed
Public Art Program including City Council,
Heritage and Cultural Arts Commission and
City of Dublin
Public Art Master Plan
Staff responsibilities, procedures for site and
artist selection, eligible artworks, collection
review, and funding options.
Program Policies
These policies will give the City Council,
Heritage and Cultural Arts Commission, Staff
and the public guidance on issues that often
arise in the administration of a public art
program. They reflect the best practices in the
field, adjusted to fit the unique circumstance of
the City of Dublin.
Program Implementation
Strategies for implementation of the Public Art
Program as well as potential funding
mechanisms for both City and private
development projects are summarized in this
section.
The Rising Blue " by Yoshio Taylor (2003)
March 2006
Page 2 of 25
PUBLIC ART PROGRAM -
OVERVIEW
Public Art Vision
The City of Dublin celebrates humanity and
promotes a healthy civic society through the
administration of its Public Art Program. The
Public Art Program and its collection inspire
residents and attract visitors with high quality
artworks, both freestanding and incorporated
in Dublin's public spaces.
The Public Art Program will create a unique
sense of place and a strong identity for the
City as a whole. This vision will be furthered
through the creation and promotion of a
citywide collection of art works specifically
placed within the community, which enhance
urban planning goals and portray the dreams
and visions of the community.
Public Art Program Purpose
The purpose of Dublin's Public Art Program is
to inspire civic pride among its residents and
strengthen the City's regional identity by
enhancing public spaces, giving character to
neighborhoods and business districts, and
providing numerous opportunities for people
to experience visual art.
Public Art Program Goals
1) Establish and enhance pedestrian friendly
public spaces such as parks, plazas,
pathways, public restrooms, parking lots
and other places where people travel or
gather.
2) Strengthen the unique character of
individual neighborhoods, business
districts and transit corridors with artwork
that relates to the site's purpose, history
and natural environment.
City of Dublin
Public Art Master Plan
3) Provide numerous opportunities for
Dublin's citizens to gain a deeper
understanding and appreciation for visual
art.
4) Enhance the City's identity and regional
image by actively promoting Dublin's
unique public art collection.
5) Encourage the creation of artworks that are
integrated into the City's built
environment, including signage, gateways,
sidewalks, bus stops, bollards, parking
structures, crosswalks and other public
amenities.
6) Involve artists in the planning of public
spaces such as parks, and transit corridors.
7) In existing neighborhoods and parks,
ensure community support for the artworks
through public participation in artist
selection and artwork development.
8) In new developments, support the design
themes, goals and objectives of City
planners and private developers by
working closely with these parties in the
development of public art.
9) In rehabilitation of existing developments,
further the design themes and goals of the
area by working with residents and
business owners as well as City planners
and private developers in public art
planning and development.
"Aaron and Dillon " by Katherine Keefer (2002)
March 2006
Page 3 of 25
PUBLIC ART PROGRAM -
OPPORTUNITIES
The City of Dublin has extensive plans to
build new neighborhoods and rehabilitate
others. As the plans are implemented, there
will be many opportunities to involve artists in
the early design of urban development
projects. Artists will be encouraged to work
with the City's Heritage and Cultural Arts
Commission and Staff, Community
Development Department, private developers,
neighborhood residents and business owners to
enhance constituents' goals and design themes
for each neighborhood.
This opportunities section summarizes existing
public art projects both public and private and
identifies potential projects for the placement
of public art in the City of Dublin.
Existing Public Art —City Proiects
Beginning in 1
pursued the c
Identifying pub
parks and City
now includes 2
A listing of the
follows*
990, the City has
is
actively
evelopment of public art.
art opportunities at local
facilities, Dublin's collection
artworks for public display.
public artwork and locations
Dublin Civic Center
"GAIA" by Ned Smyth (1990)
"Gail" by Katherine Keefer (1994)
"Aaron and Dillon" by Katherine Keefer
(2002)
20.h AnniversaKy Quilt' by Linda Schmidt
(2002)
"Sisyphus" by Roger Berry (1989, on loan
since 1992)
"Steel Water Color #99" by Fletcher Benton
(1989, on loan since 1996)
City of Dublin
Public Art Master Plan
Dublin Library
now Way" by Robert Ellison (2003)
"Seasons" by Peter Mollica (2003)
"Cutouts" by Mark Evans and Charlie Brown
(2003)
Dublin Senior Center
"Wisdom Through the Ages" by Rowland
Cheney (2005)
Art in the Parks
Commissioned by the Dublin Fine Arts
Foundation
Shannon Park: "Sirius" by Peter Voulkos
(1990)
Stagecoach Park: "Mosaic Tile Seating
Area/Wagon Wheel" by Twyla Arthur (1996)
Alamo Creek Park: "Black Pool" by Alan
Counihan (1997)
Mape Memorial Park: "Archway" by Donna
Billick and Troy Corliss (1999)
Kolb Park: "Dust in the Universe" by John
Icing (2000)
Ted Fairfield Park: "Birdwatch" by Johanna
Poethig (2002)
Dolan Park: "Dreams of Longing After
Nothing" by Bryan Tedrick (2004)
Emerald Glen Park: "Divided Sea" by Ned
Kahn, (2004)
Underpass Murals
I-680 at Da�blin Boulevard and 1-680 at
Amador Valley Boulevard
"Historic Crossroads" by Daniel Galvez, John
Pugh, and John Wehrle (2003)
Bus Shelter Art
Dublin Boulevard, north at Village Parkway
Dublin Boulevard north and south at Golden
Gate Drive.
By Dan Dykes (2003)
March 2006
Page 4 of 25
Existing Public Art — Private Development
In 1997 the City of Dublin adopted its first
Public Art Policy. The Policy encouraged
development projects to include artwork in
buildings and public spaces. To date four
private development projects have included
artwork. A listing of the artwork and locations
follows.
Dublin Boulevard Safeway: "Dublin Time"
by Dan Dykes (2004)
Expo Design Center: "Indesi n" by Ray Lamb
(2001)
Archstone Apartments: "Ironhorse Trail" by
Vickie Jo Sowell (2002)
Waterford Shopping Center: "The Rising
Blue" by Yoshio Taylor (2003)
Existing Public Art -School Projects
In 1994, the Dublin Unified School District
and the Dublin Fine Arts Foundation formed a
partnership to create permanent art projects in
each of Dublin's schools involving a
collaboration between professional artists and
the students, using Measure "B" monies. The
goal of the project was to create works that
would enhance the environment of each school
and create a sense of ownership for the
students as well as providing much needed arts
education. A listing of the artwork and
locations follows.
Murray Elementary School: "A Cultural
Voyage" a courtyard mural created by six
classes from 1st through 5th grade under the
supervision of artists Sofie Siegmann and
Kenneth Huerta (1995).
Wells Middle School: "Tell me and I will
forget Show me and I may not remember.
Involve me and I will understand" and
"Equations" a tile wall pattern created by
City of Dublin
Public Art Master Plan
students in collaboration with artist Johanna
Poethig (1997)a
Nielsen Elementary School: "We Make the
World" an entry -way mural created by 200
students in collaboration with artists Gary
Carlos and Jennifer Trammel (1998).
Dublin Elementary School: "Soaring to New
Heights" a mural created by students from
kindergarten through 6t1` grade in collaboration
with artist Argunnur Yr Gylfadottir (1999)0
Public Art Opportunities —City Projects
Capital Improvement Projects
A Capital Improvement project means any
permanent public improvement project paid
for wholly by monies appropriated by the City
to construct, improve, or renovate a building,
including its appurtenant facilities, a
decorative or commemorative structure, a
park, a sidewalk, a parking facility, a utility, or
any portion thereof, within the City limits or
under the jurisdiction of the City.
In large capital projects it is recommended that
artworks be located on site, using a general
budget guideline of 1 % - 2% of the total
capital project budget. Potential capital
projects include:
• Shannon Community Center
Reconstruction
• Emerald Glen Park Recreation and Aquatic
Center
• Emerald Glen Park Community Center
• Community Theater/Cultural Arts Center
Parks
Public art should be included in neighborhood
and community parks. Potential artwork
locations should be identified as part of the
park design. Installation of art shall occur at
such time that occupancy of the surrounding
March 2006
Page 5 of 25
development reaches a minimum of 25%.
Neighborhood Selection Committees should
be convened to assist with artwork selection.
Coordination with the Dublin Fine Arts
Foundation on the award winning "Art in the
Parks" project should be continued, as deemed
appropriate. Potential park projects include:
• Bray Commons
• Dublin Ranch Neighborhood Parks
• Dublin Historic Park
• Fallon Sports Park
• Fallon Village Neighborhood and
Community Parks
• Schaefer Ranch Parks
• Transit Center Park
Public Art Venue
A Public Art Venue is a location where several
pieces of public art are on display in a
consolidated area. The size of the site can
typically vary from 1 /3 acre to 10 acres in a
park location, or in the case of a streetscape,
one to several blocks long. Usually, a large
number of different types of art sculptures are
on display for the public's view, in some
cases, surrounded by a garden like setting.
Some Venues are thematic in nature whereas
others can be educational. Public Art Venues
can range in cost from $350,000 up to $5
million or more, depending on the amount of
art pieces and possible land costs. Potential
locations for a Public Art Venue include:
• Camp Parks
• Dublin Historic Park
• Emerald Glen Park
Public Art Opportunities —Private
Development
As the City embarks on development of area
specific projects, opportunities for public art
thrive. Public art can be included in a single
development project or part of a larger planned
City of Dublin
Public Art Master Plan
development. Artworks should be located in
an area which is accessible to the public and
allow for unrestrained viewing from a variety
of vantage points. Sites may include urban
gateways, vistas, public spaces and plazas, or
other interior or exterior, publicly accessible
places.
As a condition of approval; public art will be
included in the following private development
projects:
• Gateway Medical Center
• General Motors
• Ikea
• Metropolitan Dublin Station
• San Ramon Village
• Sorrento
• Tralee
• Ulferts
Other potential private development projects
may include, but are not limited to:
• Camp Parks
• Dublin Land Company
• Dublin Place Shopping Center
• Dublin Transit Center
• Emerald Place
• Fallon Villages
• Wallis Ranch
• West Dublin BART
Site Selection Process
Sites will be selected based on the Public Art
Master Plan and goals of the public art
program:
1) Establish and enhance pedestrian friendly
public spaces where people travel or
gather.
March 2006
Page 6 of 25
2) Sites that are accessible to the public a
minimum of eight hours a business day
may be considered suitable locations for
public art.
3) Site spaces may be interior or exterior.
4) Locations can include surface treatments
of buildings, retaining walls and bridges.
The definition of "location" can also be
expanded by an artist's ability to extend
the possibilities for public art, and would
then be determined on a case -by -case
basis.
5) Strengthen the unique character of
individual neighborhoods, business
districts and transit corridors with artwork
that relates to the site's purpose, history
and natural environment.
6) Provide numerous opportunities for
Dublin's citizens to be exposed to and gain
a greater appreciation for visual art.
7) Enhance the City's identity and regional
image by actively promoting Dublin's
unique public art collection.
In addition, sites should have maximum public
exposure.
For site selection to be maximized, the artist
will work with developers, city planners,
residents and business owners so that the
theme and development goals of the project
are enhanced. This will allow the artist and
community to decide if a work is best
incorporated into the building or other
infrastructure, or created as a freestanding
artwork. This process underscores the
importance of involving the artist at the same
time as the project architect.
City of Dublin March 2006
Public Art Master Plan Page 7 of 25
PUBLIC ART PROGRAM -
WIDELINES FOR CITY
PROJECTS
The guidelines outlined below establish
procedures for the implementation of the
Public Art Program for City projects.
Responsibilities
The City Council shall:
• Adopt policies and procedures under
which the Public Art Program operates;
• Review and approve the annual workplan
presented by Staff on behalf of the
Heritage and Cultural Arts Commission
that shall include identification of eligible
capital improvement projects and
recommended funding appropriations;
• Appropriate monies for individual capital
improvement projects as part of the annual
capital budgeting process;
• Approve all contracts with artists; and
• Approve all public works of art.
The Heritage and Cultural Arts
Commission shall:
• Provide oversight of the Public Art
Program;
• Review and recommend the annual public
art workplan to City Council;
• Recommend guidelines, policies and
procedures for the selection,
implementation and conservation of public
art in Dublin to the City Council;
• Receive and review the recommendations
of the Artist. Selection Panel and forward
to the City Council,
• Review and approve Staff
recommendations regarding the care and
maintenance of the Public Art Collection;
• Support Staff in community outreach
efforts;
City of Dublin
Public Art Master Plan
• Review and recommend proposed gifts of
public art to the City, as well as loans and
long term exhibitions of public art on City -
owned property;
• Review and recommend accessioning
(acquisition) and de -accessioning
(removal) of artworks from the Public Art
Collection; and
• Periodically review and recommend
changes to the Public Art Program
guidelines, policies and procedures.
City Staff shall:
• Steer the overall work objectives of the
Public Art Program, such as project
administration, artist project management,
short and long-term planning and
community outreach;
• Lead the development of the annual public
art workplan that shall include
identification of eligible capital
improvement projects and funding
appropriations and submit to the Heritage
and Cultural Arts Commission;
• Monitor the overall development of the
Public Art Collection, including ensuring
that the Collection policies are followed;
• Oversee the existing public art collection,
survey the works quarterly, update the
maintenance survey and communicate
maintenance needs to appropriate staff
and/or consultants;
• Advise the Heritage and Cultural Arts
Commission and the artist selection panel;
• Act as liaison to the artist selection panels;
• Act as a liaison to the Dublin Fine Arts
Foundation;
• Provide services to assist private
developers in creating and implementing
their public art plans;
• Present recommendations to the Dublin
City Council on behalf of the Heritage and
Cultural Arts Commission; and
March 2006
Page 8 of 25
• Ensure community outreach and citizen
participation in the Public Art Program,
Artist Selection Panels shall:
• Be ad -hoc panels formed for a limited
period of time and be appointed by the
Mayor with the consent of the City
Council with the responsibility of
recommending artists for individual City
projects or groups of projects;
• Be comprised of individuals representing
the following interests: arts professionals,
community leaders, business owners,
residents, gallery owners and art educators,
and
o One or more panelists shall be a
representative from the Heritage and
Cultural Arts Commission
o At least half the panel shall be Dublin
residents
o One or more panelists shall be
professional artists, architects or
landscape architects with experience in
public art
• Have strong representation from partnering
nonprofit organizations, when appropriate;
• Recommend to the Heritage and Cultural
Arts Commission an artist or artists to be
commissioned for projects;
• Review the credentials, prior work,
proposals and other materials submitted by
artists for particular projects;
• Look for the best fit between the artist and
the requirements in the project prospectus
and guidelines; and
• Be sensitive to the public nature of each
project and the necessity for cultural
diversity in the Public Art Program.
City Departments shall:
• Determine, in consultation with the
Heritage and Cultural Arts Staff, which
projects are eligible for public art
inclusion, the amount of eligible project
costs available for public art and whether
the project is appropriate for artist
involvement;
• Provide the Heritage and Cultural Arts
Staff with information on the capital
improvement program, budgets and
schedules;
• Designate a departmental representative to
participate in the artist selection process if
appropriate;
• Review the maintenance needs survey for
artworks located at the site; and
• Inform the project architect of the artist
involvement in the capital improvement
project and the method of artist selection.
Construction Project Managers shall:
• Collaborate with the Heritage and Cultural
Arts Staff on the development of public art
projects0,
• Coordinate with the Heritage and Cultural
Arts Staff on all issues related to the Public
Art Program and the overall project
including safety, liability, timeline, code
requirements and installation deadlines,
etc.; and
• Provide Heritage and Cultural Arts Staff
and artist with the appropriate
documentation necessary for project
compatibility and completion (i.e.,
architectural design drawings and
specifications, as -built drawings, structural
drawings, mechanical drawings, electrical
drawings, materials to support public
outreach efforts, etc.).
f
City of Dublin March 2006
Public Art Master Plan Page 9 of 25
"Cutouts" by Mark Evans and Charlie Brown (2003)
City of Dublin March 2006
Public Art Master Plan Page 10 of 25
Artist Selection Process
Selecting the "right" artist — one whose
experience, artistic style, commitment to
collaboration, communication and facilitation
skills matches the needs of the project - is
critical to the success of any project.
Specifically, the goals of the selection process
are to:
• Implement the goals of the overall capital
improvement program through an
appropriate artist selection;
• Further the mission and goals of the Public
Art Program;
• Select an artist or artists whose existing
public artworks or past collaborative
efforts have maintained a level of quality
and integrity;
• Identify the optimal approach to public art
that is suitable to the demands of the
particular capital project,
• Select an artist or artists who will best
respond to the distinctive characteristics of
the site and the community it serves,
• Select an artist or artists who can work
successfully as members of an overall
project design team, and
• Ensure that the selection process represents
and considers the interests of all parties
concerned, including the public, the arts
community and the City department
involved.
In consideration of selection. of an artist for a
City Public Art project, certain requirements
of the artist will need to be met. These
requirements include.
• Submit credentials, visuals, proposals
Al project materials as directed for
consideration by artist selection panels,
• Conduct necessary research, including
attending project orientation meetings and
touring project sites, when possible;
City of Dublin
Public Art Master Plan
• If selected, execute and complete the
artwork, conceptual work or design work,
or transfer an existing work, in a timely
and professional manner;
• Work closely with Heritage and Cultural
Arts Supervisor, the project manager,
design architect and/or other design
professionals associated with the project;
• Make presentations to City Council, the
Heritage and Cultural Arts Commission
and other reviewing bodies at project
milestones as required by contract; and
• Make public presentations, conduct
community education workshops, or do a
residency at an appropriate time and forum
in the community where the artwork will
be placed, as required by contract.
Methods of Artist Selection
The method of selection for individual projects
shall be determined by City Staff in
consultation with the Heritage and Cultural
Arts Commission in accordance with the
adopted Public Art Program guidelines and
policies. Any of the following methods may be
used, depending upon the requirements of a
particular project.
Open Competition: An open competition is a
call for artists for a specc project in which
artists are asked to submit evidence of their
past work. Any artist may submit credentials
and/or proposals, subject to any limitations
established by the Artist Selection Panel. Calls
for entries for open competitions will be
sufficiently detailed to permit artists to
determine whether their work is appropriate
for the project under consideration.
Limited or Invitational Competition: A limited
number of artists shall be invited by the artist
selection panel to submit credentials and/or
proposals for a specific project. Artists shall be
invited, based on their past work and
March 2006
Page I l of 25
demonstrated ability to successfully respond to
the conditions posed by the particular project
(i.e., water features, light works, paintings,
sound works, landscape works, design team
efforts, etc.), or based on other non -aesthetic
Public Art Program goals (i.e., artists who
reside in a particular neighborhood where a
project is occurring, local artists or regional
artists, etc.).
Pre -qualified Artists List: Heritage and
Cultural Arts Staff will develop a pool of pre -
qualified artists who can be selected for small,
community -based projects with budgets under
'25,000, where a separate selection panel may
not be warranted, if recommended by the
Heritage and Cultural Arts Commission,
Mixed Process: A mixed process may include
any combination of the above means.
Criteria for Selection of Artists or Artworks
• Qualifications: Artists shall be selected
based on their qualifications as
demonstrated by past work and the
appropriateness of their concepts to the
particular project.
• ualit : Of highest priority are the design
capabilities of the artist and the inherent
quality of artwork.
• Media: All forms of visual arts shall be
considered, subject to any requirements set
forth by the project prospectus.
Style: Artists whose artworks are
representative of all schools, styles and
tastes shall be considered.
• Appropriateness to Site: Artwork designs
shall be appropriate in scale, material, form
and content to their immediate social and
physical environments.
• Appropriateness to Public Art Program
Goals: Artworks should address, or artists
should be willing to address within their
process, a commitment to enhancing public
City of Dublin
Public Art Master Plan
spaces and giving character to
neighborhoods by supporting the larger
urban design themes of the neighborhood
or district.
• Permanence: Consideration shall be given
to structural and surface integrity,
permanence and protection of the proposed
artwork against theft, vandalism,
weathering, excessive maintenance and
repair costs.
• Elements of Design: Consideration shall be
given to the fact that public art is a genre
that is created in a public context and that
must be judged by standards that include
factors in addition to the aesthetic. Public
art may also serve to establish focal points;
terminate areas; modify, enhance or define
specific spaces; establish identity; or
address specific issues of urban design.
• Community Values: While free artistic
expression shall be encouraged,
consideration must be given to the
appropriateness of artworks in the context
of local community and social values.
• Public Liability: Safety conditions or
factors that may bear on public liability
must be considered in selecting an artist or
artwork.
• Diversity: The Public Art Program shall
strive for diversity of style, scale, media
and artists, including ethnicity and gender
of artists selected.
• Communications: The ability of the artist
to effectively communicate with a variety
of groups, including other design
professionals, public officials and
community members, should be taken into
consideration.
March 2006
Page 12 of 25
"Dust in the Universe" byJohn King (2000)
City of Dublin March 2006
Public Art Master Plan Page 13 of 25
Eligible Artworks
It is the policy of the City Council that all
artworks commissioned or acquired under the
public art program be designed by professional
visual artists. Such artworks include, but are
not limited to, the following:
• Sculpture: free standing, wall supported or
suspended; kinetic, electronic; in any
material or combination of materials.
• Murals or portable paintings: in any
material or variety of materials, with or
without collage or the addition of non-
traditional materials.
• Earthworks, fiber -works, neon, glass
mosaics, photographs, prints, calligraphy,
any combination of forms of media
including sound, literary elements, film,
holographic images and video systems;
hybrids of any media and new genres.
• Furnishings or fixtures, including but not
limited to gates, railings, streetlights,
signage, seating, etc., if created by artists
as unique elements or limited editions.
• Artistic or aesthetic elements of the overall
architecture or landscape design if created
by a professional artist or a design team
that includes a professional artist.
• Temporary artworks or installations, if
such artworks serve the purpose of
providing community and educational
outreach purposes.
• The incremental costs of infrastructure
elements, such as sound -walls, utility
structures, roadway elements or other
items if designed by a professional artists
or a design team that included an artist as a
co -designer.
Ineligible Artworks
• "Art objects" which are mass produced or
of standard manufacture, such as
playground equipment, fountains or
statuary elements, unless incorporated into
an artwork by a project artist.
Reproductions, by mechanical or other
means, of original works of art, except in
the cases of film, video, photography,
printmaking or other media arts.
Works that are decorative, ornamental or
functional landscape or architectural
elements except when commissioned from
an artist as an integral aspect of a structure
or site.
• Those elements generally considered to be
components of the landscape architectural
design, vegetative materials, pool(s), paths,
benches, receptacle, fixtures, planters, etc.,
except when designed by artists.
Collection Review and Conservation
At least once in every five-year period, the
Public Art Collection should be evaluated for
the purposes of collection management and
conservation in order to assess the collection's
condition. The City, with the advice of the
Heritage and Cultural Arts Commission and
approval of City Council, shall retain the right
to de -accession any work of art in the
Collection, regardless of the source of funding
for the particular artwork.
Objectives:
• To establish a regular procedure for
evaluating artworks in the Public Art
Collection;
• To establish a regular procedure for
repairing public artworks;
• To ensure regular maintenance of public
artworks and that all maintenance is
completed with the highest standards of
professional conservation;
• To establish standards for the acquisition
of artworks by the City of Dublin,
• To strive for an equitable distribution of
artworks throughout the City.
City of Dublin March 2006
Public Art Master Plan Page 14 of 25
• To ensure that de -accessioning is governed
by carefitl procedures; and
• To insulate the de -accessioning process
from fluctuations in taste.
Acquisition Review Standards:
• Acquisitions should be directed toward
artworks of the highest quality;
• Acquisition of artworks into the Public Art
Collection implies a commitment to the
ongoing preservation, protection,
maintenance and display of the artworks
for the public benefit;
• Acquisition of artworks, whatever the
source of funding, should imply
permanency within the Public Art
Collection, so long as physical integrity,
identity and authenticity are retained, and
so long as the physical sites for the
artworks remain intact; and
• When possible, artworks should be
acquired without restrictions as to future
use and disposition.
De -accessioning Review Standards:
Any proposal for de -accessioning — the
destruction or removal of an artwork in the
collection — or relocation of an artwork shall
be reviewed by the Heritage and Cultural Arts
Commission according to the policy and
procedures contained herein and shall be as
deliberate as those practiced during the initial
selection. This process should operate
independently from short-term public
pressures and fluctuations in artistic or
community taste. During the review process,
the work of art shall remain accessible to the
public in its original location. The final
decision with respect to de -accessioning of
artworks shall rest with the City Council.
De -accessioning should be aseldom-employed
action that operates with a strong presumption
against removing works from the Collection.
Artwork may be considered for review toward
City of Dublin
Public Art Master Plan
de -accessioning from the Public Art Collection
if one or more of the following conditions
apply:
• The condition or security of the artwork
cannot be reasonably guaranteed;
• The artwork requires excessive
maintenance or has faults of design or
workmanship and repair or remedy is
impractical or unfeasible;
• The artwork has been damaged and repair
is impractical or unfeasible;
• The artwork's physical or structural
condition poses a threat to public safety;
• No suitable site is available, or significant
changes in the use, character or design of
the site have occurred which affect the
integrity of the work;
• Significant adverse public reaction has
continued unabated over an extended
period of time (at least five years or more);
• De -accessioning is requested by the artist;
or
• The site and/or agency housing the work is
undergoing privatization.
When an artwork in the collection is being
considered for de -accessioning, the artist shall,
when practical, be given the first right of
refusal to purchase the work at its fair market
value.
Gifts or Loans of Artworks
Artworks proposed for donation or long-term
(one year or longer) loan to the City shall be
carefully reviewed by the Heritage and
Cultural Arts Commission in order to meet the
following objectives prior to submitting to the
City Council for approval:
• To provide uniform procedures for the
review and acceptance of gifts or loans of
artworks to the City;
March 2006
Page 15 of 25
• To vest in a single agency the
responsibility of insuring the management
and long-term care of the donated
artworks;
• To facilitate planning for the placement of
artworks on City -owned property;
• To maintain high artistic standards for
artworks displayed in City facilities; and
• To provide for appropriate recognition for
donors of artworks to the City.
Review Criteria for Gifts or Loans of
Artworks:
Aesthetic considerations: To ensure artworks
of the highest quality, proposed gifts or long-
term loans of artworks should be accompanied
by a detailed written proposal and concept
drawings of the proposal and/or photographs
of an existing artwork, documentation of the
artist's professional qualifications and, if
needed, a current certified appraisal of the
worth of the artwork. The following will be
considered in the acceptance of a gift or loan
of artworks:
• To preserve artworks which provide the
public with a truer understanding and
deeper appreciation of historic Dublin.
• To strengthen and enrich the public art
collection of the City.
• To promote artwork that has an
educational or communicative function.
• To choose artwork that is the best available
example to accomplish an interpretive
purpose.
Financial considerations: Based on the cost
of installation, the proposal should identify
sources of funding for the project, and the
estimated cost of maintenance and repair over
the tern of the loan or expected life of the
artwork. Legal title to the donated artwork
must pass from the donor to the City without
restriction or conditions. Restrictive gifts are
detrimental to the artwork collection and
City of Dublin
Public Art Master Plan
should be courteously declined. A legal
instrument of conveyance of the work of art
should be executed between the City and
donor.
Liability: The proposal should discuss
susceptibility of the artwork to damage and
vandalism, any potential danger to the public
and any special insurance requirements. The
City will accept long-term loans only to fill a
gap in the City's public art collection.
Artworks that are on indefinite loan shall have
an expiration or renewal date defined.
Environmental considerations: The proposal
should address appropriateness of the artwork
to the site and the scale of the artwork in
relation to its immediate context. The Heritage
and Cultural Arts Commission will review and
discuss the donation and direct Staff as to any
questions to be asked of the donor or artist. A
personal appearance by artist may be
requested. The Commission will determine
when all issues have been addressed and
recommend to accept or reject the artwork.
Proposed artwork donations shall be reviewed
by the Heritage and Cultural Arts Commission
anI approved by the City Council.
"Wisdom Through the Ages " by Rowlunri Cheney (1990)
March 2006
Page 16 of 25
Donation proposals shall be accompanied by
the following information:
• Slides, photos or a model of the proposed
work;
• Biography of the artist;
• Proposed site and installation plans,$
• Monetary value of the artwork and budget
for installation;
• Maintenance requirements for the artwork;
and
• Contact information for the donor.
Exceptions to the Review Process for Gifts or
Loans of Artworks:
Gifts of state presented to the City by foreign
governments or by other political jurisdictions
of the United States — municipal, state or
national — which may be accepted by the City
Council on behalf of the City shall be
reviewed as follows:
• Permanent placement of artworks of
substantial scale, suitable and accessible
for public display shall be determined
jointly by the appropriate City Department
and the Heritage and Cultural Arts
Commission with the approval of the City
Council;
• Appropriate recognition and publicity shall
be the responsibility of the City Council;
and
• If not provided by the donor, maintenance
of the artwork shall be the responsibility of
the department with jurisdiction over the
site, in consultation with the Heritage and
Cultural Arts staff.
"Sisyphus " by Roger Berry (1989)
City of Dublin March 2006
Public Art Master Plan Page 17 of 25
PUBLIC ART PROGRAM -
GUIDELINES FOR PRIVATE
DEVELOPMENT
The guidelines outlined below establish
procedures for the implementation of the
Public Art Program for Private Development
projects.
Requirements
Commercial, Industrial, Office
Development:
The Public Art Program requires all new
commercial, industrial, and office
development projects over 50,000 square feet
to allocate one-half of one percent (1/2%) of
the Building Valuation (exclusive of land) per
development project, to finance an art project
according to the public art guidelines.
In lieu of providing on -site artwork, an
applicant may choose to deposit the required
allocation into a Public Art Fund. If an in -lieu
fee option is chosen, the developer must
reserve a space for possible public art to be
installed by the City, if the City determines
such a space is necessary.
Any new commercial, industrial, and office
development project under 50,000 square feet
will be required to allocate one-half of one
percent (1/2%) of the Building Valuation
(exclusive of land) per development project, to
finance an art project or in lieu of providing a
public art work on site, may contribute funds
equal to 90% of the one-half of one percent
(1/2%) to a Public Art Fund.
The building valuations shall be calculated by
the City's Building Official.
An applicant may choose to allocate more than
thel/2% of Building Valuation to public art.
City of Dublin
Public Art Master Plan
The Public Art obligation, if art is to be
installed on -site, must be satisfied prior to the
issuance of a Certificate of Occupancy. If the
in lieu fee option is chosen, the obligation
must be satisfied prior to the issuance of the
first building permit.
Residential Development:
The Public Art Program requires all new
residential developments including single-
family (detached), single family (attached),
and multi -family in excess of 20 residential
units to allocate one-half of one percent
(1/2%) of the Building Valuation per
development project, to finance an art project
according to the public art guidelines.
The building valuations shall be calculated by
the City's Building Official.
In lieu of providing on site artwork, an
applicant may choose to deposit the required
allocation into a Public Art Fund. If an in -lieu
fee option is chosen, the developer must
reserve a space for possible public art to be
installed by the City, if the City determines
such a space is necessary.
An applicant may choose to allocate more than
thel/2% of Building Valuation to public art.
The Public Art obligation, if art is to be
installed on
-site, must be satisfied prior to the
issuance of a Certificate of Occupancy. If the
in lieu fee option is chosen, the obligation
must be satisfied prior to the issuance of the
first building permit.
Exemptions
The following categories of projects are
exempt from the Public Art Program
requirements:
March 2006
Page 18 of 25
1) Any current or future tenant improvement
projects,
2) Any 100% low-income housing projects;
3) Child Care Centers;
4) Nonprofit agencies and institutions that
exclusively provide social services only, to
the general public.
5) Any current or future condominium
conversions.
Verification of Expenses
The Project Developer shall provide
satisfactory evidence to the Parks &
Community Services Department that the
minimum allocation (1/2% of the Building
Valuation for commercial, industrial, office
and residential development) has been
expended for art work or allocated to the
Public Art Fund, prior to the issuance of the
Certificate of Occupancy (for on -site work) or
prior to the issuance of a building permit (for
in lieu fee option) for the development project.
All financial arrangements shall be negotiated
between the Project Developer and the artists)
and shall be verified in a written agreement.
Copies of the executed contracts between the
applicant and the artists shall be submitted to
the Parks & Community Services Department
prior to the issuance of the Certificate of
Occupancy.
Assistance with Artist Selection
If an applicant elects to provide public art, the
applicant is free to choose the artist(s) of its
choice. The Parks & Community Services
Department can assist the applicant, in
selecting and locating qualified artists for their
project and can provide a list of private art
consultants that can assist the applicant with
artist selection. In addition, technical support
and artwork review and critique can be
provided by the Parks & Community Services
Department.
City of Dublin
Public Art Master Plan
Eligible Costs
The following costs shall be included in
determining whether the public art allocation
meets the minimum required allocation.
• Artists, professional design and production
fee inclusive of labor, materials and
services including art consultant or
management fees provided that these fees
do not exceed 15% of the minimum
allocation;
• Travel of the artist for site visitation and
research;
• Transportation of the work to the site;
• Installation of the completed work;
• Sales tax;
• Any required permit or certification fees;
• Identification plaques;
• Directional or other functional elements
such as supergraphics, signing, color~
coding, etc., provided they are designed by
an artist and are, in the opinion of the City,
an integral part of the work of art;
• Walls, bases, pools or other architectural
components on or in which works of art
are placed or affixed, provided they are an
integral part of the work of art;
• Electrical, water or mechanical services for
activation of the work, when they are an
integral part of the work of art.
Non -Eligible Costs
The following costs will not be accepted as
satisfying the Public Art Program
requirements:
• Preparation of the site EXCEPT as
necessary to receive the work of art.
• Exhibitors and education aspects which are
interpretive of and tangential to the actual
work of art. This includes tours and
docents, videotaping or filming of
construction and installation of artwork.
March 2006
Page 19 of 25
Criteria for Selection of Artist and Artwork
The criteria followed in the selection of an
artist and eligible artwork should be consistent
with the City's policies for public projects (see
Criteria for Selection of Artists or Artworks,
and Eligible Artworks, page 10 and 11).
Process Steps
1) The Project Developer shall submit a
completed Site Development Review
(SDR) application to the Community
Development Department, Planning
Division. The applicant will be informed
of the Public Art requirement and policies,
and will be encouraged to meet with the
Parks & Community Services Department
to discuss the requirements.
2) Residential Development Applicants, who
desire to provide public art within their
projects, are required to present a plan to
the City that conforms to the requirements
of the Public Art Master Plan. The
Applicant's plan shall be submitted at the
time of an application for tentative map in
which individual lots are created. If a
tentative map is not required in the project,
the plan for public art shall be submitted at
the time of Site Development Review
(SDR).
3) The Building Valuation will be verified
and the minimum art allocation will be
calculated by the Building Division upon
receipt of the building permit application.
The developer may be required . to apply
and obtain a separate building permit for
the construction and installation of the art
project.
4) Applicants choosing not to provide on site
artwork will be required to pay in lieu fees
of a minimum ail allocation of 1/2% for
commercial, industrial, office, and
residential developments and 90% of 1/2%
for commercial, industrial, and office
City of Dublin
Public Art Master Plan
developments under 50,000 square feet to
the Public Art Fund, to satisfy the
development standard. In lieu fees must be
paid prior to the issuance of a building
permit.
5) Upon selection of an artist and artwork, the
developer will be required to meet with the
Heritage & Cultural Arts Commission for
review of the artwork. Upon
recommendation by the Heritage &
Cultural Arts Commission, the developer
will be required to receive final approval
by the City Council.
Art Proiect Checklist
Developer will be responsible for providing
the following documents:
• Landscape and site plans and structural
calculations;
• Sample or model (Maquette) of the art
project, drawings and photos;
• Material samples and finishes (if
appropriate);
• Artist resume (artist's record of group and
solo exhibitions, art training, art education,
private and public collections, critiques
and articles);
• Building Valuation as determined by the
City's Building Official,
• Artist/developer contract;
• Slides or photos of the artist's past work
which demonstrates like work to proposal,
accompanied by the price for which these
works were sold;
• Maintenance provisions which provide
specific technical requirements;
• Documentation which indicates that the
property owner is responsible for
maintaining the artwork at all times.
March 2006
Page 20 of 25
PUBLIC ART PROGRAM -
POLICIES
Nonprofit Partnerships
The City recognizes the value of its
partnerships with nonprofit agencies. It was
because of the leadership of the nonprofit
Dublin Fine Arts Foundation that public art
was successfully established in the City of
Dublin. Other nonprofit organizations have
also contributed to public art in the City. The
City encourages fostering partnerships with
other community groups in the development of
public art projects.
Policv
In order to promote community involvement,
the City will actively work to encourage
nonprofit organizations in its Public Art
Program to create public art on City owned
property. Nonprofit organizations are welcome
to approach the Dublin Heritage and Cultural
Arts Commission or Staff at any time to
discuss a public art project.
Nonprofit organizations must simply write the
City Heritage and Cultural Arts Staff with a
description of the proposed project. If the
project falls within the vision and goals of the
City public art program, it will go to the
Heritage and Cultural Arts Commission and
then City Council for approval. The project
will then be guided by the same guidelines and
criteria as other City public art projects, with
the Heritage and Cultural Arts Staff working
in partnership with the nonprofit
organization's leadership. The nonprofit
organization will have representation on the
Public Art Advisory or Artist Selection
Committee that advises the project.
In general, nonprofit organizations are
expected to contribute the cost of the artwork
and its installation. The artwork must be
City of Dublin
Public Art Master Plan
installed on City property and will become the
property of the City of Dublin once installed.
Artist Rights
The City of Dublin is committed to attracting
the highest quality artists to create works for
its public art program. For that reason, it is
important that artists retain reasonable control
over the integrity of their artworks and receive
equitable compensation for their creative
endeavors.
Policy
The City of Dublin seeks to assure the
following rights to artists, which shall be
embodied in artist contracts for the
commissioning or purchase of works of art.
• Recognizing that successful public art is
generally inseparable from the site for
which it is created, City Departments shall
not move or remove an artwork unless its
site has been destroyed, the use of the
space has changed, or compelling
circumstances arise that require relocation
of the work of art. Should it become
necessary to move or remove an artwork,
City Staff shall make reasonable efforts to
consult with the artist before effecting any
removal or relocation. However, the City
reserves the right to move or remove the
artwork without notification under
emergency circumstances where an
immediate threat to property or public
safety is present.
• If an artwork is significantly altered,
modified or destroyed, whether
intentionally or unintentionally, the artist
shall have the right to disclaim authorship
of the artwork. Should an artist choose to
exercise this disclaimer, the City shall
remove any plaques, labels or other
identifying materials that associate the
work with the artist.
March 2006
Page 21 of 25
• The City shall make its best effort to
ensure that all maintenance and repairs to
works of art are accomplished in
accordance with any maintenance and
repair instructions the artist has provided to
the City at the time of accession, and that
all such maintenance and repairs adhere to
the highest professional standards of
artwork conservation. The City shall make
reasonable efforts to notify the artist before
undertaking repairs or restorations to the
artwork during the lifetime of the artist.
Where practical, the City shall seek to
ensure that the artist be consulted and
given an opportunity to accomplish the
repairs or restorations at a reasonable fee.
The City reserves the right to make
emergency repairs without prior
notification to the artist.
• The artist shall retain all copyrights
associated with works of art accessioned
under this program including those
acquired for the City. The City agrees that
it will not copy or reproduce the artwork in
any way, or permit third parties to do so,
without prior written permission of the
artist. Notwithstanding this policy, the City
reserves the right to make photographs or
other two-dimensional representations of
the artwork for public, noncommercial
purposes, such as catalogues, brochures
and guides.
Artistic Freedom of Expression
The City recognizes that free expression is
crucial to the making of works of art of
enduring quality. At the same time, public art
must be responsive to its immediate site in
community settings, its relatively permanent
nature and the sources of its funding.
Policy
It is the policy of the City to encourage free
expression by artists participating in the Public
Art Program, consistent with due consideration
of the values, aspirations, and goods of the
City. Community representatives will be
invited to serve on artist selection panels to
ensure discussion of community sensibilities.
Artists selected to participate in the program
will be encouraged to engage the community
directly in the process of developing. their
artistic concepts and designs.
Community Participation and Outreach
The purpose of the Public Art Program is to
serve the citizens of Dublin. By building a
regular program of educational and
promotional activities, a sense of community
ownership can be instilled and cultivated. Such
activities can generate broader community
appreciation of public art and recognition of
the role of public art in reflecting the
community's culture.
Policy
The City shall make community participation a
part of each public art project, as well as of the
program as a whole. This may be
accomplished through the use of Artist
Selection Panels and/or the Heritage and
Cultural Arts Commission and artist
interaction with the community.
The Heritage - and Cultural Arts Staff may
develop a comprehensive approach to
educational outreach concerning the Public Art
Program. Elements of this ongoing educational
policy shall include programs in public schools
anI special events, such as exhibitions, public
art tours, artist4n-residence programs,
education and/or school programs,
publications, brochures, films and videos and
public meetings. In addition, avenues such as
print and broadcast media will be cultivated in
order to give access to the Public Art Program
to the widest possible audience.
City of Dublin March 2006
Public Art Master Plan Page 22 of 25
Conflicts of Interest
The City recognizes and encourages those with
arts backgrounds and other related
professionals to serve as members of the
Heritage and Cultural Arts Commission, its
subcommittees and selection panels. It further
recognizes that artists and other related
professionals may have a real or perceived
conflict of interest when serving in such a
capacity while competing for projects. In
general, a conflict of interest may arise
whenever a committee or panel member has a
business, familial or personal relationship that
would make it difficult to render an objective
decision or create the perception that an
objective decision would be difficult. A
conflict may also arise whenever a committee
or panel member possesses inside information
or has a role in the decision -making process
that could influence the outcome of a public
art process or project. Therefore, the City has
established policies to govern service on the
Commission and its panels.
Polic
Members of the Heritage and Cultural Arts
Commission
• Must disclose any real or potential conflict
of interest;
• Are not eligible for any competition,
commission or project during his or her
tenure on the Heritage and Cultural Arts
Commission;
• Must withdraw from participating or
voting on any competition, commission or
project for which any family member or
business associate has any financial
interest or personal gain;
• Are ineligible for participation in any
competition, commission or project of the
Heritage and Cultural Arts Commission for
a period of one year following the end of
an individual's term on the Commission;
and
• Are ineligible for any competition,
commission or project on which he/she
voted during service on the Heritage and
Cultural Arts Commission, regardless of
the length of time that has elapsed
following Commission service.
Members of Advisory Committees or Artist
Selection Panels
• Must disclose any real or potential conflict
of interest;
• Must withdraw from participation,
discussion and voting on any artist who is
a family member, business associate or
with whom the panel member has a gallery
affiliation; and
• May not enter any competition,
commission or project on which he or she
is serving as a panelist or advisory
committee member.
Non-discrimination
The City recognizes that cultural and ethnic
diversity is essential in programs sponsored by
the City and seeks to be inclusive in all aspects
of the Public Art Program.
Policy
The City will not discriminate against any
artist or other program participant based on
race, gender, ethnicity, age, socio-economic
class, religion, sexual orientation, skills and
abilities, and politics among other qualities.
`Iron Horse Trail " by Vicki Jo Sowell (2002)
City of Dublin March 2006
Public Art Master Plan Page 23 of 25
PUBLIC ART PROGRAM -
IMPLEMENTATION
The goals, guidelines and policies set forth in
this Master Plan represent an ambitious plan.
The plan, however, reflects the desire of the
City of Dublin to develop and maintain a
Public Art Program that will create a unique
sense of place in each neighborhood and create
a strong sense of identity for the City as a
whole. The goal of this section is to identify
implementation measures and funding
mechanisms to facilitate the success of the
Master Plan.
Implementation Measures
Adoption of the Public Art Master• Plan is the
I
irst step in the implementation of the Public
Art Program. The Master Plan sets the
framework for the City's Public Art Program
through the identification of a vision, purpose
and goals. Additionally the Master Plan
identifies opportunities for placement of public
art both on public and private property.
Further the Master Plan establishes program
guidelines related to the responsibilities of the
City Council, Heritage and Cultural Arts
Commission, Staff and the public in the
stewardship of the Public Art Program.
Guidelines also deal with the artist selection
process, eligible artworks and the maintenance
of the City's collection. Lastly the Public Art
Master Plan recommends policies related to
non-profit partnerships, artist rights and
freedom of expression and community
participation and outreach.
City of Dublin
Public Art Master Plan
Funding Mechanisms
At present, the City does not have an
established funding mechanism for public art
projects. For City projects, the City has
elected to include public art in selected public
buiWings and has appropriated 1 %-2% of the
construction budget for the public art. For
public art in private development, the City's
current Public Art Policy encourages the
inclusion of public art but it is not a mandatory
requirement. For developers who choose to
include public art, the amount spent on art is
discretionary. The Public Art Master Plan
recommends that designated funding sources
be identified to fund the Public Art Program
on an ongoing basis.
Private Development:
For private development, a percent -for -art
program is recommended whereby all
residential (single-family and multi -family) in
excess of 20 residential units and non-
residential (commercial, industrial and office)
development projects are required to allocate
one-half of one percent (1/2%) of the project
costs to finance an art project according to the
public art guidelines contained in the Master
Plan. Commercial, industrial and office
development projects under 50,000 square
feet, as an option to providing public art on
site, may contribute funds equal to 90% of the
one-half of one percent to a Public Art Fund.
Non-residential projects in excess of 50,000
square feet and residential projects can also
choose to deposit the required allocation into a
Public Art Fund in lieu of providing on site
artwork but no discount is given.
"Historic Crossroads " by Daniel Galvez, John Pugh,
and John Wehrle (2004)
March 2006
Page 24 of 25
City Projects:
In large City capital building projects it is
recommended that artworks be located on site,
using a general budget guideline of 1 % - 2%
of the total capital project budget. Potential
projects include: Shannon Community Center
Reconstruction; Emerald Glen Park Recreation
and Aquatic Center; Emerald Glen Park
Community Centers and Community
Theater/Cultural Arts Center.
For park projects, it is recommended that
public art be included in neighborhood and
community parks. Potential artwork locations
should be identified as part of the park design
and installation of art shall occur at such time
that occupancy of the surrounding
development reaches 25%. Neighborhood
Selection Committees should be convened to
assist with artwork selection. Coordination
with the Dublin Fine Arts Foundation on the
award winning "Art in the Parks" project
should be continued, as deemed appropriate.
The Public Art Master Plan reconunends that
consideration be given to establishing a Public
Art Venue. A Public Art Venue is a location
where several pieces of public art are on
display in a consolidated area. The size of the
site can typically vary from 1 /3 acre to 10
acres in a natural setting, or in the case of a
streetscape, one to several blocks long.
Usually, a large number of different types of
art sculptures are on display for the public's
view, in some cases, surrounded by a garden
like setting.
Public Art Fund:
Finally it is recommended that a Public Art
Fund be established for the purpose of
collecting fees paid in lieu of committing the
required allocation to an on -site art project.
Such funds shall be used to acquire, place and
maintain public art projects located at public
buildings or on public grounds, or at the
private development site from which the funds
were received, if the City so chooses, and to
administer the Public Art Program.
"Dreams offing After Nothing " by B� yan Tech•ic% (2004)
City of Dublin March 2006
Public Art Master Plan Page 25 of 25
DRAFTCity of Dublin
PUBLIC ART MASTER PLAN
Updated 2020
Elatus, Heath Satow, 2018
Fallon Sports Park
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DRAFT1Table of Contents City of Dublin Public Art Master Plan
Table of Contents
About the Public Art Master Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Section 1: Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Section 2: Guiding Principles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Section 3: Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
Section 4: Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
Gail, Katherine Keefer, 1994
Civic Center Lobby
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DRAFT3Public Art Master Plan City of Dublin Parks & Community Services Public Art Master Plan
City of Dublin
ABOUT THE PUBLIC ART MASTER PLAN
A Public Art Master Plan serves as a key policy document to guide the City Council, community, and City staff
with selection of artwork throughout the City. City of Dublin’s Public Art Program intent is to create a diverse
collection of public artworks that promote cultural expression and artistic appreciation – at regional, national and
international levels.
The City of Dublin hired GreenPlay, LLC, a nationally known parks and recreation management consulting firm
to oversee this update of the 2006 Public Arts Master Plan. This update was developed with City of Dublin staff,
following a community survey in January of 2019, focus groups, public meetings, and discussions with both the
City Council and Heritage and Cultural Arts Commission. This document includes:
•A revised Vision and new Goals for the Public Art Program.
•A complete list of new Opportunities for Public Art.
•Recommendations for more significant changes to the Public Art Program over the next decade to better
prepare for the future.
•An appendix to the Plan titled Guidelines for City Art Projects and City Art Collection and Guidelines for
Art in Private Development Projects to streamline processes and make them easier to understand and follow.
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DRAFT5Introduction City of Dublin Parks & Community Services Public Art Master Plan
Section 1
INTRODUCTION
Executive Summary
Dublin drafted its first Public Art Master Plan in 2003 and has successfully worked toward the goals and completed
many of the projects outlined in that initial plan. The City adopted a Public Art Master Plan in 2006 that included
the creation of a Public Art Ordinance and created the Public Art Fund.
Gaia, Ned Smythe, 1990
Dublin Civic Center
DRAF6 City of Dublin Parks & Community Services Public Art Master Plan Introduction
Over the past 16 years, many of the accomplishments of the originally identified public art projects have been
completed. To date, over 30 pieces of City-owned public art have been installed in notable places, including
artwork for the Shannon Community Center, Emerald Glen Recreation and Aquatic Complex, Bray Commons,
and Fallon Sports Park. In addition, more than a dozen works have been installed on private property.
Dublin’s development of a strong public art program is evident. As the City nears its build out, it is important
that future decisions about public art are strategic in nature to meet the overall needs of the community. The Plan
presented in this report addresses these future needs.
The adoption of the Public Art Master Plan Update will continue the City of Dublin’s commitment to sustaining
a healthy public art program by:
•Establishing a policy that appropriates a percentage of City of Dublin Capital Improvement Project funds for
public art.
•Requiring developers, by ordinance, to provide a set-aside for public art enhancement in private development.
•Ensuring the preservation and maintenance of the City’s art collection.
•Enhancing community participation in the public art process.
•Providing a support system for local artists who work in the City’s Public Art Program.
•Celebrating Dublin’s history and diversity through a broad range of public art projects.
•Enhancing the City’s Downtown by using public art to animate the City’s public spaces.
•Promoting the economic vitality of the City by using public art to brand areas of Dublin
History
Public art adds value to a community. Some are obvious and practical – adding color and visual interest, boosting
aesthetic appeal, discouraging vandalism and identifying the unique history or purpose of a place. Others are subtle,
but equally beneficial – celebrating diversity, highlighting shared experience, provoking thought, conversation and
reflection, or inspiring emotions, like a sense of peace and well-being, excitement, joy, and community pride.
Dublin’s public art program first began in the late 1980s, shortly after Dublin’s incorporation, as a partnership
between the City of Dublin and the nonprofit Dublin Fine Arts Foundation. The foundation contracted with an
art consultant and raised funds to purchase and commission public artwork, which it was then gifted to the City
for placement at City facilities.
In 1997, the City of Dublin adopted its first Public Art Policy, which encouraged private developers to either
include artwork within their developments or contribute to the City’s Public Art Fund. The policy detailed criteria
for artwork and artist selection and guidelines for implementation. The original Policy identified the Dublin Fine
Arts Foundation to serve in an advisory capacity to the City and developers on public art projects.
In 1999, Dublin established a Heritage and Cultural Arts Commission to act in an advisory capacity to City
Council on matters pertaining to art, including public art.
In 2003, a consultant was hired, and a Public Art Master Plan Task Force was convened.
Dublin’s initial Public Art Master Plan adopted in 2006 recommended the establishment of a Public Art Fund and
Public Art Ordinance.
The Public Art Master Plan also included detailed guidelines for both City and private development projects.
These guidelines were carefully crafted based on best practices in the public art industry at the time.
DRAFT7Introduction City of Dublin Parks & Community Services Public Art Master Plan
Planning Methodology
The consultant firm, GreenPlay was selected to review and update the 2006 Public Art Master Plan. As part of the
Parks and Recreation Master Plan update community survey, GreenPlay asked about the importance of public art
to the community and their support for public art. In addition to the community survey, GreenPlay also asked
participants in the focus groups and stakeholder interviews about their support for public art.
I am a Dublin resident of 19 years and love the public art here.
Thank you for involving citizens in the next phases of public
art... Excited to see what pieces are chosen next for the City!
“
”
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DRAFT9Guiding Principles City of Dublin Parks & Community Services Public Art Master Plan
Section 2
GUIDING PRINCIPLES
Vision and Purpose
Public Art Vision
The City of Dublin’s Public Art Collection reflects the diversity and creativity of our community with a variety of
high-quality artwork – both permanent and temporary – located throughout the City. Iconic pieces help create
a sense of place and identity. Artwork is carefully selected and sited to surprise and delight visitors to Dublin.
Residents are inspired to actively participate in the public art program with ample opportunities to help select the
artwork, learn more about the pieces in the collection, watch artists at work and participate in group art projects
and events.
And There Was Evening And There Was Morning, Tricia George, 2002
Shannon Community Center
DRAF10 City of Dublin Parks & Community Services Public Art Master Plan Guiding Principles
Oasis, Wowhaus, 2013
Campbell Green
Public Art Program Purpose
The purpose of Dublin’s Public Art Program is to inspire civic pride among its residents and strengthen the
City’s regional identity by enhancing public spaces, giving character to neighborhoods and business districts, and
providing numerous opportunities for people to experience visual art.
Goals
Public Art Program Goals
1.Enhance pedestrian- friendly public spaces such as parks, plazas, pathways, parking lots and other places where
people travel or gather.
2.Strengthen the unique character of individual neighborhoods, business districts (such as the Downtown) and
transit corridors with artwork.
3.Enhance the City’s identity and regional image by actively promoting Dublin’s unique public art collection.
4.Encourage the creation of artworks that are integrated into the City’s built environment, including signage,
gateways, sidewalks, bus stops, bollards, parking structures, crosswalks and other public amenities.
5.Involve artists in the planning of spaces designated for public art.
6.Ensure community participation in artwork development, through outreach opportunities for local artists to
create and display work, and education outreach to the community.
7.In new developments, support the design themes, goals and objectives of the development by working with a
developer with the installation of public art.
8.In rehabilitation of existing developments, further the design themes and goals of the area by working with
residents and business owners as well as City planners and private developers regarding public art planning
and development.
DRAFT11Recommendations City of Dublin Parks & Community Services Public Art Master Plan
Section 3
RECOMMENDATIONS
Recommended Strategies
To further Dublin’s Public Art Program goals and remain a leader in the Tri-Valley, it is recommended that the
City consider the following actions:
1.Focus Public Art Acquisition Efforts on Downtown Dublin
The City continues to realize the vision of the Downtown Dublin Specific Plan. To further its efforts, it is
recommended that a significant portion of the City’s in-lieu Public Art Fees ($1.5 million) be set aside for a major
public art investment in Downtown Dublin to be spread between permanent work and infrastructure to support
temporary installations. This investment could fund a variety of
sizes and types of art in Downtown Dublin.
Survey respondents ranked Downtown Dublin as the number one
location they would like to see new public art, with a majority
requesting lighted pieces (66%) and artistic benches or seat walls
(50%).
As Downtown Dublin continues to develop, the City should work
with Downtown merchants and non-profit arts organizations to
encourage and support privately funded art, temporary installations
and art related events in Downtown Dublin.
2.Allow Additional Uses for Public Art Funds
Amend the Public Art Ordinance to allow for funding of art related
promotional and outreach materials such as maps, interpretative
signage, and online applications. This will provide an opportunity
to promote past and future investments in public art in Dublin and
create interactive tools for visitors and residents to experience the
artwork.
Survey respondents indicated interest in promoting arts by use
of maps (59%) and interpretative signage (48%). Currently, the
Ordinance limits the funds for art acquisition, maintenance, and
administration.
Archway, Billick and Corliss, 1999
(photo courtesy The Independent)
DRAF12 City of Dublin Parks & Community Services Public Art Master Plan Recommendations
3.Work with Camp Parks to Develop the Historic Sign Relocation, Restoration
and Art Project
Amend the Public Art Ordinance to allow for additional expenses related to the relocation, preservation and
restoration of significant works by renowned architects when accompanied with a public art piece. This change
will allow the City to partner with Camp Parks’ to preserve, relocate and restore the iconic wooden sign, designed
and built around 1943 by renowned American architect Bruce Goff. The work is an outstanding example of early
mid-Century architecture and serves as an important piece of history in the community.
DRAFT13Opportunities City of Dublin Parks & Community Services Public Art Master Plan
Section 4
OPPORTUNITIES
As the City builds out and Downtown Dublin is transformed with modern, transit-oriented mixed- use
developments and walkable retail and restaurant areas, there are many opportunities to incorporate public art
throughout the City. This section identifies different types of projects and locations where the City may wish to
locate public art in the future.:
City Projects
City projects are developed, funded, and owned by the City of Dublin. The valuation of public art projects in the
City’s Capital Improvements Plan (CIP) are typically based on 1-2
percent of the construction budget.
Additional funds may be added if the percentage does not yield a
large enough art budget to accomplish the desired work. Public art
associated with CIP projects are ideally planned to be in place at the
time the project is completed and open to the public.
The City currently owns over 30 permanent public art pieces,
including large scale permanent outdoor artwork, as well as 14
temporary utility box murals.
City Projects that are underway, planned, or in consideration in 2020
include:
CIP projects at Public Buildings:
• Public Safety Complex Public Art
• Future Cultural Art Center at Civic Center
CIP projects at Parks:
•Veterans Art at Don Biddle Community
Park
• Butterfly Knoll Park
• Clover Park
• Jordan Ranch Neighborhood Park
• Sean Diamond Park
• Imagine Playground
• Dougherty Hills Dog Park Historic World War II-era Camp Parks sign.
DRAF14 City of Dublin Parks & Community Services Public Art Master Plan Opportunities
Partnerships
Partnership projects help the City continue to grow public art and take many forms. They are developed in
collaboration with nonprofit organizations, community groups, service clubs, or other public agencies. The City’s
level of involvement can vary widely, from providing funding or land, to participating as a stakeholder in the
artist and art selection process with another agency or assisting with community outreach when other agencies or
nonprofit groups are planning art related projects in Dublin.
Partnership projects may be funded in part by the City of Dublin, through the Public Art Fund, or they may
be funded entirely by an outside source. Upon completion, they may be owned by the City, using a property
easement, or by the landowner.
Arts Grant Program
Partnerships were identified as a way to continue to grow public art in Dublin. To help achieve this goal, Dublin
should consider establishing an Arts Grant Program to provide monetary grants to local non profits for specific
arts-related activities in Dublin.
Establishing an annual Arts Grants could enable nonprofit arts organizations to produce activities and
foster growth of the arts community in Dublin.
Private Development
Art in Private Development brings it into the neighborhoods and makes art accessible to the community.
It continues to be an excellent way to showcase public art. Several developments have installed or are installing
public artwork on private property in Dublin.
A few upcoming private development projects that are expected to install art are:
•Boulevard – Multiple neighborhood residential, park and school along Dublin Boulevard
•Wallis Ranch – Gated residential home community of 8 individually distinctive neighborhoods
•The Avalon Dublin Station - Picturesque new Avalon community in the heart of Dublin
•Zeiss Innovation Center – Corporate campus along Dublin Boulevard
•Bayview Development – Residential apartment complex and co-workspace near West Dublin BART station
Funding
Art in Downtown
To complement the future Downtown Streetscape Master Plan and add to the area’s appeal, the City should invest
in pedestrian scale art in Downtown Dublin. Examples include temporary and permanent sculptures; kiosks for
displaying 2-D artwork; murals on buildings; artist designs embedded or stamped in sidewalks; artist-painted
DRAFT15Opportunities City of Dublin Parks & Community Services Public Art Master Plan
crosswalks; and artist-designed street furniture
such as flower beds or poles for hanging flower
baskets, benches, bike racks or trash cans.
While Dublin has done an excellent job providing
the public opportunities to enjoy large-scale,
permanent outdoor public art, it could work to
provide opportunities to view smaller and more
temporary works as many other cities have done
successfully in their communities.
The estimated cost for a major iconic art piece is
$250,000-$500,000. The cost for smaller pieces
is $10,000-$100,000. The cost for temporary
installations is typically $10,000-$40,000.
Utility Boxes and Other “Public
Space” Murals
The City of Dublin has been very successful using
utility boxes as blank canvas areas for public art.
These low-cost, high-visibility Utility Box Art
murals have been extremely well received by the
public and provide additional opportunities for
local artists to display their works.
In addition to continuing to paint City-owned Shamrock Skies, Suzanne Gayle, 2019
traffic signal boxes, the City may wish to expand Dublin Boulevard and Park Place
the program to other objects that offer a “blank
canvas” for public arts such as blank walls and traffic signal poles. Additionally, the City could expand upon the
program to include temporary Art displays.
Camp Parks Historic Sign
The iconic Camp Parks sign has historic importance to Dublin, and artistic significance as well, since the renowned
architect rose to prominence after his service at Camp Parks. Though the piece belongs to and resides on U.S.
Army Reserve property. Parks Reserve Forces Training Area Command staff have informed the City, over the years,
that it is difficult to obtain funding and expertise to properly preserve and relocate the piece.
Estimated cost range from $350,000 to $500,000 depending on the extent of the project and the partnership
arrangement with the Parks Reserve Forces Training Area Command.
Arts Grant Program
Many cities, including neighboring Pleasanton and Livermore, have arts grants programs that support
their nonprofit arts communities. Pleasanton awarded approximately $44,000 in Fiscal Year 2018-19, for arts in
schools, public performances, a cultural festival, equipment and marketing. Awards were made to 11
organizations and ranged in size from $2,000-$6,000. Livermore awarded $28,000 in Fiscal Year 2018-19
for arts in schools, an art walk and an art show.
DRAF16 City of Dublin Parks & Community Services Public Art Master Plan Opportunities
Awards were made to four organizations and ranged in size from $3,000-$10,000. Livermore also awards
mini grants of up to $1,000 to individuals.
Establishing an Arts Grants Program of $20,000-$40,000 annually, could enable nonprofit arts organizations
to produce activities and foster growth of the arts community in Dublin.
Conclusion Statement
The City of Dublin Public Art Master Plan serves as a key policy document to guide the City Council,
Community, and City staff with selection of artwork throughout the City. Through implementation of the
existing Public Art Master Plan, the City has curated a diverse collection of public artworks that promote
cultural expression and artistic appreciation – at regional, national and international levels.
The 2020 update to the Public Art Master Plan was developed in coordination with GreenPlay, LLC and
City staff. The process included a community surve y, focus group meetings, public outreach meetings, and
finally, recommendation by the Heritage and Cultural Arts Commission and approval by City Council.
To summarize, the 2020 update includes:
•A revised Vision and new Goals for the Public Art Program.
•A complete list of new Opportunities for Public Art.
•Recommendations for more significant changes to the Public Art Program over the next decade to better
prepare for the future.
The adoption of the Public Art Master Plan update demonstrates the City of Dublin’s commitment to sustaining
a significant public art program that celebrates Dublin’s history, enhances public spaces, and promotes economic
vitality.
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DRAFSirius, Peter Voulkos, 1990
Shannon Park
DRAFTCity of Dublin Parks & Community Services Dublin Public Art Master Plan: Program Administration 1
DUBLIN PUBLIC ART MASTER PLAN
PROGRAM ADMINISTRATION
Guidelines for City Art Projects and Collection
The guidelines below establish roles, responsibilities and procedures for implementing City Public Art Projects and
maintaining and promoting the City’s Art Collection.
City Art Projects and Collection Roles and Responsibilities
The City Council shall:
•Adopt policies and procedures under which the Public Art Program operates;
•Appropriate monies for individual capital improvement projects as part of the annual capital budgeting process;
•Approve all contracts with artists;
•Approve all City-funded public artwork.
The Heritage and Cultural Arts Commission shall:
•Recommend public art pieces to the City Council;
•Serve, as needed, on Artist Selection Panels;
•Review the recommendations of Artist Selection Panels and forward to the City Council;
•Review and recommend to City Council policies regarding the care and maintenance of the Public Art Collection;
•Review and recommend proposed gifts of public art to the City, as well as loans and long-term exhibitions of
public art on City-owned property;
•Review and recommend accessioning (acquisition) and de-accessioning (removal) of artworks from the Public Art
Collection to the City Council;
•Periodically review and recommend changes to the Public Art Master Plan.
Artist Selection Panels or Committees shall:
•Serve as ad-hoc panels formed for a limited time with the responsibility of recommending artists for individual
City projects or groups of projects;
•Be comprised of individuals representing the following interests: arts professionals, community leaders, business
owners, residents, gallery owners and art educators, and
•At least one panelist shall be a representative from the Heritage and Cultural Arts Commission
•At least half the panel shall be Dublin residents
•At least one panelist shall be a professional artist, architect or landscape architect with experience in public art.
•Have majority representation from partnering nonprofit organizations or stakeholder organizations, when
appropriate;
•Recommend to the Heritage and Cultural Arts Commission an artist or artists to be commissioned for projects;
•Review the credentials, prior work, proposals and other materials submitted by artists for projects;
•Look for the best fit between the artist and the requirements in the project prospectus and guidelines;
•Be sensitive to the public nature of each project and the necessity for cultural diversity in the Public Art Program.
City Staff shall:
•Implement objectives of the Public Art Program, such as project administration, artist project management, short
and long-term planning;
•Lead the development of the annual public art workplan that shall include identification of eligible capital
DRAFTCity of Dublin Parks & Community Services Dublin Public Art Master Plan: Program Administration 2
improvement projects and funding appropriations and submit to the Heritage and Cultural Arts Commission;
•Monitor the overall development of the Public Art Collection, including ensuring that the Collection policies are
followed;
•Oversee the existing public art collection, survey the works, update the maintenance survey and communicate
maintenance needs to appropriate staff and/or consultants;
•Advise the Heritage and Cultural Arts Commission and the artist selection panel;
•Act as liaison to the artist selection panels;
•Act as a liaison to the arts organizations within the community;
•Provide services to assist private developers in creating and implementing their public art plans;
•Present staff and Heritage and Cultural Arts Commission recommendations to the Dublin City Council;
•Ensure community outreach and citizen participation in the Public Art Program.
Public Works Staff shall:
•Determine, in consultation with the Heritage and Cultural Arts Staff, which projects are eligible for public art
inclusion, the amount of eligible project costs available for public art and whether the project is appropriate for
artist involvement;
•Provide the Heritage and Cultural Arts Staff with information on the capital improvement program, budgets and
schedules;
•Inform the project architect of the artist involvement in the capital improvement project and the method of artist
selection.
Construction Project Managers shall:
•Collaborate with the Public Art Staff on the development of public art projects;
•Coordinate with the Public Art Staff on all issues related to the Public Art Program and the overall project including
safety, liability, timeline, code requirements and installation deadlines, etc.;
•Provide Heritage and Cultural Arts Staff and artist with the appropriate documentation necessary for project
compatibility and completion (i.e., architectural design drawings and specifications, as-built drawings, structural
drawings, mechanical drawings, electrical drawings, materials to support public outreach efforts, etc.).
Procedures and Criteria
Site Selection
An important part of curating the City’s collection is selecting the most appropriate sites for artwork, and within those
sites, the ideal location for artwork.
Goals of the site selection process are:
•Further the mission and goals of the Public Art Program;
•Strive for an equitable distribution of artworks throughout the City;
•Implement goals of the overall project through an appropriate art location.
The process for site selection for City Art projects is:
1.Potential public art sites – including new City construction and sites suggested by the City Council, Heritage and
Cultural Arts Commission, staff and members of the public – are informally evaluated against Public Art Master
Plan goals.
2.Once a site has been identified as a probable art site, the Public Art staff and a team from Public Works – which
could include the CIP Manager, parks planner, engineer and contracted architects or landscape architects – review
preliminary site plans to identify possible art locations.
3.The site and proposed art locations are presented to members of the City’s executive team for review and
recommendation to the HCA.
4.The site and proposed art locations are presented to the Heritage and Cultural Arts Commission for review and
recommendation. If the site is within a City Park, the Parks and Community Services Commission also reviews
DRAFTCity of Dublin Parks & Community Services Dublin Public Art Master Plan: Program Administration 3
and provides a recommendation.
5.The site and proposed art locations are presented to the City Council for approval.
The following criteria are used when evaluating public art sites:
•Sites that establish and enhance pedestrian-friendly public spaces are preferred.
•Sites where art would enhance the City’s identity and regional image are preferred.
•Sites where art would help strengthen the unique character of an individual neighborhood, business district or
transit corridor are preferred.
•Sites should have maximum public exposure. Sites must be accessible to the public a minimum of eight hours per
business day.
•Art locations may be interior or exterior.
•Art locations should be integrated with the overall design of the facility. Ideally the artist should be involved in the
project as early as possible, to work with developers, planners, architects and landscape architects to determine how
best to incorporate the art into the site.
•In order to maximize the impact of site-specific commissions, Artists should be provided as much detail as possible
regarding the site’s purpose, history and natural environment and encouraged to do their own research.
Art Selection Committees
Art Selection Committees play a very important role in Dublin. As the group that provides the initial review of artist
portfolios and/or design proposals, they represent the community and are largely responsible for the choice of Artists
and Artworks.
Art Selection Committees typically include members who have a background in art, especially public art, and others
who represent stakeholder groups and interested members of the general public using the facility where the art will be
located.
Goals of the Art Selection Committee process are:
•Further the mission and goals of the Public Art Program;
•Invite participation from a wider pool of community members;
•Ensure engagement with the people and businesses most likely to interact with the artwork;
•Provide meaningful volunteer experiences for residents interested in art;
•Ensure diversity on art selection committees.
The process for choosing an Art Selection Committee is:
1.City Staff evaluates the project and proposes the size and composition of the committee – each committee shall
have at least five members. At least one current member of the Heritage and Cultural Arts Commission will be
included. Depending on the project, a member of City Council or the Parks and Community Services Commission
may serve. A Staff representative from a City Department may serve. A majority of the Committee must be Dublin
residents.
2.Commissions, City Council and stakeholder groups may be requested nominate a member and alternate to the
Art Selection Committee.
3.City Staff recommends additional members and alternates from a roster of residents who have volunteered to
serve, with an eye toward diversity of gender, age and ethnicity. Preference is given to individuals who have a
professional background in art, architecture, landscape architecture or similar fields.
4.The Committee composition and members are approved by City Council.
Artist Selection
Selecting the right artist – one whose experience, artistic style and commitment to collaboration matches the needs of
the project – is critical to the success of any project.
The public artist’s role requires not only creativity and craftsmanship, but also outstanding communication skills.
DRAFTCity of Dublin Parks & Community Services Dublin Public Art Master Plan: Program Administration 4
Artists will be required to submit credentials, visuals, proposals and/or project materials as directed for consideration by
artist selection panels. For site-specific projects, artists are expected to conduct necessary research, including attending
project orientation meetings and touring project sites, when possible.
If selected, they must execute and complete concepts, designs and artwork in a timely manner. Artists are expected to
work closely and cooperatively with Public Art Staff, Public Works staff, Project Managers and any design professionals
and contractors whose work interfaces with the artwork. Artists are expected to make professional presentations to the
Heritage and Cultural Arts Commission, the City Council and any other reviewing bodies as required by the contract.
They may also be expected to make public presentations, conduct community education workshops, do residencies or
facilitate public participation in the project, as specified in the contract.
For larger projects, Artist and Artwork Selection typically happen sequentially, with Artists being selected first and
then invited to submit site-specific Artwork designs for a second round of consideration. For smaller and temporary
projects – for example, Utility Box Art – Artist and Artwork Selection may happen concurrently.
Goals of the artist selection process are to:
•Implement the goals of the overall project through an appropriate artist selection;
•Further the mission and goals of the Public Art Program;
•Select an artist or artists whose existing public artworks or past collaborative efforts demonstrate a high level of
quality and integrity;
•Select an artist or artists who will best respond to the distinctive characteristics of the site and the community it
serves;
•Select an artist or artists who can work successfully as members of an overall project design team;
•Ensure that the selection process represents and considers the interests of all parties concerned, including the
public, the arts community and the City department(s) involved;
•Ensure the diversity of the artists represented in Dublin’s Collection.
The process for artist selection for City Projects is:
1.City Public Art Staff considers the project needs and typical methods for selecting artists and recommends a
method, in accordance with the adopted Public Art Program guidelines and policies. Any of the following methods
may be used, depending upon the requirements of a project.
a.Open Competition: An open competition is a call for artists for a specific project in which any interested artist
is invited to submit credentials and/or proposals, subject to any limitations established by the Artist Selection
Panel. Calls for entries for open competitions will be sufficiently detailed to permit artists to determine whether
their work is appropriate for the project under consideration.
b.Limited or Invitational Competition: A limited number of artists shall be invited by the artist selection
committee to submit credentials and/or proposals for a specific project. Artists shall be invited, based on their
past work and demonstrated ability to successfully respond to the conditions posed by the particular project
(i.e., water features, light works, paintings, sound works, landscape works, design team efforts, etc.), or based
on other non-aesthetic Public Art Program goals (i.e., artists who reside in a particular neighborhood where a
project is occurring, local artists or regional artists).
c.Pre-qualified Artists List: Heritage and Cultural Arts Staff will develop a pool of pre-qualified artists who can
be selected for small, community-based projects with budgets under $25,000, where a separate selection panel
may not be warranted, if recommended by the Heritage and Cultural Arts Commission. A pre-qualified artists
list shall be valid for two years. If the list expires, a new list will be generated every two years or as needed to
address projects in the queue.
d.Mixed Process: A mixed process may include any combination of the above means.
2.Staff prepares and distributes a Call for Artists Qualification, which includes detailed information about goals of
the Public Art Program and any specific site(s) or project(s), and application procedures.
3.Staff prepares and presents portfolios to the Art Selection Committee, which ranks artists for further consideration
DRAFTCity of Dublin Parks & Community Services Dublin Public Art Master Plan: Program Administration 5
as semi-finalists.
4.The Art Selection Committee ranks artists to be invited to submit site-specific designs for artwork selection.
The following criteria are used in evaluating artists:
•Qualifications: Artists or artist teams must be able to demonstrate, through past work – as evidenced in a
resume, portfolio and reference – their ability to create professional quality artwork and act with the utmost
professionalism. In most cases, artists have considerable training and experience working professionally at and
have been compensated for their art. For certain projects, Dublin will consider emerging or student artists, who
are working under the guidance of a professional mentor or art teacher.
•Communication: Artists’ ability to effectively communicate with a variety of groups, including other design
professionals, public officials and community members, should be taken into consideration. This is particularly
important when an Artist is commissioned to create site-specific work and/or work where there will be community
involvement in the artistic process.
•Diversity: Artists should reflect the diversity of Dublin’s community. Selection Committees should be mindful
of the opportunities to add different voices to the community through their selections. Gender diversity, ethnic
diversity, and diversity in media and artistic styles and schools are all important.
Artwork Selection
Choosing new public artwork to add to Dublin’s collection is a fun and important job. Depending on the media,
artwork added to the collection is likely be seen and enjoyed by Dublin residents and visitors for decades to come.
Special pieces may become beloved local landmarks that come to represent Dublin in the eyes of residents and visitors.
Goals of the artwork selection process are to:
•Implement the goals of the overall project through an appropriate artwork selection;
•Further the vision and goals of the Public Art Program;
•Select artwork of the highest level of design quality;
•Select artwork that contributes to the distinctive characteristics of the site and is meaningful to the community it
serves;
•Select artwork that can be maintained within reasonable effort and expense;
•Ensure that the selection process represents and considers the interests of all parties concerned, including the
public and the City department(s) involved;
•Ensure the diversity of the artworks and voices are represented in Dublin’s Collection.
Whether the artwork is being commissioned or purchased from a gallery, the process for artwork selection is:
1.City Public Art Staff and artist prepare and present design proposal to an Art Selection Committee. If multiple
designs are being considered, the Art Selection Committee ranks proposals and provides comment. If a single
design is being considered for addition to the collection, as in the case of a gift or loan that has been offered to the
City, the Heritage and Cultural Arts Commission provides comment.
2.The Heritage and Cultural Arts Commission, after considering any comments from the Art Selection Committee
and feedback from the public, makes comments of its own and a recommendation to the City Council. The
Commission may request more information or request the artwork be brought back after concerns have been
addressed. For larger work, the artist typically makes a presentation. For smaller and temporary works, the artist is
typically not required to make a presentation.
3.City Public Art Staff prepares and presents a staff report on the proposed design and Heritage and Cultural
Arts Commission’s recommendation to City Council. For larger work, the artist may be invited to present and
is normally requested to be present in case of questions. However, approval of artwork, especially smaller, non-
controversial items, may be done via consent calendar with no formal presentation.
The following are criteria for evaluating artworks:
•Artist: Artwork must be created by an artist or artist team who meets the City’s criteria for artists.
DRAFTCity of Dublin Parks & Community Services Dublin Public Art Master Plan: Program Administration 6
•Original work: Items may not be mass produced copies of original work. Signed limited edition copies of artwork
which is typically produced in multiples, such as prints, photographs, cast sculptures and multimedia are considered
originals and are allowed.
•Quality: Artwork must be of the highest quality. This includes design and materials.
•Media: All forms of visual arts shall be considered, subject to any requirements set forth by the project prospectus.
•Style: All schools, styles and tastes shall be considered.
•Appropriateness to Site: Artwork designs shall be appropriate in scale, material, form and content to their
immediate social and physical environments.
•Appropriateness to Public Art Program Goals: Artworks should address, or artists should be willing to address
within their process, a commitment to enhancing public spaces and giving character to neighborhoods by
supporting the larger urban design themes of the neighborhood or district.
•Permanence: Consideration shall be given to structural and surface integrity, permanence and protection of the
proposed artwork against theft, vandalism, weathering, excessive maintenance and repair costs. Acquisition of
artworks into the Public Art Collection, whatever the funding source, should imply permanency. By accepting a
work into the Collection, the City is making a commitment to the ongoing preservation, protection, maintenance
and display of the artworks for the public benefit, so long- term costs must be considered.
•Elements of Design: Consideration shall be given to the fact that public art is a genre that is created in a public
context and that must be judged by standards that include factors in addition to the aesthetic. Public art may also
serve to establish focal points; terminate areas; modify, enhance or define specific spaces; establish identity; or
address specific issues of urban design.
•Community Values: While free artistic expression shall be encouraged, consideration must be given to the
appropriateness of artworks in the context of local community values and social norms.
•Public Liability: Safety conditions or factors that may bear on public liability must be considered in selecting an
artist or artwork.
Collection Management and Conservation
Dublin has a growing collection of permanent public art, and additional works considered temporary in nature. The
Collection is managed by City Staff with the aid of professional art conservators to provide maintenance, repairs and
professional advice.
Goals of Collection Management and Conservation are:
•Establish what items may or may not be added to the Public Art Collection;
•Establish a regular procedure for evaluating artworks in the Public Art Collection;
•Ensure regular maintenance of public artworks and that all maintenance is completed with the highest standards
of professional conservation;
•Establish procedures for repairing damaged public artworks;
•Establish standards for the acceptance of gifts or loans of artworks;
•Ensure that de-accessioning is governed by careful procedures;
•Insulate the de-accessioning process from fluctuations in taste;
•Facilitate public engagement and education outreach efforts to promote the collection.
Eligible artworks include, but are not limited to, the following:
•Sculpture: Three-dimensional artwork that is free standing, wall supported or suspended; kinetic, electronic; in
any material or combination of materials.
•Murals or portable paintings: Two-dimensional artwork in any material or variety of materials, with or without
collage or the addition of non-traditional materials.
•Mixed or other media: Earthworks, fiber-works, neon, glass mosaics, photographs, prints, calligraphy, any
combination of forms of media including sound, literary elements, film, holographic images and video systems;
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hybrids of any media and new genres.
•Functional art: Furnishings or fixtures designed by a qualified professional artist may be considered for the
collection. Examples include, but not limited to gates, railings, streetlights, tree grates, seating, shade structures,
etc. Functional items designed by an architect or landscape architect are not normally eligible. However, if the
architect or landscape architect’s work has achieved historical and/or artistic importance, as evidenced by inclusion
in other important art collections, it may be considered.
•Elements of architecture or landscaping: Artistic or aesthetic elements of the overall architecture or landscape
design may be considered only if created by a qualified professional artist or a design team that includes a
professional artist as a co- designer.
•Infrastructure elements: Infrastructure items as sound walls, utility structures, roadway elements or other items
may be considered only if designed by a professional artist or a design team that included a professional artist as
a co-designer.
•Temporary artworks and installations: These can include artwork on loan or created for a specific time span, or
smaller works, such as utility boxes, which may have an indefinite lifespan but are not necessarily intended to be
restored should they become damaged.
Ineligible artworks include, but are not limited to:
•Mass-produced art objects: Items which are mass produced or of standard manufacture, such as playground
equipment, fountains or statuary elements are not eligible, unless incorporated into larger artwork by a project
artist.
•Reproductions: Copies of original works of art are not allowed, except in the cases of film, video, other media arts
or limited- edition photos, prints or cast sculpture.
•Decorative Works: Ornamental furnishings and decorative architectural elements, are not allowed except when
commissioned from an artist as an integral aspect of a structure or site.
•Landscape Architecture: Those elements generally considered to be components of the landscape architectural
design, (ex. vegetative materials, pool(s), paths, benches, receptacle, fixtures, planters, etc.), except when designed
by artists.
Artwork Donation or Loan Acceptance
Artworks proposed for donation or long-term (one year or longer) loan to the City must be carefully reviewed by the
Heritage and Cultural Arts Commission and City Council. The goals of the review are:
•To provide uniform procedures for review and acceptance of gifts or loans of artwork to the City.
•To vest in a single agency the responsibility for insuring the management and long-term care of the donated
artwork.
•To facilitate placement of the artwork on City property.
•To maintain high standards for artwork displayed at City facilities.
•To provide appropriate recognition for donors of artwork.
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Guidelines for Art in Private Development Projects
The guidelines below establish responsibilities and procedures for implementing Art in Private Development Projects.
Art in Private Development Roles and Responsibilities
The City Council shall:
• Adopt policies and procedures under which Art in Private Development operates;
• Approve all developer-proposed public artwork.
The Heritage and Cultural Arts Commission shall:
• Recommend guidelines, policies and procedures related to art in private development in Dublin to the City
Council;
• Receive and review developer art proposals and make recommendations to the City Council.
City Staff shall:
• Provide guidance to Private Developers regarding Public Art Ordinance compliance;
• Provide services to assist Private Developers wishing to install art on site;
• Ensure community outreach and citizen participation in Art in Private Development projects;
• Present Staff recommendations to the Heritage and Cultural Arts Commission and Dublin City Council regarding
Art in Private Development proposals;
• Monitor Art in Private Development projects to ensure the Ordinance and Public Art Guidelines are being
followed, including verifying art expenditures;
• Provide Developers with initial information on the Art in Private Development requirement;
• Confirm which projects require public art expenditure;
• Determine the building valuation to establish the amount of required art expenditure;
• Determine, in consultation with the Heritage and Cultural Arts Staff, whether on-site art is recommended, not
recommended or required;
• If art is recommended or required, suggest specific art locations.
Developers shall:
• Consult with City staff to understand what is required of them, under Dublin’s Public Art Ordinance;
• Inform Planning Staff at the time of the Site Development Review application whether they intend to install art
on site or pay the in-lieu fee; If installing art onsite, meet with Public Art Staff to discuss their art concept and plan
the timeline for getting their artwork approved by City Council;
• Select an artist, using a method comparable to the methods allowed for City art projects;
• Select artwork, using Dublin’s criteria for public artwork;
• Solicit public feedback about the artwork;
• Present artwork for review using the same public process as for City art projects;
• Execute an Art Installation and Maintenance Agreement with the City of Dublin;
• Install the artwork according to the agreement and provide the required documentation.
Public Art Ordinance
The City of Dublin’s Public Art Ordinance (Dublin Municipal Code Chapter 8.58) requires most developers to either
install artwork on their property or pay an equivalent in-lieu fee to the City of Dublin’s Public Art Fund, under what
is commonly called a percent-for-art ordinance.
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Required Art Expenditure
The City of Dublin’s expenditure requirement is based on the type and size of development project. It applies to all
commercial development (retail, industrial, office) in excess of 50,000 square feet and all new residential developments
in excess of 20 units, including single-family (detached), single family (attached), and multi-family units.
The required expenditure is one half of one percent (.5%) of the building valuation (exclusive of land). Any developer
subject to the requirement may choose to spend more than the required .5%.
The City of Dublin also allows any developer subject to the Public Art Ordinance to choose an in-lieu option of
contributing to the Public Art Fund instead of installing artwork on site. For more information on the in-lieu option,
see below.
Building Valuation
The Building Valuation is determined by City’s Chief Building Official, who is responsible for determining both
residential and commercial project valuations.
If a developer is putting art on site, valuation for all phases of the project is estimated in conjunction with Site
Development Review (SDR), before construction begins. Valuations done at this time are estimates and are typically
very conservative.
Valuations are recalculated when the developer pulls the first building permit for the phase. These valuations are more
accurate and could be higher than valuation estimates provided at SDR.
If developer opts to pay the in-lieu fee, the building permit valuation is used to determine the in-lieu fee.
Art On-Site Option
For developers opting to install art on site, the Public Art obligation must be satisfied prior to the issuance of a
Certificate of Occupancy or a Public Art Agreement must be negotiated, and a bond must be posted for the value of
the art obligation. This means the approved art must be installed to the City’s satisfaction and the expenditures verified
by City staff.
In-Lieu Fee Option
The in-lieu fee for commercial projects over 50,000 square feet and residential projects of 20 units or more is equivalent
to the required art expenditure of .5% of the building valuation.
The in-lieu fee for commercial projects under 50,000 square feet is .45% of the building valuation.
If an in-lieu fee option is chosen, the City will determine whether artwork is required to be sited on the developer’s
property. If such a determination is made, the developer must reserve a space for possible public art to be installed
by the City and paid for by the City using the in-lieu fee. If the City installs artwork at the site, the developer will
be required to grant an easement for installation and maintenance. If the City does not require art on the developer’s
property, the developer’s in-lieu fee is pooled in the Public Art Fund and may be used for any public art purpose and
in any public location that the City chooses.
Art in Private Development Procedures and Criteria
Art in Private Development is an important component in Dublin’s Public Art Program. Although the artworks are
privately owned, they are installed for the public’s enjoyment.
Goals of the Art in Private Development process are:
•Inspire civic pride amongst residents;
•Strengthen the City’s regional identity by enhancing public spaces;
•Add interest and visual appeal throughout the City; and
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•Provide – through in-lieu contributions to the Public Art Fund – funding for City public art projects and activities.
The process for Art in Private Development is:
1.The developer submits a completed Site Development Review (SDR) application to the Community Development
Department, Planning Division. Planning Staff will inform the applicant of the Public Art requirement and policies.
The developer is encouraged to meet with the Public Art Manager as early as possible to discuss the requirements
and procedures for artwork approval.
2.Residential development applicants wishing to provide public art within their projects, are required to present a
plan to the City that conforms to the requirements of the Public Art Master Plan. The Applicant’s plan shall be
submitted at the time of an application for tentative map in which individual lots are created. If a tentative map
is not required in the project, the plan for public art shall be submitted at the time of Site Development Review
(SDR).
3.The Building Valuation will be verified, and the minimum art allocation will be calculated by the Building Division
upon receipt of the building permit application. The developer may be required to apply and obtain a separate
building permit for the construction and installation of the art project.
4.Applicants choosing not to provide on-site artwork will be required to pay in-lieu fees of a minimum art allocation
of .5% for commercial, industrial, office, and residential developments and .45% for commercial, industrial, and
office developments under 50,000 square feet to the Public Art Fund, to satisfy the development standard. In lieu
fees must be paid prior to the issuance of a building permit.
5.Upon selection of an artist and artwork, the developer will be required to meet with the Heritage & Cultural Arts
Commission for review of the artwork. Upon recommendation by the Heritage & Cultural Arts Commission, the
developer will be required to receive final approval by the City Council.