HomeMy WebLinkAbout4.6 - Authorization to Participate in Visit Tri-Valley Local Recovery CampaignSTAFF REPORT
CITY COUNCIL
Page 1 of 2
Agenda Item 4.6
DATE:March 2, 2021
TO:Honorable Mayor and City Councilmembers
FROM:Linda Smith, City Manager
SUBJECT:Authorization to Participate in the Visit Tri-Valley Local Recovery Campaign
Prepared by: Hazel L. Wetherford, Economic Development Director
EXECUTIVE SUMMARY:
The City Council will consider participating in the Visit Tri-Valley local recovery campaign to
encourage residents to support small businesses.
STAFF RECOMMENDATION:
Authorize the City Manager to enter into a Memorandum of Understanding with Visit Tri-Valley
and approve the budget change.
FINANCIAL IMPACT:
The proposed participation in the Visit Tri-Valley local recovery campaign would require a budget
appropriation of $20,000 from General Fund undesignated reserves.
DESCRIPTION:
Visit Tri-Valley (VTV), the Tri-Valley Convention and Visitor’s Bureau, represents the cities of
Dublin, Livermore, Pleasanton and the Town of Danville in bringing visitors to the region by
raising awareness of the Tri-Valley as a visitor destination. Since COVID-19, the hospitality
industry has suffered greatly, and VTV has turned its emphasis to crisis management and
rebuilding.
In talking with local businesses and community stakeholders, VTV identified the need for a local
recovery plan for the Tri-Valley region that would encourage residents to explore their city and
remember why they fell in love with it, and to support struggling local businesses.
VTV’s multi-phased reopening campaign, Our Hometowns Matter,brings the Tri-Valley cities
together, encouraging families to get out, have fun, and support businesses by highlighting the
importance of spending locally. Dublin’s specific campaign theme, “To Dublin, With Love,” is an
ode to simpler times and provides an opportunity for residents to fall in love with the community
all over again.
127
Page 2 of 2
The campaign will kick off in March and run through the spring. Although logistics are still being
worked out, the overall campaign will include a Promise Pledge and Promise Pass. Residents will
be asked to make a promise to spend $50 a week at locally owned businesses, outside of what they
would normally spend. Residents would sign up for the pledge online through a dedicated website
for Dublin and will receive their Promise Pass which contains savings to local merchants. Each
time residents shop at a local business, they can check in with their Promise Pass, and they will be
entered in a giveaway for a chance to win a gift card to a business of their choosing. In addition, if
they upload a copy of their receipt from a local merchant where they have spent $25 or more, they
will be entered into another drawing.
VTV is offering three levels of participation in the campaign: Gold at $25,000, Silver at $20,000,
and Bronze at $15,000. With each contribution from the cities, VTV will provide a dollar-for-dollar
match to increase the reach of the campaign. Currently, VTV has commitments from the cities of
Livermore and Pleasanton and the Town of Danville. At the time of this report, VTV had not yet
met with the City of San Ramon (San Ramon is not a member of VTV). The Gold level partnership
would include, but not be limited to, a custom logo and website specific to Dublin; TV
commercials; video and imagery on social media and radio platforms such as NextDoor, Pandora,
Soundcloud, and Sirius; exclusive print ad; direct mail; and coffee sleeves. A full list of deliverables
and benefits of the Gold level partnership can be viewed in Attachment 1.
On February 16, 2021, the City Council’s Economic Development Committee reviewed the local
recovery campaign proposal, and by consensus, supported partnering with VTV and bringing this
item to the next City Council meeting for consideration. This recommendation falls under the
Committee’s purview to provide policy guidance and direction on economic development
activities.
Staff’s recommendation is for the City to partner with VTV at the Gold level with a $20,000
financial contribution and a $5,000 in-kind contribution through the City’s use of the Hyundai
electronic reader board sign. To formalize the partnership, Staff requests that the City Council
authorize the City Manager to enter into a Memorandum of Understanding with VTV once the
campaign logistics are finalized.
STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
The City Council Agenda was posted, and a courtesy copy was provided to Visit Tri-Valley.
ATTACHMENTS:
1) Visit Tri-Valley Local Recovery Campaign Partnership Levels
2) Budget Change Form
128
Visit Tri‐Valley Local Recovery Campaign Partnership Levels
Attachment 1
129
Budget Change Reference #:
From Un-Appropriated Reserves X Budget Transfer Between Funds
From Designated Reserves Other
Account Amount Account Amount
1001.8401.64011 $20,000.00
3/2/2021
Posted By: Date:
As Presented at the City Council Meeting
**********Finance Use Only**********
CITY OF DUBLIN
City’s partnership with Visit Tri-Valley for a local recovery campaign.
REASON FOR BUDGET CHANGE
FISCAL YEAR 2020-21
BUDGET CHANGE FORM
EXP: General Fund - Economic Dev - Community Contribution
City Council's Approval Required
ATTACHMENT 3
Attachment 2
130