HomeMy WebLinkAbout3.2 Bike to Work Day~~
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CITY CLERK
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AGENDA STATEMENT
CITY COUNCIL MEETING DATE: May 5, 2009
SUBJECT:
ATTACHMENTS:
RECOMMENDATION:
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FINANCIAL STATEMENT:
Presentation - 2009 Bike to Work Day
Report Prepared by: Erin Lamberger, Administrative Analyst
Proclamation
Receive the presentation and approve the proclamation declaring May
14, 2009, as Bike to Work Day in the City of Dublin.
There are sufficient funds to sponsor the Bike to Work Day ad
campaign at the $1,500 level and to sponsor a Bike to Work Day
Energizer Station.
DESCRIPTION: On July 17, 2007, the City Council adopted the Bikeways Master
Plan. One of the elements of the Plan states that, "Bicycle promotional and educational events, such as
Bike to Work Day... should be planned and managed by the responsible departments. The City should
coordinate public outreach and involvement with adjacent cities."
Bike to Work Day (BtWD) is a one-day annual regional event held to encourage the use of alternative
modes of transit during the commute to work by the Bay Area workforce. ,Entering its 16th year, BtWD is
organized in Alameda County by the East Bay Bicycle Coalition (EBBC).
This year, the City of Dublin will help host an Energizer Station at the Dublin/Pleasanton BART station,
consisting of refreshments and other giveaways for commuters who choose to commute via bicycle or other
alternative modes of transportation. Letters soliciting giveaways from local businesses were distributed in
early April. The City will contribute expandable towels displaying the City logo to the items distributed to
bicyclists who visit the Energizer Station.
EBBC is expanding upon its promotional ad campaign that surrounded last year's event. In the weeks
leading up to the May 14th event the ads will be placed on LAVTA buses, billboards, bus shelters, and on
street pole banners. The City increased its contribution to the campaign from $1,000 to $1,500, which
COPY TO:
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G:\CORRESPONDENCE, STAFF MISC~Erin\current projects\Bike Master Plan\Bike to Work Day\FY2009\Agenda Statement\agst BtWD Presentation May 2009.doc
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A PROCLAMATION OF THE CITY COUNCIL
CITY OF D UBLIN
CALIFORNIA
"Bike to Work Day"
WHEREAS, the City of Dublin acknowledges that cycling to work is a successful rideshare mode to alleviate traffic
congestion, reduce air pollution and decrease fuel consumption; and
WHEREAS, bike-to-work days are effective in converting drivers into bicyclists, educating citizens about the
environmental importance of biking to work regularly and promoting the health benefits of cycling; and
WHEREAS, Kaiser Permanente, Sll.org and the East Bay Bicycle Coalition along with other regional and local
sponsors are promoting May 14th as Bike to Work Day in the San Francisco Bay Area; and
WHEREAS, the City of Dublin has contributed $1,500 to help promote Bike to Work Day and encourages all of its
residents to consider bicycling on that day; and
WHEREAS, the cities of Dublin and Pleasanton, BART, Hacienda Owners Association, Dublin Cyclery and Alameda
County Public Works Agency are hosting an Energizer Station at the Dublin/Pleasanton BART station on Thursday,
May 14th to greet and reward bicyclists with refreshments and sponsored giveaways.
NOW, THEREFORE, BE IT RESOLVED, that I, Tim Sbranti, Mayor of Dublin, on behalf of the entire City Council,
do hereby proclaim the day of May 14, 2009, as "Bike to Work Day" in the City of Dublin, and I call upon all citizens
and civic organizations to consider bicycling for a day, to get registered to win great prizes, and to visit the Dublin
Energizer Station.
Vv y
Mayor Sbranti
Councilmember Hart
Vice Mayor Hildenbrand
Councilmember Biddle
were used to purchase street pole banners that will be displayed throughout the City from May 1 through
May 22. As a result of the sponsorship, the City of Dublin's logo will appear on promotional materials as a
sponsor for Bike to Work Day.
In addition, the City of Dublin is promoting Bike to Work Day through a number of events scheduled
throughout April and May, including bicycle safety education classes and Dublin Sportsfest. Other
regional events include a Teem Bike Challenge hosted by the EBBC to promote bicycle commuting for the
month of May.
RECOMMENDATION: Staff recommends that the City Council receive the presentation and
approve the proclamation declaring May 14, 2009, as Bike to Work Day in the City of Dublin.
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