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HomeMy WebLinkAboutReso 41-20 Resolution Adopting the 2020 Public Art Master PlanReso No. 41-20, Item 6.2, Adopted 05/19/20 Page 1 of 2 RESOLUTION NO. 41 - 20 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF DUBLIN * * * * * * * * * ADOPTING THE 2020 PUBLIC ART MASTER PLAN WHEREAS, in 1997, the City adopted its first policy regarding public art, which encouraged developers to include artwork in public spaces and provided criteria for the selection of artwork; and WHEREAS, in 2001, the Heritage and Cultural Arts Commission completed its first long- range plan that called for developments of a Public Art Master Plan that identified opportunities for public art, revised the 1997 public art policy to identify funding sources, and outlined an approval process for public art; and WHEREAS, in July 2003, the City engaged Wright and Associates to assist in the development of the Public Art Master Plan for the City of Dublin; and WHEREAS, in March 2006, upon recommendation by the Heritage and Cultural Arts Commission, the City Council adopted the first Public Art Master Plan; and WHEREAS, in 2017, the City initiated updates and revisions to the 2006 Public Art Master Plan that was more than 10 years old; and WHEREAS, in February of 2019, the City contracted with GreenPlay LLC, to review and update the 2006 Public Art Master Plan; and WHEREAS, in April through June of 2019, several community and focus group meetings were held to solicit community input regarding the Public Art Master Plan update; and WHEREAS, the draft 2020 Public Art Master Plan update, recommends additional uses of public art funds; and WHEREAS, the Heritage and Cultural Arts Commission reviewed the draft 2020 Public Art Master Plan update at its meeting on September 12, 2019; and WHEREAS, the City Council reviewed the draft 2020 Public Art Master Plan update at its meeting on February 4, 2020; and WHEREAS, in addition to the adoption of the draft 2020 Public Art Master Plan, revisions to the Zoning Ordinance, that allow for additional use of Public Arts funds, are required; and WHEREAS, the Planning Commission held a public hearing on April 28, 2020 on the proposed amendments to Chapter 8.58 (Public Art Program) of the Zoning Ordinance and voted 5-0 to recommend City Council approval of the proposed amendments; and DocuSign Envelope ID: FDBBFB33-A9E4-424B-B02D-0FF444EE7969 Reso No. 41-20, Item 6.2, Adopted 05/19/20 Page 2 of 2 WHEREAS, a Staff Report dated May 19, 2020 was submitted to the City Council recommending approval of the proposed Zoning Ordinance Amendments and adoption of the draft 2020 Public Art Master Plan update. NOW, THEREFORE, BE IT RESOLVED that the City Council does hereby adopt the 2020 Public Art Master Plan update attached hereto as Exhibit A and incorporated herein by reference. PASSED, APPROVED AND ADOPTED this 19th day of May 2020 by the following vote: AYES: Councilmembers Goel, Hernandez, Josey, Kumagai and Mayor Haubert NOES: ABSENT: ABSTAIN: ______________________________ Mayor ATTEST: ___________________________________ City Clerk DocuSign Envelope ID: FDBBFB33-A9E4-424B-B02D-0FF444EE7969 Elatus, Heath Satow, 2018 Fallon Sports Park DUBLIN CALIFORNIA City of Dublin PUBLIC ART MASTER PLAN Updated 2020 This page intentionally left blank. Table of Contents About the Public Art Master Plan 3 Section 1: Introduction 5 Section 2: Guiding Principles 9 Section 3: Recommendations 13 Section 4: Opportunities 15 Gail, Katherine Keefer, 1994 Civic Center Lobby Table of Contents *Ye City of Dublin Public Art Master Plan 1 This page intentionally left blank. City of Dublin ABOUT THE PUBLIC ART MASTER PLAN A Public Art Master Plan serves as a key policy document to guide the City Council, community, and City staff with selection of artwork throughout the City. City of Dublin's Public Art Program intent is to create a diverse collection of public artworks that promote cultural expression and artistic appreciation — at regional, national and international levels. The City of Dublin hired GreenPlay, LLC, a nationally known parks and recreation management consulting firm to oversee this update of the 2006 Public Arts Master Plan. This update was developed with City of Dublin staff, following community outreach in 2019, that included focus groups, public meetings, and discussions with both the City Council and Heritage and Cultural Arts Commission. This document includes: • A revised Vision and new Goals for the Public Art Program. • A complete list of new Opportunities for Public Art. • Recommendations for more significant changes to the Public Art Program over the next decade to better prepare for the future. • An appendix to the Plan titled Guidelines for City Art Projects and City Art Collection and Guidelines for Art in Private Development Projects to streamline processes and make them easier to understand and follow. Public Art Master Plan Ott City of Dublin Parks & Community Services Public Art Master Plan 3 This page intentionally left blank. Section INTRODUCTION Executive Summary Dublin drafted its first Public Art Master Plan in 2003 and has successfully worked toward the goals and completed many of the projects outlined in that initial plan. The City adopted a Public Art Master Plan in 2006 that included the creation of a Public Art Ordinance and created the Public Art Fund. 44, Atfl Gala, Ned Smythe, 1990 Dublin Civic Center Introduction sre City of Dublin Parks & Community Services Public Art Master Plan Over the past 16 years, many of the accomplishments of the originally identified public art projects have been completed. To date, over 30 pieces of City -owned public art have been installed in notable places, including artwork for the Shannon Community Center, Emerald Glen Recreation and Aquatic Complex, Bray Commons, and Fallon Sports Park. In addition, more than a dozen works have been installed on private property. Dublin's development of a strong public art program is evident. As the City nears its build out, it is important that future decisions about public art are strategic in nature to meet the overall needs of the community. The Plan presented in this report addresses these future needs. The adoption of the Public Art Master Plan Update will continue the City of Dublin's commitment to sustaining a healthy public art program by: • Establishing a policy that appropriates a percentage of City of Dublin Capital Improvement Project funds for public art. • Requiring developers, by ordinance, to provide a set -aside for public art enhancement in private development. • Ensuring the preservation and maintenance of the City's art collection. • Enhancing community participation in the public art process. • Providing a support system for local artists who work in the City's Public Art Program. • Celebrating Dublin's history and diversity through a broad range of public art projects. • Enhancing the City's Downtown by using public art to animate the City's public spaces. • Promoting the economic vitality of the City by using public art to brand areas of Dublin History Public art adds value to a community. Some are obvious and practical — adding color and visual interest, boosting aesthetic appeal, discouraging vandalism and identifying the unique history or purpose of a place. Others are subtle, but equally beneficial — celebrating diversity, highlighting shared experience, provoking thought, conversation and reflection, or inspiring emotions, like a sense of peace and well-being, excitement, joy, and community pride. Dublin's public art program first began in the late 1980s, shortly after Dublin's incorporation, as a partnership between the City of Dublin and the nonprofit Dublin Fine Arts Foundation. The foundation contracted with an art consultant and raised funds to purchase and commission public artwork, which it was then gifted to the City for placement at City facilities. In 1997, the City of Dublin adopted its first Public Art Policy, which encouraged private developers to either include artwork within their developments or contribute to the City's Public Art Fund. The policy detailed criteria for artwork and artist selection and guidelines for implementation. The original Policy identified the Dublin Fine Arts Foundation to serve in an advisory capacity to the City and developers on public art projects. In 1999, Dublin established a Heritage and Cultural Arts Commission to act in an advisory capacity to City Council on matters pertaining to art, including public art. In 2003, a consultant was hired, and a Public Art Master Plan Task Force was convened. Dublin's initial Public Art Master Plan adopted in 2006 recommended the establishment of a Public Art Fund and Public Art Ordinance. The Public Art Master Plan also included detailed guidelines for both City and private development projects. These guidelines were carefully crafted based on best practices in the public art industry at the time. 6 City of Dublin Parks & Community Services Public Art Master Plan sus Introduction Planning Methodology The consultant firm, GreenPlay was selected to review and update the 2006 Public Art Master Plan. As part of the Parks and Recreation Master Plan update community survey, GreenPlay asked about the importance of public art to the community and their support for public art. In addition to the community survey, GreenPlay also asked participants in the focus groups and stakeholder interviews about their support for public art. 64 I am a Dublin resident of 19 years and love the public art here. Thank you for involving citizens in the next phases of public art... Excited to see what pieces are chosen next for the City! 99 Introduction sre City of Dublin Parks & Community Services Public Art Master Plan 7 This page intentionally left blank. Section 2 GUIDING PRINCIPLES Vision and Purpose Public Art Vision The City of Dublin's Public Art Collection reflects the diversity and creativity of our community with a variety of high -quality artwork — both permanent and temporary — located throughout the City. Iconic pieces help create a sense of place and identity. Artwork is carefully selected and sited to surprise and delight visitors to Dublin. Residents are inspired to actively participate in the public art program with ample opportunities to help select the artwork, learn more about the pieces in the collection, watch artists at work and participate in group art projects and events. am.' am st 1011 kh k..,r0 r1rE i vs 1. 0 vs ii_. i! _ terra 111 ,�r '* i ,asK: .� • �si� '4‘6i is in 61 r 41114111161. _ t � T T 10,...\ 4404;:sommiN 111 44u0sr,"'4, 70 r ) And There Was Evening And There Was Morning, Tricia George, 2002' Shannon Community Center AIM ialf WO- egtel r i l iY,it./IR ApittiparALiare 4r wirer 401 011110 IN 'VA gia sr --- ir Guiding Principles s!s City of Dublin Parks & Community Services Public Art Master Plan Public Art Program Purpose The purpose of Dublin's Public Art Program is to inspire civic pride among its residents and strengthen the City's regional identity by enhancing public spaces, giving character to neighborhoods and business districts, and providing numerous opportunities for people to experience visual art. Goals Public Art Program Goals 1. Enhance pedestrian- friendly public spaces such as parks, plazas, pathways, parking lots and other places where people travel or gather. 2. Strengthen the unique character of individual neighborhoods, business districts (such as the Downtown) and transit corridors with artwork. 3. Enhance the City's identity and regional image by actively promoting Dublin's unique public art collection. 4. Encourage the creation of artworks that are integrated into the City's built environment, including signage, gateways, sidewalks, bus stops, bollards, parking structures, crosswalks and other public amenities. 5. Involve artists in the planning of spaces designated for public art. 6. Ensure community participation in artwork development, through outreach opportunities for local artists to create and display work, and education outreach to the community. 7. In new developments, support the design themes, goals and objectives of the development by working with a developer with the installation of public art. 8. In rehabilitation of existing developments, further the design themes and goals of the area by working with residents and business owners as well as City planners and private developers regarding public art planning and development. 10 City of Dublin Parks & Community Services Public Art Master Plan sus Guiding Principles Section 3 RECOMMENDATIONS Recommended Strategies To further Dublin's Public Art Program goals and remain a leader in the Tri-Valley, it is recommended that the City consider the following actions: I. Focus Public Art Acquisition Efforts on Downtown Dublin The City continues to realize the vision of the Downtown Dublin Specific Plan. To further its efforts, it is recommended that a significant portion of the City's in -lieu Public Art Fees ($1.5 million) be set aside for a major public art investment in Downtown Dublin to be spread between permanent work and infrastructure to support temporary installations. This investment could fund a variety of sizes and types of art in Downtown Dublin. Survey respondents ranked Downtown Dublin as the number one location they would like to see new public art, with a majority requesting lighted pieces (66%) and artistic benches or seat walls (50%). As Downtown Dublin continues to develop, the City should work with Downtown merchants and non-profit arts organizations to encourage and support privately funded art, temporary installations and art related events in Downtown Dublin. 2. Allow Additional Uses for Public Art Funds Amend the Public Art Ordinance to allow for funding of art related promotional and outreach materials such as maps, interpretative signage, and online applications. This will provide an opportunity to promote past and future investments in public art in Dublin and create interactive tools for visitors and residents to experience the artwork. Survey respondents indicated interest in promoting arts by use of maps (59%) and interpretative signage (48%). Currently, the Ordinance limits the funds for art acquisition, maintenance, and administration. Archway, Billick and Corliss, 1999 (photo courtesy The Independent) Recommendations sts City of Dublin Parks & Community Services Public Art Master Plan 11 A yearly budget cap should be implemented to limit expenditures on additional uses of Public Art Funds which includes outreach and promotion of Public Art. Furthermore, the City Council will have full discretion to increase or decrease this annual expenditure to best suit the needs of the Public Art Program. 3. Work with Camp Parks to Develop the Historic Sign Relocation, Restoration and Art Project Amend the Public Art Ordinance to allow for additional expenses related to the relocation, preservation and restoration of significant works by renowned architects. This change will allow the City to partner with Camp Parks' to preserve, relocate and restore the iconic wooden sign, designed and built around 1943 by renowned American architect Bruce Goff. The work is an outstanding example of early mid -Century architecture and serves as an important piece of history in the community. The iconic Camp Parks sign is subject to the National Historic Preservation Act as it "embodies the distinctive characteristics of a type, period, or method of construction that represent the work of a master, or that possess high artistic values, or that represent a significant and distinguishable entity whose components may lack individual distinctions. 12 City of Dublin Parks & Community Services Public Art Master Plan *Ye Recommendations Section 4 OPPORTUNITIES As the City builds out and Downtown Dublin is transformed with modern, transit -oriented mixed- use developments and walkable retail and restaurant areas, there are many opportunities to incorporate public art throughout the City. This section identifies different types of projects and locations where the City may wish to locate public art in the future. City Projects City projects are developed, funded, and owned by the City of Dublin. The valuation of public art projects in the City's Capital Improvements Plan (CIP) are typically based on 1-2 percent of the construction budget. Additional funds may be added if the percentage does not yield a large enough art budget to accomplish the desired work. Public art associated with CIP projects are ideally planned to be in place at the time the project is completed and open to the public. The City currently owns over 30 permanent public art pieces, including large scale permanent outdoor artwork, as well as over 20 temporary utility box murals. City projects that are planned for completion in 2020 include: City Projects at Public Parks and Facilities: • Public Safety Complex Public Art • Veterans Art at Don Biddle Community Park • Butterfly Knoll Park • Clover Park • Jordan Ranch Neighborhood Park • Sean Diamond Park • Dublin Sports Grounds All -Abilities Playground • Imagine Playground • Dougherty Hills Dog Park Historic World War II -era Camp Parks sign. Opportunities *Ts City of Dublin Parks & Community Services Public Art Master Plan 13 Partnerships Partnership projects help the City continue to grow public art and take many forms. They are developed in collaboration with nonprofit organizations, community groups, service clubs, or other public agencies. The City's level of involvement can vary widely, from providing funding or land, to participating as a stakeholder in the artist and art selection process with another agency or assisting with community outreach when other agencies or nonprofit groups are planning art related projects in Dublin. Partnership projects may be funded in part by the City of Dublin, through the Public Art Fund, or they may be funded entirely by an outside source. Upon completion, they may be owned by the City, using a property easement, or by the landowner. Arts Grant Program Partnerships were identified as a way to continue to grow public art in Dublin. To help achieve this goal, Dublin should consider establishing an Arts Grant Program to provide monetary grants to local non profits for specific arts -related activities in Dublin. Many cities, including neighboring Pleasanton and Livermore, have arts grants programs that support their nonprofit arts communities. Pleasanton awarded approximately $44,000 in Fiscal Year 2018-19, for arts in schools, public performances, a cultural festival, equipment and marketing. Awards were made to 11 organizations and ranged in size from $2,000-$6,000. Livermore awarded $28,000 in Fiscal Year 2018-19 for arts in schools, an art walk and an art show. Awards were made to 4 organizations and ranged in size from $3,000-$10,000. Livermore also awards mini grants of up to $1,000 to individuals. Establishing an annual Arts Grants could enable nonprofit arts organizations to produce activities and foster growth of the arts community in Dublin. Private Development Art in Private Development brings it into the neighborhoods and makes art accessible to the community. It continues to be an excellent way to showcase public art. Several developments have installed or are installing public artwork on private property in Dublin. A few upcoming private development projects that are expected to install art are: • Boulevard — Multiple neighborhood residential, park and school along Dublin Boulevard • Wallis Ranch — Gated residential home community of 8 individually distinctive neighborhoods • The Avalon Dublin Station - Picturesque new Avalon community in the heart of Dublin • Zeiss Innovation Center — Corporate campus along Dublin Boulevard • Bayview Development — Residential apartment complex and co -workspace near West Dublin BART station Funding Art in Downtown To complement the future Downtown Streetscape Master Plan and add to the area's appeal, the City should invest in pedestrian scale art in Downtown Dublin. Examples include temporary and permanent sculptures; kiosks for displaying 2-D artwork; murals on buildings; artist designs embedded or stamped in sidewalks; artist -painted 14 City of Dublin Parks & Community Services Public Art Master Plan i s Opportunities crosswalks; and artist -designed street furniture such as flower beds or poles for hanging flower baskets, benches, bike racks or trash cans. While Dublin has done an excellent job providing the public opportunities to enjoy large-scale, permanent outdoor public art, it could work to provide opportunities to view smaller and more temporary works as many other cities have done successfully in their communities. The estimated cost for a major iconic art piece is $250,000-$500,000. The cost for smaller pieces is $10,000-$100,000. The cost for temporary installations is typically $10,000-$40,000. Utility Boxes and Other "Public Space" Murals The City of Dublin has been very successful using utility boxes as blank canvas areas for public art. These low-cost, high -visibility Utility Box Art murals have been extremely well received by the public and provide additional opportunities for local artists to display their works. In addition to continuing to paint City -owned traffic signal boxes, the City may wish to expand the program to other objects that offer a "blank canvas" for public arts such as Shamrock Skies, Suzanne Gayle, 2019 Dublin Boulevard and Park Place ■ blank walls and traffic signal poles. Additionally, the City could expand upon the program to include temporary Art displays. Camp Parks Historic Sign The iconic Camp Parks sign has historic importance to Dublin, and artistic significance as well, since the renowned architect rose to prominence after his service at Camp Parks. Though the piece belongs to and resides on U.S. Army Reserve property. Parks Reserve Forces Training Area Command staff have informed the City, over the years, that it is difficult to obtain funding and expertise to properly preserve and relocate the piece. Estimated cost range from $350,000 to $500,000 depending on the extent of the project and the partnership arrangement with the Parks Reserve Forces Training Area Command. Arts Grant Program Partnerships were identified as a way to continue to grow public art in Dublin. To help achieve this goal, Dublin should consider establishing an Arts Grant Program to provide monetary grants to local non profits for specific arts -related activities in Dublin. Many cities, including neighboring Pleasanton and Livermore, have arts grants programs that support their nonprofit arts communities. Pleasanton awarded approximately $44,000 in Fiscal Year 2018-19, for arts in schools, public performances, a cultural festival, equipment and marketing. Awards were made to 11 organizations and ranged in size from $2,000-$6,000. Livermore awarded $28,000 in Fiscal Year 2018-19 for arts in schools, an art Opportunities sre City of Dublin Parks & Community Services Public Art Master Plan 15 walk and an art show. Awards were made to four organizations and ranged in size from $3,000-$10,000. Livermore also awards mini grants of up to $1,000 to individuals. Establishing an Arts Grants Program of $20,000-$40,000 annually, could enable nonprofit arts organizations to produce activities and foster growth of the arts community in Dublin. Conclusion Statement The City of Dublin Public Art Master Plan serves as a key policy document to guide the City Council, Community, and City staff with selection of artwork throughout the City. Through implementation of the existing Public Art Master Plan, the City has curated a diverse collection of public artworks that promote cultural expression and artistic appreciation — at regional, national and international levels. The 2020 update to the Public Art Master Plan was developed in coordination with GreenPlay, LLC and City staff. The process included a community survey, focus group meetings, public outreach meetings, and finally, recommendation by the Heritage and Cultural Arts Commission and approval by City Council. To summarize, the 2020 update includes: • A revised Vision and new Goals for the Public Art Program. • A complete list of new Opportunities for Public Art. • Recommendations for more significant changes to the Public Art Program over the next decade to better prepare for the future. The adoption of the Public Art Master Plan update demonstrates the City of Dublin's commitment to sustaining a significant public art program that celebrates Dublin's history, enhances public spaces, and promotes economic vitality. 16 City of Dublin Parks & Community Services Public Art Master Plan Opportunities This page intentionally left blank.