HomeMy WebLinkAboutOrd 03-20 Approving Amendments to Zoning Ordinance Chapter 8.84 (Sign Regulations)Ord No. 03-20, Adopted 04/07/20, Item No. 4.9 Page 1 of 4
ORDINANCE NO. 03 - 20
AN ORDINANCE OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
* * * * * * * * *
APPROVING AMENDMENTS TO CHAPTER 8.84 (SIGN REGULATIONS) OF THE ZONING
ORDINANCE RELATED TO OFF-SITE ADVERTISING SIGNS
PLPA-2020-00001
WHEREAS, the City-initiated amendments to Chapter 8.84 (Sign Regulations) of the
Zoning Ordinance are proposed to establish regulations for off-site advertising signs that balance
the City’s interest in protecting the health and safety of the public; and
WHEREAS, the Planning Commission held a duly noticed public hearing on the said
application on February 11, 2020, during which all interested persons were heard, and the
Planning Commission adopted Resolution 20-02 recommending City Council denial of the
proposed Zoning Ordinance Amendments based upon the following reasons: 1) potential
aesthetic impacts of “billboard signs,” and 2) concerns with inability to regulate sign copy which
could result in promotion of businesses located outside of Dublin rather than Dublin-based
businesses and advertisement of products, goods, or services that do not adhere to community
values; and
WHEREAS, a Staff Report was submitted to the Dublin City Council recommending
approval of the proposed Zoning Ordinance Amendments; and
WHEREAS, the City Council held a public hearing on the proposed Zoning Ordinance
Amendments on March 3, 2020, at which time all interested parties had the opportunity to be
heard; and
WHEREAS, proper notice of said hearing was given in all respects as required by law;
and
WHEREAS, the City Council did hear and consider all said reports, recommendations and
testimony herein above set forth and used its independent judgment to evaluate the project.
NOW, THEREFORE, the City Council of the City of Dublin does hereby ordain as follows:
SECTION 1: Pursuant to Section 8.120.050.B of the Dublin Municipal Code, the City Council
hereby finds that the Zoning Ordinance Amendments are consistent with the Dublin General Plan
and all applicable Specific Plans. General Plan Implementing Policy 2.7.6.B.3 “requires all
redevelopment and improvements relating to site planning, architectural design, lighting, signage
and landscaping to be consistent with the adopted Scarlett Court De sign Guidelines.” The
proposed amendments are consistent with the Scarlett Court Design Guidelines by designating
freeway-oriented signs as appropriate signage (Guidelines 3.3.3 and 3.3.7), limiting the number
of signs (Guideline 3.3.11), and supporting the economic health of the light industrial and auto -
oriented businesses within the district (Guideline 2.2).
Ord No. 03-20, Adopted 04/07/20, Item No. 4.9 Page 2 of 4
SECTION 2: The California Environmental Quality Act (CEQA), together with State Guidelines
and City of Dublin CEQA Guidelines and Procedures require that certain projects be reviewed for
environmental impacts and that environmental documents be prepared. Pursuant to CEQA, the
City Council hereby finds the project exempt in accordance with CEQA Guidelines Section
15061(b)(3) because it can be seen with certainty that the amendments to Title 8 of the Dublin
Municipal Code (Zoning Ordinance) will not have a significant effect on the environment.
SECTION 3: Matrix A of Section 8.84.030 (Sign Approvals and Decisionmaker Authority by
Zoning District) of Title 8 of the Dublin Municipal Code is amended as follows:
Sign Type A R-1, R-2,
R-M C-N C-O C-1 C-2 DDZD M-P, M-1, M-2
Off-Site Advertising
Sign
X X X X X X X X
MSP/SDR****
Notes for Matrix A:
**** Permitted in the M-1 zoning district within the Scarlett Court Overlay with approval of a n
MSP/SDR. Not permitted in M-P and M-2 zoning districts, nor in the M-1 districts outside of the
Scarlett Court Overlay.
SECTION 4: Matrix B of Section 8.84.040 (Matrix B, Sign Development Regulations) of Title 8 of
the Dublin Municipal Code is amended to add the following:
Sign Type
Section
No.
Maximum
Number of
Signs
Maximum
Height
Maximum
Area per
Side in
Sq. Ft.
Location
Requirements*
Copy
Restrictions*
Additional
Regulations*
Off-Site
Advertising
Sign
1 per parcel Per
MSP/SDR
Per
MSP/SDR
Section 8.84.030
and 8.84.125 B-
E
Section
8.84.125 H
Section
8.84.125
SECTION 5: Section 8.84.050 (Signs Subject to Permits) of Title 8 of the Dublin Municipal Code
is amended to add the following in alphabetical order and renumber the section and references
to this section accordingly:
Off-Site Advertising Signs. Off-Site Advertising Signs shall be permitted per Section 8.84.125.
SECTION 6: Section 8.84.125 (Off-Site Advertising Signs) of Title 8 of the Dublin Municipal Code
is added as follows:
8.84.125 Off-Site Advertising Signs
Off-Site Advertising Signs are subject to the following regulations:
A. Number of Off-Site Advertising Signs. One (1) Off-Site Advertising Sign may be permitted
per parcel.
B. Location. Signs shall be located in the M-1 zoning district within in the Scarlett Court Overlay.
Ord No. 03-20, Adopted 04/07/20, Item No. 4.9 Page 3 of 4
C.Interstate Freeway Proximity.
1.Signs shall be located no less than fifty (50) and no more than one-hundred (100) feet
from the right-of-way of Interstate 580 and located on properties along Scarlett Court and
Interstate 580.
2.Signs shall be visible from the right-of-way of Interstate 580.
3.Signs shall satisfy applicable California Department of Transportation standards for
freeway-oriented signs, as amended from time to time.
D.Public Trail Proximity. Signs shall be located five-hundred (500) feet or more from the
centerline of the Iron Horse Trail.
E.Separation Between Signs. Signs shall be located on parcels one thousand (1,000) feet or
more from another parcel with an Off-Site Advertising Sign.
F.Public Safety. Signs shall not significantly impair public safety.
G.Other Regulations. Signs shall satisfy the applicable requirements of the Outdoor
Advertising Act (Business and Professions Code Section 5200, et. seq.), as amended from time
to time.
H.Copy Restrictions. Signs shall not display products, goods, or services related to tobacco,
firearms, or sexually explicit material.
SECTION 7: Section 8.84.150 (Prohibited Signs) of Title 8 of the Dublin Municipal Code is
amended as follows:
F.Off-Site Advertising Signs. Off-Site Advertising Signs except for Community Identification
Sign, Off-Site Residential Development Directional Sign, Open-House Sign, Special Easement
Sign, and Off-Site Advertising Signs in accordance with Section 8.84.125.
SECTION 8: The provisions of this Ordinance are severable and if any provision, clause,
sentence, word or part thereof is held illegal, invalid, unconstitutional, or inapplicable to any
person or circumstances, such illegality, invalidity, unconstitutionality, or inapplicability shall not
affect or impair any of the remaining provisions, clauses, sentences, sections, words or parts
thereof of the ordinance or their applicability to other persons or circumstances.
SECTION 9: Effective Date and Posting of Ordinance
This Ordinance shall take effect and be in force thirty (30) days from and after the date of its final
adoption. The City Clerk of the City of Dublin shall cause this Ordinance to be posted in at least
three (3) public places in the City of Dublin in accordance with Section 39633 of the Government
Code of California.
PASSED, APPROVED, AND ADOPTED BY this 7th day of April 2020, by the
following vote:
AYES: Councilmembers Goel, Hernandez, Josey, Kumagai and Mayor Haubert
NOES:
ABSENT:
ABSTAIN:
Mayor
ATTEST:
PO&
City Clerk
Ord No. 03-20, Adopted 04/07/20, Item No. 4.9 Page 4 of 4