HomeMy WebLinkAbout8.2 - 1264 35 Year Anniversary
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STAFF REPORT
CITY COUNCIL
DATE: December 20, 2016
TO: Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Dublin's 35th Anniversary
Prepared by: Hazel L. Wetherford, Assistant to the City Manager
EXECUTIVE SUMMARY:
The City Council will consider three options on how to recognize the City’s 35 th
Anniversary.
STAFF RECOMMENDATION:
Receive the report and provide input on the proposed options.
FINANCIAL IMPACT:
There is no financial impact at this time; however, if the City Council were to select
Option #2, then Staff would need to research the cost of the proposed expenditures and
propose a budget change if the cost couldn’t be absorbed in the current budget. For
Options #1 or #3, sufficient funding is budgeted in the City Council program budget.
DESCRIPTION:
The City of Dublin was incorporated on February 1, 1982 and will be celebrating 35
years of incorporation in 2017, specifically on Wednesday, February 1, 2017. Thirty-five
years marks this anniversary as the City’s “Emerald” year.
In recognition of 35 years, Staff has prepared three options for the City Council’s
consideration (a cake reception only; a one-day event; or highlighting the anniversary
throughout the year at various City events ) on how to recognize and celebrate the City’s
anniversary. More information on each option is outlined below.
In addition to the three options, Staff has incorporated the anniversary into the City logo
for 2017 that would be used on the City’s website, email signatures and collateral
material, such as the Activity Guide, City Report, and Annual Report (Attachment 1).
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Option #1 - Cake Reception Only
A cake reception could be held the evening of Tuesday, February 7, 2017 preceding the
City Council meeting. This option is also incorporated into Option #3.
Option #2 - One-Day Event
The City could hold a one-day event dedicated to the anniversary; however, with the
actual anniversary day falling in February, the City is in full swing for St. Patrick’s Day ,
making it difficult to plan a separate event. It would be recommended that if the City
Council wanted a one day event, that the event occur in June, which is in between St.
Patrick’s Day and Splatter. Staff would also need to determine the event cost a nd
prepare a budget amendment for consideration at a future City Council meeting.
The one-day event would be a community-wide event that could include a BBQ,
children’s games, community booths, music, etc.
Option #3 - Year-Long Highlights
The City could incorporate an anniversary theme throughout the year in various City
publications and events. Arrangements are already being made to use the anniversary
logo in the upcoming Fall/Winter Activity Guide and would be incorporated in the City
Report and Annual Report. Year-long highlights could be included in the following
events as suggested below:
Tues., 2/7 - City Council Meeting
o Cake Reception prior to City Council meeting.
February - Volunteer Banquet
o Incorporate anniversary theme in the invitations, PowerPoint presentation,
program, posters, and favors.
March - St. Patrick’s Day Festival
o Incorporate anniversary into the festival by dedicating a stage as the
Emerald Stage, holding a children’s birthday contest or scavenger hunt,
and selling “limited edition” green mugs with the anniversary logo.
March - 5K Fun Run
o Incorporate anniversary logo on the Fun Run shirt.
o Hand out limited edition anniversary medals to the first 35 finishers.
April - State of the City Address
o Incorporate the anniversary theme into the event.
April - Dublin Pride Week
o Incorporate anniversary logo on the shirt.
o Incorporate anniversary theme into the event theme, and the writing and
poster contest.
June - Picnic Flix Outdoor Movie
o Show a movie from 1982 such as E.T. or Annie.
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September - Splatter
o Incorporate anniversary into the event by dedicating a stage as the
Emerald Stage, holding a children’s birthday contest or scavenger hunt,
selling “limited edition” green mugs with the anniversary logo.
December - Holiday Tree Lighting Ceremony
o Decorate the tree with the anniversary “emerald” theme and incorporate it
into the event’s collateral materials.
As noted in the three options, marketing/promotional items are being developed to
celebrate the anniversary year. They include:
o New email signature block for City staff
o Shirts (limited run)
o Commemorative Pins (limited run)
o “Anniversary Edition” Green Mugs to be sold at St. Patrick’s Day, Farmers’
Markets and Splatter
Three options are presented for the City Council’s consideration, with Staff’s
recommendation for Option #3, highlighting the City’s 35 th Anniversary throughout the
year in various City publications and events.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
1. Anniversary City Logo & Activity Guide Cover
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