HomeMy WebLinkAbout8.3 HCAC Long Range Plan Status Report Gti OF D/4- ,.t.G
19� _ —is 82
�ii� AGENDA STATEMENT
� ��� HERITAGE AND CULTURAL ARTS COMMISSION
IFOR\
MEETING DATE: January 11, 2007
SUBJECT: Heritage &Cultural Arts Long-Range Plan Status Report
Prepared by John Hartnett, Heritage & Cultural Arts Supervisor
ATTACHMENTS: None
•
RECOMMENDATION: Receive report from Staff
FINANCIAL STATEMENT: None
DESCRIPTION: The Heritage &Cultural Arts Long-Range Plan was approved by the
City Council in August 2001. We have now completed the final year of the five-year Plan. In order to
keep the Heritage and Cultural Arts Commission abreast of Staff progress towards the Long-Range Plan,
Staff has prepared a status report for review by the Commission. The City will be embarking on the
Annual Goals & Objectives,process in the next'few months, and the Long-Range Plan provides a platform
that will assist the Heritage and Cultural Arts Commission in identifying future goals for FY 2007-2008.
LONG-RANGE PLAN
The Heritage and Cultural Arts Long-Range Plan is, intended to serve as a blueprint for future
development of Dublin's heritage and cultural arts. The Plan reflects the collective direction of the City's
heritage and cultural arts communities. The Plan is based upon the principle that partnerships and
coalitions are important to successful implementation. The Dublin City Council,,the Heritage and Cultural
Arts Commission and Staff, in cooperation with non-profit organizations such as the Dublin Fine Arts
Foundation and the Dublin Historical Preservation Association determine the ultimate success of the Plan.
•
As has been the case over the past several years, a number of goals and objectives are pursued as
opportunities arise. For example, since the adoption of the Public Art Master Plan, as development
proposals come forth, they are reviewed to determine if there is an appropriate location for public art.
New opportunities for cultural arts' and historical programming and enhancement of arts and cultural
recreation classes and programs for youth are regularly pursued. Further, additional opportunities will
now be pursued as part of the Institutional Museum Assessment report completed in 2006.
The original five goals for the Long-Range Plan are as follows:
Goal I: Create more art in the public spaces in Dublin.
Goal II: Develop programs and partnerships to support a broad spectrum of cultural arts and
historical interests within the community.
Goal III: Advance the historical and cultural aspects of the Dublin Heritage Center.
• COPIES TO:
ITEM NO: 8.3
G:\HERITAGE COMMISSION\AGENDA_STMTS\2007\1-11-07 Long Range Plan.doc
Goal IV: Provide consistent and ongoing arts education, activities and programs for the youth of
Dublin.
Goal V: Promote and market Dublin's heritage and cultural arts.
STATUS OF OBJECTIVES
For the past five years, many of the objectives outlined in the Long-Range Plan have been accomplished
or are being addressed on an ongoing basis, depending on the nature of the objective. The annual goals
and objectives process followed by the Heritage and Cultural Arts Commission has provided a platform to
prioritize specific objectives within the Plan for completion within a given fiscal year.
In reviewing the final status of the Long-Range Plan, Staff has attempted to identify objectives that have
been accomplished and those that are still pending completion. The status of each objective is shown in
italics following the objective.
Goal I. Create more art in the public spaces in Dublin.
Obi ectives
1) Encourage design of development projects to include art into the public building and public spaces of
the community. Ongoing; one project completed in 2006 is the public art piece at San Ramon
Village. In addition, approval was given for public art pieces to be installed at the Ulferts Center and
at the Gateway Medical Building. Both projects should be completed in early winter 2007. Staff will
be working with three additional developers on inclusion of public art within their projects (San
Ramon Village-Commercial phase, Tralee and Sorrento-Toll Brothers).
a. Revise/amend the Public Art Policy to identify alternate funding sources and approval process for
public art. Complete; a Public Art Fund was established in conjunction with the Public Art
Master Plan.
2) Develop a Public Art Master Plan to identify opportunities and funding sources for art throughout the
City. Complete; a Public Art Master Plan and Public Art Ordinance were adopted in 2006.
3) Complete the public art projects included in the 2000-2005 Capital Improvement Program. Complete;
projects included Civic Center Library, Freeway Underpass Art. Additional projects that have been
completed in the subsequent 2004-2009 CIP include Banner Art, Bus Shelters-Phase I, Senior Center
and lighting for the Freeway Underpass entrances.
4) "Work with the Dublin Fine Arts Foundation to further the Art in the Parks program.
a. Expand the Art in the Parks program into Shannon, Emerald Glen and Ted Fairfield Parks.
Complete.
b. For future City Parks, include an art consultant in the initial planning stages to insure that art is
incorporated in the park design and that funding is available. Ongoing: Fallon Sports Park
Master Plan —an art consultant was not included but opportunities for public art are identified in
the final master plan; Bray Commons and Dougherty Hills Dog Park — art designs and artists
have been approved to install public art at each location by spring 2007.
5) Provide opportunities for temporary displays of public art.
a. Pursue development of secure display area. Ongoing; locations to display art have been identified
in the design of the new Shannon Community Center.
b. Encourage cooperative efforts with Dublin Schools, Dublin Library, Dublin Fine Arts Foundation,
Dublin Partners in Education (DPIE), Dublin business community and other interested parties to
create and display temporary exhibitions of public art. Ongoing; in 2006, the City provided
display space at the Dublin Civic Center for Dublin Pride Week Poster. Additionally, display
space at the Civic Center was provided for a graphic art show by Las Positas College.
Goal II. Develop programs and partnerships to support a broad spectrum of cultural arts and
historical interests within the community.
2 of 7
Objectives
1) In conjunction with the Parks and Community Services and Community Development Departments, •
continue to explore opportunities for enhancement of performance facilities in parks, recreation
facilities and public places.
a) Investigate the feasibility of a Performing Arts Center. No progress; Staff will be monitoring the
Dublin High School Master Plan process which includes a Performing Arts Center.
b) Pursue construction of an outdoor amphitheater in Emerald Glen Park. No progress; the master
plan includes an amphitheater in a future phase of the park's development.
2) Continue to enhance and expand successful special events in the City.
a) Expand the cultural events of the City's existing festivals to include juried exhibitions, temporary
installations of sculpture or "call to artists" to create theme-based works. Ongoing; the City is
collaborating with the Dublin Fine Arts Foundation and the cities of Pleasanton and Livermore
for a regional arts project entitled "Art Takes Place" which will include temporary art projects
and programs in Fiscal Year 2007-08.
b) In conjunction with Concerts at the Civic, pursue workshops with musicians or before concert
"talk with artists". Ongoing; in 2005 and 2006, the JazzMasters Workshop participants performed
prior to the final summer concert.
c) Assess and-evaluate cultural events within the City. Ongoing; during Fiscal Year 2003-2004 it
was determined that the Classic Affair at the Civic was not meeting the goals for the event and
direction was given to identify a replacement event. Funds were included in the Fiscal Year 2005-
2006 Budget for a Senior Talent Show, but plans were canceled due to a lack of interest from
potential participants. Additionally the third year of the Winter Concert Series at the Old St.
Raymond's Church was scheduled in Fiscal Year 2006-2007.
d) Work with area art associations to enhance "Classical Affair at the Civic" exhibition (or similar
events). No progress; however,prior to the cancellation of the Classical Affair, the Dublin Senior
Center Foundation conducted a silent auction as part of the event.
3) Explore partnerships with the Dublin business community in promoting and/or sponsoring programs
and special events. Ongoing; Dublin businesses have provided support of the St. Patrick's Day
Celebration, Day on the Glen; the Summer & Winter Concert Series; and the JazzMasters Workshop.
4) Explore new opportunities for cultural arts and historical programming.
a) Develop traveling exhibitions. Ongoing; Dublin's Sister City of Bray has donated two pictures as
a beginning for a traveling exhibition.
b) Investigate opportunities for providing a variety of culturally based performances. Ongoing;
entertainment at the City's two festivals has included some cultural groups. The Winter Concert
Series was expanded to 5 concerts in Fiscal Year 2005-2006 with a variety of different culturally
based program offerings. In 2006, a new Children's Theatre program culminated in a musical
performance for the public.
c) Investigate opportunities for performance sponsorships. Ongoing;for the past three years, the
Tri-Valley Herald has provided posters and ad-buys for the Summer Concert Series.
5) Promote culturally diverse programming,performance and exhibition opportunities. Ongoing; exhibits
at the Murray Schoolhouse Museum have featured historical information on Mexican, Asia and
African American cultures as well as local women artists. Exhibits scheduled for 2007 include
"Harness Racing by Currier&Ives"and "Recovered Views-African American Portraits 1912-1925".
Goal III. Advance the historical and cultural aspects of the Dublin Heritage Center.
Objectives
1) Enhance and expand the exhibitions at the Heritage Center museum.
a) Pursue quarterly exhibitions in the small room of the Murray Schoolhouse. Ongoing; exhibits
implemented to date include; Mexican Folklorico, Day of the Dead Exhibit; Cultural Fragments-
3of7
Asian American Exhibit, Gold Fever-Stories of the Gold Rush Exhibit, Crate Expectations-History
of Agricultural Advertising, African American Craft Exhibit, Local Architecture Exhibit and
Legacy of Local Women Artists completed in the Fall of 2005.
b) Support the upgrading and restoration of the Heritage Center collection. Underway; ownership
and provenance of the collection was completed in January 2004. In 2005 and 2006, a permanent
exhibit entitled "The Journey", was designed and installed. The project was completed in August
2006 with a ribbon cutting ceremony and Grand Opening Celebration. The collections are in the
process of being catalogued and marked. In 2007, the collections will be expanded with future
plans for documentation and additional storage.
c) Complete construction of a permanent storage building on the Heritage Center grounds. Complete.
Additionally, in 2006, the Barn was converted through an Eagle Scout project for additional
storage and a new roof was installed.
d) Develop plans for documentation, certification and cataloging of City collections. Ongoing; City
purchased "Past Perfect" museum software for collections management (digital documentation
and cataloguing) and in January 2003 a Collections Management Policy was approved. In
January 2004, DHPA transferred ownership of their collections to the Heritage Center Museum
permanent collection and as of December 2006 the museum had received donations of 100% of
the artifacts on exhibit, including the important "Kolb"family collection. A future goal remains to
document and store all of the collections into "Past Perfect" Museum Software, as well as to
expand the collections.
2) Develop plans for Historical District designation of Donlon Way making certain Alamilla Springs and
Green Store are included. Complete; Dublin Village Design Guidelines adopted by City Council in
Fiscal Year 2004-2005; in 2006, a Dublin Historic Park Master Plan for the Donlon Way property
north of the Heritage Center was developed and completed.
3) Continue with restoration and preservation of the Dublin Heritage Center.
a) Pursue installation of a fire suppression system in Murray Schoolhouse and Old St. Raymond's
Church; No progress although alarm systems are now in place at both buildings and two
surveillance cameras have been installed in the Murray Schoolhouse as well as a Panic-Button
system.
b) Renovate the floor and ceiling of the main room of the Murray Schoolhouse. Complete.
c) Investigate opportunities for grant funding, e.g. National Park Service Historic Preservation Grant,
American Express, National Trust for Historic Preservation. Ongoing; the Heritage Center has
received a grant of $2,325 for an Institutional Assessment through the Museum Assessment
Program (MAP). Staff will continue to investigate various private grantors. For NPS Grants, the
Heritage Center is ineligible until it is listed on the National Register. NTHP does not offer
grants. In 2006, the City received an approximate $30,000 grant from the Federal Government's
Sub-Committee on Interior and Related Agencies for the Exhibit Restoration project. Additionally,
since the opening of the new exhibit in August 2006, close to $1,000 has been donated by visitors
to the museum.
d) Complete the Murray Schoolhouse Bell Tower Replacement Project and encourage and support
Dublin Historical Preservation Association and Dublin Rotary Club in their fundraising efforts.
Complete.
4) Continue to encourage use of the Heritage Center for historical and cultural events/activities.
a) Host an annual historically based special event. Ongoing; Bell Tower Dedication — May 2003,
Antique Road Show — May 2004; Flagpole Dedication in cooperation with DHPA - June 2004;
Celebration of Murray Schoolhouse 1.50`x'Anniversary in August 2006.
b) Promote the use of Old St. Raymond's Church as a venue for cultural arts performances. Ongoing;
programs have included weekly Folk Singing Choir, weekly Bluegrass Jam, weekly Old Tyme
Fiddlers Jam, annual Bluegrass Concerts and Winter Concert Series.
c) Develop cultural history classes and workshops. Ongoing; programs have included Mexican
Folklorico, Homespun Holiday, Irish Farie Workshop, Harvest Workshop, African American
4 of 7
Crafts Workshop, Historic Architecture Workshop and Pioneer Girls Workshop. The museum was
closed through most of 2006 for installation of the new exhibit. A Holiday Workshop was held in
December 2006 and a Cowboy Workshop is scheduled for February 2007.
5) Continue to work with Dublin schools to augment the history curriculum for the K-12 student
population.
a) Support and encourage tours of the Heritage Center by school groups. Ongoing; with the
installation of the new exhibit, booking of school tours have increased dramatically. A new school
tours fee was adopted in 2006 which has helped to pay for some indirect costs associated with
administering the program. The exhibit, "The Journey" was designed to reach children on many
different cognitive levels, with numerous hands-on activities incorporated into the tour to make it
more appealing and educational. Additionally, the Ellen Fallon monologue was developed into a
video that provides an orientation to school groups as well as the general public. The video
addresses the California State Board of Education History Social Studies Standards 3.3, 4.1 and
4.2. In 2007, plans are in the works to expand the tour experience by utilizing St. Raymond's
Church as a Visitor Center.
b) Collaborate with Dublin Library to develop a resource library on Dublin history. Underway; Staff
and the Dublin Library Manager have worked together to identify means to preserve and make
available the local archives. In April 2005, a program of the California Council for the
Humanities called "California Stories Uncovered" was presented. This event featured local
history exhibit and inter-active activities throughout the library. In 2006, as part of the design for
the new exhibit, a Resource Area was established to link the library,,archives and other historical
resources in the adjacent classroom,for museum attendees to do research on Dublin history. The
DHPA donated funds to pay for furniture and supplies for the,new Resource Area. Staff the
Dublin Library Manager, and the DHPA continue to work together as part of the Tri-Valley
History Council to develop archives and historical resources.
c) Provide the Heritage Center as a venue for student art exhibitions. Underway; Staff is in the
process of developing a Teen Camp Exhibit program for summer 2007, where youth will design
and create a temporary exhibit which will be on display at the Heritage Center.
Goal IV. Provide consistent and ongoing arts education, activities and programs for the youth of
Dublin.
Objectives
1) Support the development of performing arts for youth and teens.
a) Provide venues for youth and teens to perform and participate. Ongoing; Programs have included
Teen Idol Contest at Day at the Glen in 2004 and 2005, Youth Concert in conjunction with
JazzMasters program, Youth Music Showcases the past five years allowing local teen bands to
compete, Karaoke and Pizza Night events for teens. In 2006, a new Children's Theatre program
was initiated for youth ages 6 to 16 years old. Additionally, the first Winter Concert in October
2006 featured local teens performing at St. Raymond's Church.
2) Explore opportunities for exhibition space for youth artworks.
a) Work with Dublin schools, Dublin Library and other interested parties to identify exhibition space
for youth artworks. Ongoing; the City has provided display space at the Dublin Civic Center for
Dublin Pride Week Posters, the Dublin/San Ramon Women's Club Annual Art Show, and the
Alameda: County Waste Management Authority Recycled Art Display. The new Dublin Public
Library has a display case in the lobby that can be used for local art. Las Positas College did a
graphic art exhibition at the Library in 2005 and at the Civic Plaza in 2005 &2006.
3) Create partnerships and collaborations to explore opportunities to enhance arts and programming.
a) Work with Dublin schools, Dublin Fine Arts Foundation and other partners to ensure and provide
professional quality art education. Ongoing; through funding by the City, the Pacific Chamber
Symphony conducts small ensemble concerts in the elementary schools and two full orchestra
5 of
•
concerts at Wells Middle School. In 2005, the Valley Shakespeare Company co produced The
Gifts of the Magi at St. Raymond's Church and offered a one-week Shakespeare Workshop for
youth in summer 2005 & 2006, and Imagine Performing Arts offered a summer camp theatre
program for youth,in 2005 & 2006. In 2007, the Cities of Dublin, Pleasanton and Livermore will
collaborate with the Dublin Fine Arts Foundation on the Art Takes Place regional program,
providing temporary public art and art programs to the community.
b) Investigate and create opportunities for grant funding, e.g. Tri-Valley Community Fund,
California Arts Council, National Endowment for the Humanities, Lila Wallace-Readers Digest.
Funds. Ongoing; JazzMasters program was partially funded through grants from local businesses
in 2004, 2005 and 2006. In 2007, the City will,investigate the feasibility of applying for a
California Cultural and Historical ,Endowment (CCHE) Grant for the Dublin Historic.Park
project.
c) Encourage opportunities for exchange of art and cultural education resources through partnership
with Dublin Sister City Association. Ongoing; DSCA gifted two paintings.and various crystal
pieces for Civic Center display.
4) Continue to enhance the City of Dublin arts and cultural recreation classes and programs.
a) Investigate opportunities for expanded after school and summer arts and cultural programming.
Ongoing; Staff is continuously pursuing ways to expand on classes and programs. Class offerings
have more then doubled since,2005, with a number of new programs such as guitar, violin,piano,
hip hop, musical theatre, fine art, arts & crafts, kindermusik, drawing, painting, music
appreciation, belly dance, cartoon workshops, summer theater, dance camps and other offerings.
b) Investigate opportunities for a grant program for youth in cultural arts by identifying and
disseminating information on available grant resources. Ongoing; although nothing accomplished
to date, the City will be applying for a Clorox,Grant in 2007 to purchase a large movie screen and
video equipment to expand on the Outdoor Movie Night event held in September 2006.
Goal V. Promote and market Dublin's heritage and cultural arts.
Objectives
1) Promote heritage and cultural arts through print media. Ongoing; the Dublin Heritage Center worked
with the Tri-Valley Convention and Visitors Bureau to produce a full-color brochure that promotes
local historic sites. A full-color flyer of annual activities at the Heritage Center was produced in
2003 & 2004. A Regional Arts Brochure highlighting cultural arts & heritage activities in the Tri-
Valley was completed in 2006. New brochure/rack cards promoting the Heritage Center, Facility
Rentals, DHPA Membership and other museums were 'introduced with the opening of the new
permanent exhibit.
a) Work with local and regional newspapers to increase local/regional coverage of heritage and
cultural arts. Ongoing; Summer and Winter Concert Series are both sponsored by the Tri-Valley
Herald. The Day on the Glen and Saint Patrick's Day Events have been sponsored by both the
Herald and the Valley Times. Staff sends press releases on a regular basis to promote activities
and events and articles are often written about various arts & heritage programs and activities.
Several articles appeared in local papers in 2006 highlighting the Murray Schoolhouse and the
new permanent.exhibits. .
b) Increase coverage in the Parks and Community Services Department Activity Guide. Complete;
Heritage and Cultural Arts activities have increased to numerous pages of coverage in the Activity
Guide and cultural arts classes have been re_positioned based on age range throughout the
publication. Throughout the year, many Heritage programs are not only listed on the Heritage
page but also positioned in other places throughout the Guide.
c) .Maintain the Heritage and Cultural Arts Brochure. Ongoing; a new Heritage Center
brochure/rack card was developed in conjunction with the Grand Opening of the new exhibit.
6of7
•
•
d) Develop a self-tour map of art and history in Dublin. Complete; the Activity Guide includes a park
and facility map that identifies historical sites and also a map of public art. Additionally,
information and photos of public art are available on the City's website. This information is
updated as items such as public art are added within the City.
2) Promote heritage and cultural arts through the Internet.
a) Maintain a calendar of heritage and cultural arts activities and information on the City's website.
Ongoing;programs, workshops, classes, and special events are promoted seasonally on the City's
website as well as the Activity Guide information. Heritage Center activities appear regularly on
the scrolling calendar on the City's website.
b) Work with other area websites (Dublin Chamber of Commerce, Tri-Valley Convention and
Visitors Bureau, Dublin Unified School District, etc.) to incorporate heritage and cultural arts
activities. Ongoing; Dublin Heritage Center has a permanent listing under "regular attractions"
in the Tri-Valley Convention and Visitors Bureau website. Specific cultural arts classes have been
listed on other organizations websites, such as Valley Shakespeare Company and Imagine
•
Performing Arts.
c) Investigate the possibility of developing a heritage and cultural arts multimedia web page.
rOngoing; City's web page includes ongoing information on the Heritage and Cultural Arts
Division with updates and progress on facilities and programs, special events, goals and projects,
art in the Library and Civic Center, public and private art in Dublin, and the Dublin Fine Arts
Foundation.
3) Promote heritage and cultural arts through broadcast media.
a) Work with Community Television (CTV) to expand coverage of heritage and cultural arts
activities. Ongoing; press releases are sent on a regular basis to promote activities and events.
Staff occasionally appears on CTV for interviewsabout programs. CTV filmed a segment on the
Murray Schoolhouse in 2005.
• b) /Identify other opportunities to promote heritage and cultural arts activities through the broadcast
media. Ongoing; although not directly related to Heritage and Cultural Arts, NBC 11 has been the
City's sponsor for St. Patrick's Day Event the past three years. TCI Cable has been used to
promote cultural arts activities.
4) Explore additional promotional and marketing opportunities.
a) Work with Dublin Chamber of Commerce, Tri-Valley Convention and Visitors Bureau, Dublin
Unified School District and other civic/social association newsletters to promote heritage and
cultural arts activities. Ongoing; over the past three years, have sent out postcards promoting the
_ Winter and Summer Concert Series to local non profits organizations.
5) Develop a recognizable heritage and cultural arts logo. Complete; two new logos have been developed
for the Heritage Center, in conjunction with the new Exhibit Restoration project, and the 150`h
Anniversary of the Murray Schoolhouse.
RECOMMENDATION: It is the recommendation of Staff that the Commission receive the
report for the Heritage and Cultural Arts Long-Range Plan.
z
7of7