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19 82 STAFF REPORT CITY CLERK
` CITY COUNCIL File #950-40
DATE: September 1, 2015
TO: Honorable Mayor and City Councilmembers
FROM: Christopher L. Foss, City Manager "
SUBJECT: Splatter Event Details
Prepared by Tegan McLane, Cultural Arts & Heritage Manager
EXECUTIVE SUMMARY:
Staff will provide an overview of Dublin's fourth annual Splatter food, wine and art event, which
will be held on Saturday, September 19, 2015, from noon to 8:00 p.m. at Emerald Glen Park.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Staff recommends the City Council receive the information regarding the 2015 Splatter event.
Submitted By Reviewed By
Parks and Community Services Director Administrative Services Director
DESCRIPTION:
Dublin's fourth annual Splatter event, celebrating food, art and wine, will be held Saturday,
September 19 at Emerald Glen Park. The event begins at noon and will conclude with a 6:30
p.m. concert by the Bay Area "mash-up" cover band The Peelers and an 8:00 p.m. overhead
laser light show.
The spectacular laser light show is set to music and features a variety of overhead lasers as
well as aerial lasers that will illuminate up to 300 feet in the sky. The company producing the
laser show works internationally with clients including Dreamworks, Live Nation, The BBC, PBS
Networks, Toyota, NASA, MTV Networks, and the Golden Globe Awards. The laser show
replaces the fireworks show presented at previous Splatter events as fireworks are no longer
feasible because the large area of the park that was necessary for the fall zone is under
construction with the City's future aquatic facilities. Unlike fireworks, the laser light show will not
necessitate any street closures.
Other changes this year include the addition of carnival rides, similar to those at the St. Patrick's
Day Festival, and the return of the Culinary Stage, which was not present at the 2013 and 2014
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events. Family-friendly art activities, unusual art installations, artist demonstrations, live music
on two stages and a Craft and Culinary Marketplace have been planned. In addition to the
Tasting Pavilion, food trucks and vendors will be onsite and there will be two beverage bars
operated by volunteers from the Dublin Lions Club.
The signature Tasting Pavilion, offering adult guests an opportunity to sample wine, beer, and
gourmet food from many of the area's finest restaurants, wineries, and breweries, will be open
from 1:30 to 5:30 p.m. Tasting Pavilion hours are slightly condensed in response to concerns
that patrons who arrived later had fewer choices to sample.
Admission to Splatter is free. However, there is a charge for certain activities, including the
Tasting Pavilion and children's carnival rides and games. Tasting Pavilion passports, good for
18 samples, are $30 in advance and $35 at the door (if still available). Half-ports, good for nine
samples, are $20 at the door. Tasting Pavilion admissions are limited, so advance purchase is
strongly recommended. Tasting Pavilion passports can be purchased online at
www.dublinsplatter.com.
Complimentary shuttles will run every 20 minutes to and from shuttle stops at the Carl Zeiss
Meditec parking lot at 5160 Hacienda Drive, and at the Dublin Park & Ride lot at Koll Center
Drive and Tassajara Road. The shuttle service will begin at 11:30 a.m. and conclude at 9:30
p.m.. Guests are also encouraged to bike to the festival as complimentary, secure bike parking
will be available at the Emerald Glen Tennis Court.
Splatter 2015 commercials will air on various Comcast television channels beginning September
7 and KKIQ Radio beginning September 14. Print advertisements will run in the Independent,
Bay Area Newsgroup newspapers, and Diablo Magazine, among others. Staff is actively
promoting Splatter through social media, especially the Splatter Facebook page, and also
through the City's web site and Vertical Response, Activity Guide, printed postcards and flyers,
and prominent signage at Emerald Glen Park. In addition, the mobile app for the event has
been updated.
Splatter is produced by the Department of Parks and Community Services, with sponsorship
support from a number of local businesses. Sponsors will be recognized at a future City Council
meeting.
Preparations for Splatter will begin the week prior, with the east side of the park, including
ballfields, closing beginning Tuesday, September 15, to accommodate the delivery of
equipment. The basketball court will also close September 15. The Gleason parking lot and
tennis courts will close September 18. All closed areas will reopen Monday, September 21. Ball
fields on the west side of the park and the skate park are not used for the festival this year and
will remain open. Staff will place signs in the park two weeks prior to the event to notify the
public of park areas that will be closed during Splatter event preparations. Staff will also send a
notice to residents within 300 feet of the park notifying them of the event and the laser light
show.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
Splatter is being publicized through normal City channels, and print and broadcast media.
ATTACHMENTS: None.
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