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19 82 STAFF REPORT CITY CLERK
` CITY COUNCIL File #950-40
DATE: November 18, 2014
TO: Honorable Mayor and City Councilmembers
FROM: Christopher L. Foss, City Manager "
SUBJECT: Recap of splatter Event
Prepared by Ann Mottola, Heritage and Cultural Arts Manager
EXECUTIVE SUMMARY:
The City Council will receive a recap of the 2014 splatter Event.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Staff recommends that the City Council receive the presentation.
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Submitted By l Reviewed By
Parks and Community Services Director Assistant City Manager
DESCRIPTION:
The City of Dublin hosted, "splatter...not your ordinary food, wine and art festival," on Saturday,
September 20, 2014 at Emerald Glen Park. Now in its third year of production, the festival was
held from 12:00 PM to 6:30 PM. The event closed with a concert by "Double Funk Crunch"
followed by a choreographed aerial fireworks show. An estimated 15,000 people attended the
event.
The main attraction of this event, the Food and Wine Tasting Pavilion, attracted more than 1,000
guests. The Pavilion featured a showcase of 13 Livermore Valley wineries, 13 restaurants, two
breweries, and three non-wine beverage vendors. This is an increase of one Pavilion vendor
over last year, when the size of the Pavilion was increased. This number of vendors is the
maximum capacity for the scale and size of the venue. The production of this event has been
developed with great consideration to suggestions from the food and wine vendors. Their
feedback was incorporated into improvements in volunteer staffing, line control and layout of the
venue. This collaborative approach has made recruitment of winery and restaurants very
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successful. They are valued partners in the event. Many have already committed to "splatter"
2015.
The event also included a festival area that hosted a variety of attractions. Eight food trucks and
11 tented food vendors were located throughout the festival. An Art and Culinary Marketplace
featured 36 unique art, craft and culinary vendors. Following is a summary of participation over
the past three years.
splatter • • , •n 2014 2013 /
Attendance 15,000 10,000 15,000
Pavilion Guests 1,115 1,133 996
Wineries 13 12 13
Restaurants 13 13 12
Beverages Other than Wine 5 5 1
Food Trucks 8 9 6
Tented Food Vendors 11 10 6
Marketplace Vendors 36 31 20
The "splatter" festival featured the use of conventional and non-conventional art mediums to
create large-scale artworks and participatory art experiences. Some of these experiences
included: a community-build sculpture, where patrons were invited to wrap and weave fabric into
large-scale sculptures; an opportunity to create large scale architectural monuments with Legos;
and kiosks hosted by local artists where patrons could create small works of art using a variety
of conventional art mediums. There were 12 participatory and hands-on art activities offered to
the public. Most of these activities were developed through partnerships with local individual
artists and art organizations such as the Valley Children's' Museum and the Pleasanton Art
League; and arts and entertainment businesses such as Play Well TEKnologies (Lego activity)
and Lifestyle Audio Visual (Shortstop Cinema).
There were two stages of live entertainment. A small stage located by the fountain at the corner
of Central Parkway and Tassajara Road featured "Indie" artists throughout the day. The main
stage, located in the field area adjacent to Tassajara Road showcased a diverse line-up of multi-
cultural performers including: Mariachi Mexicanismo; Bay Area Hula; Tatsumaki Taiko; and
Duniya Dance and Drum Company.
Food, wine and art Chemed Carnival games were operated by several Dublin-based non-profit
organizations. These groups earned over $4,500 in revenue to support their programs.
Additionally, the City received support from a variety of non-profit organizations and individuals
who contributed 864 volunteer hours in support of this production.
The City provided two free event shuttles that operated from 11:30 AM to 9:30 PM. The shuttles
made stops at Carl Zeiss Meditec on Hacienda at Gleason, Fallon Middle School and Kolb
Elementary. There was increased usage of the shuttles as compared to the first two years. In
the first two years of the event, with only one shuttle stop at Carl Zeiss Meditec, the shuttle
service reported approximately 80 riders. This year, the estimated total was 240 passengers.
The event was produced with generous support from local businesses that provided $23,000 in
monetary sponsorships and an estimated $48,825 in in-kind support. Additionally, the City's
Environmental Services Division facilitated a new non-profit partnership with Tri-Valley Haven
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and Open Heart Kitchen. At the close of the event, food left-overs from Tasting Pavilion
restaurants, food trucks, and tented food vendors were donated to those non-profit agencies.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
Not applicable.
ATTACHMENTS: None.
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