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Home My WebLink About3.5 Farmer's Market Recap or 19 82 STAFF REPORT CITY CLERK ` CITY COUNCIL File #1100-80 DATE: November 18, 2014 TO: Honorable Mayor and City Councilmembers FROM: Christopher L. Foss, City Manager " SUBJECT: 2014 Dublin Farmers' Market Recap; Recognition of Sponsors and Supporters Prepared by Shari Jackman, Administrative Analyst 1 EXECUTIVE SUMMARY: The City Council will present Certificates of Recognition to the sponsors and supporters of the 2014 Dublin Farmers' Market. Staff will also offer a re-cap of the 2014 season. FINANCIAL IMPACT: None. RECOMMENDATION: Staff recommends that the City Council receive the Staff report, formally accept the contributions, and present the Certificates of Recognition. r . Submitted by Reviewed By Economic Development Director/ Assistant City Manager Public Information Officer DESCRIPTION: During the 2014 Dublin Farmers' Market, several local businesses provided financial support in the form of sponsorship of the Market. With the additional revenue of $11,650 provided by these businesses, Staff was able to enhance the typical farmers' market experience with a host of added features to the Market. Staff wishes to thank Blue Waters Marketing/Bay Area News Group, Fallon Dental Group, Foothill Chiropractic, Mike Valentine and Hamed Barakzoy of Realty World, Inspire Smiles Dental, Alexander Chiropractic, Specific Chiropractic Center, James Byars of New York Life, Waterford Pediatric Dentistry, and Home Vendors Online for their monetary contributions. Staff would also like to thank the Dublin Host Lions Club again for their volunteer efforts during the successful wine and beer tasting events on our "First Thursdays" of every month, as well as KKIQ Radio for its in-kind sponsorship. Page 1 of 3 ITEM NO. 3.5 MONETARY SPONSORS Blue Waters Marketing/Bay Area News Group $3,000.00 Fallon Dental Group $1,500.00 Foothill Chiropractic $1,500.00 Mike Valentine and Hamed Barakzoy, Realty World-Acclaim $1,500.00 Inspire Smiles Dental $1,000.00 James Byars, New York Life $1,000.00 Alexander Chiropractic $750.00 Specific Chiropractic Center $750.00 Waterford Pediatric Dentistry $400.00 Home Vendors Online $250.00 MEDIA PARTNERSHIP KKIQ Radio COMMUNITY SUPPORT Dublin Host Lions Club 2014 Market Re-Cap For the fourth consecutive year, the City of Dublin partnered with the Pacific Coast Farmers' Market Association (PCFMA) to provide a weekly farmers' market for the residents of Dublin. The market ran from April 17 through September 25. As soon as the season began, PCFMA staff noticed increased foot traffic and sales from previous years, even in the early hours of the Market. There was an even greater consistency this season in producers and vendors, which kept attendance strong throughout the year. On any given Thursday night, there was a tremendous sense of"community" at Emerald Glen Park, with kids and families spilling over from the playground into the Market. One feature that has always set the Dublin Farmers' Market apart from other Markets in the area has been the regular theme nights. "First Thursday" events were, once again, the most popular nights of the month. A crowd could always be found in the area near the McCormick Family Rose Garden, as this was the location of the monthly wine and beer Castings. The Castings featured over 20 different wineries and breweries this season. Local musicians were also on hand to accompany the Castings. For the season's "First Thursday" finale, Staff hired "Foreverland," a 14-piece Michael Jackson tribute band to perform, which brought a bigger-than-usual crowd to the Market that evening. With additional programming, the Market's other theme nights also showed growth this season. On the two "Community Nights" in May, the Farmers' Market hosted the City's second annual "Dublin Idol" competition, which brought out many fans of the local contestants. Once again, KKIQ Radio's Faith Alpher was the emcee for the event, and the City received great publicity from KKIQ for the contest. Other "Community Nights" featured "Coffee with the Chief' (Police Chief McCarthy), jazz bands from both Fallon Middle School and Quarry Lane School, local performer Ramon Ponce, the "Melody Minstrels" (a local ukulele group), and the McGrath Irish Dancers. Page 2 of 3 On "Dublin Cooks" nights, PCFMA's "Cookin' the Market" team came to Dublin to show residents how to use ingredients found at the Market to create some healthy family meals. Staff also coordinated popular chili and ribs cook-offs, featuring local, home-grown chefs. The winners of those events won gift certificates to their favorite Dublin restaurants. The final theme night of the month was "Family Night," which continued to generate large attendance numbers. With added programming such as a bounce house, face painting, balloon twisting, and featured guests Python Ron and magician Phil Ackerly, families with young children consistently frequented these events. City Staff also reached out to local businesses and non-profit organizations this season by hosting a "Volunteer Fair" in May and "Health and Fitness Fair" in September. Both of these events encouraged visitors to the Market to reach out and learn more about all of those organizations serving the City of Dublin. In 2015, with the construction of the Emerald Glen Recreation and Aquatic Complex, the Market will move temporarily back to its original location at Emerald Glen Park, and City Staff and the PCFMA will work diligently to make Dublin residents aware of the move through increased publicity efforts. NOTICING REQUIREMENTS/PUBLIC OUTREACH: Not applicable. ATTACHMENTS: None. Page 3 of 3