HomeMy WebLinkAbout8.3 Regional Perform Arts CITY CLERK
File # [--1~~~=/7JJJo J
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: December 2, 2003
SUBJECT:
Th-Valley Regional Performing Arts Collaborative Marketing
Report by Theresa Yvonne, Heritage & Cultural Arts Supervisor
ATTACHMENTS: 1. Mock up of Banner Headline Marketing Page
RECOMMENDATION: ,~ ~pprove collaborative marketing effort with other Th-Valley Cities.
FINANCIAL STATEMENT: None
DESCRIPTION: AS' part of the City Council's high priority goals for 2003 was to
explore a regional approach to performing arts in the Th-Valley. A Th'Valley Regional Performing Arts
Committee was formed with council representatives from Danville, Livermore, Pleasanton, San Ramon
and Councilmember Tim Sbranti representing the City of Dublin.
The first meeting was held in May to discuss the regions performing arts and how each community was
meeting the public's needs. At this time it was determined that the cultural needs were being met but that
there was an opportunity to collaborate with each other to further market the arts in the region. Further, it
was determined that Staff should meet and discuss the logistics of collaborative marketing with one
another.
Staff from the representative cities have met and determined that the most cost effective and efficient way
to market cultural arts programs collaboratively is to have a Cultural Arts page in each cities Activity
Guide highlighting the regions cultural and performing arts. A banner headline has been created that
would remain consistent in each guide (see attachment). The listing of programs and events would be
done in a calendar format. Each city would be responsible for submitting up to five events per guide. The
City of San Ramon has volunteered the services of their graphic artist to compile the information for the
calendar. At this time, there is sufficient space in the City's Activity Guide to accommodate the
additional page so there is no cost to the City to participate in this collaborative marketing effort.
RECOMMENDATION: It is the recommendation of Staff that City Council receive the presentation
from Staff and approve the collaborative marketing with other Tri-Valley Cities.
COPIES TO:
G:\COUNCIL~genda StatementsX2003\l 2-2 Tri Valley Marketing.doc
ITEM NO.
Take 5 For Art
celebrating thc arts in
DANVII.I ,E - DUBLIN - LIVERMORE - PLEASANTON - SAN RAMON
ATTACHMENT 1