HomeMy WebLinkAbout3.4 Tri-Valley Restaurant Month Campaign
STAFF REPORT CITY CLERK
File #470-50
CITY COUNCIL
DATE:February 18, 2014
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, Acting City Manager
SUBJECT:
Recognition of Dublin Participants in the Tri-Valley Restaurant Month Campaign
Prepared by Erin Steffen, Administrative Analyst II
EXECUTIVE SUMMARY:
The Tri-Valley Convention and Visitors Bureau, now referred to as Visit Tri-Valley, organized the
th
4 Annual Tri-Valley Restaurant Month campaign, which took place in January 2014. Both Visit
Tri-Valley and the City conducted a variety of outreach efforts to promote the event to local
restaurants and regional restaurant-goers including an Instagram photo contest. Many Tri-Valley
establishments participated in the event, including nine Dublin restaurants.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Staff recommends that the City Council present the participating Dublin restaurants with
Certificates of Appreciation for their involvement in Visit Tri-Valley’s Restaurant Month.
Reviewed By
Acting Assistant City Manager
DESCRIPTION:
During January 2014, the Tri-Valley Convention & Visitors Bureau, commonly referred to as Visit
th
Tri-Valley, organized the 4 Annual Tri-Valley Restaurant Month, as part of the State’s California
Restaurant Month campaign. Created in 2011, Tri-Valley Restaurant Month highlights the
diversity of the Tri-Valley dining scene, drawing attention to local vibrant and distinctive eateries.
The goal of the event is to position the Tri-Valley among the top culinary destinations in the Bay
Area by increasing awareness of the many dining opportunities available as well as stimulating
business and revenue for restaurants throughout the Tri-Valley.
Visit Tri-Valley promoted Restaurant month in an extensive regional marketing and advertising
campaign. Additionally, the City of Dublin promoted the Restaurant Month campaign and
ITEM NO. 3.4
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participating Dublin restaurants on the Shop Local – Discover Dublin Facebook page, as well as
on the City’s website and in a local press release promoting the event.
Restaurant Month grew considerably in 2014, with 36 establishments participating in this year’s
event (up from 10 restaurants in 2013). Of that number, nine participants were Dublin
restaurants, up from one participant in each of the past few years:
2014 Restaurant Month Dublin Participants
Ballybunion Bar & Grille
BJ’s Restaurant & Brewhouse
Caps & Taps
Casa Orozco Mexican Restaurant
Coldstone Creamery / Rocky Mountain
Chocolate Factory
Dublin Fish N Chips
Fuddruckers
Johnny Garlic’s
Vito’s Express Pizza
A new feature of this year’s event was an Instagram photo contest, where participating
customers sent a photo of the meal with the hashtag #eattrivalley to be entered into drawings for
gift cards. The City of Dublin awarded two gift cards for photos featuring food from Dublin
restaurants.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
None.
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