HomeMy WebLinkAbout6.2 Budget FY 2003-2004 CI'TY CLERK
File # 330-20
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: June 24~ 2003
SUBJECT: Public Hearing: Adoption of the 2003-2004 Annual Budget &
Financial Plan
Report Prepared by: Richard C. Ambrose, City Manager
ATTACHMENTS: 1. Resolution adopting Fiscal Year 2003-2004 Budget
2. 2003-2004 Preliminary Budget & Financial Plan (provided
under separate cover)
3. Letter from Dublin Substance Abuse Council, dated March
4, 2003
4. Letter from Dublin Unified School District, dated May 6,
2003
5. Letter from Bay Area Recycling Outreach Coalition for 2002
Buy Recycled Paper Campaign, dated April 18, 2003
6. Letter from Alameda County Green Business Program, dated
February 28, 2003
7. Letter from Child Care Links, dated May 22, 2003
8. Letter from Emergency Services Network o£Alameda
County, dated March 3, 2003
9. Letter from Dublin Fine Arts Foundation, dated March 7,
2003
10. Letter from Pacific Chamber Symphony, dated March 7,
2003
11. Letter from Tri-Valley Community Television, dated March
4, 2003
12. Letter from Dublin Partners in Education, dated February 21,
2003
13. Letter from the Service Corp. of Retired Executives
(SCORE), dated February 28, 2003
14. Letter from Tri-Valley Convention and Visitors Bureau,
dated March 7, 2003
15. -Letter from Tri-Valley Business Council regarding the Tri-
Valley Vision 2010 Project, dated May 20, 2003
16. Letter from Tri-Valley Business One-Stop Career Center,
dated March 6, 2003
COPIES TO:
H/budget/Recommended- agenda statement 2003-2004 budget adoption ITEM NO.
RECOMMENDATION: 1. Open Public Hearing
2. Receive Budget Overview from Staff
3. Receive Presentations from Community Groups/
Organizations requesting funding
4. Review Preliminary Budget by Program
,~ ~ ~ 5. Receive Public Comments
i~ ~ 6. Close Public Hearing
7. Determine which Community Groups/Organizations funding
requests should be funded for Fiscal Year 2003-2004
8. Determine which Higher Service Levels should be funded
for Fiscal Year 2003-2004
9. Determine appropriate use of projected 2003-2004 surplus
10. Adopt Resolution approving 2003-2004 Annual Budget
FINANCIAL STATEMENT: Total recommended appropriations for Fiscal Year 2003-2004 are
$75,464,079
DESCRIPTION: This year's proposed Preliminary Budget and Financial Plan for
Fiscal Year 2003-2004 projects that General Fund expenditures will exceed General Fund revenues by
$2,161,623. The Preliminary Budget includes the use of prior years' reserves for the following projects:
Senior Center ($1,794,633); Senior Center Van ($50,000); CTV Studio Remodel ($74,660); Emerald Glen
Fire Station No. 17 ($237,000); and Downtown/Open Space ($260,016). The Preliminary 2003-2004
Budget also includes a carryover of $603,514 in the projected 2002-2003 year-end surplus for capital
projects that were not completed in Fiscal Year 2002-2003. Including Net Transfers to the General Fund
of $22,330 and appropriations from prior years' reserves, Staff projects a 2003-2004 net year-end surplus
of $880,530 in the General Fund.
Of the anticipated $5,260,074 of appropriations to Reserves for all funds discussed in the City Manager's
transmittal letter, $880,530 is proposed to be set aside as a reserve .for Economic Uncertainty in the City's
General Fund, $4,129,544 is appropriated for use for future restricted programs and projects in the City's
Special Revenue and Capital Project funds and $250,000 has been set aside for anticipated proceeds to be
received in future years from the repayment of individual loans of housing in lieu funds which will be
made in Fiscal Year 2003-2004 for the City's new first time home buyer assistance program.
The Budget and projected surplus do not include any proposed revenue reductions or revenue
restructuring by the State of California.
The total recommended appropriations for Fiscal Year 2003-2004 are $75,464,079. These appropriations
are allocated to the following areas.
Operating Budget $37,618,854
Capital Projects 31,100,999
Internal Services Fund 1,484,152
Appropriations to Reserves
- General Fund 880,530
- Restricted Funds 4,129,544
- First Time Homebuyer Loan 250,000
TOTAL 2003-2004 APPROPRIATIONS $75,464,079
The 2003-2004 Preliminary Budget is funded by $64,917,175 in current year projected revenues. The
Budget also includes the use of $7,527,081 in restricted reserves for other activities and $3,019,823 in
General Fund reserves for the Senior Center, Senior Center Van, CTV Studio Remodel, Emerald Glen
Fire Station No. 17, Downtown/Open Space, and Capital Projects carry-overs and net operating transfers
of $22,330.
The Budget has been prepared in accordance with the direction provided by the City Council during this
year's Budget Study Session.
Community Group/Organizational Requests
During the City Council Budget Study Session, the City Council directed Staff to place all of the
Community Group requests from all community groups/organizations in the Current Service Level
Budget, with the exception of Pacific Chamber Symphony, Tri-Valley Business Council and Tri-Valley
Business One-Stop Career Center. These three (3) requests are shown in Higher Service Levels.
Those community groups/organizational requests that are identified in the 2003-2004 Budget are shown
on page xvii of the Budget document. The total amount of funds requested from the groups is $362,465.
The City Manager is reconunending that the Pacific Chamber of Symphony only receive a contribution of
$10,000, as they received last year, and that the City not fund their request for an additional $5,000 for
Fiscal Year 2003-2004. The total recommended funding for these Community Groups is $357,465.
Higher Service Level Budget Requests
A total of 30 Higher Service Levels are identified on pages xv and xvi of the Preliminary Budget, for a
total cost of $880,846. These Higher Service Levels reflect the cost of implementing the City Council
High Priority Objectives (identified in March, 2003), the Community Group requests for funding not
included in the Current Service Level and additional costs associated with the work flow demands of the
organization. Funding these Higher Service Levels will result in an increase of $362,455 in General Fund
Revenue for a total net cost of $518,391.
At the June 17, 2003, City Council meeting, approval was granted to increase the Park Maintenance
Budget by $3,100 at the City Council Budget Hearing on June 24, 2003. The $3,100 will help fund the
improvements requested by Dublin Little League, including project oversight on the Batting Cages and
Infield Replacement, as well as reimbursing Dublin Little League for the Safety Cap Pad. The Park
Maintenance Budget and total appropriations shown in the preliminary budget should be adjusted by this
amount as part of the Council's final budget deliberations.
Pro,iected 2002-2003 and 2003-2004 Surplus
As indicated above, Staff anticipates that the City will have a General Fund surplus in both Fiscal Years
2002-2003 and 2003-2004, if the anticipated revenues materialize. On pages 9 and 10 of the City
Manager's transmittal letter in the Budget document, both this year and next year's potential surplus is
discussed and a number of possible uses for the surplus are described.
As indicated in the Budget document, Staff recommends that the City Council utilize the projected Fiscal
Year 2002-2003 surplus as follows:
Amount
I. Reserves Allocated in the Adopted Budget $1,030,112
1. Open Space/Downtown- $3 73, 640
2. Affordable Housing 3 73, 640
3. Reserve for State Budget Cuts 282, 832
Sub-Total: $1,030,112
II. Carry Forward of Capital Improvements $ 603,514
Currently Under Construction
III. Unallocated reserves that could be used in the $2,095,598
event of State budget cuts that impact cities
IV. Fiscal Year 2003-2004
Reserve for Economic Uncertainty $ 880~530
Staff Recommendation: Council to open the Public Hearing; receive the Budget Overview from Staff;
receive Presentations from Community Groups/ Organizations requesting funding; review Preliminary
Budget by Program; receive Public Comments; close the Public Hearing; determine which Community
Groups/Organizations funding requests should be funded for Fiscal Year 2003-2004; determine which
Higher Service Levels should be funded for Fiscal Year 2003-2004; determine appropriate use of
projected 2003-2004 surplus and adopt the Resolution approving 2003-2004 Annual Budget.
RESOLUTION NO. -
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
ADOPTING A BUDGET FOR THE CITY OF DUBLIN
FOR FISCAL YEAR 2003-2004
WHEREAS, the City Council of the City of Dublin is desirous of establishing an annual Budget
and Financial Plan for Fiscal Year 2003-2004; and
WHEREAS, the Dublin City Council has reviewed and considered the Budget documents and has
received input from the public; and
WHEREAS, the Summary of Appropriations (Exhibit A) attached hereto and made a part of this
Resolution, reflects the 2003-2004 Program Budget for the City of Dublin.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Dublin does
hereby find, determine, declare and resolve as follows:
1. The Dublin City Council does hereby adopt the 2003-2004 Budget for the City of Dublin
as outlined in Exhibit A.
2. The City Manager is hereby authorized to make expenditures and appropriations in
accordance with the Budget as adopted, with the exception of those expenditures, which require prior
Council approval in accordance with adopted City ordinances, rules and regulations. Such approval shall
be procured as described, except as follows: The City Manager will be allowed to transfer funds from the
Contingent Reserve (Activity 10800) to operating department salary, salary related, and health and welfare
accounts when required due to employee turnover or change in status, City Council approved funding for
increases in employee salaries and benefits, and City Council approved funding for increases in contractor
labor rates.
3. The City Manager is hereby authorized to utilize the projected amount allocated in the
2003-2004 to the General Fund Reserve for Economic Uncertainty ($880,530) to balance the Fiscal Year
2003-2004 budget, if the adoption of the State Budget results in revenue reductions to the City of Dublin.
If the amount of the revenue reduction by the State to the City of Dublin exceeds $880,530, the City
Manager will report to the City Council and the City Council will determine to what extent the Fiscal
Year 2002-2003 actual surplus will be utilized to balance the Fiscal Year 2003-2004 budget.
PASSED, APPROVED AND ADOPTED this 24th day of June, 2003
AYES:
NOES:
ABSENT:
ABSTAIN:
Mayor
ATTEST:
City Clerk ff-c2-Pr"~ ~9~-7~ Loi ?~{
ATTACHMENT
EXHIBIT A
SUMMARY OF APPROPRIATIONS
RECOMMENDED ADOPTED
SERVICE LEVEL SERVICE LEVEL
2003-2004 2003-2004
Program/Activity
GENERAL GOVERNMENT
City Council $ 227,850
City Manager/Clerk 823,204
Central Services 364,960
Legal Services 674,847
Administrative Services 1,360,195
Building Management 717,595
Insurance 430,405
Elections 2,800
Non-Departmental 250,020
TOTAL-General Government $ 4,851,876
PUBLIC SAFETY
Police Services $ 8,770,052
Crossing Guards 71,462
Animal Control 197,194
Traffic Signal & Street Lighting 470,336
Disaster Preparedness 78,952
Fire 7,474,051
TOTAL-Public Safety $ 17,062,047
TRANSPORTATION
Public Works Administration $ 696,208
Street Maintenance 247,583
Street Sweeping 145,676
Street Tree Maintenance 147,956
Street Landscape Maintenance 994,150
TOTAL-Transportation $ 2,231,573
HEALTH & WELFARE
Waste Management $ 1,304,016
Child Care 18,500
Social Services 45,935
Housing Programs 299,565
TOTAL-Health & Welfare $ 1,668,016
CULTURE & LEISURE SERVICES
Library Service $ 553,662
Cultural Activities 138,088
Heritage Center 114,188
Dublin Cemetery 43,858
Park Maintenance 1,454,704
Community Cable TV 64,634
Parks & Community Services 2,707,888
Parks & Facilities Management 249,479
TOTAL-Culture & Leisure Services $ 5,326,501
EXHIBIT A
SUMMARY OF APPROPRIATIONS
RECOMMENDED ADOPTED
SERVICE LEVEL SERVICE LEVEL
2003-2004 2003-2004
Program/Activity
COMMUNITY DEVELOPMENT
Comm Dev (Planning & Bldg/Safety) $ 4,275,977
Engineering 1,921,955
Economic Development 280,909
TOTAL-Community Development $ 6,478,841
TOTAL OPERATING BUDGET $ 37,618,854
CAPITAL IMPROVEMENT BUDGET
General $ 1,136,535
Community Improvements 1,595,953
Parks 8,688,330
Streets 19,680,181
TOTAL-Capital Improvements $ 31,100,999
INTERNAL SERVICE FUND BUDGET
Total Internal Service Fund $ 1,484,152
TOTAL EXPENDITURES-
ALL FUNDS $ 70,204,005
NET TOTAL EXPENDITURES
ALL FUNDS $ 70,204,005
APPROPRIATIONS TO RESERVES
Economic Uncertainty (General Fund) 880,530
Restricted Programs / Projects
(Special Revenue / Capital Project Funds) 4,129,544
First Time Homebuyer's Program 250,000
Total Appropriations to Reserves 5,260,074
TOTAL APPROPRIATIONS 75,464,079
Note: Includes $880,846 in recommended Higher Service Levels
High
Dublin School
"-x~'-,'~:..~.-,-,.. 815l Village Parkway * DublJm CA 94568 * (925) 833~3300 · Fax (92.5) 833~3322
March 4, 2003
Mr. Richard Ambrose
City of Dublin
100 Civic Plaza
Dublin, CA 94568
Dear Mr. Ambrose:
The Dublin Substance abuse Council is requesting $1.0,000 to partially fftnd Red Ribbm~
Week~ Dry Grad Night and EveDr 15 Minutes for the 2003-2004 school year.
$2500 will be distributed to all schools, both poblic and private, to help with the cost of
Red Ribbon Week anti-substm~ce abuse activities. $3500 will be used for the all night
dry. Grad Night party that keeps Dublin High seniors safe a'fter their graduation.
$4000 will be used. for the Every. 15 Minmes program designed to bring about awarer~ess
of the dm~gers old.tin'king and driving. Every 4 years Doblin High has put on a large-
scale assembly that encompasses all of the students at Dublin High. In the past, this has
been Operation Prom Night. Next year we plan on using the Every 15 Mi.flutes program
to educate the students about drinking and driving.
Thank you in advance for your consideratk~n
Sincerely, ..~'~.d7'
.. Fre~elan d
ATTACHMENT 3
DUBLIN
DUBLIN UNIFIED SCHOOL DISTRICT
Board of Trustees May 6, 2003
Kevin Hart
(925) 833-0606 Mr. Richard Ambrose
City Manager
David Haubert
(925) 829-7766 City of Dublin
100 Civic Plaza Drive
Denis King
(925) 829-9~44 Dublin, CA 94568
Randy Shumway Dear Rich:
(925) 36'1-0225
EricSwalwell AS yOU are aware, the City Council has generously supported the
(925) 828-5094
"Computer for Our Schools" project for the past four years. Two years
Superintendent ago, the council supported the maintenance of the student computers
John Y. Sugiyama, Ed. D. that were added to the school district's network by providing $100,000 in
(925) 828-2551, ext. 8001 additional'funds. These funds were used to hire PC technicians to insure
District Office that all of the computers purchased with project funds were operational
for student use. Last year, the council generously increased the
747.1LarkdaleAvenue allocation to $125,000 as we phased out the computer matching grant
Dublin, CA 94568-1599
Phone: (925) 828-2551 prog ram.
*~x (925) 829-6532
High Schools As the computer matching grant program has now come to a close, I am
respectfully requesting that the City continue to provide support for
DUBLIN HIGH
(925) 833-33'13 maintaining the computers purchased with the matching grant program in
the coming 2003/04 fiscal year in the amount of $125,000. As you are
VALLEY HIGH
(925)829-4322 aware, K-12 public education is slated to take a significant reduction in
funding for next year. We are in the final stages of considering nearly
Middle School one million dollars in general fund budget reductions for 2003/04.
WELLS MIDDLE SCHOOL
(925) 282-6227 I recognize that city governments will also be affected by the state budget
Elementary SChools crisis. As the City Council considers its budget for next year, I hope that
the council can consider our request for next year. We very much want
DOUGHERTY ELEMENTARY
(925)803-4444 to insure that students who are benefiting tremendously from the
computers purchased by the matching grant program continue to have
DUBLIN ELEMENTARY
(925) 833-1204 U n interru pted access.
FREDERIKSEN ELEMENTARy The council's consideration of our request is deeply appreciated at a time
(925) 828-1037
when funding from the State of California for next fiscal year will be
MURRAY ELEMENTARY significantly reduced. Please express the appreciation of the Board of
(925) 828-2568
Trustees to the council for their continued support of public education in
NIELSEN ELEMENTARY Dublin.
(925) 828-2030
J..o ~b~ .° ¢l~'S'u~'~ama, Ed. D.
Sul~ermtendent of Schools
ATTACHMENT 4
BAY AREA
OUTREACH
www. Ba-¥A r eaRecycti ng.org
April 1-8, 2003
City o£ Dublin
Julie Carter
100 Civic Center
Dublin, Ca. 94568
Re: 2004 Buy Recycled paper Campaign
Dear ~lulie:
First, we wanted to thank you for your generous contribution .to the 2003 Buy Recycled
Paper' Campaign. Without your support, this regional campaign would not have been as
successful. Enclosed, you will find the Final Report for the campaign, which reflects our
media buy generating more than 2.5 billion gross impressions for just this one campaign.
We were able to raise over $165,000, which enabled us to have a massive media buy.
Congratulations go out to the City of Dublin for your contribution to such a successful
campaign!
This coming year, we will be asking 'for contributions from the Nine Counties and all of
the cities within Santa Clara, San Mateo, Alameda, San Francisco, Contra Costa, Solano,
Matin, Napa and Sonoma Counties, for an expanded version o£ our Buy Recycled Paper
Campaign. The campaign will be ~argeted for the Spring 2004 and we are hoping to add
corporate sponsors to enlarge our media buy.
We know that budgets are tight fOr all jurisdictions this Year and this is one way for every
jurisdiction to participate in a large campaign without:incurring great expense. We'd like
£or the City o£ Dublin to consider budgeting $2000.(amount you contributed last 'year) or
more for the 2004 Buy Recycled Paper Campaign and to let me know what your
commitment will be.
The advantages otparticipating in the BayROC regional campaigns:
1. maximizes limited local advertising budgets;
2. provides your.jurisdiction with artwork and advertising, saving you the development
costs;
3. meets AB 959 program requirements (closing the loop education) with little or no
local staff effort;
m, tw~,/~/~r~l~ ~P~,~" A TTA C H M E NT 5
4. ensures that the public is getting the message about buying recycled paper. Buying ·
media regionally allows for a greater frequency of ads and lOnger duration of media
campaign than a city could proVide individually;
5. ensures a consistent, identifiable message whether people hear or see the ad at home,
in their car, or at work (which can often span more than one city Or county);
6. provides a website with past and current campaigns, including aVailability of sample
articles, press releases, why buy recycled information, waste prevention tips, how to
implement a Buy Recycled Program and other valuable information;
7. ensures that your good faith effort can be shown on your annual reports to the state '
under your public outreach and waste prevention efforts.
8. provides a Campaign Coordinator, which would be willing to assist your city in
getting the message out to your chamber, garbage hauler and City.
· Your financial contribution towards this campaign will show your residents that you are
committed to making a difference in the environment and will keep them in the loop of
different ways'they can become more environmentally conscience at home and at the
office. Should you need additional information or if you have suggestions about the
campaign, please do not hesitate to contact me. Thank you for your consideration and for
last year' s contribution.
Sincerely,
Tracie Onstad Bills
BayROC Campaign Coordinator
4932 Sandy Lane
San Jose, Ca. 95124
(408) 559-0899
tobills~earthlink.net
2003/2004 BayROC Campaign
Contribution Pledge
April 18, 2003
Jurisdiction:
Contact Name:
Emil:
Phone:
PLEASE FILL OUT AND MAIL TO: 4932 Sandy Lane, San Jose, Ca. 95124
Or Email the information to me at tobills~earthlink.net
1. YES! I will pledge a contribution of $ to support the Buy
Recycled Paper Campaign and to help pay for a joint media buy. The Buy
Recycled Paper Campaign will mn during Spring 2004. The address I would like
you to send the invoice to is:
2. Please send me the following information so I can move forward with researching
the possibilities of contributing to the Buy Recycled Paper Campaign:
3. Please call me or email me so we can discuss the campaign and to answer my
questions.
a. My phone number is:
b. My email address is:
If you have any questions, please do not hesitate to call (408) 559-0899.
Sincerely,
Tracie Onstad Bills
BayROC 2003 Campaign Coordinator
BAY AREA
RECYCLING
BAYROC o u"r R ~ ^C ~
CO.ALITION
www. BayAreaRecycling.org
Buy Recycled Paper
February 3 - 23, 2003
Final Report & Campaign Recap
Presented by
Tracie Onstad Bills
BayROC 2003 Campaign Coordinator
4932 Sandy Lane
San Jose, Ca. 95124
Phone: (408) 559-0899
Email: tobills~earthlink.net
And
CARL & MANOR ADVERTISING
783 Rio Del Mar Blvd., Suite 59
Aptos, CA 95003
Phone: (831) 662-3646
www.carlandmanor.com
BAY AREA
BAYROC RECYCLING
OUTREACH
COALITION .
www. Ba yArea Recycllng.org
Buy Recycled Paper
February 3 - 23, 2003
Campaign Recap
OVERVIEW
The public seems to be well aware of the importance of recycling paper, but generally lacks awareness about the necessity of creating a
demand for paper products made from recycled materials. In an effort to educate the public about the importance of buying paper made
from recycled content, the Bay Area Recycling Outreach Coalition (BayROC) developed a regional campaign to explain the benefits of
buying recycled paper products.
The "Buy Recycled Paper" campaign was originally introduced in 2000 in a collaborative effort by Santa Clara County, Alameda
County, and San Mateo County. In the first year of the campaign, the three counties developed the creative materials and launched a
multi-media campaign for the two weeks prior to America Recycles Day, November 15, 2000. 2001 marked the first year for the
regional BayROC "Buy Recycled Paper" media campaign, with radio media and promotions, and print advertising outreach, all
scheduled in conjunction with America Recycles Day. Radio promotional events occurred concurrently throughout the Bay Area on
November 15th to help increase awareness of America Recycles Day, and encourage the use of recycled paper products. In 2001,
Kinko's was recruited as a corporate sponsor for the campaign. They contributed to the media campaign and provided venues for radio-
sponsored promotional events throughout the Bay Area.
For the 2003 Buy Recycled Paper Campaign, it was decided to hold the campaign after the holiday season for better radio coverage,
The media campaign ran from February 3 ' 16 for all jurisdictions and from February 3 - 23 for the South Bay stations. The County of
Santa Clara felt it beneficial to allow an extra week of radio advertising due to the level of frequency on the South Bay stations. The
c0¥erage was primari¢/rani0 me ia, Fire advertising and articles in hauler and chamber newsletters.
Carl & Manor Advertising solicited bids fi'om some of the top radio stations in the area. They requested that stations put together a
comprehensive package that included an excellent spot schedule and any Public Service Announcements. The radiO stations aired
BayROC's existing "As the Chainsaw Tums" spots, plus received a multitude of Public Service Announcements.
The.BayROC web site www.BayAreaRec, ycling.org was designed in 2001 by Carl & Manor Advertising, and updated by Tracie Bills in
OctOber 2002. The Almrteda County Waste Management Authority executed the changes and continues to host the website for
BayROC. The web site was established to provide a common ground for access of information (by the public, the press, and the
jurisdictions / participants). We added a new "archive" section to display all old campaigns, including final reports and information.
MEDIA SUMMARY
KBAY *(February 3 - 23) 94.5 FM 108 10 84,086,2512 48,000 8. $ 6,375
KBLX 102.9 FM 28 37 195,500,00£ 130,700 3.2 $23.00 $ 8,500
KCBS 740 AM 28 4 105,646,5012 191,400 1.7 $13.81 $ '7,650
KEZR *(February 3 - 23) 106.5 FM 130 10 99,571,46~ 43,600 5.1 $23.57 $ 4,225
KFOG/KFFG 104.5/99.7FM 68 10/10 261,981,506 155,700 2.7 $20.71 $ 12,650
KFRC 99.7 FM 76 19 282,157,506 143,600 4.2 $22.13 $ 12,750
KISQ 98.1 FM 56 185,674,56(; 120,900 3.9 $21:52 $ 8,628
KKDV 95.7 FM 72 30 213,265,00(; 101,000 3.9 $25.09 $ 8,500
KKSF 103.7 FlY 52 216,852,00C 112,000 3.4 $21.26 $ 12,000
KLLC 97.3 FlY 48 12 493,510,000 165,700 3.5 $29.03 $ 17,000
KMHX 104.1 FM 68 gata nat available Data nat available Bata nat available Data net available $ 1,156
KOIT 96.5 FM 50 34 261,978,500 256,700 3.6 $18.13 $ 14,450
KRPQ ' 105 FM 64 Data nat available Data not available Data nat available Data net available $ 1,360
KRTY*(February 3-23) 95.3 FM 157 10 125,970,000 35,595 10.5 $19.76 $ 6,375
KVYN 99.3 EM 20 Data net available Data nat available .Data net available Data not available $ 425
K78T 100 FM 30 Ilatanotavailahl, Batanatavailal 18 3.7 I]atanotavailabl. $ t,810
KIel 101.3 FM 72 301,155,000158,506 3.5 $23.62 $ '12,750
Total (Net) $136,604
C+M Commission $ 12,055
Total (Gross) 1,1951 1861 I 1,663,3951 1861 $148,659
£r//¢t~d af¢ /#17~ /?~cyc/~d Pap~/~
.~?
3
RADIO STATIONS & PROMOTIONS
KBAY 94.5 FM (B94.5)
Format: Today's R&B and Classic Soul
Coverage: KISQ has comprehensive coverage in the San Francisco, Peninsula and East Bay areas.
Added Value:
~ 57 spots at no charge
o 10-' 15 live reads during the morning show
ca' Logo and link on the KBAY website
KBLX 102.9 FM
Format: "The Quiet Storm" features an Adult Contemporary format with appeal towards women 35+.
Coverage: Comprehensive coverage o f the San Francisco Bay area.
Added Value:
ca A V2 hour interview segment on public affairs program "Bayview" featured Mark Westlund and Gloria Chan
Li~ on KBLX website to BayROC's website
[] 4- PSAs
37 Sponsorships of the "Lunch Hour" show
KCBS 740 AM
Format: News / Talk Radio Format
Coverage: San Francisco Bay Area
Added Value:
[] 4 Sponsorships 'of the KCBS talk show "Ecotalk" with Betsy Rosenberg.
c~ Sponsored programs ran in the weekday 11:26 a.m. time Periods.
KEZR 106.5 FM (Mix 106.5)
I 0rmat: l-lot Adult'Contemporary
Coverage: Comprehensive coverage of the South Bay and Peninsula
Added Value:
[] 70 spots at no charge
[] !0- :10 weather sponsorships
Link and logo on the KEZR website
Pti,/Mo,/##.~ #vcyc/e# #a#vr~ '~':"~
KFOG 104.5/97.7 FM
Format: Album Oriented Rock
Coverage: K_FOG has comprehensive Bay Area coverage from the two signals (104.5 & 97.7 FM).
Added Value:
[] 10 KFOG and 10 KFFG opening billboards for the morning news with Peter Finch and live :15 reads by Dave Morey
C~ 20 KFOG and 20 KFFG spots at no charge
KFRC 99.7 FM/610 AM.
Format: Oldies
Coverage: KFRC has substantial coverage of the San Francisco Bay Area with both an FM and AM signal.
Added Value:
[] 10 news sponsorships
u] 9- :30PSA's
IrdSQ 98.1 FM
(KISS FM)
Format: Today's R&B and Classic Soul
Coverage: KISQ has comprehensive coverage in the San Francisco, Peninsula and East Bay areas.
Added Value:
ca BayROC logo and link on the Kiss FM website for 6 weeks
KKDV 95.7 FM (The Drive)
Format: Timeless Rock from the '60's & '70's
Coverage: All 9 Bay Area Counties
Added Value:
[] 30- :30PSA's
KKSF 103.7 FM
Format: Smooth Jazz
Coverage: Coverage of the North Bay, Peninsula and East Bay. Also includes partial coverage of Santa Clara County.
Added Value:
c~ No added value
5
KLLC 97.3 FM (Alice)
Format: Adult Contemporary
Coverage: Comprehensive coverage in the San Francisco, Peninsula and East Bay areas.
Added Value:
c~ 12 news and traffic sponsorships
KMHX 104.1 FM (The Mix)
Format: Adult Contemporary
Coverage: Sonoraa County
Added Value:
[] Paid schedule matched with spots at no charge for a total of 34 no charge spots
KOIT 96.5 FM
Format: Lite Rock
Coverage: San Francisco-based KOIT reaches north to Marin County, east through Alameda and Contra Costa Counties and south to
Santa Clara County.
Added Value:
r~ 34 traffic and news sponsorships
KRPQ 105 FM (Q105)
Format: Today's Hot New Country
Coverage: Sonoma County
Added Value:
c~ Paid schedule matched with spots at no charge for a total of 32 no charge spots
KRTY 95.3 FM
Format: Country
Coverage: Comprehensive coverage of the South Bay
Ad ed V abe:
KRTY matched 1 no-charge spot for every spot purchased (No charge spots will run 6a-4a) for a total of 79 no charge spots
10- :20PSA's
Link and logo on the KRTY website
Pr/a~d ~a /17#,~ Rec?c/ed Page/& ~ ~
KVYN 99.3 FM (The Mix),
Format: Adult Contemporary
Coverage: Napa
Added Value:
[] No added value
KZST 100 FM
Format: Adult Contemporary
Coverage: Sonoma County
Added Value:
c~ No added value
KIOI 101.3 FM
(Star 101.3)
Format: 80s, 90s & Now
Coverage: Star 101.3 has the most powerful signal in the west, reaching as far north as Napa and Sonoma, south to San JOse and east to
the Stockton and the Central Valley.
Added Value:
[] BayROC logo and link on the Star 101 website for 6 weeks
WEB SITE
The BayROC web site www.Baybd'eaRec¥cling.org, which was designed in 2001, was established to provide a common ground for
access of information (by the public, the press, and the jurisdictions / participants). Information posted'included: Press release
Articles for publication
Information on how to implement a buy recycled program
· Camera-ready print ads in PDF format
Radio spot in MP3 fommt
Link to detailed "Buy Recycled Paper" information on the San Mateo County RecycleWorks.org web site
· Links to participating jurisdictions' web sites
Link to the 4th Am~ual Recycled Product Trade Show on the California Waste Management Board web site
An archive section with all past campaigns and their final reports
Pri~ted aa ILl~ /?ecp'cled ?~#er~ " ~:' 7
The website was updated by Tracie Bills (10/02) and executed and hosted by the Alameda County Waste Management Authority. All of
this information remains on the web site and may be accessed and used by your jurisdiction at your discretion. The web site remains
active and will be updated for future BayROC regional campaigns.
PUBLIC RELATIONS
All public relations mater/als were posted to the BayROC web site, and jur/sdictions were notified via email regarding the new web s ire
and the information available there.
PRINT ADVERTISING & ADDITIONAL JURISDICTION PARTICIPATION
Print ads entitled "Stumped" (from the previous year's campaign) were posted
on the web site in various sizes, and several jurisdictions placed ads in their
local papers. In addition, residential and business newsletters were available
We're stumped, to download.
ALAMEDA COUNTY
Alameda County Waste Management Authority (ACWMA)
· Alameda County Waste Management Authority hosts the BayROC
web site, and sponsored the development and design 0f
~vww.BayAreaRecycling,org.
Alameda County Waste Management Authority sponsored and
produced the updating of the "As the Chainsaw Tums..." radio
advertisement for this year's campaign.
City of Fremont
· Fremont Chamber of Commerce placed an article in their March newsletter.
City o[ Piedmont
,, Placed a Buy Recycled Paper Article in their local paper, Piedfftont Post.
CONTRA COSTA COUNTY
Central Contra Costa Solid Waste Authority
The Central Contra Costa Solid Waste Authority ran the "Stumped ad" in the East Bay Business Times and the Valley
Sentinel which is mailed monthly to residents of Walnut Creek, Alamo, Danville and San Ramon.
,, A "Stumped ad" was also placed in the Walnut Creek Magazine that is free of charge every other month. Magazines are
distributed at Safeway Customer Service Centers.
· The CCCSWA, added the BayROC link to their website (www.wastediversion. org) during the campaign.
NAPA COUNTY
Napa County.
· Used their local papers for print advertising.
City of Napa
,, Placed an article in their February newsletter, reaching 28,000 people.
SAN FRANCISCO CITY/COUNTY
,, San Francisco participated in a ½ hour interview segment °n the KBLX public affairs program "Bayview" which featured
Mark Westlund and Gloria Chun.
San Francisco ran the "Stumped ad" and placed articles in their local papers.
En.qlish: Bernal JournaI, SF Downtown, Marina Times, SF Bayview, New Fillmore, New
Mission NEWS, Noe Valley Voice, North Beach Journal, SF Observer, Richmond Review, Sunset Beacon,
West Portal Monthly, West of Twin and Peaks Observer
Chinese: ' China Press, Chinatown News, Intern~ational Daily News, Sing Tao Daily and The World Journal
9
SAN MATEO COUNTY
County of San Mated
Ran "Stumped" ads for 6 weeks in the San Mated County Times.
· Ran "Stumped" ads in movie theaters throughout San Mated County.
· Ran "Stumped" ad in San Mated Chamber newsletter.
· Had a prominent link on the home page to their comprehensive section on buying recycled paper.
Provided information for the "Buy Recycled Paper" page's "More Information" link on the BayROC web site, via link to
their thorough buy recycled paper section.
· San Mated County offers free posters that promote recycled paper to anyone in the county for placement over their copy
machines.
South Bay Waste Management Agency
° Ran "Stumped" ads in the following local papers: Independent, Palo Alto Weekly, The Almanac, San Francisco Chronicle, The
Daily News and the Foster City Islander.
· Created an insert for the Chamber of Commerce Newsletter for the month of March for the following chambers: Belmont,
Burlingame, Foster City, Menlo Park, Redwood City and San Carlos.
City of San Bruno · Placed a news article in their December city newsletter.
· San Bruno Garbage placed an article in the San Bruno Chamber of Commerce Newsletter, The Update.
City of Millbrae ° Ran an article in the Chamber of Commerce newsletter, where they write a monthly.Green Comer column.
· Ran a public service announcement (PSA) on their local Channel 26
television station.
· Installed a Buy Recycled Window Display at their Library.
, Distributed a Buy Recycled Guide
South San Francisco Scavenger Company
· Newsletter in first quarter of 2003, included an announcement about the Buy Recycled Paper Campaign and Buy Recycled Facts
(developed by Shelly Reider, Recycling Coordinator for the City of Millbrae)
~.~ 10
#tinted on I#D~ /?ecyc/ed Pa#v? ii: ::~
SANTA CLARA COUNTY
County of Santa Clara
Ran "Stmnped" ads in the Almaden Times, Blossom Valley Times, Cambrian Times, Campbell Times, Evergreen Times, Santa
Teresa Times, Willow Glen Times, Los Altos Town Crier, Milpitas Post, Palo Alto Weekly/Mountain View Voice, San Jose
Mercury News, Nuevo Mundo, Vier Mercury, San Jose Business Journal, Gilroy Dispatch ~Morgan Ifil/Times, Silicon Valley
Community IVewspapers (Los Gatos g(eekly, Saratoga News, Cupertino CoUrier, Sunnyvale Sun, Willow Glen Resident and the
Campbell Reporter).
City of Sunnyvale · Placed Buy Recycled Paper article in Chamber Newsletter; Waste Net (Commercial and solid waste & recycling newsletter)
· Ran "Stumped" ad in Business Page
· Sent informational emails to their commercial recycling list
Green Valley Garbage Company
· Placed a Buy RecYcled Paper article in their March Newsletter
Los Altos Garbage Company
· Placed a Buy Recycled Paper article in their Spring Newsletter reaching Los Altos, Cupertino, Los Altos Hills and
Unincorporated Areas.
City of Palo Alto
· Devoted their fall issue of Business Recycler newsletter, distributed to all Palo Alto businesses, to the Buy Recycled Paper
message.
· Recycled Paper promotion, they are offering reams of recycled content paper for people to try it out and see for themselves it's
as good as virgin paper.
South Valley Disposal
· Placed m:t article in their Fall 2002 Newsletter and placed additional information in their hauler newsletter called Norcal Waste
Systems of San Benito County.
SONOMA COUNTY
Sonoma County Waste Management Agency
The Sonoma County Waste Management Agency added a banner on their home Page www.rec¥clenow.ore With the "Stumped"
ad and provided links to the BayROC web site. They also added a new web .page dedicated to sources for purchasing recycled
office and copy paper in Sonoma County.
Rohnert Park Disposal has placed the Buy Recycled Paper Fact Sheet in their customer newsletter.
BayROC understands that many other jurisdictions participated in the print campaign, but we were not notified of their ~p¢cific
activities. If anyone would like to be recognized for their participation, please forward details to: tobilts~earthlink.net and we will issue
an addendum to this report.
'CONTRIBUTION SUMMARY
A combined total of $165,160 was contributed for BayROC's 2002/2003 Buy Recycled Paper regional campaign. 'The large number of
contributions' enabled BayROC to purchase a large media buy, which assisted in the huge success of this campaign.
Thank you to the following jurisdictions and businesses for their generous contributions and dedicated participation!
ALAMEDA COUNTY (Contra Costa County - Continued'}
Alameda County Waste Management Authority West Contra Costa IWMA
Castro Valley Sanitary District
- City of Pinole
City of Albany . - City of Richmond
CityofBerkeley - CityofE1 Cerrito
City of Dublin - City of Hercules
City of Fremont
- City of San Pablo
City of Oakland
City of San Leandro MARIN COUNTY
Marin County Hazardous and Solid Waste JPA
CONTRA COSTA COUNTY City of Tiburon
Contra Costa County
City of Concord NAPA COUNTY
City of Pittsburg City of Napa
City of San Rmnon
Central Contra Costa Solid Waste Authority
SAN MATEO COUNTY (Santa Clara County - Continued) ]
San Mateo County City of Sunnyvale
City of Half Moon Bay: West Valley Solid Waste Authority
City of Millbrae Town of Los Gatos
Town of Portola Valley City of Campbell
City of San Bruno - City of Monte Sereno
City of Saratoga
South Bay Waste Management Agency
- Town of Atherton SAN FRANCISCO COUNTY
- City of Belmont City of San Francisco
- City of Burlingame
~ City of East Palo Alto SOLANO COUNTY '
- City of Foster City City of Vacaville
- Town of Hillsborough
- City of Menlo Park soNOMA COUNTY
- City of Redwood City Sonoma County Waste Management Agency
- City of San Carlos City of Cloverdale
- City of San Mateo City of Cotati
City of Guemeville
City of Healdsburg
SANTACLARA COUNTY - City of Petaluma
Santa Clara County City of Rolmert Park
City of San Jose City of Santa Rosa
City of Cupertino - City of Sebastopol
City of Gilroy City of Sonoma
City of Los Altos City of Windsor
Town of Los Altos Hills
City of Milpitas '
City 0f M0rgan Hill
SUMMARY
" The 2003 Buy Recycled Paper campaign was an exciting cooperative effort between cities, counties and local haulers. The media buy
generated more than 2.5 billion gross impressions].
3 Please plan a contribution to BayROC's regional 2004 Buy Recycled Paper campaign, and consider how your local participation in the
~:: campaign can increase awareness of the importance of"closing the loop" and creating demand for recycled paper' Products. Your
~-~ contribution allows each message to reach a larger audience, .and with greater impact. Your participation at a local level further
strengthens the synergy of the regional message, and allows you to provide information that is relevant to your constituents, directly
related to the regional caml~aign,
Take advantage of creative materials made available to you, and the media buying power of BayROC to stretch your marketing budget
and achieve your outreaelS'~hls for 2003/2004.
~ Gross Impressions equals the number of people who hear the commercial (Reach) multiplied by the number of time those same people
hem' the radio commercial (Frequency).
03/13/2003 18:02 FAX 510 337 9135 EN~'IRONI~iENTAL HEALTH [~002/003
East Bay
Small Business Development Center
51.,3 17r. h St. Suite 2It) (2~kland CA 94~i2 Phone (510)~86-8642 FfiX-(Sf0)8~3-553;t
GreEn Business
Program
February 28, 2003
Dublin City Council
Z00 Civic Plaza
Dublin CA 94568-2658
RE; lequast for Continued Funding - Green Business Program FY 200312004
Dear' Council Members;
Thank. you for the Ob/s suppo~ of the Alameda County Green Business Program dudng past
years. Since 19,96, the GBP has built parbnerShips~ atl~cted state and local funding, certified
:ill Green Businesses (including four in Dublin) and promoted Green Businesses to the public.
In the neat year, the Program will continue these activities and increase our work with local
agencies to 'green" and certify their operations. Our activilJes benefit businesses and local
agencies .by assisting l:hem in environmental compliance and resource co~ervation, saving
them Lime and money and improving workplace safety. Our activities benefit Dublin residents
by giving them environmentally sound vendor choices and helping businesses located in or near
residential areas to operate compliant, clean businesses.
The GBP is asking your City to suppori: this partnership with a contribution of $:1,500 ~ $3,000..
Your sponsorship enables us to forge a mom posiave relationship between government and
industry; increase coordination among regulatory programs, improve environmental quality and
promote environmentally responsible consumerism. Funds for the Program in 2003/2004 will
be paid through Association of Bay Area Govemment~' BALANCE Fund, a non-pr~r~ fiscal agent,
tax ID 94-305-8005.
I have enclosed additional information about the Program. You may contact me at (510)567-
67.70 with any questions.
East Bay Small Business Development Center
Enclosures
cc; .]ulie Carter, Dublin City Hanager's Office
ATTACHMENT 6
May 22, 2003
Richard Ambrose, City Manager
P. O. Box 2340
Dublin, CA 94568
Dear Mr. Ambrose:
Child Care Links is pleased to present this revised request for funding for the fiscal year
zvv.>-2Ov4. Child Care Links' revised request is for $i8,500. the requested funds are to
be used to provide specific services for Dublin residents. The request includes all of the
services that have been provided during the past years, in addition to a new program
designed to recruit and train 15 new family child care providers (creating 100 new child
care slots) in Eastern Dublin.
Enclosed is the budget for fiscal year 2003-2004. The Board and staff of Child Care
Links are looking forward to continuing to work with Dublin parents, child care providers
and city staff. Please do not hesitate to call if you have any questions.
Sincerely,
Cfirol Thompson
Executive Director
Main Office East County Office South County Office North County Office
!020 Serpentine Lsne, Suite !02 3311 ?~cific Ave~ue 39i 55 Libe't? Street, Sui;_e D4.30 250 East 18ti~ 5t;'eet, 2ncl Fioor
Pieasanton. CA 94566 Livermore, CA 94550 Fremont~ CA 94538 Oa!<iand, CA 94,505
(925) 417-8733 (925) 4.55-04! 7 (5i 0) 791 ~256 (5'i 0) 26S-0105.
(925) 417-8740 Fax (925) 373-5034 Fa>: (510) 713-0385 Fex (510) 258-054S F~>(
mail@chiidc~relinks.o;~g
ATTACHMENT 7
Child Care Links
Revised Supplementary Budget
2003-2004
CITY OF DUBLIN BUDGET
Special Project Total Budget
Recruiting Request
Current Contract & Training 2003-2004
PROGRAM GRANT RE VENUE 15,000 3,500 18,500
PROGRAM EXPENSES
Pro~ram Salaries 8,887 1900 10,787
Total ?rom:am Benefits 2,576 600 3,176
Printin~ & Postage 1,500 500 2,000
Total Services & Other Ol~eratin~ Exl~enses 2,037 500 2,537
TOTAL PROGRAM EXPENSES 15,000 3,500 18,500
EMERGENCY SERVICES ETWORK F ALAMEDA COUNTY
P.O. Box 12004 · OAKIM~, CA 94604 (510) 747-1090 FAX (510) 747-1095
-- March 3, 2003
Mr. Richard C. Ambrose ::::,:: ::?: : ':: ?'~;i;':/'.~:~: .:,,
City Manager
City of Dublin
100 Civic Plaza
Dublin, CA 94568
Dear Mr. Ambrose:
As in previous years, I am writing to you on the recent work of the Emergency
Services Network of Alameda County (ESN). Our activities are partially funded
by the City of Dublin and we are again requesting your continued support of our
organization during the 2003-2004 fiscal year.
ESN is a coalition of organizations and individuals fighting to prevent and
eliminate homelessness and hunger in Alameda County. The purpose of ESN is
to advocate for an expansion of new services while supporting the better
coordination of the existing homeless delivery system.
ESN request dues from each city in Alameda County (based on population) so
that we have financial support from throughout the County. We are requesting
$1,000 from the City of Dublin to continue our activities in 2003-2004. The $1,000
from Dublin last year went to support a portion of our Service Coordination and
Public Education activities. Trough your support ESN was able:
· to provide monthly mailings and faxes to agencies in East County
about funding availability as well as informing them of funding
changes that will have an impact on their program and the clients
they serve.
· Published an annual resource guide, which is a summary of
available resources in Alameda County
These were but a few of ESN's activities during the past year. The enclosed Year-
end Report will provide additional information about our efforts last year.
I am enclosing an invoice and a copy of our city allocation plan. please call me at
(510} 747-1090 or e-mail me at esnalco@earthlink.net if you have any questions.
Sincerely,
James "Tim" Thomas
Executive Director
cc: ~j'ulie Carter, Assistant to the City Manager
ATTACHMENT 8
A COALITION DEDICATED TO ELIMINATING HUNGER AND HOMELESSNESS
EMERGENCY SERVICES NETWORK F ~
ALAMEDA COUNTY
FY 2003-2004 ANNUAL INVOICE
FUNDER: Dublin
AMOUNT DUE' $1,000.00
Please make your check payable to:
Emergency Services Network of Alameda County
PO Box 12004
Oakland, CA 94604
THANK YOU FOR YOUR SUPPORT!
[ ESN'S FY 2003-2004 MEMBER CITIES FUND ALLOCATION PLAN
$2,500
Berkeley
Fremont
Hayward
Oakland
Population of 100,000 and above
$1,500
Alameda
Livermore
Pleasanton
San Leandro
Union City
Population of 99,000 to 50,000
$1,000
Albany
Dublin
Emeryville
Newark
Piedmont
Population of 49,000 and below
P.O. BOX ~004 · OAiCt~'D, CA 94604 · (510) /4/-~t/90 · FAX (510) 747-.1095
YEAR END REPORT OF THE EMERGENCY sERVICES NETWORK {ESN)
Introduction
This report covers the Emergency Services Network act/vities for 2002.
Our main areas of work are service coordination and advocacy. Advocacy is
conducted through our Community Building and Regional Equity Project.
Eighty percent of our activities are now focused on th_is Project. This annual
report will assess our activities in these areas as well as lay our programmatic
focus for the coming year.
1. Service Coordination
The major focus of work in this arena continues to be around the FEMA
Board and the Continuum of Care Council.
FEMA Board Activities
As the Chairperson of the FEMA Board, besides chairing meetings, my
main function is to advocate for funding allocations based on need and support
to all geographical areas of the County. It is mainly through the FEMA Board
and the Continuum of Care that I maintain working relations with South and
East County shelter operators. With a projected 10-20 billion-dollar deficit for
the State for fiscal year 2003-4, more cutbacks in funds for homeless services are
anticipated. This year the State Emergency Housing Assistance was reduced by
60%. However, the state didn't reduce the $50,000 minimum that an agency
could receive. So, instead of being able to provide eight grants at $50,000, we are
forced to fund four shelters. If the minimum had been reduced, we could have at
least funded eight shelters at a reduced amount. And with an overall reduction
in foundation grants to non-profits due to the downturn in the economy,
competition for funds for running shelters is greatly intensified. Organizing
against budget cutbacks will involve a greater portion of ESN work in 2003.
Continuum of Care Activities
I continue to chair some of the meetings of the Continuum of Care
Community Council. I am also active in the Policy Committee. In concert with
the Policy Committee, ESN facilitated a meeting between Chet Hewitt, Director
of the Social Services Agency (SSA) and Directors from shelters in North, East,
and South County. The meeting was a "get acquainted" meeting with the
Director to provide him with a greater understanding of the needs and
programmatic capabilities of the shelter system in the county. So, while the SSA
was forced to make cuts in this year's budget, no cuts were made in the food and
shelter budgets! While, we can't claim credit for the SSA not cutting homeless
programs this year, it is clear that meeting with the Director indicated a "pro-
active" approach to possible budget cuts and served noticed of an "activist"
1
A COALITION DEDICATED TO ELIMINATING HUNGER AND HOMELES3'NESS
approach by shelter operators in the county. ESN also coordinated other
education and policy initiatives with the Policy Committee. It generally took the
form of letter-writing in support of particular bills or initiatives and/or having
guest speakers at the general meetings of the Council. Key among them were
representatives from the Just Cause Initiative and Proposition 46, the Housing
Trust Fund bill, both of which were passed in the November election.
Another area involved educational outreach around the Smart Growth
Livability FoOtprint Workshops. This is a land-use planning exercise projecting
where jobs, housing and transportation systems will be located by year 2025.
ESN's efforts are aimed at getting shelter operators involved in these discussion
on the front end so our concerns about homelessness and the systems that
support them are part of the dialogue in any planning discussions that happen in
the county and region. Round 1 of the workshops had been held in 2001; Round
2 Workshops were held in the spring of 2002; Juliet Ellis, the Executive Director
of Urban Habitat Program and I facilitated a discussion at the May meeting of
the Continuum of Care Council. The final report of the Livability Footprint
Project was published in October 2002. There will be a focus in the coming year
on legislative activities aimed at passing some of the regulatory and incentive
proposals that would facilitate the implementation of some of the
recommendations outlined in the Livibility Footprint Project.
11. Community Building and the Regional Equity Project
This is now ESN's main work area. This covers our lobbying and public
education efforts at the local, county and state level to maintain and expand our
homeless services delivery system. It also includes our homeless prevention
activities. They are our economic reform efforts, our efforts around the
Workforce Development Campus at the Oakland Army Base, our anti-
displacement organizing in West Oakland, and our Regional Equity Organizing.
Public Education and Legislative Advocacy
ESN's major legislative advocacy during the past year was conducted at
state and local levels. As a member of the Board of Housing CA, I worked on the
Policy Committee to place Proposition 46 on the ballot. I also reviewed and
lobbied for bills that created matching grants for cities and counties that develop
and maintain local housing trust funds that would allow convicted drug felons
enrolled in treatment programs to receive food stamps. And also allow the state
to fund permanent housing for homeless youth notwithstanding any existing age
discrimination laws. We also supported a bill that created anew $100 million
dollar program with incentives for local governments to approve very low and
low-income housing developments. The above bills and some 25 other housing,
homeless and welfare bills were supported by ESN during Housing CA Board
and Policy Committee meetings and were the focus of legislative visits during
the annual Housing California conference in May.
ESN also made several appearances before the City Council in Oakland in
support of job access efforts at the Port of Oakland, in support of a community-
2
wide land trust for the City of Oakland, and in support of the Just Cause
Initiative.
A key activity for the coming years will be organizing in opposition to
cuts in Fiscal Year 2003-2004 Budget. ESN convened a meeting of key homeless
agencies in early November as a first step in our efforts to mobilize staff and
clients to address the looming budget cuts that we project to hit the shelter
system in June 2003. The current state budget deficit is projected between 10
and 20.billion dollars. The ESN December 5 General Meeting will be dedicated
to the development of a coordinated response to any cuts in homeless services.
Community Building
Our community building is about building relationships/collaborations
between homeless service providers, residents and community based
organizations to address the economic, social, and political marginalizations that
have locked many of the urban poor into homelessness and poverty. Facilitating
the training and hiring of homeless and formerly homeless individuals is a key
component of ESN's homeless prevention activities. Our geographical focus is
West Oakland. We have formed a partnership with the Citizens for West
Oakland Revitalization (CWOR) for our work in West Oakland. The work
involves two distinct strategies: anti-displacement organizing and economic
reform efforts.
Economic Reform Activities
Our economic reform activity involves the creation of a Workforce
Development Campus at the closed Oakland Army Base and Job Access efforts.
Workforce Development Campus .
Now that the Campus has officially opened and staff has been hired ESN's
role has been limited primarily to attending board meetings, helping develop the
program for the Campus and working to strengthen the coordination between
the Bay Area Sector Intervention Collaborative (BACSIC). Through the program
committee of the Campus and BACSIC, ESN has been helping to develop the
foundation skills that homeless and loW-income people would need to perform
as competent workers. We also helped develop the Case Management tool for
assessing client's attainment of individual goals related to transitioning from
"training ready" to "work ready" and "self-sufficiency.
A rising issue is the fact that the City of Oakland has yet to finalize an
agreement with the Collaborative about new facilities on the Army base as the
current space is to be turned over to the Port in the next 3-5 years. So finalizing
an agreement with the City of the relocation of the Workforce Development
Campus and other facilities will be the main issue that ESN will be working on in
the coming year. Negotiations with the City of Oakland will begin in early
December. This means that as a member of the negotiating team, there will be an
increase in the number of meetings I will have. Thus, time will be taken from my
BACSIC and the Social Justice Committee activities.
Job Access Efforts
Our work in this area has been mainly focused around BACSIC and the
implementation of the Project Labor Agreement. BACSIC is a collaborative of
community organizations, job training agencies, and service providers seeking to
promote self-sufficiency among residents of low wealth communities by
increasing their access to career-path jobs in the construction industry. Due to
our lobbying with the Board of Directors of the Workforce Development
Campus, a MOU was signed with BACSIC to create the first phase of the Job
Training Campus, an Apprenticeship Resource Center.
BACSIC activities include information and referral, client assessment,
referral to training organizations and retention support to clients in training as
well as on the job as apprentices or journeymen. ESN is the project manager for
tMs effort. I am the Chairperson of BACSIC's Steering Committee. ESN has
been focused on recruitment around BACSIC, and its organizational and
programmatic development. Education and outreach around BACSIC had been
made easier by ESN's facilitation of a working agreement with the Port of
Oakland, the City of Oakland, and community training organizations to refer
people interested in the constructions to BACSIC for orientation, assessment and
referral to jobs in the building trades. So, instead of ESN having to recruit
organizatfions to send people to the Campus, we now have BACSIC training
partners, the Port and City of Oakland sending people to BACSIC. The last two
BACSIC orientations have attracted over 100 individuals. Thus, ESN work has
been focused more on BACSIC programmatic and financial health. Through
my serving as Chairperson of the B ACSIC Steering Committee, I have provided
supervision to the Program Director of BACSIC, supervision of the program
committee and finance committee. I have also facilitated meetings with BACSIC
partners agencies, the Port of Oakland, and the Building Trades Council.
While no formal MOU has been signed with the building trades, BACSIC
has formed a very strong working relationship with Barry Luboviski, Secretary-
Treasurer of the Building Trades Council. Thus, ESN has been able to acquire a
commitment/rom labor and the Port for financial support for BACSIC through
the Social ~ustice Fund create by the Project Labor Agreement between the
Building Trades and the Port of Oakland. Finally, with labor support ESN has
been able to get the Port, contractors and other community based training
organizations to accept BACSIC as the central feeder of job ready individuals to
contractors when the union halls are not able to fulfill the contractors' need for
employees.
We have helped spearhead a strategic planning process for BACSIC,
which has finalized its programmatic direction. We have also met with funders
to help insure funding for the organization through next year. We are finalizing
the incorporation papers and tax exemption status for the organization with a
4
new board of directors slated for installation in the spring of 2003. At this point,
ESN more hands-on management of BACSIC will revert to that of an ordinary
board member.
We continued during the year to lead the fight to get the unions and the
Port to implement the trust fund called for in the Project Labor Agreement. The
trust fund is tied to the number of hours worked by union and non-union
persons at jobs at the Port. This could amount to over $1.2 million a year. As of
November I there were over some $70,000 in the Trust Fund. We are actively
involved in the process for setting the criteria and process for community
training and support services organizations to access the funds. We also
continue our activities as members of the Social Justice Committee and the Social
Justice Sub-committee. As part of the two committees, we have monitored and
assessed the contractors' compliance with the hiring goals in the Project Labor
Agreement. We have assessed monetary damages in one case and have worked
out arrangements for hiring new Oakland workers as apprentices in three cases.
Davillier-Sloan Inc. is the contractor hired to oversee the compliance
process around the Project Labor Agreement. We have to pressure them for the
hiring of community monitors and the employment of other individuals as
necessary to have an effective compliance system that would result in jobs for
apprentices and journeypersons for jobs at the Port. ESN also played a leading
role in the holding of two meetings between community-based organizations
and the Executive Director of the Port, Tay Yoshitani. The focus of the meetings
was the slow implementation of the Social Justice Trust Fund and weaknesses in
the Port's tracking and review of reports from PLA contractors. Without a timely
tracking of this information by the Port, community monitors cannot track
workforce compliance and the PLA cannot be fully enforced. To monitor
Davillier-Sloan, the implementation of the hiring goals set in the PLA, and the
hiring of women and minority contractors; ESN led the effort to form the West
Oakland Job Partnership, a community coalition that will meet and confer with
the Port on a regular basis to monitor the hiring of West Oakland residents and
the hiring of disadvantaged contractors on Port projects. Besides ESN, member
organizations are the People's Community Federal Credit Union, Jubilee West,
the Alliance for West Oakland Development, CWOR, BACSIC, and the
Workforce Development Campus. We will be recruit additional community and
faith-based organizations to be members of the Jobs Partnership in the coming
year.
Gentrification/Anti-Displacement Organizing
ESN formed an Anti-Displacement Network in July 2001. We have been
meeting monthly since then. Our numbers are down from last fall. At that time
we had Cambodian tenants from Westwood Gardens attending our meetings.
But all of the tenants are being relocated from the complex as it is going through
a HOPE VI conversion. Nonetheless, we are still attracting 15-20 people to our
meetings, now mainly Latinos, and African-Americans.
5
We agreed in January that the Network would make eviction prevention
a major priority. In that end, we derided to prioritize getting a Just Cause
Initiative on the ballot. Thus, we agreed to be the key organization to get
petitions signed in West Oakland. Through our organizing efforts, we helped get
close to 900 signatures out of West Oakland. In total, the Initiative got over 28,000
signatures and was placed on the November ballot, where it is still holding onto
a majority lead as absentee ballot are being counted.
During the year, we have used the Anti-Displacement General Meeting to
educate residents in West Oakland about homeless issues in West Oakland, first-
time homeownership programs, and how tenants could use the City and other
legal means to get a landlord to make needed repairs in their living space. An
original plan of the Network was to have a town hall meeting dedicated to the
issue of gentrification and displacement. Originally set for this spring 2002, we
have rescheduled it as a workshop in February 2003. At our September meeting
we formed a working group that will be responsible for organizing the event.
We will be partnering with the Pacific Institute and the Urban Habitat Program
in this effort. One of the factors in the postponement of the Town Hall meeting
was that due to funding constraints, we had to lay off our community organizer
assigned to this work. This has forced me and my administrative assistant to
take up additional work in this area
In the coming period we also want to move the Anti-Displacement
Network from a staff-led effort to a grassroots community-led organization.
Thus, we will develop and implement an educational program that includes
leadership development, community empowerment, and community spirit-
building activities. Hopefully, this will lessen the workload on my
administrative assis[ant and me. Besides leadership development, we will also
conduct community education about gentrification and displacement at West
Oakland organizations and churches.
Regional Equity Organizing
ESN believes that capacity in low-income, working class and communities
of color must be developed to address the regional dynamics that affect them.
Thus, we have formed a partnership with the Urban Habitat Program (UHP) to
develop the Social Equity Caucus of the Bay Area Alliance for Sustainable
Communities (BAASC). The overall goal of the Bay Area Alliance is to reach
consensus region-wide among business, environmental, government, and social
equity advocates regarding how the Bay Area can grow in a more sustainable
manner. Besides working as a member of the Steering Committee of the Bay
Area Alliance, ESN is also working with UHP to develop the Social Equity
Caucus as a vehicle to represent the 46 neighborhoods in the Bay Area that have
concentrated poverty. The organization and activism around regional issues in
these communities limit the effectiveness of the Caucus. During the past year
ESN has been a member of the planning committee, which set the agenda for
meetings of the Social Equity Caucus, as we~ as participated in the general
meetings of the Caucus. We have also helped recruit partidpation in the Caucus
6
from West and East Oakland, North Richmond, Daly City, Santa Rosa, and the
Canal District in San Rafael. This effort is expected to continue in 2003.
ESN is also participating in the Regional Livability Footprint Project,
coordinated by the Association of Bay Area Governments (ABAG). This Project
has planned a series of workshops to develop an "alternative growth scenario"
for the nine county Bay Area. ESN helped plan the second round of -workshops
held April-May throughout the region. -In conjunction with UHP, ESN is also
helping recruit community based organizations from low-income neighborhoods
to participate in the workshops. We conducted two outreach workshops in West
Oakland for the 7t~ Street McClymonds Initiative as well as one for homeless
service providers at a meeting of Alameda County's Continuum of Care Council,
which is co-chaired by ESN. We also held outreach and educational meetings in
the Mayfair community in San Jose, East Palo Alto. Workshops were also held in
San Francisco, NAPA, Marin, and Sonoma Counties.
As a member of the working group of the Footprint Project, ESN also
reviewed and provided editorial and technical review of the Final Report coming
out of workshops. We will be working with ABAG and the BAASC and other
regional agencies in educational outreach in the coming year about the
"alternative growth scenario" and the regulatory and incentives proposals
required to implement the "alternative scenario."
Staffing, Fundraising, and Board Development
ESN's transition into a mainly advocacy and homeless prevention
organization was greatly helped last year by the grant from the 7~ Street
McClymonds Improvement Initiative. However, this year the Initiative will be
focused more on housing development than anti-displacement education and
organizing. Thus, we were not able to retain our organizer. And without some
infusion of immediate cash, we will have to reduce the hours of our
administrative support.
Overall, our support from foundations has been reduced by some
$35,000, but our regional equity work is affording ESN the opportunity to
expand our contact and networking with the foundation and business
community. However, none of these leads are expected to produce any funds
until the end of the summer 2002. So, as we move to diversify our funding base,
prompt payment of membership dues is appreciated as it helps our very tight
cash flow situation.
We also need three new board members; we currently have 6 members.
Last year we acquired a representative from South County but we have not
picked up anyone from Berkeley, East Oakland or East County. We are hoping
that at least two of the three will be women and/or minorities. Serving on ESN's
Board is not a major time commitment as the board only meets quarterly. The
board's major task is making sure that ESN in its advocacy and homeless
prevention activities are speaking to the issues and concerns of shelter directors
in their area of the county.
7
Conclusion
Both our Service Coordination and our Community Building and
Regional Equity efforts have ESN working in new partnership and collaborative
relations. It is clear, however, that advocacy and homeless prevention are at the
center of ESN activities. However, with the looming threat of budget cuts facing
us in the summer of 2003, the need to crank up our advocacy and organizing
efforts to protect our current homeless shelter system is dearly the major focus
for ESN in the coming year. At the same time, ESN must have a more effective
system for turning out our members at affordable housing meetings, job access
activities, and regional equity issues if in the long term we're going to maintain
our current level of services to the homeless. I hope that the information
provided in this report was helpful in providing you with a sense of our
accomplishments and the challenges we are facing. We look forward to your
continued support.
James "Tim" Thomas
Executive Director
December 1, 2002
8
March 7, 2003
Richard C. Ambrose
City Manager
100 Civic Plaza
Dublin, Ca!ifcmia 94568
Re: Dublin Fine Arts Foundation
Dear Mr. Ambrose:
On behalf of the Dublin Fine Arts Foundation, I would like to express our
appreciation for the City's continuing support of the Foundation's activities.
The year 2002 was a good year for the Foundation with the installation of the
artwork, "Bird Watch", by Johanna Poethig in Ted Fairfield Park and the on-going
collaboration of Ned Kahn with the landscape architects for the artwork to be part of the
next phase of construction in Emerald Glen Park. The City Council has approved of
Ned's concept and now we are all eagerly anticipating the installation of the work.
The Foundation is currently conducting a request for qualifications from artists
for Donlan and Bray Commons Parks. The process of selection and installation should
be completed by Fall 2003. The installation of these two works will complete our "Art, in
the Parks" project.
in our request last year, the Foundation asked for and received a $5,~00 g~ant to
plan for an Arts Festival to take place at Emerald Glen Park. While preliminary planning
was completed, the Foundation did not actively pursue the project. We were concerned
about the economy and support for the large-scale project that we had envisioned. After
much discussion, we are considering a smaller, more focused event for the plaza area of
the Civic Center for Spring, 2004 and will be bringing that plan to the City in the near
future.
ATTACHMENT 9
Mr. Richard Ambrose
March 7, 2003
Page Two
For the upcoming fiscal year, the Dublin Fine Arts Foundation is requesting a
contribution from the City of $26,250 (a $3,750 reduction from last years request). This
contribution breaks down as follows:
Art in the Parks
25% of Bray Commons Park: $ 5,000
25% of 2003 expenditures Emerald Glen Park: $12,500
General Support
Consultant and operating expenses: $ 8,750
Total: $26,250
In keeping with your request, we will provide back up material at a later date.
Very truly yours,
MARTIN W. INDERBITZEN
President
MWI/lmh
cc: Lynne Baer
Claudia McCormick
Georgean VonHeeder-Leopold
Cindy Leung
Ron Nahas
Richard C. Ambrose
City Manager
City of Dublin
100 Civic Plaza, Dublin, CA .94568
Cc: Julic Carter
Dear .Mr. Ambrose,
Enclosed plcasc fm_d a grant application re~eetfully submitted by the Pacific Chamber
Symphony for $t5,000 for thc fiscal year 2003-2004,
(Please note that the education, budget submitted is toughly 20% of our organi×alional
budget)
We request ~ increase in faming on the heals of a productive and enriching y~ar,
bringing mmic to over 4000 Dublin students in the last year with a growing demand and
successfully launching the ltl-Valley Youth Orchestra with weekly rehearsals in Dublin.
Our aim with the TVYO is to provide young music!an.q in Dublin with the opportunity to
develop their skills through au orohestml experience so that they have as equal an
opportunity in the music world as young Bay Area musicians ~rom San Francisco,
Oakland, Hayward artct elsewhere. Our full orchestra concerts for kids and in-school
ensembles aim to introduce classical mmic into the lives of all childrea in Dublir~ and
with it hopefully, a lifelong appreciation of art and beauty.
The additional fu~.ds would cover expenses related to:
} Au expansion of the program We plan to perform in-school ensembles at 7
(instead of 4) schools this ye, ar adding Dougherty, Saint Raymond and Valley
Christian to our roster,
} The development of new programs. A new test program of wind and bra_qs clinics
will be implemented for advanced students, thr°ugh the .school bandleader~.
We understand how tight the budget is thi.q year but we believe the value of exposing
1000's mo~¢ children to lj~e classical music and eathancing the quality ofmusic programs
in schools for adx~meed music .students, will be of great benefit to tb_e City of Dublin.
1155 East 14th Street Suite 2I 5 ~fi*
gan Laandro, CA 94577
p 510.352.3945 ~ 510,552~3947
210 Po~ Street ' Suite 502 '
San Francisco, CA 9~108
P 415,989.687~
~g34 Ga~nd CouR
p 925.484,9783 ~
M~R-~7-~3 ~3: 56PM TEL)
EROM : FA)< NO. : JTul. 15 2002 12:01PM P2
I)escriotipn of serVices.off~re~ ~- s,.;-~_n ~.nceEt series and e~u_catior, al
2002-2003 Concert Season
Tl~eAmerican Radio Ho~r- Pianist Kevin Cole joins the PCS to celebrate the ~rks oF ~e great Ame~n
~e 30's and 40's who ~len~ ~e bou~d~ and ~o~ t~ op~uni~ of the ~amber ~mpho~,
· e ~i~n ~i~t in~ cla~i~l mmi~ NI pi~ wilt be p~n~d in ~r original chamber ~phony
~n~ ~: ~m:
~n~ - ~ay, No~ ~, 8:~ p.m.
Ha~rd - Sunday, N~emb~ ~4, 3:~ p.m. ~mn ~piand - ~/a~i~
San ~nci~o - T~day, Nove~r 26, 8:00 ~rd ~g~- ~a~r ~ Te~ A~ue
F~md Gu~b G~rge G~hwin -- Rha~dy/~ B/ua
K~n ~le~ Piani~
Cr~ae dele ~ay- The Pacific Chamber Symphony's annual gala showcases works from leading Bay Area composers,
who will be on hand ~o introduce and discuss their piece, and then join the audience as it is presented.
Concert Dates; Program:
pjeasanton -Thursday, .lanuary 16, 8:00 p.m.
Wayne Peterson - We~ Coast Premiere of
5an Fre~ - PrJday, .qanuary i7~ 8:30 p.m.
Hayward - Sunday, ~anu~ry 19, 3:00 p.m. T/le.~us If2r Chemic[ Symphony
Featured Guests.' Hyo-shin Na - World Premiere of
Oc~aO~hore for ~'o'and ~amber Symphony
Chi-wen Parl~, Piti Andrew [mbrie - San Francisc~ Premiere of
Lisa Delan, Soprano Three Eoogs f~om Poem~ by Rober~ ~
and ~.C P. ansom for Sopraoo aad Chamber Sympf~ony
Daniel Bre~vbaker - World Premiere (Orche~ra Version)
l eav~ of Hop~$ f~r Chamber Symphony
Pe~is~eno~ o£Passioo- The PCS pays tribute ~ the genius of Beethoven, pedormlng fl~e ~wo symphonies that
reinven[~l the form and ushered in the romantic era in music.
Conc~l~ Dat~: Program:
Beethovej1 - Symphony I~o. 3 "~"o/ca~
San Francisco -Tuesday, Hatch ~.;L, 8:00 p.m.
£'e~pr/~ fra,,~a~ ~ P~anis: Denis Pascal interprets the contrasting sEyie~ of[wp of France's mom renowned compose~
IvjaurJce Ravel and cinema composer Bruno Coulai~. Eoth =re set in delightful contrast w~ BJzel;'s ~/rnp~ooy/,,7 C.
Concert DaEes: Program'.
Pleasanton - Friday, April 4, 8.~0 p.m. Ravel - P/a~o ~/ff G~
Hayward - Sunday, April 6, 3:00 p.m. ~ze~ - 5;ympho~y/~ C
San Frandsco - Tuesday, April 8, 8:00 p.m. Coulais- IVc~/y Y/~r~ [o~/~a~o a~d CT~m~er Symphony
$olo ~-a~"$1~owdow~ - A greundbreaking opportunity for emerging performers ~ showca~ their t~len~. This year
feetures up-and-coming pianists in both 3unior and Senior divisions, with winners onc.~ again being decided by an
audience vote. Sponsored by Dr. A. 3ess and Ben Shenson Foundation.
3unior Oivision Concert Dabe:
Hayward - Sunday, May 18, 3:00 p.m. Senior Division Con~ert Date.'
Featured Guest~ San Francisco -Tuesday, Flay 20, 8:00
_less~Ca Peadman, Oboist Featured Guest:
Kazen Abdulleh~ Clarinet
MAR-07-~005 03:57PM TEL) ID)DUBLIN CITY MGR OFFC PAGE:00~ R=gT~'
FROM : FAX NO. ' Jul. 15 2002 12~'02RM R3
Ed_u_ce_ti(~nal proflrams:
Sinc~ 1990, the Padfic ~am~ Symp~ny ~5 b~ ~mmi~d ~ ~ simple id~l of bringing
music in~ our s~ and, in ~e last ~on aloe, i~pir~ o~r 17 0~ ~y Ar~ s~den~.
Our Eduction Program is tailored ~ the n~s of~ sch~l di~i~ and children who requ~t
Our ~wi~. We have dev~o~d seve~l pmg~~ for diff~ng age a~ musi~l abili~ levels.
[n addiaon, ~ provide frae ~ indued ficke~ ~ our r~uiar ~nm~ for ar~ ~hool children
and their ~mili~. Hem is a sampling of~ ~u~on p~ms ~ o~:
Full O[~ Con~ for. Ki~
The Pacific Chamber ~mphony has b~n bfi~ing "~n~ ~r ~ds"
B~ Ar~ sin~ 1990. "Con~ for Kids~ ~ an hour-l~g inff~u~ion ~ ~e cla~i~l m~ic
~n~, ~a~d~ a full 45-pie~ or~ i~ludi~ ~ngs, b~, w~nds, and percussion~
~ is d~ign~ ~r pr~en~fion to ~i~- ~m~h
b~in in~ol m~ p~mms. Our "~n~ for
~peden~ a ~i musi~l ~an~ and ~ intera~ ~ ~e mus~ians, I~ming ~e
diffemn~ in sounds made by ~e in~umen~ and how they all ~ ~get~r ~ ~eate mood
a~ music. ~ch y~r a d~ren~ ~u~tio~l theme is ~sed. ~ year the ~e~ ~s ~hm
a~ ~his y~r the theme will ~ ~i~. Supplem~ff ~Hais are provid~ to t~chem
b~m ~e ~n~ ~r in,ass ~, ~ng ~ ml~ and r~ ~e~s of hist,,
g~phy, and cul~m. ~e ~' guide is d~ig~ ~ ~lp ~m fulfill ~ir di~i~-
mandat~ I~ming ~pone~. ~ ~mple, ~ lit~W ~m~ne~ ~n ~ ~ by having
~ud~ r~ear~ a~ write abo~ ~e ~mposem, the in,tureenS, and the d~emn~ aspe~ of
· e pedo~an~.
Dis~i~ wide ~ ~r
Na~ ~7, Ha~ Unifi~ ~h~l Dis~
~ar~ 18, ~n ~nd~ Un~ ~h~l ~i~
~h ~9, Dublin Unified S~oaI Di~
Small En~mble
[~ol c~mber e~emble a~mb~ f~m s~i~ q~ or bm~ quin~ ~nsist ~ a
~ve minute pr~ram s~ally sel~
in~m~m~ with ~u~ti~al highlig~ and a qu~ a~ answer ~d~, and ~ndudes
our ve~ popular in~m~nt "peking z~" whom ~ildmn get ~ d~up took and f~l of ~he
instrumen~ ~at maEe up a ~amber o~a.
~h~l as~mbly ~n~ for 2003:
24 East Bay sch~ls have b~ s~il e~mbl~ from 3anua~ ~mugh ~ay of 2003,
Td-Valley
We have ~n~ our you~ offerings ~ include ~er training for young musicia~ looking for
the e~iance ~ playi~ in an o~, w~ ~e ~on ~ ~e Tri-Valley Yo~ Om~tm's
thr~ divisiom. ~e ~ Omh~ is for youn~r ~ing pbyem only~ t~ ~11 Con~
O~ is a full o~ ind~i~ ~i~s, winds ~d b~s and the ~uo~ Orate for the
mo~ ad~nc~ ~den~. 55 ~ung musidans ~fully ~mpl~ the flint ~r of ~e y~
or~e~ra with ~kly mh~rsals and inaugu~[ ~n~ ~ in May, D~mber and ~anua~.
Ha~o ~wmnce K~I, Music Dire~or a~ ~ndu~r ~ the ~c~ Chamber Symphony has
chosen n~ mu~i ~r, 3o ~m ~lman ~ ~ the ~indpal ~ndu~r of bo~ ~e
Deb~ Or~ a~ full TKPValley Yo~h O~h~s.
MAR-O?-2003 03:58PM TEL] ID]DUBLIN CITY MGR OFFC PAGE:003
FEOH : FA× NO. : gui. 15 2002 12:03PH P4 --_
Enclosed please find_:
Description of services offered: signature concert series and educational program.
o Description of the organization: history, mission, s~aff composition, finanda! support,
volunteers, and reviews.
· Rnandals: Current fiscal budget and proposed budget for the upcoming year.
Descri.u,i~ ~ o~izatio~
A li~e over a year ago, the former Classical Philharmonic Orchestra completed a systematic
identity and image-building project that resul~:~ in a flesh, compelling new name; Pacific
Chamber Symphony, The process of establishing the new identity clarified and confirmed the
symphony's vision as a unique musical resource, committed to its extensive educaUonai
programs, the preservation and creation of chamber s~m~phony literature, and the artistic act of
bringing this body of work to the people of the Bay Area.
Even/year since its' founding in San Leandro in 1989, the pacific Chamber Symphony has provided
educational programs in local schools and performed a full conce~ series. ~[t contJnues t~ receive
stage talents of young local virtuosos. ~-= urm wlrj3 ~ or~ra and fosters the on-
Dublin City support, along with others, has enabled our organization to grow into its' role as the
Area's only stable professional chamber orchestra. ~t is also the only professional orchestra with an
Eden based 13oard of Directors whose foresight expresses the cultural aspirations of the community
and brings world-class musicians to local stages on a regular basis. In additfon, this year celebrates
the first birthday of the Trf-Valley Youth Orchestra, with 55 players in its first season and a
wonderfu! parent committee who turned out in record attendance for the debut concerts in
Pleasanton and in Liverrrmre.
The Pacific Chamber Symphony's.mission is to make the rich repertoire of compositions
spedfically written for chamber
thematic performances symphony accessible to the people of the Bay Area, through
that engage artist and audience in musical exchange. We believe that
the chamber symphony remains a major vehicle for the expression ol= musical ideas about our
time and ourselves and an important arts institution within the cultural community; it is uniquely
sized to give voice bo the current works of local composers, offer authentic performance of
dassical works and introduce diverse international stars of the genre. We employ outstanding,
professional musicians, perform in comfortable and acoustically appropriate venues, at a very
afl~ordable ticket pri~e.
The Pacific Chamber SYmphony meets the chamber symphony music and educational needs of
each of three distinc~ Bay Area communities:
Tri~Va~iey (Pieasanton, Livermom, Dublin, San Ramon)
* Eden Area (San Leandro, Hayward, Castro Valley)
· San Frar~isco
The Pacific Chamber Symphony has an education and 03mmunity outreach priority and, as such,
provides an array of programs that expose students to music and give them recurring
opportunities to learn and re-experience music through listening and par'ddpation.
HAR-07-~003 03:58PH TEL) ID)DUBLIN CITY HGR OFFC PAGE:004 R=9?z
FROM : FAX NO. : Jul. 15 2002 12:03PM P5
We ara appreciative of the complimentary reviews we have garnered from the Bay Area's mo~
disl~nguished music critics. Alan Ulrich, Joshua Kosman and Robert Commandy have all praised
Haestro Kohl and the orchestra for artistic excellence, dedication and interesting programming,
San Francisco Examiner music critic Alan Ulrich, said, ~(IVlaestro Kohl) seems to possess superior
podium instinct~ and he knows how to selec~ repertoire with an ear for avoiding the obvious." Ulrich
went on to say th~c tho"music was painted in bright, bold color~".
3oshua Kosman from the ~an Frandsco Chronicle described an unexpectedly invigorating
performance of Bach's Third Brandenburg Concerto, "Instead of grouping the three violins, ~ree
violas and three eellos together in self-contained sections, Kohl cannily dispersed them around the
stage, deploying or~ of each in~'trument in three trios. The result was an appealingly trar~p~rent
te. xture in which Bach's counterpoint r~ng out all the more dearly." Describi~ the ensemble as one
"that mustered a full-scale sound and musical convection to go with it" he lauded the ~electrifying
performances".
Robert Commanday of the San Francisco Classical Voice asserted, ~Kohl conducted
knowledgeably, musically, and with good crafl~ his ~battery of woodwinds who played in fight
ensemble [and the] 21 ~rings playing deaning under a good co~carLmis~ress, Dawn Harms."
Our carefully researched "brand identib/" review was in part a response to an article naming our
orchestra as the lead contender to fill the mia of chamber symphony in the Bay Area musical
community. Previously music Critics had noted thai: ~while other chamber orchestras had come and
gone [we] had thrived; but when Allan Ulrich announced tflat at last, with the presen~ of our -
orchestra in the Iocat culLural landscape .., "the solution is a~ hand", we began t~ conceive of our
niche as truly regional. He concluded, ~it seams almost redundant to suggest th~ the Bay Area, if it
is to live up to its cultural pretensions, needs ~ s~a~le pmf~$ional chamber orchestra", a sentiment
ac. hoed by our extensive honorary committee and reflected in the organizaffion's change of name to
Pacific Chamber 5ymphony,
MAR-O?-8003 03:59PM TEL) ID)DUBLIN CITY MGR OFFC PAGE:005 R=97~
FROH : F~× NO. : ~Tul. IS 2002 12:04PH F~
Size and composition O, rf Si;,a;Y
The core adminisbative staff inciudes one full Ume and three quarter Ume P°sitio~s as well as the
parttime position of conductor of the youth orchestra (please see brief bios below). Professionals
are contracted as needed and many volunteers fulfill operational roles like accounting,
bookkeeping, copywriting, PR, and marketing. Around 50 professional musicians were hired for
approximately 8 music sets and about 3D smaller ensemble performances last year.
Financial supr~o~
We are proud that five dry governments support the organization on afl annuat basis. The
testimony of this support for our concerts and children's programs has enabled us to provide
services in each of these'towns year after year. We have received grants from the C'~ies of San
Leandro, Hayward, Pleasanton, Dubtin and San Francisco through the Grants for the Arts Hotel Tax
Fund. FoundationS and other major grantors are listed in the attached packet.
V__oJunte[er ir0mlveme _t~.
We have received very significant help from our local constituents in the form of in-kind donations
and services. A local branch of Union Bank donates tile use of a three-room office suit~ for our San
Leandro office. Space has abo been donated for our OL~raach off~ces in San Frandsco and
Pieasanton. The Valley Community Church donates the use of their facility for our concerts and
Chabot College sponsors our use of the facilities as part of their new Performing Arb Series. Nora
than a dozen businesses and professionals have contributed over $60,1~00 in work on our branding
research and naming, the design of ew_rything from brochures to letterhead, our web site, and the
copywriting and editing of articles, press releases, and advertisements. Lawyers have donated their
services for the legal work related to our renaming, and our accountant volunteers his time as well.
Our media sponsors include the ANG l~ewspaper Group and the San Francisco IVlagazine. We have
about 25 volunteers that handle tasks such as ushering and folding and stuffing envelopes.
Volunteers secure auction items for our fundrabers and help maintain our database.
MAR-O?-2005 04:00PM TEL) ID)DUBLIN CITY MGR OFFC PAGE:005
~FROM ~: · FAX NO. : Jul. 15 2002 12:05F~M PT
Pacific Chamber Symphony
Educational Program Budget
Fiscal Year 2002/2003
L~come
MervyW s California $15,000
Wayne & Gladys Vall~ $5,000
West Davis Bergard $1,000
City of Dt~blin $10,000
City of Hayward $13,000
City ofpleasanton $11,000
City of San Leandro $5,000
Hacienda Child Developmeat $2,500
Tri-Valley Community Fund $5,000
Service Clubs $5,000
Total $72,500
Expense
Musioian's / Artistic Slaff $52,000
Education Coordination / Admin $15,000
Supplies / Keproduction / Postage $5,000
Phone $500
Total $72,500
MAR-07-2003 04:00PM TEL] ID)DUBLIN CITY MGR OFFC PAGE:00? ~=97x
FROM ,: FAX NO. : Jul. 15 2002 12:05RM RB
Pacific Chamber Symphony
Educational Program Budget
Fiscal Year 2003/2004
Income
Mervyn~ s California $20:000
Wayne & Gladys Valley $5,000
West Davis Bergard $1,000
City of Dublin $15,000
City of Hayward $13,000
City of Pleasanto~ $17,000
City of SM Leandro $5,000
Igaeienda Child Development $2,500
Tri-Valley Community Fund $2,000
Service Clubs $8,000
Tot~ $88,500
Expense
Musician's / Artistic Staff $62,000
Education Coordination / Admin $19,000
Supplie,a / Reproduction / Postage $7,000
Phone $500
Total $85,500
MAR-07-2003 04:00PM TEL) ID)DUBLIN CITY MGR OFFC PAGE:D08
Channels 28 · 29 · 30
SERVING DUBL~N~ LTVERMORE~ PLEASANTON & ~AN RAMON STNCE L976
Tri-Valley
Comrnunity
Te I e v i s i o n ~'-'"~'~::~"~
BOARD OF DZRECTORS March 4, 2003 ~ ?:~:d
Dublin ', :, <~' ~ ~
Valerie Barnes
Patrick Hannigan Mr. ~chard C. Ambrose,
City Manager
Livermoro
Steve ~attos City
of Dublin
I00 Civic ~iaza
pleasanton Dublin, CA 94568
Dorothy Hearn
Sandra Ryan
Dear Mr. Ambrose:
San Ramon
Vince Golla
Kathy Stewart The purpose of this letter is to submit Tri-Valley Community
Television Corporation's written request for ~nding for its Fiscal
Year beginning July 1, 2003 and ending June 30, 2004.
Members at Large
Nancy PenneH
aosa~n~ ~o~off The amount of~nds requested from the City of Dublin for the
· Zehnder above mentioned Fiscal Year is $55,584 (Exhibit A). When our
Fiscal Year budget is completed within the next month, we will
provide you with a copy of this budget.
The purpose of the ~nds is to maintain the three community
Board
Chairman
Hancy Pennell channels (28, 29 and 30) on the air, and to produce the community
se~ice and government se~ice programming seen on those
Executive Director
Dada Stevens channels.
Operations Hana~er Should you need any additional information at this time or have
Sheila Tole
any questions, please do not hesitate calling me.
Business Hanaqer
Bob Dahla Sincerely,
Robe~ C. DaNa,
Business Manager
4663 Bernal Avenue
Suite B
c.c. Dada Stevens, Executive Director
Pleasanton, ~ 94566
Phone (925) 462-3030
Fax (925) 462-1540
email info~cW30.or~
Tri-Valley Community Television is dedicated to empowering and
www.ctv30.org enriching the communities through local television communication.
ATTACHMENT11
Exhibit A
CITY SHARE OF THE CONTRIBUTION
TO TRI-VALLEY COMMUNITY TELEVISION
FY 2003/04 OPERATING BUDGET
City # of Subscribers With 0.5% Subscriber City Share of
February, 2003 Increase as of 7-01-03 Subscriber Fee
~('& $0.50/mo.
Dublin 9,217 9,264 $55,584
Livermore 21,888 22, 001 $132,006
Pieasanton 21,168 21,277 $127,662
San Ramon 15,710 15,791 .... $94.746 ,
Total 67,983 68,333 $409,998
., TRI-VALLEY coMMuNITY TELEVISION f_._.'i-V
' " · .. FY 03/04 B(:dget
ESTIMATED ACTUAL
"~ '03 BUDGET 0.2, BUDGET Year Ending 06/30/03**
BUDGETED INCOME "
Cities/AT & T 4.10,000 4'10,000 .. 406,137
Underwriting 33,000 31,100 '"' 30,000
Production Income. 130,000 120,000 130,000
ROP 23,700 23,703 23,703
Dubbing 6, 800' 6,000 6,000
Sponsorship· 30,.070
.. Fund. mJ'si,ng 3.3,097
.C~,ants & .Do~a~s 12, 8.60
Interest Income 500 3,450 2.060
TOTAL INCOME 634,070_ 627,3-50 __ 61.0,760
BUDGETED EXPENSES
Salaried Personnel. 132,500 142,800 131,285
Engineer 10,400 3,580
Hourly Personnel 302,540 295,000 304,740
Payroll Taxes 44,50'0 43,7.80 43,965
Workers' Comp Ins 10,550 8,720 9,090
· Contract Services CTV 27,600 27,600 27,870
Reporter Mileage 2,400 3,600 3,200
Employee Ben'efi~ts 8.500 9,600 6,650
SUBTOTAL LABOR .,5.38,990 53,t,100 530,380
Auto/Van Expense 7,750 13,8'00. 8,925
Insurance 13,250 9,800 10,640
Interest Expense 1,525 400 535
Office Supplies 7,200 7;200 6,450
Payroll Processing 3,1'25 2,400 2,925
Production SUpplies 20,300 16~750 17,510
Professional. Fees 7,250 7,600 6, 845
Rent 6,230 5,880 6,135
Repairs & Maintonance 5,100 14,400 4,950
Tapes t 3,000" 7,200 11,.300
Telephone 5,400 5,400 5,165
Marketing/~. Relations 't, 750: 7, 000
Other 3,200 5.400
TOTAL EXPENSES 634,0.70. 627,330 621,.460
NET EXCESS (DEFICIT) 0- 20 (10,700)
· *NOTE- Based on actual results.for 8 months ended 02/28/03
Mm-oh 25, 2003
TO: Val~rle
Trea~aror
FROM'. Bob
Business Manager
E~lo~ pl~e find ~z r~vi~ bu~ for ~e mining fisc~ yo~ b~ing ,tuly
2003.
The new budg~ r~fleot$ imams ~d d~e~ in'the ~B~g
1~ Pr~on Income is up 520,000 r~i~ V~ u~e in Liv~m~, for the
fis~l year.
2. Spo~nhip ~me ~ refle~aed ~ $30,070 m ~lanee the bud~.
3.En~n~r is dom $10,400 ~le~ing a bud~t of t0 hou~ per
4~H~urly Permnnel is d~n $49,775 mflo<ng no p~y in~e~es ~d
,mback in hours of work.
5.5 Days Sick ~ve ~as deleted ~om the
6. Payroll Taxm i$ down 55,t00 ~e ~o a redu~ion in ~ lev~ of wa~s.
7. ~a~ 8~'ic,~ ia up $4,~0 due m ¢utb~ks in hourly
8. Au~m~ B~mse i~ up ~,250 due to use ofv~ in Livermor¢ (~ inhere in
R~om~ abo~),
i Msh to i~rm ~u t~t the staffat crv ~11 ~ making a ~efi~s ofculbaaks
redu~ ~ ove~l N,t D~eit for the y~ ending 06130/03. ~e ~* to be
~¢ final q~ of our ~nt fi~ y~r include ~e follo~ng:
1. D~N ~d Sh~l~ will ~um thek monthly ~ompCnmfi~ by $500 md $415,
r~p~voly.
2.Jack Oliver ~1t ~Ne his Van Rental ~fing thy qume.
~.~mim¢ ~11.~ ~igMfieantly ~u~ ~ugh no w~kend md
~signmem ~vzr~e ~d r~umion in the level of ~ pro~.
4,A$ of A~il 14, 2003 we ~11 be going to the d~jly n~u proem
4
5. A reduction in Sports program ho~$.
6. R~uei~ the wmkly houri of work for vitally all
7. R~u¢ing ~a purch~e of ~w lopes by in~ng our r~ycling pmgrm.
8. Shatfi~ dom studio aolivifie~ for th, w~k of June 30th.
'give m, 8 call if you ~v, ~y ~e~tiona. I will be in at CTV M1 ~y on Thursday,
please
Mar~h 27th,
DUBLIN PARTNERS IN EDUCATION
February 21, 2003
Mr. Richard C. Ambrose
City Manager
City of Dublin
100 Civic Plaza
Dublin, CA 94568
Dear Mr. Ambrose:
Dublin Partners in Education (DPIIE) would like to submit our request for funding for Fiscal Vear 2003
-2004.
DPTE would like to be considered for City funding for $10,000. Tt has been a most difficult past two
years for us regarding business contributions, due to Sept. 11, 2001, the current economy and
current political climate.
Although it's been a difficult past two years, DPTIE continues to support the Dublin Unified School
District with the following programs, events and projects:
· Teacher Grant Program
· Music Grant
· ,Tab Shadow for Wells Middle School and bH$
· Student Art Program
· Student Scholarship Program
· Mock Interviews
· Principal for o Day
T would be happy to give a short talk to the City Council regarding our current years programs, events
and pro, acts and also to answer any questions they may have regarding DPIE. So please let me know
when it would be appropriate for me to talk to the City Council.
The bPIE Board and myself ore very grateful for your support of our non-profit foundation, which
supports the bublin Unified Schools.
Sinc~cely' I ~ ~
Anita Huster
Executive Director
P.O. Box 2307 · Dublin, California 94568-1599 · Federal I.D. #94-3207780 1
Tel.: 925.828.2551, Ext. 8024 · Fax: 925.803.1669 · Email: dpie@dublin.kl 2.ca.us
ATTACHMENT 12
DUBLIN PARTNERS IN EDUCATION
Calendar of Events
School Year 2002 - 2003
September 21st & 22nd, 2002
Day on the Glen at I~merald Park in Dublin, join the feast and fun in Dublin!
Monday, October 21, 2002
First Annual DPTE Golf Tournament
Canyon Lakes Country Club in San Ramon - $1§0/pp or $§7§/foursome, best ball game, all levels are
invited to play - Cost covers: Registration, Golf Cart, Box Lunch, Dinner, Awards, Entertainment, and
much morel Come meet the 49er Cheerleaders, will have exciting raffle prizes, so come the fun!
Principal for a Day - March ! 3, 2003
An opportunity for executives to be a Principal for a Day, which provides an opportune time for
educators so share specific achievements, issues and challenges with the business executive.
Teacher Grant Program - winning grants notified
Grants have been judged by community leaders, given our criteria and winning grants will be
presented at the Student Art Auction dinner event.
Friday, May t6, 2003
Student Art Auction & Dinner
Monarch Hotel in Dublin; Gala champagne art preview, dinner, silent auction, student entertainment
Purchase professionally framed student art at the "live auction"; KKIQ's ,Tim Hampton will be our
auctioneer. A wonderful event showcasing student art - won't you please join us!
· Member Recognition Reception - part of the Student Art Auction program
Member are recognized for their support and commitment in education; certificates are handed out
Teacher Grants will be awarded
· Teacher Grants Presented - part of the Student Art Auction program
Winning Teacher Grants are presented, teachers to give a 3 min. talk on what they will do with their
grants..
May 2003 - Dublin Hiqh Scholarship Award Night
DP]~E to present scholarships to deserving Dublin High Seniors
,Tuly 4th Fireworks Booth
This is a very successful fundraiser, dependent upon DPZE's application being chosen by the City.
October 6, 2003 - 2"d Annual Golf Tournament
We will hold our Tournament at Canyon Lakes Country Club, various sponsorships are available, and
entry fee includes green fees, T-prize, lunch, dinner, huge raffle prizes and entertainment.
All Year Around
Annual Membership Drive
Became a DPZE member or re-new your membership. Funds to continue to support the excellent
DPIE programs such as Teacher Grants, Music Programs, Art in the Class, & Student Scholarships.
Our Mission
To foster mutually beneficial business education l~rtnerships in order to mcocimize community resources for the students of
Dublin Unified School District
P.O. Box 2307 * Dublin, California 94568-1599. Fecieral I.D. #94-3207780
Tel.: 925.828.2551, Ext. 8024 · Fax: 925.803.1669 · Email: dpie@dublJn.k12.¢a.us
February 28, 2003 ~,~ (i~31~ ~ ~ i~'::,f; i;~:,~ :
Ms. Julie Carter
Assistant to the City Manager
City of Dublin,
100 Civic Plaza, Dublin, CA 94568
Dear Ms. Julie Carter,
I would like to request that the City of Dublin renew, for the fiscal year 2003, a
funding pool of four hundred dollars. This fund will help cover the workshop costs and
supplies for the East Bay Score Chapter #506, a volunteer non-profit organization of
working and retired executives and small business owners. Your fund will be combined
with the Dublin Chamber's fund pool to provide a Dublin citizen or a new Dublin
business owner with a chance to attend a Score Successful Business Workshop for a day.
Score offers different informational WOrkshops, one being "Starting and
Managing Your Small Business" and the other is an "Export/Import Workshop". A
third information workshop "Successful Business Planning" includes, (1) INC.
Magazine Book; "How to Really Start Your Own Business"; (2) "Business Plan Pro",
CD with software to write your plan; (3) detailed case study with emphasis on cash flow.
These informational programs have enhanced and improved the success rates of new
business by 50%
In the year of 2002, the Dublin City branch of Score counseled over 43 potential
new businesses, of which 14 Dublin's citizens were served. Many wanted to locate their
business in Dublin or the Tri-Valley Area. A newly established successful Dublin
business owner had attended a couple of Dublin Score individual counseling sessions.
Enclosed is a Score counseling brochure describing dates and locations of the educational
programs. Also included is enclosed Score's Chapter #506 (1) Budget Report 2002 and
(2) Balance Sheet as well.
Score counselors provide free counsel to any new or struggling business which
can be augmented by low-cost 6-8 hour workshops with Score members, lawyers,
bankers, accountants and insurers. Please contact me for any questions, also additional
information if needed.
Sincerely,
Paul Moffatt
Score Counselor
Phone 925 828-0936
cc: Richard Ambrose, City Manager
Chris Foss, Economic Development Manager
ATTACH~ENT '~ 3
..~qV'~ ~'~*Pl~asah~on · Livermore
........ ~-.'-~ Dublin · San. Ramon
March 7, 2003 ;~'~"~'%'~
Mr. ~ch~d C. Ambrose :~,~?~'
City Manager
City of Dublin
CONVENTION & VISITOR'S BUREAU
100 Civic Plaza FroM & WVaO COMMISSION
Dublin, California 94568
RE: Funding Request for Fiscal Year 2003-2004
Dear Mr. Ambrose:
The Th-Valley CVB's budget request from our four funding cities for the upcoming fiscal year
beginning on July 1, 2003 is $478,697.00, with the remaining budget to be derived from membership
dues ($68,519.00), projected program income (ticket sales, booth sales, newsletter inserts, etc. totaling
$14,425.00), and a grant requested from the County of Alameda ($20,000.00).
The budget proposed is designed to implement and manage the sales and marketing of the Th-Valley
region. The result of CVB efforts is additional revenue to the four cities that they would not have
without CVB support services.
The Tri-Valley CVB is designed to bring in visitors during the weekend and "shoulder" period,
November' through March, but also uses its resources to augment business throughout the week. In this
fiscal year to date the CVB has generated 76 group leads resulting in 34 confirmed bookings (2,243
room nights) representing a projected $601,124.00 in generated revenue to the valley,t
Additional, qualitative benefits include increased "brand recognition" of the Th-Valley region, as well
as numerous member benefits - promotion in the annual Visitor Guide; free listing in collateral
produced by the Bureau; representation at all trade shows, sales events, promotions managed by the
CVB; a visitor center to display member brochures and flyers; networking opportunities with industry
professionals to enhance the members' bottom line; inclusion in continued marketing and promotional
programs; and a free listing and link on the CVB web site.
+ This number is based on total room nights multiplied by average spending generated per day ($268 for 2001). Sources:
International Association of Convention & Visitor Bureaus (IACVB) Foundation, Travel Industry Association of America
(Travel Price Index), U.S. Department of Labor, Bureau of Labor Statistics (Consumer Price Index). See attachment
"Convention Income Survey" for breakdown of costs.
ATTACHMENT 14
260 Main Street, Pleasanton, CA 94566 Tel: (925) 846~8910 Fax: (925) 846-9502
http.'//www. Tri ValleyCVB. corn
Tri-Valley CVB Program Budget Letter- Page 2 of 6
Per requests from our funding cities, and to better demonstrate where city funds are going, a program
budget has been created detailing our eXpenses for services in the following five programs:
1) Events/Membership ..
2) Sales & Marketing
3) · Film Commission
4) Sports Commission
5) Program Administration Support
Per your request, I've included the budget for Fiscal Year 2002-2003. Where applicable, Fve added
comments explaining changes versus last year's budget.
"staffing Costs" have been moved to Program Administration Support instead of being broken out by
program. Since the CVB staff does not track hours this change seemed more approriate. However, I've
included a comparison versus last Fiscal Year for staffing costs and estimated percentages of staff's time
among the programs.
Shipping/Postage charges have also been consolidated into Program Administration Support. As we
cannot'track each mail item by program, we' ve moved all metered mail to this program. However, Bulk
Mail costs used for our newsletter mailings, have been captured in our Events/Membership program.
Major budget increases for fiscal year 2003-4 include insurance premiums, rent, and some trade show
fees. Major decreases include most major design fees (which were tagged as "one time expenses" for
FY 02-03) and the elimination of two trade shows.
Events/Membership
As its name suggests, this program covers the events hosted by the CVB and programs and services
related to membership.
"Hosting Events" is the largest portion of this program's budget, with a very slight increase over last
year's budget. Because two of our four events also have ticket and booth sales, we have historicaly been
able to generate income to help offset the additional costs, as we expect to do again next fiscal year with
an estimated $14,425.00 in projected program income. Our events provide current and prospective
members with wonderful networking opportunities throughout the year, a chance to learn more about the
CVB' s services, and allow the CVB to partner with other local organizations (Chambers of Commerce,
etc.) on regional events. This year our biggest event, the Th-Valley Regional Mixer, was a huge success
with attendance of 485.
260 Main Street. Pleasanton, CA 94566 Tel: (925) 846-8910 Fax: (925) 846-9502
http://www. TriValleyCVB. corn
Tri-Valley CVB Program Budget Letter- Page 3 of 6
The ,'Board Retreat" budgei has remained the same. This year we continued to "keep it local" to help
offset additional costs. By using a member facilitator and venue/caterer, we also helped provide
economic support back to our own community. My plan is to do the same next fiscal year. Following
discussion at the Retreat this year, I created a Branding Strategy for the Tri-Valley region, which
provides stretegic direction and platform for the program budget.' I've presented this at the CVB's
Board of Directors' Meeting as well as at the Tri-Valley Council Meeting, whose attendees include area
City Council Members and City Managers. For your convenience, I've attached a copy of my
presentation.
Our budget for "Membership Solicitafion/Maintainence" has increased, now better representing costs
involved in gaining and retaining members. As our membership goals increase our resources should
follow suit. We currently have 305 members, 36 total in Dublin, which breaks out to 29 business
members and 7 city members. So far this fiscal year we have solicited 3 new Dublin members. For
your convenience, I've attached a listing of our Dublin membership.
A new categoryfor this budget is "Local Events", which contains all event attandance fees and related
expenses. This category will help track the costs associated with attending our local partners events,
luncheons and mixers.
The CVB produces a "Newsletter" six times a year to help communicate with our members and provide
them an opportuntity to advertise. This year we were able to save money by obtaining a Bulk Mail
permit and mailing our newsletters out via Bulk Mail istead of using first class, metered mail.
Another new category this year is "Broadcast E-mail". In an effort to commuicte more immediately
with current and prospective members we've started to use an electronic newsletter format. This new
technology allows the CVB to provide color photos, enhanced graphics, and copy and links about local
news and events. It also tracks who has read thee-mail, how many times they've read it, and which
links they clicked on for each campaign.
Based on historical data we've able to modify some of our remaining budget items. For instance, our
community outreach effort includes a reduced cost for mileage for "Speaking Engagements" thus a
lower budget. We've eliminated the "Pleasanton Downtown Walking Tours", "Wheels Bus Tours of the
Valley" and the "Dining Guide" (which will be handled online).
Finally, we've moved the Shipping/Postage budget associated with the "Visitor Guide" and "Visitor
Information/Servicing" to Program Administration Support.
260 Main Street. Pleasanton, CA 94566 Tel: (925) 846-8910 Fax: (925) 846-9502
http ://www. TriValleyCVB. com
Tri-Valley CVB Program Budget Letter- Page 4 of 6
Sales & Marketing
"Trade Shows" is the largest portion of this program's budget, comprised of seven ghows to pursue the
Association, SMERF (Social, Military, Education, Religious, and Fraternal), Government, Corporate,
and Tour & Travel/Leisure markets. Based on our Branding Strategy we've elected to keep our focus on
the Western region, dropping an Internationally-focUsed trade show (Pow Wow). In additon, a trade
show we had previously attended no longer exists (MPI/Sacramento). These trade shoWs often allow
members to co-op booth space to gain additional sales contacts and further stretch Sales & marketing
dollars. These contacts are then passed on to the entire CVB membership to pursue.
New to this budget is a category to capture the costs associated with "Small Trade Shows/Sales Blitzes".
We've found that many smaller, regional trade show opportuntities crop up during th'e year that we want
to attend. Additionaly, we've increased the frequency of our Sacramento area "Sales Blitzes". The
creation of this new category helps capture these important Sales-related activities.
Our public relations efforts previously included twice-yearly "National Press Tours", during which we
hosted up to 30 travel writers/photographers from around the country. These programs were possible
because the CVB was able to share costs with BART, the Oakland International Airport, and the
Oakland, Berkeley, and Vallejo CVBs. However, the group has decided to disband and keeP their
public relations efforts focused on their respective areas.
We believe that our PR efforts should be used to develop and cultiv, ate media interest and coverage of
the Tri-Valley, the CVB, and our regional offerings, so we've included a budget for Professional Fees.
This PR Consultant will work with the CVB to fine tune target media and oPinionleader lists, develop
specific and personalized outreach, pitches and stories, publicize events and happenings, and help to
ensure consistent messaging and positioning.
Since the CVB acts as the marketing and public relations arm for the Tri-Valley region, our marketing
tools are of the utmost importance. We'. ve designated a significant portion of this program's budget to
"Advertising", which includes design fees and placement inWestern regional, drive-in and local
publications. Because we've been able to establish a consistent loOk and feel during this fiscal year, we
anticipate lower design fees for next fiscal year, but are requesting additional placements fees to
maximize our exposure.
Along the same lines, our printed collateral and "Brochures" budget has been decreased because we
anitcipate less design fees and printing costs. Plans for a new 'Weddings' brochure are being
formulated to help tap into this market segment.
And because our "Web Site" has been beautifully redesigned with new tools, increased functionality and
user freindliness in the current fiscal year, costs for next fiscal year have dropped dramatically and
include only Maintenance and Hosting fees.
This program's budget also inCludes administrative costs such as "Supplies", (previously under "Hotel
DOS/GM Meetan~,s and "Sales Calls/Telemarketing") "Promotional Items", "Dues & Subscriptions",
and "Professional Industry Conferences" which are necessary to market our region, as well as maintain
industry relationships and keep up with trends..
· 260 Main street, Pleasanton, CA 94566 Tel: (925) 846-8910 Fax: (925) 846~9502
http://www. TriValleyCVB. com
Tri-Valley CVB Program Budget Letter- Page 5 of 6
Film Commission
The Film Commission is designed to bring production companies to the region to shoot print
advertisements; commercials, television shows, and independent and feature films, enhancing our
economic bottom line and publicizing the Tri-Valley.
Historically this has been done with a full-time Film Commissioner actively pursuing and promoting
locations, attending trade shows, and responding to location information requests. The .previous Film
Commisisoner position has been vacant for some time, yet the Film Commision will continue to fulfill
location information requests using existing staff, asissting productions in the permitting process and
providing them with information and photos of specific sites in the Tri-Valley. To aid us in servicing
potential film leads, our newly designed web site includes a digital Locations Library featuring Tri-
Valley locations, an online lead form, and permitting and area conatct information.
Also new is the budgeting for the "California Independent Fiim Festival", held the first weekend in
November in the Tri-Valley. The CVB partnered with the Livermore Valley Winegrowers Association
and Yankee Films to bring over 1,000 visitors to our region to enjoy the best in independent films, great
food and wine, and area attractions. It also brought Academy Award®-winning actor Martin Landau to
our area to be honored with a Lifetime Achievement award. As a result of our efforts, we received lots
of'favorable press, which increases awareness' of the Tri-Valley area. We plan to again help put on this
exciting weekend event.
The budget for the Film Commission has been slightly reduced overall, yet still allows the Tri-Valley to
maintain a presence through continued membership in American Film Commissions International
(AFCI), participation in the Locations Trade Show, updated collateral,~ and the maintenance of a digitial
film locations library.
Sports Commission
The Sports Commission is designed to bring new tournaments and festivals to the Tri-Valley area. The
region is perfectly suited to host such events, given the convenient location, lodging, restuarants as well
as abundance of playing fields and sports venues. With the addition of our soon-to-be-completed "Sports
Facilities Guide", we will be able to better market the area to this market segment. The completion of
this guide allows us to eliminate the need for a separate "Brochures" budget in FY 2003-04.
The bUdget for this program has been reduced overall, yet still consists of membership to the National
Association of Sports Commissions, one sports-themed trade show, "TEAMS", advertising placement,
and administrative costs for supplies, mileage, and meals & entertainment.
260 Main Street' Pleasanton' CA 94566 Tel: (925) 846-8910 Fax: (925) 846-9502
http : //www. Tri ValIeyCVB. corn
Tri-Valley CVB Program Budget Letter- Page 6 of 6
Program Administration Support
The final program deals primarily with occupancy and operational expenses for'the CVB. The most
noticable changes from last fiscal year are the increases in rent and insurance premiums. As previously
mentioned, I've consolidated the Shipping/Postage costs here for all metered mail, as well as all Staffing
Costs.
The Budget Summary page breaks out all revenue, projected income, ~ and expenses by Program. In
addition, I've included a Staffing Costs comparison and estimated percentage of time by staff member,
for each program.
I've attached our proposed budget which details our programs and services. For your convenience, the
budget includes a comparison to last fiscal year's budget. You' 11 also find related attachments and
source material for the return on investment figures I've quoted within this letter, as well as a list of
hotels and rooms per city, which is the basis for determining each funding city's share.
We respectfully seek your support and look forward to continuing our regional partnership. Thank you
for your consideration.
Best regards,
AmytR~Bla/~
Executive Director
cc: Christopher Foss - Economic Development, City of Dublin
Attachments
260 Main Street, Pleasanton, CA 94566 Tel: (925) 846-8910 Fax: (9251 846-9502
http://www. TriValleyCVB. com
May 20, 2003
Mr. Richard Ambrose
City Manager
City of Dublin
100 Civic Plaza
Dublin, CA 94568
Dear Rich:
We are requesting that the City of Dublin continue its support of the Vision 2010 Project
with a $25,000 contribution to our Fiscal Year 2003-2004 Program.
Our 2003-2004 Program will continue to place a strong emphasis on agricultural and
open space enhancement, community planning and housing, transportation, and
education. We are also interested in originating a regional economic analysis report to
assist the cities in outlining statistics regarding such things as the regional workforce,
industry clusters, average salaries, education levels, available housing, etc.
We believe we can complete our Agricultural Enhancement Plan and identify a water
source to support enhanced agriculture by December 2003. This year we have received a
base report from Agland Investment Services on regional economic opportunities for
irrigated and dryland agriculture and an analysis of water resources. Also, the USDA
Natural Resource Conservation Service developed updated soils and slopes maps for Tri-
Valley agricultural and open space areas. The reports and maps were used by our Water
Task Force Committees to identify and study six specific sub regions within the Tri-
Valley. The committee members are now taking bus tours of each of the six sub regions
to visit properties, parks and recreation areas, and talk to landowners, park managers, and
recreation program managers to understand the possibilities and issues in enhancing these
properties. The objective is to identify the sites most appropriate for an increase in
irrigated agriculture and prioritize their implementation to plan the phasing of the pilot
projects in the region. Identification of areas suitable for increased agriculture will be
directly connected to new opportunities for all of the working landscape sub regions that
will maximize landowners ability to be economically and environmentally sustainable in
their endeavors.
We are authorizing two additional studies that will provide the in-depth economic
information necessary for decision making. One is a detailed demographic analysis of the
Tri-Valley to determine the regional market for a buy-local program, an agro tourism
program, and equestrian facilities. This study will identify market potential for 12
ATTACHMENT 15
P.O. Box 3258 ~ Livermore, CA 94551-3258 ~ (925) 890-1892 ~ rg
specific agricultural products and the pricing structure for these products. The second
study will be a detailed agronomic analysis of those same 12 products to determine the
cost of producing these crops. This will include site specifics on soils, water needs,
possibility of recycled water, water cost and crop economics. It will include an economic
analysis of equine enterprises. These studies are scheduled for completion by this
September. Water studies from the City of Livermore and the Zone 7 Water District are
due to be completed at this same time. These studies relate to sources and cost of water to
support enhanced agriculture, including recycled water. The Dublin-San Ramon Services
District is also determining potential programs. Our projections are that all of the reports
and analysis will be completed and under review by our committees in October. We
believe we can complete the Plan for Enhanced Agriculture within the Tri-Valley by
yearend and submit the plan for governmental and public review in January, 2004.
We fully appreciate the financial stress faced by the City Council in their upcoming
budget deliberations. We only hope that the Council can view continued support of
Vision 2010 as an investment with short term payoff possibilities, both in terms of
potential revenues from enhanced agriculture and tourism, and open space protection.
Attached are: - Fiscal Year 2003/2004 Vision 2010 Project Budget
- Fiscal Year 2003/2004 Projected Vision 2010 Contributions
- Fiscal Year 2002/2003 Vision Project Expenditures
- Fiscal Year 2002/2003 Contributions
Please call (890-1892) if you have any uestions. I would be pleased to meet with you
and discuss the progress and direction ~'Vision 2010 in detail, if appropriate.
Thank you for your consideration ofthi request and the strong support of the City of
Dublin for the Vision 2010 Project.
Yours truly,
President
TRI-VALLEY VISION 2010 PROJECT
FISCAL YEAR 2003/2004 PROJECT BUDGET
IRRIGATED CROP ANALYSIS 40,000
DRYLAND CROP ANALYSIS 10,000
EQUINE MARKET ANALYSIS 12,000
AGRICULTURE MARKET ANALYSIS 45,000
VIRTUAL TOURISM TOUR 25,000
WATER TASK FORCE
CONSULTANT/FACILITATOR 25,000
MEETING EXPENSES 5,000
PUBLIC POLLING- FUNDING/RECYCLE WATER USE 25,000
WATER DISTRICT FINANCING ANALYSIS 25,000
VISION COMMITTEE SUPPORT
EDUCATION COMMITTTEE SUPPORT 2,500
REGIONAL ECONOMIC/WORKFORCE REPORTS 25,000
COMMITTEE MEETING EXPENSES 5,000
PROJECT MANAGEMENT 20,000
AG/OPEN SPACE PLAN MANAGER 90,000
ADMINISTRATIVE SUPPORT 6,500
LEADERSHIP MEETINGS EXPENSE 4,000
TOTAL $ 365,000
5/12/03
TRI-VALLEY VISION 2010 PROJECT
REQUESTED CONTRIBUTIONS - FISCAL YEAR 2003/2004
CITY OF DUBLIN $25,000
CITY OF LIVER_MORE 25,000
CITY OF PLEASANTON 25,000
CITY OF SAN RAMON 25,000
TOWN OF DANVILLE 10,000
ALAMEDA COUNTY 70,000
CONTRA COSTA COUNTY 25,000
JAMES IRVINE FOUNDATION 135,000
SAN FRANCISCO PUC 25,000
TOTAL $365,000
5/12/03
TRI-VALLEY VISION 2010 PROJECT
CONTRIBUTORS- FISCAL YEAR 2002/2003
CONTRIBUTOR AMOUNT
JAMES IRVINE FOUNDATION $ 115,000
ALAMEDA COUNTY 109,620
ALAMEDA COUNTY RESOURCE CONS. DISTRICT 3,500
CITY OF DUBLIN 25,000
CITY OF LIVERMORE 25,000
CITY OF SAN RAMON 25,000
TOWN OF DANVILLE 10,000
SAN FRANCISCO WATER DISTRICT 25,000
TOTAL $ 338,120
REQUESTS PENDING
CITY OF PLEASANTON $ 25,000
CONTRA COSTA COUNTY 25,000
IN-KIND CONTRIBUTIONS (STAFF/SERVICES)
ALAMEDA COUNTY
ALAMEDA COUNTY RESOURCE CONS. DISTRICT
CITY OF LIVERMORE
EAST BAY COMMUNITY FOUNDATION
USDA RESOURCE CONSERVATION SERVICE
TRI-VALLEY VISION 2010 PROJECT
EXPENDITURES - FISCAL YEAR 2002/2003
BUDGET ITEM BUDGET ACTUAL
Regional GIS Map Development $40,000 $ 2875
Marketing the Vision
Golden Valley Simulation Materials 40,000 0
Civic Engagement Forums 10,000 5000
Consuking
AG Water Study 48,000 50,550 (Est)
AG Product Research 25,000 25,000
AG Irrigation District Funding & Legal 25,000 0
AG Marketing Studies
Non Crop AG Land Products 35,000 30,000
Agrotourism/Buy Local Products 35,000 35,000
Public Polling on Funding AG Water 15,000 0
Committee Support 15,000 14,432 (Est)
Economics Consulting 25,000 25,000
Committee Meeting Expenses 7,500 5,900 (Est)
Updating Benchmark Indicators 25,000 30,000
Public Opinion Survey - Vision Progress 15,000 0
Staffing
Project Management 20,000 20,000
AG/Open Space Plan Manager 70,000 85,000 (Est)
Administrative Support (On Call) 8,000 8,000 (Est)
TOTAL $458,500 $336,757
Comwcting People with Opportunities for Employment
THE TRI-VALLEY ONE-STOP CAREER CENTER, PLEASANTON
March 6, 2003
Richard C. Ambrose
City Manager
City of Dublin
100 Civic Plaza
Dublin, CA 94568
Dear Mr. Ambrose:
On behalf of the Th-Valley One-Stop Career Center and the Chabot-Las Positas
Community College District, I would like to thank the City of Dublin for the financial
support you have provided us in recent years. This has played a significant role in the
success we have had in providing resources and services to job, eduCation and training
seekers for residents of the City of Dublin. Over the past years, we have registered over
580 Dublin citizens and provided services to those individuals over 3,300 times. In
addition, this past fiscal year, we have worked with numerous Dublin employers to help
them with their business needs. (See attached documents for examples ).
As we head into a new fiscal year, we are seeing an ever-increasing need for the services
of the Th-Valley One-Stop Career Center. With a continued economic slide, more
residents are being laid off from their jobs. We are up to the challenge in assisting the
residents of the City of Dublin in finding gainful employment. Beginning July 1, 2003,
we would like to request additional funds ($10,000) to support the efforts of the Tri-
Valley One-Stop Career Center. The overall mission of the Tri-Valley One-Stop Career
Center is to provide resources and services in support of employers and all job, education
and training seekers. Examples of services for employers include:
· Free posting of job orders at the nearest One-Stop Career Center by dialing (888)
411-HIRE.
· Facilities for on-site interviewing and recruitment.
· On-site assistance for plant closures or lay-offs.
ATTACHiVlENT 'i 6
4125 Mohr Avenue, Suite K Pleasanton, CA 94566 phone (925) 417-2040 fax (925) 417-2145
Connecting People with Opportunities fat F~mployment
THE TRI-VALLEY ONE-STOP CAREER CENTER, PLEASANTON
Examples of resources and services available to all job, education and training seekers
include:
· Job listings.
· Computers with Internet access through T-1 teckmology.
· Software for resume writing and career development.
· Fax and phones for employer contact.
· Job search workshops. (i.e. Resume Writing, Interview Preparation, etc.).
· Labor market information.
In addition, One-Stop Career Centers have target programs, such as the Workforce
Investment Act and CalWORKs. Through these programs, qualified applicants could
receive additional services such as case management, in-depth assessment testing to
determine interests, skills and potential barriers to employment, and paid training and
supportive services (i.e counseling).
Many organizations such as Job Corps (youth employment), the Department of
Rehabilitation, EDD, and Allied Housing provide services to Dublin residents at the
Career Center. We have also worked closely with the Dublin high schools, providing
outreach services onsite, and giving sample workshops to the students. (See attached
letter from Dublin High).
This is just a glimpse of the types of services that we will be providing for residents of
the City of Dublin. I have attached a budget breakdown to this letter. We are excited
about the new fiscal year, and look forward to working with the City of Dublin. If you
have any questions, feel free to reach me at (925) 485-5260.
Thank You,
Jeff Baker
Director
Th-Valley One-Stop Career Center
5020 Franklin Drive
Pleasanton, CA 94588
4125 Mohr Avenue, Suite K Pleasanton, CA 94566 phone (925) 417-2040 fax (925) 417-2145
Connecting People with Opportunities for Emplo3onent
THE TRI-VALLEY ONE-STOP CAREER CENTER, PLEASANTON
Budget 20 -200
Requested Budget: $10,000
Salaries: $8,000
Supplies: $500
Equipment: $1000
Operating Expenses: $500
Total: $10,000
4125 MohrAvenue, Suite K Pleasanton, CA94566 phone (925) 417-2040 fax (925) 417-2145
Connecting Peop~ zc{th Opportunities for Emplayment
THE TRI-VALLEY ONE-STOP CAREER CENTER, PLEASANTON
Dublin Business Service Activities
Blaze Networks: Rapid Response Services provided, February, 2002. Provided career
counseling services and job leads for associates in the company whom were being laid
off. (An example of success is that one of the individuals landed a job with Lawrence
Livermore Lab.)
Washington Mutual - Provided space, and assisted with on-site recruitment efforts at
the One-Stop.
Ieee Corporation - Provided recruitment assistance for an Account Manager position
and linked them with other key resources for advertising, and learning about tax credit
incentives.
Home Depot - Through a national allian'ce with the Department of Labor, we have
assisted them in reaching out, and educating j ob seekers how to apply for jobs in their
company.
E-Loan Corporation - Has partnered with the One-Stop to deliver Labor Market
workshops to job seekers.
Sample of Dublin Employers who have listed their job openings with the Th-Valley One-
Stop Career Center in 02-03:
Best Western
ConocoPhillips
Longs Drugs
New Horizons
Petco
Home Expo Design Center
Toys "R" Us
Target Stores
Orchard Supply Hardware
Peet's Coffee & Tea
4125 Mohr Avenue, Suite K Pleasanton, CA 94566 phone (925) 417-2040 fax (925) 417-2145
DUBHN HIGH SCHOOL
"THE GAEL FORCE"
Dave Marken, Ed. D., Principal Michael Alcott, Dean of Stud ents
Bryce Custodio, Assistant Principal Jim Freeland, Dean of Students
Lisa Pong
Marketing Teacher
Dublin High School
8151 Village Parkway
Dublin, CA 94568
October 14, 2002
Tamara Gatewood
East Bay Works
4125 Mohr Avenue, Suite K
Pleasanton, CA 94566
Dear Ms. Gatewood:
As the Dublin High School Marketing teacher I would like to thank you for the time you
have spent in my classes providing valuable information about the East Bay Works
program and the outstanding presentation you have given the students last year and this
year on Interviewing Skills.
The information that you have presented to both my third and fourth period classes have
been helpful for their preparation in entering the work force. It has proven to be so
beneficial over the past 2 years that I hope you will be available to continue presenting to
Marketing and to Business Ownership going forward each year.
Thank you again,
ong
8151 Village Parkway
Dublin, California 94568-1699
(925) 833-3300 - Fax (925) 833-3322