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Home My WebLink AboutStrategic Plan WorkshopCity Manager’s Office DATE: &¤¡±´ ±¸ 8þ TO: #¨³¸ #®´¢¨« £ %·¤¢´³¨µ¤ 4¤ ¬ FROM: *®¨ , 0 ³³¨««®þ #¨³¸ - ¦¤± SUBJECT: 3³± ³¤¦¨¢ 0« 7®±ª²§®¯ $®¢´¬¤³² - ±¢§ þ !³³ ¢§¤£ ¸®´ ¶¨«« ¥¨£ ²¤µ¤± « £®¢´¬¤³² ¯±®µ¨£¨¦ ¡ ¢ª¦±®´£ ¨ Workshop: Schedule 4§±¤¤ 2¤²®«´³¨®² ®´³«¨¨¦ #¨³¸ #®´¢¨« #®£´¢³ 2¤²®«´³¨®² -ÿ -ÿ £ -13 o !±³¨¢«¤ 37/4 ! «¸²¨² 3³±¤¦³§²þ 7¤ ª¤²²¤²þ /¯¯®±³´¨³¨¤²þ 4§±¤ ³² #¨³¸ ®¥ $´¡«¨ 3³± ³¤¦¨¢ 0« -¨²²¨®þ 6¨²¨®þ 6 «´¤²þ £ 3³± ³¤¦¨¤²þ ¨¢«´£¨¦ &9 - 3³ ³´² 5¯£ ³¤ o 0±®¯®²¤£ 3³± ³¤¦¨¢ !¢³¨µ¨³¨¤² ¥®± &9 -2014 &¨²¢ « 9¤ ± - !´ « 2¤¯®±³ Report% ²³ " ¸ %¢®®¬¨¢ 5¯£ ³¤þ .®µ¤¬¡¤± 0«¤ ²¤ ±¤µ¨¤¶ ³§¤²¤ £®¢´¬¤³² ¯±¨®± ³® ³§¤ 3³± ³¤¦¨¢ 0« 7®±ª²§®¯ ® 3 ³´±£ ¸þ - ±¢§ þ 4§¤ ¶®±ª²§®¯ ¨² ²¢§¤£´«¤£ ¥±®¬ ¯¯±®·¨¬ ³¤«¸ 2®®¬ ! «¨¦§³ ¡±¤ ª¥ ²³ £ «´¢§ ¶¨«« ¡¤ ¯±®µ¨£¤£ 2 City Council Strategic Planning Workshop Saturday, March 2, 2013 9:00 A.M. Dublin Library, Community Meeting Room Schedule (Breakfast available beginning at 8:30 A.M.) 9:00 A.M. Welcome by Mayor Public Comment Introduction and Process for the Day Review of Council and Staff Roles Review of Council Rules of Conduct/Communication Review of Strategic Planning Model Where We Are in the Strategic Planning Process BREAK Strategic Planning Context SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats 12 NoonLunch Served (Workshop Discussion Continues) Review of Mission, Vision, Values Citywide Strategy Review Next Steps Closing and Evaluation 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 #¨³¸ #®´¢¨« 3³± ³¤¦¨¢ 0« 7®±ª²§®¯ 37/4 ! «¸²¨² 3³±¤¦³§²þ 7¤ ª¤²²¤²þ /¯¯®±³´¨³¨¤²þ 4§±¤ ³² 37/4 ! «¸²¨² 4§¤ ¯´±¯®²¤ ®¥ ³§¤ 37/4 «¸²¨² ¶ ² ²³± ³¤¦¨¤²ÿ £ ) ³® ««®¶ #®´¢¨« ¬¤¬¡¤±² ³® ¤·¯«®±¤ £ ²§ ±¤ ¶¤ ª¤²²¤²þ ®¯¯®±³´¨³¨¤² £ ³§±¤ ³² 4§¤ ±¤²´«³² £® ®³ ±¤¥«¤ ¡ ¢ª¦±®´£ £¨²¢´²²¨® 4§¤ 37/4 «¸²¨² ®´³¯´³ ¨² ¨¢«´£¤£ §¤± Strengths '®®£ ²³ ¥¥ 3³ ¥¥#®´¢¨« ±¤« ³¨®²§¨¯ Partnerships. 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VISION Dublin is a vibrant city committed to its citizens, natural reso balance history with progress, to sustain an enlightened, econom Dublin is unified in its belief that an engaged and educated com life, including programs to strengthen our economic vitality, an through the preservation of our natural surroundings. Dublin is through the creation of first-class recreational opportunities, facilities and programs. VALUES Our Values in Building Community Promote locations and events that bring people of all ages toget Provide more venues for family-based activities. Foster heritage and cultural development. Our Values in Ensuring a Safe Community Provide high quality police and fire services to insure the safe Provide education and training to residents and businesses that would promote public safety. Our Values in Guiding Development Assure that development contributes positively to the Citys fis Support pedestrian-friendly development, transit-oriented development, green building and environmental responsiveness. Promote high quality design and architectural standards in priva Develop transportation systems that facilitate ease of movement 23 Our Values in Governing Commit to openness and responsiveness to the public and communit Operate at all times with honesty and integrity. Exercise fairness in consideration of issues. Provide a high level of customer service and responsiveness from Embrace technology to improve effectiveness and efficiency. Strive to build an informed community through communication. Our Values in Relating to Other Communities and Entities Encourage collaboration and communication with other communities STRATEGIES 1.Pursue economic development initiatives that attract new busines 2.Continue to strengthen the identity and aesthetic appeal of the 3.Create a community that supports environmental sustainability an ensures environmental protection and provides public access wher 4.Develop dynamic and unique community recreational and cultural o 5.Develop City-wide communication and outreach programs that provide connectivity wi businesses across several media outlets. 24 City of Dublin Ten Year Strategic Plan Adopted Fiscal Year 20112012 Preliminary Update for Fiscal Year 2012-2013 & Fiscal Year 2013-2014 STRATEGIES STRATEGY #1: Pursue economic development initiatives that attract new busines strengthening existing businesses. STRATEGIC GOAL #1A: Develop programs that create and retain job #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1.2012-2013Facilitate roundtables with commercial brokers and the developmeComplete by 06/30/13 2.2012-2013Develop business meetings / summits with property owners around key areas of interest.Complete by 06/30/13 3.2011-2012Develop an Economic Development Strategy.Complete 4.2011-2012Continue to develop economic incentives for retail, office, restComplete 5.2011-2012Identify partnership opportunities with the Dublin Chamber of CoComplete 6.2011-2012Explore a Shop Local Holiday Campaign.Complete 7.2011-2012Update the Façade Improvement Program.Complete 8.2010-2011Execute Business Visitation Program. Complete 9.2010-2011Work with DSRSD to develop sewer incentive program. Complete 25 STRATEGIC GOAL #1B: Create programs that support small business #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1.2013-2014Develop on-line building inspection scheduling.New 2.2012-2013Amend Zoning Ordinance to streamline entitlements for CommercialUnderway 3.2012-2013Facilitate roundtables with commercial brokers and the development community.Complete by 06/30/13 4.2012-2013Develop business meetings / summits with property owners around Complete by 06/30/13 5.2012-2013Develop on-line access to plan check comments for active building permit applications. posting of Complete by plan check comments.06/30/13 6.2011-2012Develop an Economic Development Strategy.Complete 7.2011-2012Develop a Design Awards Program to recognize new and remodeled pquality.Complete 8.2011-2012Identify partnership opportunities with the Dublin Chamber of CoComplete 9.2011-2012Explore a Shop Local Holiday Campaign.Complete 10.2011-2012Update the Façade Improvement Program.Complete 11.2010-2011Explore the feasibility of an ordinance that would encourage exiComplete locations, which have adequate enclosure space, to provide recyc 12.2010-2011Explore an environmental recognition program for targeted prograComplete 13.2010-2011Develop a Business Anniversary Awards Program. Complete 14.2010-2011Work with DSRSD to develop sewer incentive program. Complete 15.2010-2011Develop a template recycling plan to be shared with the commerciComplete STRATEGY #2: Continue to strengthen the identity and aesthetic appeal of the STRATEGIC GOAL #2A: Facilitate and encourage continued investment in Downtown Dublin. #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2012-2013 Ensure completion of Golden Gate Drive Downtown Pedestrian Conne Underway 2. 2011-2012 Oversee construction of St. Patrick Way between Golden Gate Drive and Re Underway 3.2012-2013Facilitate roundtables with commercial brokers and the developmeComplete by 06/30/13 4.2012-2013Develop business meetings / summits with property owners around key areas of interest.Complete by 06/30/13 26 5.2011-2012Institute Design Awards Program to recognize new and remodeled pComplete 6.2011-2012Continue to develop economic incentives for retail, office, restaurants, and industrial users.Complete 7.2011-2012Update the Façade Improvement Program.Complete 8.2010-2011Work with Chabot / Las Positas to find location for District OffComplete 9.2010-2011Develop a Downtown Business Attraction Plan. Complete 10.2010-2011Explore beautification programs (i.e. façade improvements, desigComplete areas along Dublin Boulevard between Dougherty Road and San Ramore area. 11.2010-2011 Update Downtown West Dublin BART and San Ramon Specific Plans inComplete that addresses the entire Downtown Area. 12.2009-2010Develop Economic Incentive Program.Complete 13.2008-2009Facilitate the selection of public art for three (3) Private DevComplete 14.2008-2009 Prepare Community Design Element for General Plan. Complete 15.2007-2008 Work with Dublin Honda on development options for Amador Plaza sComplete 16.2006-2007Develop Historic District Master Plan for Dublin Blvd. / Donlon Complete if required. 17.2006-2007Work with property owner of Ralphs Grocery store to identify reComplete 18.2005-2006Complete Senior Housing Project. Complete 19.2005-2006Complete construction of new Senior Center and prepare for operaComplete 20.2005-2006Work with Dolan Lumber owners to facilitate development opportunities.Complete 21.2005-2006Negotiate Lease Agreement and resolve funding for the West DubliComplete 22.2005-2006Install lighting at approaches to the I-680 Freeway Underpass Art Projects. Complete 23.2005-2006Develop and implement program to keep trucks out of shopping centers andComplete STRATEGIC GOAL #2B: Continue to work with private property owne #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1.2011-2012Institute Design Awards Program to recognize new and remodeled pComplete 2.2011-2012Continue to develop economic incentives for retail, office, restComplete 3.2011-2012Update the Façade Improvement Program.Complete 4.2010-2011Work with Chabot / Las Positas to find location for District OffComplete 27 5.2010-2011Develop a Downtown Business Attraction Plan. Complete 6.2010-2011Explore beautification programs (i.e. façade improvements, desigComplete areas along Dublin Boulevard between Dougherty Road and San Ramo area. 7.2010-2011Update Downtown West Dublin BART and San Ramon Specific Plans inComplete that addresses the entire Downtown Area. 8.2009-2010Develop Economic Incentive Program.Complete 9.2009-2010Examine parking requirements to streamline development review anComplete locate within the City of Dublin. 10.2008-2009Prepare Community Design Element for General Plan. Complete 11.2007-2008 Work with Dublin Honda on development options for Amador Plaza sComplete 12.2006-2007Work with property owner of Ralphs Grocery store to identify reComplete 13.2005-2006Work with Dolan Lumber owners to facilitate development opportunComplete 14.2005-2006Negotiate Lease Agreement and resolve funding for the West DubliComplete 15.2004-2005Investigate Options for Shamrock Village.Complete 16.2004-2005Work with Shamrock Village to facilitate improvement to the Center.Complete STRATEGY #3: Create a community that supports environmental sustainability an open space network that ensures environmental protection and pro access where appropriate. STRATEGIC GOAL #3A: Establish Open Space Area in western hills. #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2011-2012 Coordinate with East Bay Regional Parks District on the opening Complete. 2.2004-2005Work with East Bay Regional Parks District to complete negotiatiUnderway conservation easement to provide public access in the western hi 3.2004-2005Identify and secure sources of funding for land acquisition in tUnderway Area. 4.2004-2005Upon completion of land acquisition in the western hills, preparNo Progress appropriate CEQA documents. 28 STRATEGIC GOAL #3B: Create open space connections and trails where appropriate #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1.2001-2002Complete U.S. Army Reserve Camp Parks General Plan and Specific Underway 2. 2011-2012 Oversee construction of the Alamo Canal Trail Under I-580. Complete 3.2007-2008Complete GPA Study on the Transportation Corridor Right-of-Way.Complete 4.2006-2007Work with EBRPD and the City of Pleasanton to conduct a preliminComplete funding sources to facilitate the connection of Alamo Canal Trai-580 to Pleasanton trails. 5.2006-2007Complete review of Moller Annexation and General Plan and Specific Plan Amendments.Complete 6.2005-2006Complete General Plan and Specific Plan Amendments for Eastern DComplete Area. 7.2005-2006Complete Review of Mission Peak Annexation and General Plan and Complete STRATEGIC GOAL #3C: Implement open space policies of the Easter #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1.2001-2002Complete U.S. Army Reserve Camp Parks General Plan and Specific Underway 2.2005-2006Complete General Plan and Specific Plan Amendments for Eastern DComplete Area. 3.2005-2006Complete Review of Mission Peak Annexation and General Plan and Complete 4.2006-2007Complete review of Moller Annexation and General Plan and SpecifComplete STRATEGIC GOAL #3D: Explore and implement strategies that enhan #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2012-2013 Work with Dublin San Ramon Services District on expansion of theUnderway Kolb, Stagecoach and Alamo Creek Parks. 2. 2012-2013Develop an environmental recognition program for targeted prograUnderway 3. 2012-2013 Complete Central Irrigation Control Upgrades. Underway 4. 2012-2013 Develop and implement composting programs at all Dublin Unified Underway 29 5. 2012-2013 Coordinate Energy Audit Outcomes. Underway 6. 2012-2013Partner with California Youth Energy Services to provide energy ents. Underway 7. 2012-2013 Construct by-pass storm drain on San Ramon Road between Shannon Avenue and Si Underway 8. 2011-2012 Create new Energy Conservation and Generation Element of Dublin Underway 9. 2012-2013Explore changes to City policy documents to implement One Bay Areas SusComplete by Strategy. 06/30/13 10. 2012-2013 Expand the Dublin Unified School District Recycling Contest to t Complete by 06/30/13 11. 2012-2013 Explore a collaborative effort with Dublin San Ramon Services DiComplete by community about water conservation. 06/30/13 12. 2012-2013 Update the Climate Action Plan (CAP). Complete by 06/30/13 13. 2012-2013 Coordinate implementation of the Citys Trash Reduction Plan. Complete by 06/30/13 14. 2012-2013Establish storm drain capture project to assist with trash reduc Complete by 06/30/13 15. 2011-2012 Create new Water Conservation and Management Element of Dublin G Complete by 06/30/13 16. 2012-2013 Develop an ordinance that requires existing and future commerciaComplete enclosure space, to provide recycling and composting services. 17. 2012-2013 Develop and implement an organics collection program at all City facilities. Complete 18. 2012-2013Develop and implement a green fleet administrative policy. Complete 19. 2012-2013 Develop and implement a contract amendment with Amador Valley Inof Complete garbage collection services to ensure economic sustainability of programs. 20. 2012-2013 Develop and implement composting programs at Dublin Unified Scho Complete 21. 2012-2013Explore opportunities to provide a collection point for discardeComplete 22. 2012-2013Work with StopWaste to educate the community on the countywide bComplete 23. 2012-2013Work with PG&E to promote energy savings programs.Complete 24. 2012-2013 Develop a community e-waste recycling opportunity outreach program. Complete 25. 2011-2012Develop a tobacco retailer license system. Complete 26. 2011-2012Develop zoning restrictions that would require a Conditional Use for businesses to sell Complete tobacco products within 1,000 feet of schools, residential neigh 30 27. 2010-2011Explore the feasibility of a streetlight energy efficiency improComplete Boulevard. 28. 2010-2011Explore the feasibility of a mandatory requirement for the instaComplete solar power building infrastructure for future installation, for-residential development projects and look at possible incentives. 29. 2011-2012Partner with schools to do outreach related to waste management Complete 30. 2011-2012Explore greater e-waste recycling / disposal opportunities within the City of DublComplete 31. 2010-2011Explore the feasibility of an ordinance that would encourage exiComplete locations, which have adequate enclosure space, to provide recyc 32. 2010-2011Conduct six (6) watershed awareness educational events. Complete 33. 2010-2011Explore an environmental recognition program for targeted prograComplete 34. 2010-2011Explore the feasibility of a green fleet plan for the City. Complete 35. 2010-2011Implement recommended solutions for paperless City Council MeetiComplete 36. 2010-2011Conduct a volunteer clean-up day in the fall. Complete 37. 2010-2011Develop a template recycling plan to be shared with the commercirecycling.Complete 38. 2010-2011Explore and present findings related to creation of food waste pComplete 39. 2010-2011Discontinue use of City supplied individual plastic beverage botComplete etc.) at City hosted events. 40. 2010-2011Implement a food-scrap, cash-incentive program for single family residential customers.Complete 41. 2010-2011Create a Climate Action Plan.Complete STRATEGY #4: Develop dynamic and unique community recreational and cultural opportunities in the region. STRATEGIC GOAL #4A: Expand and enhance Dublin Heritage Park and #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2012-2013 Re-locate Visitor/Welcome Center to St. Raymond Church to enhance visitor experience and Underway interpretive opportunities. 2. 2012-2013Update Parks and Community Services Strategic Plan.Underway 3.2012-2013 Develop and implement Parks and Community Services marketing andplan. Complete by 06/30/13 4. 2011-2012Pursue a Museum Assessment Program Phase III Application processComplete 31 5. 2011-2012Conduct monthly Saturday events at the Dublin Heritage Park and Complete 6.2011-2012Develop a Facility Use Policy for the Kolb Barn and Grounds and actively promote rentals of thComplete facility. 7. 2011-2012Establish an Art / Ceramic Studio in the Old Kolb House.Complete 8. 2011-2012Assume ownership of the Camp Parks Collection and conduct an annComplete (pending approval by the US Army Center of Military History). 9. 2010-2011Upon relocation of the Kolb properties to the Dublin Historic PaComplete and catalogue / accessioning of the collections of the Kolb fami 10. 2010-2011Conduct a park / facility dedication event for the Dublin HistorComplete 11. 2010-2011Produce one exhibit and corresponding catalog each year that wilComplete family or theme. 12. 2009-2010Implement a self study and peer review for the Phase II Museum Assessment Pr Complete Public Dimension Assessment for the Dublin Heritage Center. 13. 2008-2009Upon acquisition of the Dublin Square Shopping Center, undertakeComplete construction documents for Phase I of the Dublin Historic Park. 14. 2007-2008Establish a Visitor Center at St. Raymonds Church. Complete 15. 2007-2008Assess the condition of the Kolb Family properties (house, barn,lan Complete for relocation of the properties as appropriate. 16. 2006-2007Develop Historic District Master Plan for Dublin Blvd. / Donlon Complete if required. 17. 2006-2007Prepare an update to the Parks and Recreation Master Plan.Complete 18. 2006-2007Undertake a site master plan, programming and financial feasibilComplete including DHPA land / cemetery feasibility study. 19. 2006-2007Research and submit new application for Murray Schoolhouse to beComplete of Historic Places. 20. 2006-2007Submit application for California Cultural Historic Endowment grComplete 21. 2005-2006Refurbish exhibit space within the Murray Schoolhouse to provide a fresh settComplete highlight Dublins history. 32 STRATEGIC GOAL #4B: Develop a state-of-the-art recreation / aquatic complex. #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1.2012-2013 Update the building and phasing plan and re-start design of the facility. Underway 2.2012-2013Update Public Facility Impact Fee.Underway 3.2008-2009Undertake development of design and construction documents for EUnderway Aquatic Complex. 4.2007-2008Re-evaluate the Facilities Feasibility Study and update the conceptComplete Glen Recreation / Aquatic Center. STRATEGIC GOAL #4C: Identify opportunities for development of a #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1.2013-2014Complete Passatempo Neighborhood Park.Underway 2.2013-2014Complete Schaefer Ranch Park.Underway 3. 2012-2013 Identify additional parkland to serve residential development pl Underway 4.2012-2013Update Public Facility Impact Fee.Underway 5.2012-2013Fallon Sports Park: Determine feasibility and cost of building restroomComplete 6.2001-2002Complete U.S. Army Reserve Camp Parks General Plan and Specific Underway 7. 2012-2013 Complete Positano Hills Neighborhood Park. Complete by 06/30/13 8.2007-2008Complete GPA Study on the Transportation Corridor Right-of-Way.Complete 9.2006-2007Closely monitor development projects Citywide to identify potentComplete recreation facility. 10.2005-2006Complete General Plan and Specific Plan Amendments for Eastern DComplete Area. 11.2005-2006Conduct research on various unique passive park / recreation facComplete components and site requirements. 33 STRATEGY #5: Develop City-wide communication and outreach programs that provide connectivity with our residents and businesses across several me STRATEGIC GOAL #5A: Identify new and / or enhanced opportunitie engagement and outreach. #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1.2012-2013 Develop Marketing and Promotions Plan for the programs, classes Underway and Community Services Department. 2.2012-2013Continue to evaluate Social Media uses and options for general CUnderway 3. 2012-2013 Develop and Implement Parks and Community Services marketing and Underway 4.2012-2013 Expand options available as part of the Camp Connector program. Underway 5. 2012-2013 Expand Saturday programs to include use of existing preschool clUnderway Center and Emerald Glen Park. 6.2012-2013Facilitate roundtables with commercial brokers and the developmecommunity.Complete by 06/30/13 7.2012-2013Develop business meetings / summits with property owners around Complete by 06/30/13 8.2012-2013Identify new opportunities for Neighborhood Outreach and educatiComplete by 06/30/13 9.2012-2013Expand Crime Prevention Education and Outreach Materials on CityComplete by 06/30/13 10.2012-2013Establish Residential Fire Sprinkler Community Awareness ProgramComplete by 06/30/13 11. 2011-2012 Update Dublin General Plan to include new information, graphics and photos. Complete by 06/30/13 12.2012-2013Explore the feasibility of utilizing part-time volunteers to assist with City Emergency Management Complete Activities. 13.2011-2012Develop and distribute an Annual Report on City Accomplishments.Complete 14.2011-2012Develop a Faith and Culture Based Network that will assist DubliComplete gaps between the Police and various faiths and cultures. 15.2011-2012Implement five Volunteer Projects.Complete 16.2011-2012Partner with schools to do outreach related to waste management Complete 17.2011-2012Develop a Design Awards Program to recognize new and remodeled pComplete 18.2011-2012Develop Social Media Policies.Complete 19.2010-2011Implement City Communication Plan. Complete 34 20.2010-2011Develop and distribute quarterly e-newsletter by market segment to coincide with publication of ActComplete Guide. 21.2010-2011Prepare and produce semi-annual Public Service Announcement via local radio (KKIQ) for crComplete prevention / safety tips and upcoming Police Services events. 22.2010-2011Update the Citys website and include an element of community involvement in the process.Complete 23.2010-2011Explore options for a listserv system to inform the community ofComplete 24.2009-2010Produce a Citywide Newsletter.Complete 25.2009-2010Explore the feasibility of acquiring or producing a crime prevenComplete audiences within the community and determine the best means of d on minimizing risk of being a victim of property crimes. 35 City of Dublin Ten Year Strategic Plan Proposed Update Fiscal Year 2013-2014 STRATEGIES STRATEGY #1: Pursue economic development initiatives that attract new busines strengthening existing businesses. STRATEGIC GOAL #1A: Develop programs that create and retain jobs, as well as increase sales tax revenue #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2013-2014Create a comprehensive marketing and branding plan for the City. Proposed 2. 2013-2014 Proposed Focus the Citys Business Visitation Program on high-growth companies. 3. 2013-2014 Advance the Citys participation in regional efforts (i-GATE, Tri-Valley CVB, Innovation Tri-Valley, East Proposed Bay EDA, etc.). 4. 2013-2014 Proposed Position development sites (Downtown and Eastern Dublin Transit market demand and provide necessary marketing support. 5. 2013-2014 Proposed Partner with the Alameda County Surplus Property Authority on th. 6. 2013-2014 Proposed Support Downtown Specific Plan area property owners business at. 7. 2013-2014 Expedite development process Downtown and optimize conditions for entertainment uses. Proposed 8. 2013-2014 Proposed Explore potential funding sources and financing tools to advance development. 9. 2013-2014 Explore the creation of an economic development corporation. Proposed ~ Ongoing ~ 10. Ongoing Facilitate annual roundtable with the commercial brokers. - 11. Ongoing Facilitate annual roundtable with the residential realtors. - 12. Ongoing - Facilitate annual roundtable with auto dealers. 13. Ongoing Facilitate annual roundtable with the development community. - 14. Ongoing Facilitate annual roundtable with contractors on tenant improvement process. - 15. Ongoing - Host business meetings / summits with property owners around key 36 16. Ongoing Continue to develop economic incentives for retail, office, resttrial users. - 17. Ongoing Continue ongoing partnership opportunities with the Dublin Chamb- businesses. 18. Ongoing Implement the Shop Local Holiday Campaign Discover Dublin for the Holidays. - 19. Ongoing Implement the Façade Improvement Program. - STRATEGIC GOAL #1B: Create programs that support small business #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2013-2014 Focus the Citys Business Visitation Program on high-growth companies. Proposed 2. 2013-2014 Support Downtown Specific Plan area property owners business at Proposed 3. 2013-2014Develop and implement on-line building permit application for routine over-the-counter permits. Proposed 4. 2013-2014 Engage local businesses in updating Business Watch program. Proposed 5. 2013-2014 Monitor on-line Business License Renewal Program to ensure high-level customer satisfaction. Proposed 6. 2013-2014 Develop and implement on-line building inspection scheduling. New 7. 2012-2013 Amend Zoning Ordinance to streamline entitlements for Commercial Underway 8. 2012-2013 Develop on-line access to plan check comments for active building permit ap Underway ~ Ongoing ~ 9. Ongoing Facilitate annual roundtable with the commercial brokers. - 10. Ongoing Facilitate annual roundtable with the residential realtors. - 11. Ongoing Facilitate annual roundtable with auto dealers.- 12. Ongoing Facilitate annual roundtable with the development community. - 13. Ongoing Facilitate annual roundtable with contractors on tenant improvem - 14. Ongoing Host business meetings/summits with property owners around key a - 15. Ongoing Continue ongoing partnership opportunities with the Dublin Chamber of Commerc- businesses. 16. Ongoing Implement the Shop Local Holiday Campaign Discover Dublin for the Holidays. - 17. Ongoing Implement the Façade Improvement Program. - 18. Ongoing Implement Design Awards Program recognizing new and remodeled pr - 37 STRATEGY #2: Continue to strengthen the identity and aesthetic appeal of the STRATEGIC GOAL #2A: Facilitate and encourage continued investme Downtown Dublin. #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2014-2015 Identify aesthetic improvements consistent with comprehensive maProposed City. 2. 2013-2014 Implement Design Awards Program to recognize new and remodeled projects of special qua Proposed 3. 2013-2014 Position development sites to meet current and future market demProposed marketing support. 4. 2013-2014 Monitor new temporary sign regulations to ensure consistency and allowing for more attractive pProposed to do business. 5. 2013-2014 Support Downtown Specific Plan area property owners business at Proposed 6. 2013-2014 Expedite development progress Downtown and optimize conditions for entertainment uses. Proposed 7. 2013-2014 Explore potential funding sources and financing tools to advanceProposed development. 8. 2013-2014 Explore the creation of an economic development corporation. Proposed 9. 2013-2014 Identify additional parkland to serve residential development pl Proposed 10. 2013-2014 Explore funding options to facilitate implementation of Bikeways Proposed 11. 2013-2014 Update the Downtown Traffic Improvement Fee Program following adProposed Pedestrian Master Plan. 12. 2013-2014 Complete design and bid of the construction of pedestrian safetyProposed Boulevard in Downtown area. 13. 2012-2013 Ensure completion of Golden Gate Drive Downtown Pedestrian Conne Underway 14. 2011-2012 Oversee construction of St. Patrick Way between Golden Gate Driv Underway ~ Ongoing ~ 15. Ongoing Facilitate annual roundtable with the commercial brokers. - 16. Ongoing Facilitate annual roundtable with the residential realtors. - 17. Ongoing Facilitate annual roundtable with auto dealers. - 18. Ongoing Facilitate annual roundtable with the development community. - 19. Ongoing Facilitate annual roundtable with contractors on tenant improvem - 20. Ongoing Host business meetings / summits with property owners around key - 21. Ongoing Continue to develop economic incentives for retail, office, restaurants, and industri - 22. Ongoing Implement the Façade Improvement Program. - 38 23. Ongoing Implement Design Awards Program recognizing new and remodeled pr - STRATEGIC GOAL #2B: Continue to work with private property owners to renovate #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2013-2014 Support Downtown Specific Plan area property owners business at Proposed 2. 2013-2014 Explore potential funding sources and financing tools to advanceProposed development. 3. 2013-2014 Explore the creation of an economic development corporation. Proposed 4. 2013-2014 Identify opportunities for public art in downtown Dublin. Proposed ~ Ongoing ~ 5. Ongoing Host business meetings / summits with property owners around key Proposed 6. Ongoing Continue to develop economic incentives for retail, office, rest Proposed 7. Ongoing Implement the Façade Improvement Program. Proposed STRATEGY #3: Create a community that supports environmental sustainability an open space network that ensures environmental protection and provides public access where appropriate. STRATEGIC GOAL #3A: Establish Open Space Area in western hills. #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2004-2005 Work with East Bay Regional Parks District to complete negotiations for land acquisition or obtain Underway conservation easement to provide public access in the western hi 2. 2004-2005 Identify and secure sources of funding for land acquisition in tUnderway Area. 3. 2004-2005 Upon completion of land acquisition in the western hills, preparNo Progress appropriate CEQA documents. ~ Ongoing ~ 4. Ongoing Work with East Bay Regional Parks District to complete negotiati for land acquisition or obtain - conservation easements to expand the Dublin Hills Regional Park. 39 STRATEGIC GOAL #3B: Create open space connections and trails wh #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2013-2014 Complete the Bikeways and Pedestrian Master Plan. Proposed 2.2013-2014Begin discussions with EBRPD about the Master Plan and the feasiProposed the future Moller Ranch Neighborhood Park and Staging Area. 3.2001-2002Complete U.S. Army Reserve Camp Parks General Plan and Specific Underway STRATEGIC GOAL #3C: Implement open space policies of the Easter #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1.2001-2002Complete U.S. Army Reserve Camp Parks General Plan and Specific Underway STRATEGIC GOAL #3D: Explore and implement strategies that enhan #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2013-2014 Implement an environmental recognition program for targeted progProposed businesses. 2. 2013-2014 Implement Tobacco Retailer License System. Proposed 3. 2013-2014 Implement application process for Conditional Use Permits for businesses sellProposed within 1,000 feet of schools, residential neighborhoods, and libraries. 4. 2013-2014 Continue to encourage agricultural open space and inclusion of vProposed projects. 5. 2013-2014 Continue efforts to support vintners in Dublin and the Livermore Proposed 6. 2013-2014 Complete design and bid the construction of pedestrian safety improvements on Amador Valley Proposed Boulevard in Downtown area. 7. 2013-2014 Explore clean water program grant funding for storm water treatmProposed Road Improvement project. 8. 2013-2014 Explore funding options for pedestrian and bicycle improvements on Amador Plaza Road between Proposed Amador Valley Boulevard and St. Patricks Way. 9. 2013-2014 Explore funding options for Village Parkway downtown corridor im Proposed 10. 2013-2014 Explore funding options for project environmental studies and enProposed Dublin Boulevard bikeway corridor. 40 11. 2012-2013 Develop composting programs at all Dublin Unified School Distric Underway 12. 2012-2013 Work with Dublin San Ramon Services District (DSRSD) on expansion of the recycled water irrigation Underway system to Kolb, Stagecoach and Alamo Creek Parks. 13. 2012-2013 Create new Energy Conservation and Generation Element of Dublin Underway 14. ~ Ongoing ~ 15. Ongoing Implement approved changes to City policy documents to implement O- Communities Strategy. 16. Ongoing Implement new Water Conservation and Management Element of Dubli - 17. Ongoing Provide technical assistance to City departments and applicants on the trash enclosure ordinance. - 18. Ongoing Implement zoning restrictions that would require a Conditional U- tobacco products within 1,000 feet of schools, residential neighbraries. 19. Ongoing Work with StopWaste to educate the community on the countywide b - 20. Ongoing Provide technical assistance to and certify prospective Dublin g - 21. Ongoing Coordinate implementation of the Citys Trash Reduction Plan. - 22. Ongoing Develop and implement a green fleet administrative policy. - 23. Ongoing Implement requirements for installation of sustainable features,- infrastructure for future installation, for new residential and non-residential development projects and look at possible incentives. 24. Ongoing Implement and maintain an organics collection program at all City faciliti - 25. Ongoing Conduct a volunteer clean-up day in the fall. - 26. Ongoing Conduct six (6) watershed awareness educational events. - 27. Ongoing Develop a community e-waste recycling opportunity outreach program. - 28. Ongoing Develop a template recycling plan to be shared with the commerci sector to increase recycling . - 29. Ongoing Develop and implement composting programs at Dublin Unified School D - 30. Ongoing Expand the Dublin Unified School District Recycling Contest to the Middle Schools. - 31. Ongoing Develop and implement composting programs at all Dublin Unified School District Middle Schools. - 32. Ongoing Complete Central Irrigation Control Upgrades and monitor the systems performance. - 33. Ongoing Coordinate Energy Audit Outcomes and monitor performance and financing to ensure program - savings. 34. Ongoing Partner with California Youth Energy Services to provide energy - 35. Ongoing Update the Climate Action Plan (CAP). - 41 36. Ongoing Construct by-pass storm drain on San Ramon Road between Shannon Avenue and SiDrive. - 37. Ongoing Establish storm drain capture project to assist with trash reduc - 38. Ongoing Create new Energy Conservation and Generation Element of Dublin - STRATEGY #4: Develop dynamic and unique community recreational and cultural opportunities in the region. STRATEGIC GOAL #4A: Expand and enhance Dublin Heritage Park and #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2013-2014 Complete the Conservation Assessment Program (CAP) and prepare implementation plan from Proposed recommendations in the study. 2. 2013-2014 Conduct feasibility study on expanding capacity at the Dublin Pi Proposed 3. 2013-2014 Conduct museum study for the Heritage Park Museums and the Camp ks Collection and Proposed determine collection policies, operational enhancements and oppo permanent exhibits. 4. 2012-2013 Re-locate Visitor/Welcome Center to St. Raymond Church to enhance vUnderway interpretive opportunities. 5. 2012-2013 Update Parks and Community Services Strategic Plan. Underway ~ Ongoing ~ 6. Ongoing Produce one exhibit and corresponding catalogue each year that w- family or theme. 7. Ongoing Conduct annual exhibit of the Camp Parks Collection. - 8. Ongoing Offer art and ceramic classes in the Old Kolb House. - 9. Ongoing Conduct monthly Saturday events at the Heritage Park and Museums - STRATEGIC GOAL #4B: Develop a state-of-the-art recreation / aquatic complex. #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2015-2016 Begin construction of Phase I and fabrication of Public Art. Proposed 2. 2014-2015 Complete construction of Phase I and installation of Public Art. Proposed 3. 2013-2014 Complete construction document for Phase I and bid the project. Proposed 42 4. 2013-2014 Identify opportunities for Public Art at the facility and begin Proposed 5. 2012-2013 Update the building and phasing plan and re-start design of the facility. Underway 6. 2012-2013Update Public Facility Impact Fee.Underway 7. 2008-2009Undertake development of design and construction documents for EUnderway Aquatic Complex. STRATEGIC GOAL #4C: Identify opportunities for development of a unique #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2013-2014 Determine if there are park sites in the Eastern Dublin SpecificProposed passive park. 2. 2012-2013 Identify additional parkland to serve residential development pl Underway 3. 2013-2014Complete Passatempo Neighborhood Park.Underway 4. 2013-2014Complete Schaefer Ranch Park.Underway 5. 2012-2013Update Public Facility Impact Fee.Underway 6. 2001-2002Complete U.S. Army Reserve Camp Parks General Plan and Specific Underway STRATEGY #5: Develop City-wide communication and outreach programs that provide connectivity with our residents and businesses across several me STRATEGIC GOAL #5A: Identify new and / or enhanced opportunitie engagement and outreach. #FISCAL YEARPROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOALSTATUS 1. 2013-2014 Create a comprehensive marketing and branding plan for the City. Proposed 2. 2013-2014 Conduct community outreach to update the Parks and Community Ser Proposed 3. 2013-2014 Explore alternative to connect residents with City Hall and educProposed services. 4. 2013-2014 Develop Welcome Packet for residents of new neighborhoods, augProposed website. 5. 2013-2014 Explore feasibility of establishing a Human Services Commission -Valley social service Proposed issues. 6. 2013-2014 Collaborate with Alameda County 2-1-1 to promote available services in the community. Proposed 43 7. 2013-2014 Develop and distribute informational guide to community on Celebrating with Proposed 8. 2013-2014 Develop and distribute informational guide on participating in Proposed help save lives. 9. 2013-2014 Develop Neighborhood Watch Block Captain training and certification program. Proposed 10. 2013-2014 Create a Neighborhood Resources newsletter for community outreac-annual basis. Proposed 11. 2013-2014 Engage local businesses in updating Business Watch program. Proposed 12. 2013-2014 Implement redesigned Neighborhood Watch Program and National Ni Proposed 13. 2013-2014 Investigate collaborative opportunities with local mental healthProposed support services within the community. 14.2013-2014Develop and actively seek opportunities to provide community preProposed and emerging safety topics. 15. 2012-2013 Develop Marketing and Promotions Plan for the programs, classes events offered by the Parks Underway and Community Services Department. 16. 2012-2013 Expand options available as part of the Camp Connector program. Underway 17. 2012-2013 Expand Saturday programs to include use of existing preschool clon Community Underway Center and Emerald Glen Park. ~ Ongoing ~ 18. Ongoing Implement Parks and Community Services Marketing and Promotions - 19. Ongoing Implement a Design Awards Program to recognize new and remodeled. - 20. Ongoing Continue to evaluate social media uses and options for general C - 21. Ongoing Facilitate annual roundtable with the commercial brokers. - 22. Ongoing Facilitate annual roundtable with the residential realtors. - 23. Ongoing Facilitate annual roundtable with auto dealers. - 24. Ongoing Facilitate annual roundtable with the development community. - 25. Ongoing Facilitate annual roundtable with contractors on tenant improvem - 26. Ongoing Host business meetings / summits with property owners around key areas of interest. - 27. Ongoing Host the Dublin Farmers Market.- 28. Ongoing Expand Crime Prevention Education and Outreach materials on City - 29. Ongoing Update Dublin General Plan to include new information, graphics, and photos. - 30. Ongoing Collaborate with the Cities of Livermore and Pleasanton on the T-Valley Needs Assessment Report - recommendations. 31. Ongoing Develop a more formal collaboration among community members, orgools that - 44 provide social services to residents. 32. Ongoing Actively participate in the new Tri-Valley outreach campaign to assist in marketing social services - currently available in the community. 45 46 47 48 49 50 51 52 53 Economic RecentTrends Employment East Bay ECONOMIC HealthCare Industry Technology &Innovation Ports&Trade Consumer Demand BusinessTrends Residential RealEstate Commercial Long-Run Considerations Education TheImpactof NOVEMBER Educationon Employment andIncome Health Insurance andSocial ServicesShifting Demographics RecessionEffects 54 55 56 57 East Bay Household EmploymentEast Bay Payroll Employment Jul-08 to Sep-12Jul-08 to Sep-12 1,22012 1,050 1,200 1,025 10 1,180 1,000 1,160 8 975 1,140 950 1,1206 Jul-08Jul-09Jul-10Jul-11Jul-12 925 Employed ResidentsUnemployment Rate Jul-08Jul-09Jul-10Jul-11Jul-12 Source: CA Employment Development DepartmentSource: CA Employment Development Department 58 59 60 61 Exports & ImportsTotal Value of Exports Port of Oakland, Jan-07 to Aug-12Port of Oakland, Jan-07 to Aug-12 2,5001,800 1,600 2,000 1,400 1,500 1,200 1,000 1,000 500 Jan-08Jan-09Jan-10Jan-11Jan-12 800 ExportsImports Jan-08Jan-09Jan-10Jan-11Jan-12 Source: WISERTradeSource: WISERTrade 62 63 Hotel Average Daily RatesHotel Occupancy Rates Bay Area Comparison, Aug-09 to Aug-12Bay Area Comparison, Aug-09 to Aug-12 90 180 160 80 140 70 120 60 100 80 50 Jul-09Jul-10Jul-11Jul-12Jul-09Jul-10Jul-11Jul-12 OaklandSan FranciscoOaklandSan Francisco San JoseSan Jose Source: Visit CaliforniaSource: Visit California 64 Hotel Revenue Per Available Room Bay Area Comparison, Aug-09 to Aug-12 150 100 50 Jul-09Jul-10Jul-11Jul-12 OaklandSan Francisco San Jose Source: Visit California Taxable Sales Bay Area Comparison, Q2-08 to Q2-12 110 100 90 80 70 Q1-08Q1-09Q1-10Q1-11Q1-12 East BaySan Francisco South Bay Source: CA Board of Equalization 65 66 Existing Single-Family Home PricesNew Home Prices Q1-00 to Q3-12Q1-00 to Q3-12 700700750500 600 600 625 500 500 500375 400 400 375 300 300 200 200250250 Q1-00Q1-02Q1-04Q1-06Q1-08Q1-10Q1-12Q1-00Q1-02Q1-04Q1-06Q1-08Q1-10Q1-12 Alameda CountyContra Costa CountyAlameda CountyContra Costa County CaliforniaCalifornia Source: DataQuickSource: DataQuick 67 Existing Single-Family Home Sales Q1-00 to Q3-12 12140 120 10 100 8 80 6 60 4 40 Q1-00Q1-02Q1-04Q1-06Q1-08Q1-10Q1-12 East BayCalifornia Source: DataQuick Mortgage DefaultsForeclosures Q3-07 to Q3-12Q3-07 to Q3-12 10,0006,00080,000 120,000 8,0004,500 100,000 60,000 6,0003,000 80,000 40,000 4,0001,500 60,000 2,00040,000020,000 Q3-07Q3-08Q3-09Q3-10Q3-11Q3-12Q3-07Q3-08Q3-09Q3-10Q3-11Q3-12 East BayCaliforniaEast BayCalifornia Source: DataQuickSource: DataQuick 68 Apartment Rental Rates Apartment Vacancy Rates Bay Area Comparison, Q1-00 to Q2-12 Bay Area Comparison, Q1-00 to Q2-12 2,000 6 1,800 5 4 1,600 3 1,400 2 1,200 1 Q1-00Q1-02Q1-04Q1-06Q1-08Q1-10Q1-12Q1-00Q1-02Q1-04Q1-06Q1-08Q1-10Q1-12 OaklandSan JoseOaklandSan Jose San FranciscoSan Francisco Source: Reis, Inc.Source: Reis, Inc. 69 70 Ofﬁce Property Vacancy RatesOfﬁce Property Rental Rates Bay Area Comparison, Q1-00 to Q2-12Bay Area Comparison, Q1-00 to Q2-12 80 25 20 60 15 10 40 5 020 Q1-00Q1-02Q1-04Q1-06Q1-08Q1-10Q1-12Q1-00Q1-02Q1-04Q1-06Q1-08Q1-10Q1-12 OaklandSan JoseOaklandSan Jose San FranciscoSan Francisco Source: Reis, Inc.Source: Reis, Inc. 71 Retail Property Vacancy RatesRetail Property Rental Rates Bay Area Comparison, Q1-00 to Q2-12Bay Area Comparison, Q1-00 to Q2-12 835 6 30 4 25 2 020 Q1-00Q1-02Q1-04Q1-06Q1-08Q1-10Q1-12Q1-00Q1-02Q1-04Q1-06Q1-08Q1-10Q1-12 OaklandSan JoseOaklandSan Jose San FranciscoSan Francisco Source: Reis, Inc.Source: Reis, Inc. 72 73 East Bay Graduates UC/CSU Eligible By County, 2007 to 2011 50 45 40 35 20072008200920102011 Alameda CountyContra Costa County Source: CA Department of Education 74 75 Preschool EnrollmentState Aid for East Bay Education Select Regions, 2007 to 2011School Districts and Ofcs of Education, 2007 to 2011 701.2 65 1.1 60 55 1.0 50 20072008200920102011 East BaySan Francisco 0.9 South BayCalifornia 20072008200920102011 Source: US Census American Community SurveySource: CADOE, School Fiscal Services Division 76 77 78 79 80 81 82 83