HomeMy WebLinkAbout8.2 Live Healthy Wellness Challengeor
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TO
STAFF REPORT
CITY COUNCIL
February 19, 2013
Honorable Mayor and City Councilmembers
CITY CLERK
File #585 -95
FROM: Joni Pattillo City Manager""'
SUBJECT: "Live Healthy Dublin: 10 Week Wellness Challenge"
Prepared by Micki Cronin, Assistant Director of Parks and Community Services
EXECUTIVE SUMMARY:
The City of Dublin's Parks and Community Services Department has created a new program,
Live Healthy Dublin and the 10 Week Wellness Challenge." The 10 Week Wellness
Challenge" will take place from March 17 to May 25, 2013, with the kick -off at the Shamrock 5K
Fun Run and Walk on March 17, 2013. The closing event will be at the Dublin Farmers' Market
on Thursday, May 30, 2013.
FINANCIAL IMPACT:
Staff will implement the program using existing resources allocated in the Fiscal Year 2012-
2013 budget, augmented with sponsorships from ValleyCare ($5,000) and Kaiser Permanente
($2,500).
RECOMMENDATION:
Staff recommends that the City Council receive the report.
Submitted By'
Parks and Community Ser ices Director
DESCRIPTION:
Background
� '\ Reviewed By
Economic Development Director/
Public Information Officer
The City Council has placed a high value on policies and programs that support the health and
wellness of residents. On June 19, 2012, Staff presented the City Council with various options
for a community health challenge. The City Council's preferred alternative was to partner with
Live Healthy America, an online, nationwide, team - centric wellness program that motivates,
educates, and empowers residents to achieve optimal health through its customized wellness
challenges.
Page 1 of 3 ITEM NO. 8.2
From March 17 through May 25, 2013, the City of Dublin will be offering a 10 Week Wellness
Challenge." By bringing together teams of friends, families, neighbors, and co- workers, Live
Healthy Dublin will create a lifestyle of healthy habits, physical activity, improved nutrition, and
weight loss.
The "10 Week Wellness Challenge" will be a team - centered physical activity and educational
program that will assist teammates in making positive changes that lead to a healthier lifestyle.
Teams will be categorized as to their level of activity (beginner, intermediate, advanced) and
their affiliation (business, school, friends and family). Each team member will set a goal of
(weight loss or increased physical activity).
The participants register online and receive the following resources and tools to stay motivated:
• A Live Healthy training t -shirt
• Unlimited access to the online resource center, which includes training and nutrition
software
• Weekly motivational and informative emails
• Activity suggestions, nutrition, and recipe tips via the website
• Personalized online tracking page and journal
• A one -year subscription to a national lifestyle magazine
• Educational sessions, events and active meetings
How to Participate and Sign Up
• Become a Team Captain
• Choose one to nine individuals to be on your team
• The Captain will collect team members' email addresses, t -shirt sizes and fees
• Choose a team name. Get creative!
• Register your team at www.livehealthvdublin.com
o Enter the City's group registration ID: LHDUBLIN to get started, and follow the
prompts
Marketing
The Live Healthy Dublin "10 Week Wellness Challenge" has been and will continue to be
promoted in a variety of ways. A "Live Healthy Dublin" Facebook page has been set up, and
residents are invited to "like" the page in order to receive regular updates. Postcards and
brochures have been distributed to City facilities, Dublin schools, the Chamber of Commerce,
the Neighborhood Watch program, and local businesses. A Vertical Response message will be
sent to all Dublin residents who have participated in Parks and Community Services activities;
the Library's Lobby display case is featuring a two -week display on the Challenge; information
will be in the Spring Activity Guide; and a press release and a newsflash will be distributed to
local media outlets.
Event Wrap -Up
The 10 Week Wellness Challenge" will run from March 17 through May 25, 2013, with a
closing event at the Dublin Farmer's Market on May 30, 2013. At this event, the City will have
special activities and announce the winning teams, based on how many of their goals were
reached during the challenge.
Page 2 of 3
NOTICING REQUIREMENTS /PUBLIC OUTREACH:
Not applicable.
ATTACHMENTS: 1. 10 Week Wellness Challenge" Flyer
Page 3 of 3
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MARCH 17- MAY 25, 2013
■
LCITY OF
DUBLIN DUBLIN
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C W WELLNESS
Choose to Live Healthy
The 10 Week Wellness Challenge is a fun, inspirational way to make positive
changes toward living a healthier and happier life! The Challenge is a great
way to team up with co- workers, family or friends to get active, lose weight
and eat better! Team Up and Join the Challenge!
Team Up
❑ Form a team of 2 -10 individuals.
❑ Team captain must have an e-mail address.
❑ Choose a team name. Get creative — there will be prizes for the
t most creative name!
❑ Gather your team members' e -mail addresses & T -shirt sizes.
Register & Win
❑ The team captain will go to www.livehealthydublin.com
to register your team.
❑ Enter your Group Registration ID: LHDUBLIN to get started.
❑ The entry fee is $5 for the first 250 participants to register. FREE shipping
included!
'Magazine subscription is valued at $7.00,
visit .livehealthya erica.org/userdocs/
subscriptionjump2013.pdt for rebate and
subscription details.
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