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HomeMy WebLinkAbout7.1 All Amer Cities & 30th CelebrationSTAFF REPORT CITY CLERK DUBLIN CITY COUNCIL File # ❑0©01-❑210 DATE: August 16, 2011 TO: Honorable Mayor and City Councilmembers FROM: < Joni Pattillo, City Manager SUBJEC . "All -America City" and "Dublin's 30th Year" Celebration Prepared By: Linda Smith -Maurer, Economic Development Director EXECUTIVE SUMMARY: On June 17, 2011, the City of Dublin was named a 2011 All -America City by the National Civic League. This prestigious honor coincides with the 30th anniversary of Dublin's incorporation, which occurs in February 2012. Staff recommends a coordinated effort to celebrate both honors simultaneously throughout the upcoming calendar year. Staff also recommends the creation of a subcommittee to create a signature event in summer 2012 and to accept the Mayor's appointment of Mayor Sbranti and Councilmember Hildenbrand to serve on that committee. FINANCIAL IMPACT: There is no financial impact at this time; however it is anticipated that additional Staff time will need to be budgeted to oversee the planning and implementation of the celebration. Staff will research the cost of the proposed expenditures and propose budget adjustments as needed. Funds donated to All -America City campaign, in excess of what was used to send the delegation to Kansas City in June 2010, will be used towards some of the costs to promote the City's status as an All -America City. The excess funds are currently estimated to be approximately $20,000. RECOMMENDATION: It is recommended that the City Council receive the report and provide input on the proposed actions, establish a ad -hoc subcommittee to create a signature event to celebrate the All - America City win and 30th anniversary and accept the Mayor's appointments to the subcommittee. Submitted By Revie ed B Economic Development Director Assistant Ci nager Page 1 of 3 ITEM NO. 71 DESCRIPTION: . , On ~June 17, 201'1, the National Civic League announced that the City of Dublin was selected as a 2011 All-America City. The award demonstrates the City's ability to overcome challenges, the community's ability to collaborate and work to solve the most pressing problems with a"can-do" attitude; and most importantly, the quality of life in Dublin~. This achievement coincides with the City. of Dublin's 30th anniversary, which will officially occur in February 2012. Staff recommends that the City celebrate both events simultaneously, and has identified several ways to incorporate and celebrate these achievements. Staff is already_working on making changes to the City's collateral material. The City's website banner will be modified to add the All-America City logo a's well as the 30t" Year moniker. The City's stationery and business cards will be redesigned to include the All-America City logo. Emaii signatures will be standardized and branded as well for the Celebration. Staff is currently exploring costs associated with the creation of a banner program along major arterials that would include the All-America City and 30th Year branding. Staff is also exploring adding signage next to the existing City limit signs denoting the All-America City status. Other ideas Staff are exploring include signage at City parks and facilities, decals for City vehicles, including Police and Fire, special postage markings on outgoing correspondence, and creating a special All-America City-30th Year Celebration webpage on the City's website, where we will provide information about all planned events, post photographs from all celebrations, and link the video from the All-America City presentation in Kansas City. Staff is also exploring the feasibility of offering A!I-America City merchandise through the City's website and at events. Suggested merchandise includes license plate frames,.shirts, mugs, Christmas ornaments, and decals. In keeping with the rules and regulations of the National Civic League, all profits from said merchandise would be donated to a non-profit cause, such as the City's Youth Fee Assistance Program. Specific to the All-America City and 30th Year anniversary celebration itself, Staff recommends that the City use its existing events to celebrate these achievements, but also recommends the creation of one signature event in 2012. Staff recommends that the celebration kick off with a special All-America Tree Lighting Ceremony in December, featuring red, white and blue tree lights. For St. Patrick's Day, Staff recommends a special Al1-America-30t" Year float for the City Council in the Parade, special bibs for the Shamrock Fun Run, as well as an All-America City booth at the St. Patrick's Day Fesfival, where AAC merchandise can be sold. For Dublin Pride Week, it is recommended that the Pride Week Committee consider ways to incorporate these~achievements into the weeklong campaign. At the Farmers' Market, Staff will explore options and ways to further promote each accomplishment in an appropriate manner. Staff will also research the cost of having a fireworks display at the proposed Emerald Glen Park event to take place in September 2012: Staff proposes to work with` local ~schools and the business community to engage them in the effort. Possibilities include creating an essay/art/photo contest during Dublin Pride Week for Dublin students: "Why I Live in an All-America City?," duplicating the All-America City logo and. distributing it to all Dublin businesses for display in their lobbies; and.working with the Chamber of Commerce=on ways small businesses throughout the community can promote the distinction. ? ' • Page 2 of 3 To create a signature event in honor of the Al1=America City win and the 30th anniversary, Staff recommends the creation of an ad-hoc City Council subcommittee. Mayor Sbranti is recommending that he and Councilmember Hildenbrand be appointed to the subcommittee. Given the number of events during the year and to provide ample time for appropriate planning, it is recommended that the signature event take place in late June or early July at the Heritage Park and Museums. The City's celebrations of the All-America City honor and the 30th year will wrap-up with the December 2012 Christmas tree lighting ceremony; . again featuring the red, white, and blue theme. NOTICING REQUIREMENTS/PUBLIC OUTREACH: Not applicable. ATTACHMENTS: None. Page 3 of 3