HomeMy WebLinkAbout7.2 Auto Dealers Signage Loc19ci�f.82 STAFF REPORT CITY CLERK
�kLIFOO\ DUBLIN CITY COUNCIL File # ,
DATE: June 21, 2011
TO:
Honorable Mayor and City Councilmembers
Joni Pattillo, City Manager
SUBJECT: Replacement of City Directional Signage Location for East Dublin Auto Dealers
Prepared By: Linda Maurer, Economic Development Director
EXECUTIVE SUMMARY:
The City Council has approved six locations for city directional signs to direct visitors to the auto
dealers located in east Dublin. Staff is recommending that the City Council approve the
replacement of the existing direction sign at the terminus of Scarlett Drive to assist in the City's
wayfinding efforts.
FINANCIAL IMPACT:
Costs for the production of the new directional sign will be paid for by the requesting party
(Hamcor, LLC, the parent company for Dublin Toyota). Costs associated with the installation of
the sign will be the responsibility of the City.
RECOMMENDATION:
Staff recommends that the City Council approve the replacement of the existing direction sign
for automotive dealers at the terminus of Scarlett Drive.
Submitted By
Economic Development Director
Revie
Assistant City `I1 a Mager
Page 1 of 2 ITEM NO. 1 ' Z
02- I
DESCRIPTION:
On November 3, 2009, the City Council adopted Resolution 161-09 amending the City's
Streetscape Master Plan Policies to allow for City directional signage for places, building or
locations of regional or historical significance. At this meeting, the City Council also ~approved
City directional signs for the automotive dealers on Scarlett Drive and Scarlett Court, as a way
to achieve a 2009-2010 City Council High Priority Goal and Objective to "assist the automobile
dealers on Scarlett Court by enhancing their presence." Three signs were installed to direct
visitors to the Scarlett Court auto dealers.
On April 6, 2010, the City Council approved five locations for City directional signs in east
Dublin to support auto dealers. The locations include Hacienda Drive at Dublin Blvd., Tassajara
Road at Dublin Blvd., and three locations on Dublin Boulevard befinreen Hacienda Drive and
Tassajara Road. On July 20, 2010, the City Council approved the sixth location on John
Monego Court just south of Dublin Boulevard.
The applicant (Hamcor, LLC, the parent company of Dublin Toyota) has made a request to
replace the existing sign at the terminus of Scarlett Drive ~ with a larger sign. The applicant
believes that the existing sign, which is placed adjacent to the CALTRANS fence, is too small
and not easily readable (Attachment 1). The applicant has requested that the City Council
consider replacing that sign with a new, larger sign that will be able to be seen more easily as
well as accommodate all of the car dealerships in the area (Attachment 2). The existing sign is
12 square feet (3 feet wide by 4 feet high), and the proposed sign is 32 square feet (8 feet wide
by 4 feet high).
Staff is supportive of the new sign at the terminus of Scarlett Drive.
This request does not affect any of the other existing directional signs.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None
ATTACHMENTS: 1. Photo of Existing Sign
2. Proposed Replacement Sign for Scarlett Drive
Page 2 of 2
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PROPOSED SIGN
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ALL PANELS TO HAVE REFLECTIVE GRAPHICS FOR NIGHT TIME VIEW
190 N. Wiget Lane
Suite 275
Walnut Creek CA
9459&2440
T. 925.933.9677
F. 925.933.9784
E. IMo@dsignart.com
http://www.dsignarLcom
ALL RIGHTS RESERVED:
This is an oripinal unpublished
piece of artwork generated by
DSI6NART. tt is not to be
shown W arryone outside your
organizadon, nor is to be used,
reproduced, copied or exhibfted
In any fashion wBhout wrirtten
auUiorizatlon trom DSIGNART.
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City of Dublin
Wayfinding Signage
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