HomeMy WebLinkAbout8.2 Winter/Spring 2011 Seasonal Rptof L)
19'(r.349 82 AGENDA STATEMENT
HERITAGE AND CULTURAL ARTS COMMISSION
MEETING DATE: May 12, 2011
SUBJECT: Winter/Spring 2011 Seasonal Report
Prepared by John Hartnett, Heritage & Cultural Arts Manager
ATTACHMENTS: 1. Cultural Arts Classes Registration Report- 2011
2. Cultural Arts Classes Registration Report - 2010
RECOMMENDATION: Receive Report
FINANCIAL STATEMENT: None
DESCRIPTION: One of the Heritage and Cultural Arts Division's primary goals is to
offer quality programs that strengthen community image, preserve the City's heritage, provide recreational
experiences, and encourage healthy lifestyles. These tasks are accomplished by providing a variety of
cultural art program offerings in areas such as music, theatre, dance, and visual arts.
For the second year in a row, as a cost savings measure, the winter and spring class sessions were
combined in the Activity Guide so that the Department would only have to produce three seasonal guides
instead of four, saving a significant amount on printing and postage costs. In light of this, Staff has
prepared a comparison report that is a summary of programs conducted during the combined
winter/spring seasons of 2011 and 2010.
CULTURAL ARTS CLASSES
Cultural Arts Classes are intended to serve customers of all ages and cover a wide range of activities such
as Theatre Camps, Dance Camps and classes such as Ballet, Singing, Piano, Guitar, Country Line Dance,
Irish Dance, Drawing and Painting, Kindermusik, and others. Cultural Arts Classes provide an
opportunity for participants to attempt new experiences, refine current artistic skills and provide a social
setting for meeting new people and sharing cultural arts experiences with friends and family members.
Cultural Arts Classes are taught by contracted specialty instructors. Most classes are taught in eight-week
sessions but some are more or less than eight weeks and others are offered as one-time workshops.
A total of 710 participants registered for Cultural Arts Classes during the winter/spring 2011 session,
which was an increase of 18% compared to enrollment for winter/spring 2010. Staff believes that
combining the two seasons of winter and spring appears to have caught on with registrants, as this is the
second year Staff combined the winter and spring sessions into one. Seventeen more classes were held in
winter/spring 2011 as compared to last year. The cancellation rate was 2% higher than 2010, primarily
due to new classes being offered that didn't meet minimum participation goals. The average registration
COPIES TO:
ITEM NO: 8.2
G \IIERITAGE COMMISSION\AGENDA STMTS\2011\5-12-11 Wing Seasonal Report.doc
per class decreased from 8.4 participants to 8 participants per class. Total revenue from class fees was up
this year from $54,077 in winter/spring 2010 to $60,839 in winter/spring 2011. The fall season of fiscal
year 2010-2011 was up this year by 13% as well, representing an increase of $4,308.
Attachment I is a detailed Cultural Arts Classes Registration Report for winter/spring 2010, which
includes a breakdown of classes offered as well as the registration for each class. Attachment 2 is a
Registration Report for winter/spring 2009 for comparison purposes.
New Classes
• Gotta Sing II - Performance Coaching: This class is a continuation of the Gotta Sing I classes,
offered for youth ages 7 to 15. Students learn to refine performance skills based on tools taught in
the beginning class.
• TVYPA - Robin Hood: This performance class conducted by the Tri-Valley Young Performers
Academy for youth ages 7 to 19 combines a number of rehearsals which culminate in a weekend
of performances of Robin Hood in late May at the Dublin Senior Center.
• All 4 Dance Spring Break Camp: This one-week camp for youth ages 7 to 15 focuses on styles
of dance such as Zumba and Hip Hop. A performance for parents and friends is given on the last
day of class.
• Young Rembrandts - Cartooning Class: This class offered for youth ages 6 to 12 demonstrates
how learning to draw can actually be fun. Students create silly characters and funny expressions,
using Young Rembrandts' innovative, step by step drawing method.
Cultural Arts Classes
Resident 524 389
Non Resident 186 215
Total Registration 710 604
Classes Held 89 72
Avg. Registration per Class 8.0 8.4
Classes Offered 115 91
Cancellation Rate 23% 21%
RECOMMENDATION: Staff recommends that the Heritage and Cultural Arts Commission
receive the report from Staff.
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