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HomeMy WebLinkAbout11-15-2010 Approved PCSC Minutes PARKS AND COMMUNITY SERVICES- COMMISSION REGULAR MEETING Minutes CITY OF DUBLIN November 15, 2010 The November 15, 2010 regular meeting of the Parks & Community Services Commission was called to order at 7:02 p.m. at the Dublin Civic Center, Dublin, California, by Chair Jones. PLEDGE OF ALLEGIANCE Chair Jones led the Pledge of Allegiance. At the request of Chair Jones and with the concurrence of the Commission, Vice Chair Guarienti agreed to chair the remainder of the meeting. ROLL CALL Commissioners (Cm.) Present: Jones, Guarienti, Elias, Muetterties, Reinemann, Totaro Commissioners Absent: None ORAL COMMUNICATIONS 3.1 PRESENTAION OF THE CITY OF DUBLIN BIKEWAYS MASTER PLAN Ms. Erin Steffen, Administrative Analyst, and Mr. Ferd Del Rosario, Senior Civil Engineer, discussed the educational programs, events, and capital improvement projects associated with the Dublin Bikeways Master Plan. Cm. Totaro asked about the differences between the different types of bike lanes. Mr. Del Rosario explained the differences and pointed out the differences on the displayed photo boards. Cm. Totaro asked about the bike rodeo event. Ms. Steffen explained that the bike rodeos are held at Dublin Unified School District (DUSD) elementary schools. She stated that Staff would look into expanding the event to private elementary schools in Dublin. Cm. Elias asked if surveys are conducted to determine the actual use of the bike lanes. Mr. Del Rosario stated that although the original Bikeways Master Plan did not include any bike counts, Staff would consider including survey requirements in the next update of the Plan. Cm. Elias asked if cross-promotional efforts were taking place among the Tri Valley cities. Ms. Steffen stated that event coordination and promotion takes place at both the city and regional levels. Cm. Muetterties asked about promoting bicycle events in the City to local bicycling teams. Ms. Steffen stated that bicycle events are regularly promoted through local bicycle shops and bicycle advocacy groups. The Commission thanked Staff for the presentation. P&CSC Meeting Minutes — November 15, 2010 Page 2 of 4 3.2 BRIEF INFORMATIONAL ONLY REPORTS FROM SENIOR CENTER AND YOUTH ADVISORY COMMITTEES Senior Center Advisory Committee Vice Chair Guarienti reported that the Committee invited members of the public to discuss and give input on future programming and activity interests for seniors. Youth Advisory Committee Cm. Reinemann reported that the Committee discussed the status of Sub-Committee projects, fundraising ideas for the Youth Fee Assistance Program, and ideas for increasing teen participation at City sponsored teen events. 3.3 PUBLIC COMMENTS—None APPROVAL OF MINUTES—October 18,2010 Cm. Totaro noted a minor modification to item 8.1, paragraph 3. On a motion by Cm. Muetterties, seconded by Cm. Totaro and by a vote of 6-0-0, the Commission voted to approve the minutes of October 18, 2010 with a minor modification as noted by Cm. Totaro. WRITTEN COMMUNICATIONS—None PUBLIC HEARING—None UNFINISHED BUSINESS—None NEW BUSINESS 8.1 PARKS AND COMMUNITY SERVICES DEPARTMENT PROJECT UPDATE Ms. Diane Lowart, Director of Parks and Community Services, presented the specifics of the item as outlined in the Staff Report. Cm. Reinemann asked about the function that the Dublin Heritage Park and Museums would serve to the public. Ms. Lowart explained that the Dublin Heritage Park and Museums would serve to highlight the City's history, and provide additional space for a museum, recreational programming, facility rentals, and recreational activities. Cm. Reinemann asked about constructing walkways between the fields at the Dublin Sports Grounds. Ms. Lowart stated that because the fields are multi-use fields for soccer and baseball, it may be difficult to construct a path system between the fields without compromising the fields. Cm. Muetterties asked about the citywide tree planting. Ms. Lowart stated that trees are being planted to replace trees that have died over the years. Cm. Totaro asked about the boundary between the Dublin Heritage Park and Museums, and the US Bank sites. Ms. Lowart stated that there would be landscaping and a parking lot between the sites. Cm. Totaro asked if the seeding at the Dublin Sports Grounds had been threatened by grazing geese. Ms. Lowart stated that despite the geese, the seeding is well established. P&CSC Meeting Minutes — November 15, 2010 Page 3 of 4 Cm. Totaro asked if sudden oak death had affected any trees planted by the City. Ms. Lowart stated that the trees that are planted by the City are selected to be immune to local diseases. Cm. Totaro asked if the park lighting replacement project could include enhancing the lighting in the Dublin Sports Grounds parking lot. Ms. Lowart stated that the park lighting replacement project is specifically for the replacement of existing lights. She stated that Staff is currently looking into other funding opportunities for enhancing the entrance lighting at the Sports Grounds. Vice Chair Guarienti asked if the citywide tree planting project would include any new trees. Ms. Lowart stated that some new trees would be planted along the Iron Horse Trail near the BART station. Vice Chair Guarienti asked about the old Kolb house at the Dublin Heritage Park and Museums. Ms. Lowart stated that the old house would contain a restroom in the back half and an art studio in the front half. 8.2 e-NEWSLETTER MARKETING CAMPAIGN Mr. Paul McCreary, Assistant Director of Parks and Community Services, presented the specifics of the item as outlined in the Staff Report. Cm. Totaro stated that he thinks this is a great idea and likes the approach. He suggested creating a market segment for teens and young adults. Cm. Elias stated that he also thinks this is a great idea. He suggested including the City's brand on the emails and embedding videos in the email, such as videos of City activities and events. He suggested including high quality photographs in the header of the emails and adding calendar links so that readers can easily add activities or events to their calendars. He stated that in addition to adults, boomer adults may also be interested in sports league schedules. Chair Jones stated that he likes this marketing idea. He stated the importance of marketing to teens. He suggested using text messaging as a way to notify teens of upcoming activities and events. Cm. Muetterties stated that it may be tough to adapt older adults to emails. She suggested offering assistance to seniors on how to access the e-Newsletters. She asked if the e-Newsletters would take the place of the City's recreation guide pamphlet (The Guide). Mr. McCreary stated that there are no plans to phase out The Guide and that the e-Newsletter would be a marketing tool in addition to The Guide. Cm. Reinemann stated that the market segments identified in the Staff Report do not capture the teen- aged segment, and that teens probably wouldn't use the e-Newsletter. Mr. McCreary stated that Staff would seek input from the Youth Advisory Committee on ideas for marketing to teens. Chair Guarienti asked how the market segment lists would be created. Mr. McCreary stated that the lists would initially be pulled from the existing customer base and then expand to potential customers who opt- in to one or more of the market segment options. P&CSC Meeting Minutes — November 15, 2010 Page 4 of 4 OTHER BUSINESS 9.1 BRIEF INFORMATION ONLY REPORTS FROM PARKS & COMMUNITY SERVICES COMMISSIONERS AND/OR STAFF Vice Chair Guarienti stated that he attended the Senior Center Health and Resource Fair, and the Hometown Heroes event. Ms. Lowart and Mr. McCreary informed the Commission of project updates and upcoming programs and events. ADJOURNMENT Being no further business,the meeting adjourned at 8:21 p.m. Respectfully submitt , CW>.12, 0\401- - • Rhonda Franklin Administrative Technician APPR ED: airperson