HomeMy WebLinkAbout2014.08.07 Economic Development Special Meeting Agenda Packet
This AGENDA is posted in accordance with Government Code Section 54954.2(a). If requested, pursuant to Government Code Section 54953.2, this
agenda shall be made available in appropriate alternative formats to persons with a disability, as required by Section 202 of the Americans with
Disabilities Act of 1990 (42 U.S.C. Section 12132), and the federal rules and regulations adopted in implementation thereof. To make a request for
disability-related modification or accommodation, please contact the City Clerk’s Office (925) 833-6650 at least 72 hours in advance of the meeting.
ECONOMIC DEVELOPMENT COMMITTEE SPECIAL MEETING
AGENDA
Thursday, August 7, 2014 – 10 a.m.
City of Dublin Civic Center
100 Civic Plaza, Dublin
City Manager’s Conference Room
1. Call to Order
2. Public Comment
3. Minutes of the Standing Economic Development Committee Regular meeting of June 9,
2014
The Committee will consider the approval of the minutes of the Standing Economic Development
Committee Regular meeting of June 9, 2014.
4. Welcome Special Guest – Kristin Connelly, President & CEO of the East Bay Leadership
Council
The Committee will welcome Kristin Connelly, the new President & CEO of the East Bay
Leadership Council.
5. Update on Regional Organizations
The Committee will have an opportunity to discuss the City’s advancement in regional
organizations.
East Bay Economic Development Alliance
East Bay Leadership Council
iGATE
Innovation Tri-Valley
Livermore Valley Winegrower’s Association
Visit Tri-Valley
6. Development/Business Activities
Staff will provide an update on economic development activities.
Priority Development Areas – Downtown Dublin Specific Plan, Dublin Transit
Center/Dublin Crossing, Dublin Town Center
Business Activity Highlights
7. Reconsideration of a Request for Participation in Sewer Capacity Assistance Program
Staff will present a request from Chaat Cafe to be reconsidered to participate in the City’s
incentive program.
8. Dublin Technology Start-up Training
Staff will present a new entrepreneurial technology start-up training program for the Committee’s
consideration as part of the Small Business Assistance Program.
9. Update on Clear Channel Signage Request
Staff will update the Committee on the Clear Channel Signage Request.
10. Update on Scarlett Court Improvements
Staff will update the Committee on potential Scarlett Court improvements.
This AGENDA is posted in accordance with Government Code Section 54954.2(a). If requested, pursuant to Government Code Section 54953.2, this
agenda shall be made available in appropriate alternative formats to persons with a disability, as required by Section 202 of the Americans with
Disabilities Act of 1990 (42 U.S.C. Section 12132), and the federal rules and regulations adopted in implementation thereof. To make a request for
disability-related modification or accommodation, please contact the City Clerk’s Office (925) 833-6650 at least 72 hours in advance of the meeting.
11. Request for Future Agenda Items
The Committee and/or Staff can make requests for future agenda items as an Informational Item
only.
12. Adjournment
SUMMARY MINUTES OF THE ECONOMIC DEVELOPMENT COMMITTEE
REGULAR MEETING – June 9, 2014
A regular meeting of the Economic Development Committee was held on June 9, 2014, in the City
Manager’s Conference Room of the Dublin Civic Center. The meeting was called to order at 1:34
p.m. by Mayor Sbranti.
1. Call to Order
PRESENT: Mayor Sbranti and Vice Mayor Biddle
ABSENT: None
2. Public Comment
No comments were made by any member of the public at this time.
3. Minutes of the Standing Economic Development Committee Regular meeting of April 14,
2014 and the Special meeting of May 12, 2014
ACTION: By Consensus, the Committee approved the minutes of the meeting of April 14, 2014 and
May 12, 2014.
4. Update on Regional Organizations
Staff provided a verbal report on the different activities associated with each organization and the
City’s level of participation.
ACTION: The Committee accepted the verbal report and requested that Staff present a summary
outlining the following questions: 1) What role do we see the City playing with each organization?, 2)
What benefits does the City receive from membership in the organization?, and 3) What are the City’s
objectives/message with each Organization?
5. Priority Development Areas Update – Downtown Dublin Specific Plan, Dublin Transit
Center/Dublin Crossing, Dublin Town Center
Staff provided an update on economic development activities within the three Priority Development
Areas specifically on Erik’s Deli, Tous Les Jours Bakery, Safeway, and Fountainhead Montessori in
the Downtown Priority Development Area (PDA); AvalonBay parking and residential structures in the
Transit Center PDA; and Menchie’s Frozen Yogurt, t-4 Restaurant, Panera Bread, Gum Kuo
Restaurant, Cox Family Gas Station, Palo Alto Medical Foundation, nail salon, and Massage Envy in
the Dublin Town Center PDA.
ACTION: The Committee accepted the verbal report and requested that Staff contact the property
owners of the former Erik’s Deli location and the Corwood Carwash site; and contact the principals of
the Martin Land Company.
6. Reconsideration of a Request for Participation in Sewer Capacity Assistance Program
Staff presented a request from Great Harvest Bread Company which submitted a new request, which
was significantly lower (more than 63%) than their original request, and wanted to be reconsidered for
the Sewer Capacity Assistance Program.
ACTION: The Committee was in favor of the new request and directed Staff to move forward to the
City Council for consideration.
7. City’s Membership with Regional Organizations
This item was combined with Item 4.
ACTION: None.
8. Update on Assessment Districts
Staff presented the Committee with information on the potential formation of an assessment district by
the property owners along Scarlett Court. Staff spoke to the potential range of financial investment
that would be required from each property owner if a participant in the assessment district, which may
impact the feasibility of assessment district formation. Information shared with the Committee was all
based on informal preliminary research.
ACTION: The Committee accepted the verbal report and requested that Staff hold an informational
and exploratory meeting with property owners within the Scarlett Court area in July.
9. Discussion with Clear Channel
Staff provided a verbal report on a discussion held with Clear Channel about the possible location of
an electronic reader board at the City’s Maintenance Facility along I-580, which would be a new
source of revenue. Bruce Qualls and Robert Hatton with ClearChannel Outdoor and their
representative Guy Houston, all members of the public, were present. Mr. Qualls and Mr. Hatton
provided background information on ClearChannel Outdoor and their interest in Dublin.
ACTION: The Committee accepted the verbal report and directed Staff to bring a discussion item
forward to the City Council in August.
10. Update on Commercial Development Task Force
Staff provided the Committee with a verbal report on the Commercial Development Task Force
meetings, and also mentioned that Michael Berne with MJB Consulting, who provided a Retail 101
presentation to the Task Force, will also be providing a special presentation to the City Council on
July 8.
ACTION: The Committee accepted the verbal report.
11. Request for Future Agenda Items
The Committee requested an item be brought back regarding the City’s role in entrepreneurial
engagement.
12. Adjournment
There being no further business to come before the Committee, the meeting was adjourned at 3:51
PM.
Minutes prepared by Hazel L. Wetherford, Senior Economic Development Analyst.
___________________________________
Mayor
ATTEST: ________________________________
Economic Development Director/
Public Information Officer
Organization Dublin Direct
Funding Geographic Area Organization's Role/Goals Dublin's Role/Niche
East Bay Economic
Development Alliance $5,700 Alameda & Contra
Costa Counties
• Marketing the East Bay.
• Regional Collaboration.
• Access to economic data & information.
• Networking.
• Encourage subregional efforts.
• Leveraging studies and data.
• Ensure events are held in Dublin.
• Promote Dublin's Opportunity Sites.
East Bay Leadership
Council $1,230 Alameda & Contra
Costa Counties
• Access to Information.
• Connections.• Partnering for policy expertise.
iGATE $25,000 Tri‐Valley &
Brentwood
• Job Creation.
• Job Retention.
• Start‐up Network.
• Incubator Space.
• Promote and support local start‐ups.
• Provide space for firms when they graduate from incubator.
• Connection with the National Labs.
Innovation Tri‐Valley ‐Tri‐Valley
• Brand the Tri‐Valley in the Bay Area.
• Build firm loyalty to region.
• Job Creation.
• Job Retention.
• Start‐up and Business Network.
• Promote Dublin community and business involvement.
Livermore Valley
Winegrower's
Association
$7,500 Tri‐Valley
• Increase awareness of Livermore Valley.
• Community Events.
• Attract Vintners.
• Vineyards in Doolan Canyon.
• Locate a Visitor Center.
• Increase connections through the Farmers' Market & splatter.
• Identify opportunities to connect to the wine region.
Visit Tri‐Valley $2,500 Tri‐Valley
• Increase Hotel occupancy.
• Increase visitors to Tri‐Valley.
• Identify assets needed by region to compete with other tourist
areas.
• Ensuring Dublin Hoteliers interests are represented.
• Ensure Dublin captures visitors and is well promoted.
• What regional gaps can Dublin fill?
Objectives
1. Be a good partner/relationship.
2. Access to information (their connections/regional trends)
3. How to Market & Brand the East Bay (don't forget about the Tri‐Valley)
4. Transportation Advocacy
5. Increase visitors and increase T.O.T. (Promote Dublin as a great location for business)
City's Partnership with Regional Organizations
Business Name Address Square Footage
#
Employees Status Opened
All Natural Stone 6591 Sierra Lane 28,316 2 1st Plan Check
Asian Circuits Inc. 11501 Dublin Blvd., Suite 200 (580 Executive Center)0 N/A June
Autopia 7240 Dublin Blvd. 1,500 10 N/A May
Brilliant Minds 6599 Dublin Blvd., Suite C 2,005 3 Issued February
CALPHIN Aquatic Club (Dublin Swim House)6175 Dublin Blvd. 10,584 Issued
Chevron (CJC Fallon Gateway Gas Station)2760 Dublin Blvd. (Fallon Gateway) no sprinklers 2,520 sf / 3,276 sf / 1,200 sf 4th Review
Corelynx, Inc. (Logiseek Inc.) 11501 Dublin Blvd., Suite 200 (580 Executive Center)150 2 N/A March
Dancentric 7106 Village Parkway (SF Rents Building)10 N/A July
Dublin Ridge Dentistry 6614 Dublin Blvd. 1,116 Issued
Fallon Dental Group (Dean Lambridis & Amardeep Gill Dental Corp)3746 Fallon Rd. (Fallon Gateway Shop 6)2,794 5 Issued April
Foster Farms 4160 Dublin Blvd. (Dublin Corporate Center)7,984 Issued
Galaxy Games 6715 Dublin Blvd., Suite H & I 1,997 1 Issued
GNC Store (Kesar Vitamins, Inc.)4460 Tassajara Rd. (Waterford) 888 Issued May
Guns Gear and Other Stuff 6705 Amador Plaza Rd. (Enea Plaza)28,500 Issued January
Hobby Lobby (Hobby Lobby Creative Center #571)7050 Amador Plaza Road (The Dublin Place)60,000 30‐50 Issued May
Home Goods 5350 Dublin Blvd. (Persimmon Place)22,079 1st Plan Check
Inspire Smiles Dental (Dr. Rassiwala Dental Office)7739 Amador Valley Blvd. 1,990 2 Issued May
Intero Real Estate Services 7950 Dublin Blvd., Suite 104 (Corrie Center)1,431 12 Issued April
Kids N Cribs 7054 Village Parkway (SF Rents Building)3,000 6 N/A March
Massage Envy 4400 Tassajara Rd. (Waterford) 2,100 20 Issued April
Mayflower Spa 8933 San Ramon Rd.N/A
Music N Beyond 4560 Dublin Blvd. 1,258 2nd Review
Nordstrom Rack Persimmon Place 35,188
Relax Ave Day Spa 7776 Dublin Blvd. 2,366 4 Issued March
Royal Novelties 7381 Amador Valley Blvd.N/A July
Sprint 3752 Fallon Rd. (Fallon Gateway) 2,763 Issued January
Star Brite Dental Office 7197 Village Parkway 2,154 2nd Plan Check
Sunrun Solar 6761 Sierra Lane 5,268 1st Plan Check
Super Cuts 3738 Fallon Rd. (Fallon Gateway) 1,142 2 Issued July
TerrAvion, Inc. 7950 Dublin Blvd., #314 (Corrie Center)2,200 12 N/A June
The UPS Store 3736 Fallon Rd. (Fallon Gateway) 979 Issued
The Vitamin Shoppe 3734 Fallon Rd. (Fallon Gateway) 3,028 Issued January
T‐Mobile (MobileOne LLC)3768 Fallon Rd. (Fallon Gateway) 1,232 5 Issued April
Tulip After School (Gurukool, Inc.)4078 Grafton St. (Grafton Station)2,389 5 Issued March
Whole Foods Persimmon Place 40,000 Issued
Xfinity Store 4104 Grafton St. (Grafton Station)4,070 Issued
Commercial & Retail
2014 New Businesses
Business Name Address Square Footage
#
Employees Status Opened
Blue Gingko Izakaya Japanese Restaurant 3762 Fallon Rd. (Fallon Gateway) 4,191 Issued
Chaat Bhavan Restaurant 4112 Grafton St. (Grafton Station)3,600 Issued
Free Birds World Burritto 7281 Amador Plaza Rd. (Amador Crossings) 2,331 50 Issued January
Fresh Pixx (Round Table concept)3776 Fallon Rd. (Fallon Gateway) 2,418 Issued February
Gum Kuo Restaurant 3720 Fallon Rd. (Fallon Gateway) by itself building 4,259 3rd Plan Check
Habit Burger 7295 Amador Plaza Rd. (Amador Crossings) 2,137 Issued
Hawaiian Grill Express 3772 Fallon Rd. (Fallon Gateway) 1,312 4 Issued January
Jersey Mike's Subs 3740 Fallon Rd. (Fallon Gateway) 1,234 Issued July
Lazy Dog Restaurant & Bar 4805 Hacienda Drive (Hacienda Crossings)7,755 sf / 1,150 sf Issued
Lee Sandwiches 4101 Dublin Blvd. (Shops at Waterford)1305 10 2nd Review
Mayflower Restaurant 4086 Grafton St. (Grafton Station)6,929 Issued March
Menchies Frozen Yogurt 3742 Fallon Rd. (Fallon Gateway) 1,239 2nd Review
Merchant Association 4080 Grafton St. (Grafton Station)3,125 sf Issued
Panera Bread 3662 Fallon Rd. (Fallon Gateway) with drive through 4,400 40 Issued
Rahma Mediterranean Market and Cuisine 7111 Village Parkway 4,748 4 3rd Review
T‐4 Restaurant 3744 Fallon Rd. ( Fallon Gateway) 900 6 Issued
The Little Sheep Mongolian Hot Pot 4068 Grafton Street (Grafton Station)3,860 20 Issued March
Three Sheets Craft Beer 7046 Village Parkway (SF Rents Building)3,000 1st Plan Check
Tous Les Jours Bakery 7151 Amador Plaza Rd. 1,926 10 Issued
Zone Lazer Tag 7102 Dublin Blvd. (Dublin Crossings Center)9,369 6 Issued May
As of 7/28/2014
Food/Entertainment Related
STARTUP DUBLIN: A Boot Camp for Technology Entrepreneurs
PROGRAM OUTLINE
Startup Dublin is a new program geared towards entrepreneurs working to establish tech startups in the Tri‐Valley
region with a primary focus on Dublin. Startup Dublin is a 10‐week program where topic experts will present on the
different areas of technology start‐ups. This program is possible through a partnership with the City of Dublin, the
Alameda County Small Business Development Center and the Tech Futures Group.
Cost: $10,000 (Small Business Assistance Program – Small Business Support)
Total time: 90‐minute sessions held every week from 12 p.m. – 1:30 p.m.
Location: City Hall’s Regional Meeting Room
Timeframe: 8/11: Press Release & Application Issued
8/11 ‐ 8/29: Application Intake
9/1 – 9/5: Application Review & Notification of Enrollment to Applicants
Session #1 – Elements of a Successful Start‐up Technology Company (9/9/2014)
Technology ‐ Creator of new scalable technology or use novel combinations of existing technology.
Team and Talent – Founders, employees, advisors
Intellectual Property ‐ Proprietary and defensible technology that may be legally protected.
Addressable Market ‐ Potential for growth both in terms of job creation potential and funding needs.
Importance of a business plan as a communications tool for management, investors and employees
Session #2 – Legal Aspects of Technology Companies (9/16/2014)
Different legal entities — advantages and disadvantages
Generally used structures
Patents, trademarks, copyrights
Stock option plans
Employment law
Session #3 – Financing Your Technology Company (1) (9/23/2014)
Difference between seed, angel, series A, additional rounds
How much equity do you give up to finance the company at each stage
How much equity do you give to founders and others
Bridge loan and equity alternative
How to determine:
‐ Amount needed for each stage of business
‐ Amount needed to develop beta or prototype
‐ Amount needed for development
‐ Amount needed for marketing
Session #4 – Financing Your Technology Company (2) (9/30/2014)
How to identify potential funders
What is the process in presenting to funders?
What does an investor presentation look like?
Term Sheets
What should the money be used for?
Other funding sources — Grants / SBIR / Governmental programs
Session #5 – Attracting Talent to Your Technology Company (10/7/2014)
• How to attract employees
• What to pay employees
• Equity participation for employees, advisors.
• How to attract advisors
• Developing a board
Session #6 – Marketing Your Technology Company (10/14/2014)
• Branding
• Webinars / seminars
• Social media – how and how not?
• Role of Journalists
• Role of PR / Managing PR
• On‐line marketing
Session #7 – Go‐To‐Market With Your Technology Products (10/21/2014)
• Positioning your innovation
• First contact with potential customers
• Commercializing your technology
• Taking your product to market
Session #8 – Marketing Technology Products (10/28/2014)
• How to attract first /beta customers
• How to attract reference customers
• Business to business sales and marketing techniques
Session #9 – Meet the Technology Company Investors (11/4/2014)
A Panel discussion including angel investors and venture capitalists.
What are they looking for?
What separates “good” and “bad” proposals?
How does someone get their attention?
Session #10 – “Pitch” Competition (11/18/2014)
Competition is published six weeks prior to date
5‐6 competitors are selected from qualification information two weeks ahead – coaches are assigned.
Panel of judges listens to and judges 5 minute “pitches” from various companies
Judges provide feedback to companies
Prize awarded to winner (TBD)
Session topics are subject to change.