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Home My WebLink About8.2 Park & Community Services Strategic Plan Annual Report 19t )82 AGENDA STATEMENT PARKS AND COMMUNITY SERVICES COMMISSION MEETING DATE: August 16, 2010 SUBJECT: Parks and Community Services Strategic Plan Annual Report Report by Paul McCreary, Assistant Director of Parks and Community Services ATTACHMENTS: 1. Power Point Slides RECOMMENDATION: Receive report FINANCIAL STATEMENT: None DESCRIPTION: In November 2008 the City Council adopted the Parks and Community Services Strategic Plan. This long range planning document identified seven strategies to focus on over the next ten years. The strategies include: STRATEGY#1 Develop unique, aesthetically appealing parks and facilities that provide flexible spaces and safe environments to recreate. STRATEGY#2 Promote and support environmental stewardship and protect environmental resources. STRATEGY#3 Implement programs that are popular with the core customer market segments and are responsive to community and industry trends. STRATEGY#4 Position programs and service delivery to be unique, competitive and responsive to customer needs and expectations. STRATEGY#5 Reduce barriers to participation in Department programs and services. STRATEGY#6 Maximize effectiveness of communication with existing and potential customers. STRATEGY#7 Create social connections and strong sense of community within neighborhoods. The Strategic Plan recommends the Department create an annual report for the public showing the progress on the implementation of the plan. Staff will present a Power Point presentation at the meeting. RECOMMENDATION: Staff recommends that the Parks and Community Services Commission receive the report. COPIES TO: ITEM NO.:8.2 G:\PARKS COMMISSION\AGNDSTMT\2010\8-16 Item 8.2 Strategic Plan Annual Report.doc DUBLIN Parks and - • Community Services CONNECTING Strategic Plan OUR,COMMUNITY`` A Ten Year Vision for Parks&Community Services Annual Update FY 2009-2010 DUBLIN Background • Ten Year Vision for Parks and • Community Services • City Council adopted in Nov. 2008 • Based on extensive community input • Identifies seven broad strategies — Numerous strategic goals to accomplish each strategy • Recommends annual progress report • Will update plan every five years to deal with changing conditions DUBLIN Strategy #1 ' • Develop and maintain unique, aesthetically appealing parks and facilities that provide flexible spaces and safe environments to recreate and bring peace. wil Air- It Strategy #1 ,. DUBE IN -�� Accomplishments - -- • Provide lighting for park facilities where appropriate to expand access and use. — Construction of Fallon Sports Park — Grant for park pathway light replacement • Incorporate shade structures into existing and new parks. — New playground shade covers at Stagecoach — Shade structure for Fallon soccer fields — Shade covers for Fallon ball fields • Complete construction of Shannon Center and plan for re-use of the Activity Center. — Award of Excellence for design from the California Parks and Recreation Society — Study recommended use as Preschool Strategy #1 DUBLIN Accomplishments (cont.) • Plan for the ongoing renovation and modernization of existing parks and facilities, and identify funding sources to make improvements. - Began renovation of Dublin Sports Grounds using Measure WW grant funds from EBRPD - Completed replacement of play equipment at Stagecoach and Emerald Glen parks. - Submitted grant applications for: • Shannon Park parking lot improvements • Dublin Heritage Park"Fresh Water" corner phase • Tree Replacement Project • Energy Block Grant to replace park lighting with LED lights • Develop the Dublin Historic Park and relocate the historic Kolb ranch buildings to the site. - Commenced construction • Monitor opportunities to develop and/or operate facilities in partnership with other public or private organizations. -- Dublin Historical Preservation Association providing assistance to expand Heritage Park museum operations in FY 10-11 - Continued update to Joint Use Agreement with Dublin Unified School District fis DUBLIN Strategy #2 • Promote and support environmental stewardship and protect natural resources. its Strategy #2 DUBLIN Accomplishments • Implement the City's Green Building Ordinance in relation to facility development. — Prepared documentation for Shannon Community Center LEED certification • Model best practices in how to best manage facilities and programs in areas such as waste reduction, recycling, water and energy conservation, indoor air quality, green cleaning practices and environmentally friendly supply and equipment requisition. — Installed central irrigation control system at various parks to monitor and reduce water consumption — Received grant funding to replace park lighting with LED lights • Support implementation of the City's Bikeways Master Plan. - Promoted Bicycle Safety Classes and Bike to Work Month Activities • Facilitate carpooling to city sponsored programs, classes and events. - Established Senior Center Ride Match Program • Facilitate learning about the environment and invite the public to be active participants in stewardship programs. — Implemented new Nature Day Camp Program DUBLIN Strategy # • • Implement programs that are popular with the core customer market segments and are responsive to community and industry trends. Strategy #3 DunyN k Accomplishmen Re-align existing programs and create new offerings to promote and support: • Effective communications with residents and marketing strategies that consider product, positioning, place, price and targeted promotion. - Expanded use of electronic promotions and email blasts using Vertical Response - Created new branding and marketing strategy for annual St Patrick's Day Celebration - Implemented new special event"Sponsorship Packages" • Positive youth development and strong families - Expanded Preschool Program to both Shannon and Emerald Glen Parks, with 120% increase in registration - Developed Super Sitters Program • Healthy lifestyles and wellness - Created new series of cooking and nutrition classes • Active lifestyles involving sports and fitness - Expanded fitness classes Strategy #3 DUBLIN Accomplishments (cont.) Re-align existing programs and create new offerings to promote and support: • Personal enrichment and participation in hobbies, leisure pursuits, and self-help activities. - Expanded use of Senior Center on Saturdays mornings • Appreciation of nature and participation in unique and adventurous outdoor recreational activities. - Implemented new Nature Day Camp Program • Preservation and interpretation of Dublin's culture and heritage. - Developed Education Curriculum Packet for DUSD - Completed Phase II of Museum Assessment Program - Produced exhibit and book on Martin Family - Worked with DHPA/Camp Parks to preserve history - Coordinated Oral Histories project • Expand activities available for teens. - Implemented Teen Circuit Program #4 DUBLIN Strategy • Position programs and service delivery to be unique, competitive and responsive to customer needs and expectations. Strategy #4 Duhll.\ Accomplis x, • Provide high-quality, experienced staffing and independent contractors to provide first rate instruction, supervision and customer service. • — Conducted Disney Institute Customer Service Training for all Department Staff • Educate public that Parks and Community Services activities are the most fun, effective way to improved health and wellness. - Implemented"Parks Make Life Better"Marketing Campaign • Become a resource for finding other residents with similar recreational interests to form social groups for walking, hiking, biking and playing sports. • — Expanded use of"free agent"player lists for all adult sports leagues • Package Department programs to serve as wellness programs for local employers. - Participated in Health Fair at Zeiss Humphrey Meditec • Position the Shannon Community Center as a premier regional rental facility for social events. — Created rental brochure — Attended bridal fair — Posted information on various websites DUBLIN • 5 • Reduce barriers to participation in Department programs and services. • DUBLIN • Expand the number of full-day programs when school is not in session. - Implemented Nature Day Camp Program f — Implemented Sport/Swim Camp Program — Implemented Camp Connector AI • Provide youth programs or child care in tandem with adult classes to increase participation by parents. — Developed Super Sitter Program (starts Sep. 2010) — Tandem parent and child tennis classes • Provide fee assistance for youth programs for households with lower income. — $2,100 awarded since January 2010 — 33 applications received; $7,490 in fund It Strategy #5 DUIUIN Accomplishments (cont.) • Strategically schedule facility spaces during primetime hours to ensure working households have access to popular programs and services. - Expansion of youth and adult classes on Saturdays and Sundays — Added Senior Center hours on Saturdays • When feasible provide programs in two or more locations to provide easier neighborhood access to programs and reduce vehicular trips and traffic. - Expanded Preschool Program to two campuses v ;DUBLIN • Maximize effectiveness of communication with existing and d potential customers. 1 1 I i i Strategy #6 DUBLIN 4 - Accomplishments • Closely monitor trends in consumer adaptation of technology and expand use of electronic promotions when feasible. — Expanded use of Vertical Response mass emails • Expand Department outreach and promotions at City events to gain new customers. — Created Department Event Promotions Committee — Created partnership with Dublin Police Services [)t hi IN • Create neighborhood social connections and a strong sense of community. Strategy DUREIN Accomplishment- • Develop ability to find others in the community with similar recreational interests. - Offered drop-in golf and tennis programs for older adults — Expanded free agent lists for adult sports leagues • Conduct programs and events in neighborhood parks. — Conducted Camp Out at Alamo Creek Park — Conducted Senior Center luncheon at Bray Commons