HomeMy WebLinkAbout7.1 City Marketing Plan & Dublin Doings Ltr AGENDA STATEMENT
C�TV oF SENIOR CENTER ADVISORY COMMITTEE
DUBLIN MEETING DATE: May 7, 2015
SUBJECT: City Marketing Plan and Dublin Doings Newsletter
Report Prepared by Anna Hudson, Recreation Coordinator
ATTACHMENTS: None
RECOMMENDATION: Receive report
FINANCIAL STATEMENT: None
DESCRIPTION:
City Marketin� Plan:
The City is venturing into a new comprehensive marketing and branding plan. More than a slogan or a
logo, the new brand "Dublin: the New American Backyard" focuses on sending a cohesive message to
express the unique identity of Dublin. It will highlight several Dublin qualities including a diverse thriving
population; close proximity to major urban centers; and a robust network of recreational opportunities
and community parks. In the coming months, the brand will be used to create interest in Dublin as a
destination for visitors, families, businesses, and events. Residents can expect to find the brand in an
updated City website and future City publications.
Proposed Newsletter:
The City of Dublin continually looks for ways to improve the City's marketing procedures and processes.
To avoid duplication of effort, the summer "Dublin Doings" newsletter will be streamlined and
redesigned to resemble the format used in the City's Recreation Activity Guide. Currently a larger (12
point) font size is used in the Senior section of the guide. The number of pages dedicated for Senior
activities will increase from the current seven pages. These pages will also make up the content for the
Dublin Doings newsletter. To distinguish the Dublin Doings newsletter from the Activity Guide, a color
cover will be added to finalize the fall Dublin Doings newsletter, which will be incorporated into the
Activity Guide.
COPIES TO:
ITEM NO: 7.1
G:\COMMISSIONS&COMMITTEES\SRADVCMTE\Statements\2015\5-7-15 Statement 7.1 City Marketing Plan and Dublin Doings Newsletter.doc