HomeMy WebLinkAbout8.5 The Live Healthy Dublin "ACTIV-8 Challenge" AGENDA STATEMENT
I� CITY OF PARKS AND COMMUNITY SERVICES COMMISSION
T TRT.T N MEETING DATE: February 23, 2015
SUBJECT: The Live Healthy Dublin "ACTIV-8 Challenge"
Frank Luna, Recreation Supervisor
ATTACHMENTS: None
RECOMMENDATION: Staff recommends the Parks and Community Services Commission
receive the report.
FINANCIAL STATEMENT: Staff will implement the program using existing resources allocated
in the Fiscal Year 2014-2015 budget, augmented with a sponsorship
from Kaiser Permanente ($2,450).
DESCRIPTION: In 2010, the City Council directed staff to implement a program to
encourage residents to adopt a healthier lifestyle. After researching various health and wellness
programs, staff presented the City Council with various options on June 19, 2012, and it was decided to
partner with Live Healthy America, an online, nationwide, team-centric wellness program that
motivates, educates, and empowers residents to achieve optimal health through its customized wellness
challenges. In 2013, the City offered a "10-Week Wellness Challenge", where participant recorded their
daily fitness activities; 2014 a second "10-Week Wellness Challenge" titled Live Healthy Dublin "Step 2
It" was offered where participants recorded their number of steps taken daily. In 2015 staff will offer an
"8-Week Wellness Challenge" titled Live Healthy Dublin "ACTIV-8 Challenge" in which the participants
record their daily fitness activities.
The "ACTIV-8" eight Week Wellness Challenge" will be a team-centered physical activity and educational
program that will assist the participants and teammates in making positive changes that lead to a
healthier lifestyle. The cost is$10 per participant.
The participants register online and receive the following resources and tools to make staying motivated
easy:
• Unlimited access to the online resource center, which includes training and nutrition software
• Weekly motivational and informative emails
• Activity suggestions, nutrition, and recipe tips via the website
• Personalized online tracking page and journal
• ACTIV-8 t-shirt
How to Participate and Sian Up
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• Gather a team of 2-10 people and choose a team name. The Team Captain must have an email
and register the team at www.livehealthvdublin.com.
• Enter Group Registration ID: LHDUBLIN
• Pick up t-shirt during the St. Patrick's Day Festival on March 14 and 15.
• Set up your personal profile online to record your fitness goals.
The Team Captain will communicate with teammates regularly to keep everyone motivated and inform
team members of fitness and wellness activities offered in the community. Teams will compete against
teams of like-size (i.e., teams of 2-3, 4-6, and 7-10). This program will take the spirit of team work, add a
measure of friendly competition, and use the power of the internet to encourage people to reach their
optimal fitness level and to pursue healthier lifestyles.
Marketina
The Live Healthy Dublin "ACTIV-8 Wellness Challenge" has been and will continue to be promoted in a
variety of ways. Information via flyers and brochures has been distributed to City facilities, Dublin
Unified schools, the Chamber of Commerce, and local businesses. This year staff made the effort to
outreach to representatives from various businesses based in Dublin via email, phone call and a personal
visit to the company inviting employees to participate in the "ACTIV-8 Wellness Challenge". Also,
information on the "ACTIV-8 Wellness Challenge" was distributed by the Dublin Unified School District
Community Liaison staff to all school district personnel as well as each school's Parent Facility Club (PFC).
A Vertical Response message has been sent to Dublin residents who have participated in Parks &
Community Services activities; the Library's Lobby display case is featuring a one-week display on the
Challenge; information will be in the Spring Activity Guide; and a press release and a newsflash has been
distributed to local media outlets.
Event Wrap-Up
The "ACTIV-8 Wellness Challenge" will run from March 15 through May 9, 2015, with a closing event at
the Dublin Farmer's Market on May 14, 2015. At this event, the City will announce the winning teams,
in the specific team size category with most number of activities recorded.
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