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HomeMy WebLinkAbout8.4 P&CS Strategic Plan Annual Rpt 11i , x,131 '9 '�IV' � AGENDA STATEMENT PARKS AND COMMUNITY SERVICES COMMISSION MEETING DATE: October 21, 2013 SUBJECT: Parks and Community Services Strategic Plan Annual Report Report by: Micki Cronin, Asst. Director Parks & Community Services ATTACHMENTS: Comprehensive listing of strategic objectives accomplished since adoption of the Strategic Plan RECOMMENDATION: Receive report FINANCIAL STATEMENT: None BACKGROUND: In November 2008 the City Council adopted the Parks and Community Services Strategic Plan. This long range planning document identified seven strategies to focus on over ten years in relation to park, facility and program development. The strategies include: STRATEGY#1 Develop unique, aesthetically appealing parks and facilities that provide flexible spaces and safe environments to recreate. STRATEGY#2 Promote and support environmental stewardship and protect environmental resources. STRATEGY#3 Implement programs that are popular with the core customer market segments and are responsive to community and industry trends. STRATEGY#4 Position programs and service delivery to be unique, competitive and responsive to customer needs and expectations. STRATEGY#5 Reduce barriers to participation in Department programs and services. STRATEGY#6 Maximize effectiveness of communication with existing and potential customers. STRATEGY#7 Create social connections and strong sense of community within neighborhoods. The Strategic Plan recommends creating an annual report showing the progress on the plan. RECOMMENDATION: Staff recommends the Parks and Community Services Commission receive the report. COPIES TO: ITEM NO.: 8.4 G:\COMMISSIONS&COMMITTEES\PARKS COMMISSION\AGNDSTMT\2013\10-21-13 Strategic Plan Annual Report.doc PARKS & COMMUNITY SERVICES CITY OF STRATEGIC PLAN ACCOMPLISHMENTS DUBLIN As of June 30, 2013 STRATEGY #1: Develop unique, aesthetically appealing parks and facilities that provide flexible spaces and safe environments to recreate. _ _1111..... .. A. SUPPORT OPPORTUNITIES TO DEVELOP TRAILS AND PASSIVE PARK AMENITIES,AND WHEN FEASIBLE PROVIDE PUBLIC ACCESS TO PRIVATELY HELD OPEN SPACE AREAS _....._._ �1111._�1111 _. Explored future opportunities for a large dog park in eastern Dublin FY 2012 2013 Completed construction of Positano Hills Park and conducted dedication,event on 2012-2013 FY April 20,2013 .._ .._.._..�..._...._ � .._ __.._..�........ . 4 Dublin Hills Regional Park opened and work began on connections to Martin FY 2010-2011 CanyonCreek -............. _........ __ -1111.._ ...._... __..... .......-. _._ 1111. __....... -- ----------- —-------—------- ----------- -- --— B. PROVIDE LIGHTING FOR PARK FACILITIES WHERE APPROPRIATE TO EXPAND ACCESS AND USE. Completed installation of brighter LED lighting at Shannon, Kolb and Dolan Parks. FY 2011-2012 _. 1111 Completed construction of lighted pathways at Heritage Park a . _ — __ .. .__.__ _ Completed construction of Fallon Sports Park including lighted basketball and FY 2009-2010 tennis courts, as well as soccer and softball fields. _ _...� _ _.. _1111 __ — .. _. _— .... _ — —_� — _ __............___. Applied for and received grant for park pathway light replacement project. FY 2009-2010 C. INCORPORATE SHADE STRUCTURES INTO EXISTING AND NEW PARKS. .. .... _ _ Installation of solar panels at Shannon Park that act as shade structures for.art FY 2012-2013 expanded'Picnic Brea . .. 1111.. ... .. 1111 _ _3. The Kolb Hay Barn was moved to the Heritage Park & Museums to be used as a FY 2010-2011 shelter for heritage programs and summer camps. _ A new playground with shade covers was installed at Stagecoach Park. FY 2009-201 _. ._— 1111 _ _ __—_�_—._ _ Shade structures were installed for the Fallon soccer and ball fields. FY 2009-2010 D. COMPLETE CONSTRUCTION OF THE SHANNON COMMUNITY CENTER AND PLAN FOR RE-USE OF THE ACTIVITY CENTER _...... ..........._.........,._. ........__._.......__...........�...........__.._.........._........... 1111... _ 1111. _. 1111 1111.. ._ __ ._ _ _ _ __ __ _. Purchased Activity Center modular building eliminating annual lease payments. FY 2010-2011 Received an "Award of Excellence" for design from the California Parks and FY 2009-2010 Recreation Society. . .._ .._. _ ......_. __....._ 1111. 1111. ___ 1111 _1111_ .. __._ .. Completed study which recommended continuing to use the Activity Center as a FY 2009-2010 Preschool, doubling the capacity of the program. ATTACHMENT 1 E. PLAN FOR THE ONGOING RENOVATION AND MODERNIZATION OF EXISTING PARKS AND FACILITIES, AND IDENTIFY FUNDING SOURCES TO MAKE IMPROVEMENTS. ,7 ��,„,_ M _.._Addition of picn!C tabus at Sharman Park _ FY 2Q12 2f313 - ... ._ e� ;_.. .- _. Installed automated locking devices on the restroom.doors at tnost.parks__ FY 201,2-2013 Began renovation of the Shannon Park Water Play Area: FY 2{}12 213 ___ _. _.T Conducted a comprehensive review of the Dublin Swim Center buildings, pools and 1 mechanical systems, and developed a long-range plan for modernization. FY 2011-2012 Completed update to Library Master Plan and studied potential for food and beverage service in the Library. 1 FY 2011-2012 __.....___ _ .._..... .._...._1_ __ _ --- ....... ... ........ _ ...._------- _.. Competed renovation of Dublin Sports Grounds. - - FY 2010-2011 Installed new flooring in Emerald Glen Preschool Building FY 2010-2011 Began renovation of Dublin Sports Grounds using Measure WW grant funds from the East Bay Regional Park District (EBRPD). �FY 2009-2010 Submitted grant applications for: • Tree Replacement Project (awarded) • Energy Block Grant to replace park lighting with LED lights (awarded) ! FY 2009-2010 • Shannon Park parking lot improvements (not awarded) • Dublin Heritage Park and Museums "Fresh Water Corner" (not awarded) Replaced playground equipment at Emerald Glen and Stagecoach arks. FY 2009-2010 ........ __1111._. __ ______ ....... ............11--.111...... ............__ F. _ ........ 1111. _............... DEVELOP THE DUBLIN HERITAGE PARK AND MUSEUMS AND RELOCATE THE HISTORIC KOLB RANCH BUILDINGS TO THE SITE __.__.._..___.._ ______.___._.__�. Completed construction and conducted dedication event on July 2, 2011 FY 2010-2011 Commenced construction and moved the buildings FY 2009-2010 ......... ........ G. MONITOR OPPORTUNITIES TO DEVELOP AND/OR OPERATE FACILITIES IN PARTNERSHIP WITH OTHER PUBLIC OR PRIVATE ORGANIZATIONS. �.... W_ Developed Joint Funding and Operat ons Agreement with Dublin unified School FY 2Q12-20i3-­1 Drstrict,for renovation of Dul tin High School tennis courts _ _ _ Conducted workshops and meetings with Dublin unified School District to plan far E7 � construction of new Swing Cen Dubli Hig4School FY �s Began discussions with Dublin Unified School District on a new joint-use competitive pool at the Dublin High School FY 2011-2012 ..... - -1111. __1...... g . . -1111_ Dublin Hills Regional Park opened and work began on connections to Martin Canyon Creek Trail FY 2010-2011 Completed update to Joint Use Agreement with Dublin Unified School District FY 2010-2011 - - 2 environmental STRATEGY #2: Promote and support environmental stewardship and protect • .._ ......................... -. ._.... .__... ....... ._._---- .... A. IMPLEMENT THE CITY'S GREEN BUILDING ORDINANCE IN RELATION TO FACILITY DEVELOPMENT. . _ . .. .,. ...... ... _.... ..._._- .... _......... Installation of solar panels at Shannon Park and the Dublin Senior Center. FY 2012-2013 _ Prepared documentation for Shannon Community Center LEED certification. FY 2009-2010 m__................._....__._.__........_..__—__........_..._._ __..........___....—__....................._ ___._..........._._._. _ _......_______......_..m—._...._...._ —_.._..__....._............__ –._........___........._____._.............___. B. MODEL BEST PRACTICES IN HOW TO BEST MANAGE FACILITIES AND PROGRAMS IN AREAS SUCH AS WASTE REDUCTION, RECYCLING,WATER AND ENERGY CONSERVATION, INDOOR AIR QUALITY, GREEN CLEANING PRACTICES AND ENVIRONMENTALLY FRIENDLY SUPPLY AND EQUIPMENT REQUISITION __. _... Installed paperless hand dryers in the restrooms at Senior Center. FY 2012-2013 ��.�� ��o. ...__ _ — ----- Completed expansion of the central irrigation,control system in all parks to monitor 20i2-2013 and reduce water consumption Worked with _... _. .�.. ... . _. __ . th the Dublin San Ramon Services District on expanding use of recycled FY 2011-2012 water for irrigation at Kolb, Stagecoach and Alamo Creek Parks. _ Increased the number of recycling containers in key locations in parks. FY 2011-2012 Installed central irrigation control system at various parks to monitor and reduce FY 2009-2010 water consumption. _- _ -------------- __ ___ _ __....._ _ _ _-- __ Received grant funding to replace park lighting with LED lights. FY 2009-2010 C. SUPPORT IMPLEMENTATION OF THE CITY'S BIKEWAYS MASTER PLAN. _ __ ------- Offered Adult and Family Bicycle Workshops FY 2012-2013 Opening of the Alamo Canal 580 Freeway undercrossing to Pleasanton: FY 2012 2013 Offered new biking r � FY 2�1111.1-1-1 ng class for cruisers. 010-2011 Promoted Bicycle Safety Classes and Bike to Work Month Activities _ FY 2009-2010 Conducted Bike Rodeo for Fun in the Sun Camp in partnership with Dublin Police FY 2009-2010 Services. ... ......... ......... D FACILITATE CARPOOLING TO CITY SPONSORED PROGRAMS, CLASSES AND EVENTS. Promoted access to St. Patrick's Day Festiva[from BART station by offering free Wheels shuttle passes to and from the Festival and the (east) Dublin/Pleasant on" FY 2012-2013 BART station. ... ..� ..�... _ �.._ ..�.. Promoted access to St. Patrick's Day Festival from BART station FY 2010-2011 Established Senior Center Ride Match Program. FY 2009-2010 3 E. FACILITATE LEARNING ABOUT THE ENVIRONMENT AND INVITE THE PUBLIC TO BE ACTIVE PARTICIPANTS IN STEWARDSHIP PROGRAMS. OfferecTCamp Connector transportation from one camp,.to another. FY 2012:2f}13 Offered a Camp Out for youth in a regional park as part of the Glen the Guide FY 2011-2012 Nature Day Camp program _ _ _.__. ._...__. ___ ................ __ ...._........... . - _... ............. _ Received Award of Excellence from the California Park and Recreation Society for FY 2010-2011 the Nature Day Camp Program — -- ---- -- --- = -- Expanded Family Camp Out Program to Emerald Glen Park and Tassajara C........... _ _ ____ .. _.__ Implemented a new Nature Day Camp Program. FY 2009-2010 existing STRATEGY #3: Implement programs that are popular with the core customer market segments and are responsive to community and industry trends. Re-align programs and create new offerings to promote an• support the following outcomes: A. EFFECTIVE COMMUNICATIONS WITH RESIDENTS AND MARKETING STRATEGIES THAT CONSIDER PRODUCT, POSITIONING, PLACE, PRICE AND TARGETED PROMOTION. _ Conducted market research and needs assessment and developed a Parks add Fy 212-2013 Community Services Department Marketing and Commud�catfons Plan ...,_ ... _._ Received the 2012 California Park Recreation Society Award Qf Excellence for t--he ".splatter" Marketing Campaign FY 2012 20� w Ate"dad er Shriner C_mp grid teethe Activt ..Guide _' FY 2t?2 y _ Developed and launched an online booking option for the Emerald Glen group FY 2011-2012 picnic area using the CLASS registration system _. _. ... -.__ __.. Expanded The Department Activity Guide from three to four issues FY 2011-2012 Created new web pages for Department on new City website. FY 2010-2011 Implemented new quarterly e-Newsletters for three market segments FY 2010-2011 ......... Expanded use of electronic promotions and email blasts using Vertical Response FY 2009-2010 Created new branding and marketing strategy for annual St Patrick's Day FY 2009-2010 Celebration ..... ...._. .......... .......... ....................... ....... ... Implemented new special event "Sponsorship Packages" FY 2009-2010 4 B. POSITIVE YOUTH DEVELOPMENT AND STRONG FAMILIES. _... . r._e..., ._._. -,. Offered "Camp Dublin" a tradition day.camp experience E FY 2012-2013 ... Offered a "Camp Connecter'to included supervised transitions between morning FY 2012-201 camps and afternoon camps for full day program option Introduced',"Little Lovies"Story Time for ages 16 months to four years cold_ FY 2012-2013 _______ _ _________- -___.--�_____._ __------ ._____— ����.__---- Reduced the number of Teen Special Events and expanded Department contracted FY 2011-2012 classes in camps and sports programs. Programs increased 6% in 2011 Implemented new Family Camp Out at Emerald Glen Park FY 2010 2011 ------- -----------_.— — -- -- — —- — - Expanded Preschool Program to both Shannon and Emerald Glen Parks, with 120% FY 2009-2010 increase in registration Developed Super Sitters Program _ FY 2009-2010 C. HEALTHY LIFESTYLES AND WELLNESS Implemented a successful ten-week"give Healthy Dublin" 10 week Health and FY 2012-2013 Wellness Challenge that attracted over485 participants on 102 teams Selected a Healthy Living Campaign and Contest. Implementing a 10-week Health and Wellness Challenge utilizing Live Healthy America web based program to be FY 2011-2012 launched in March of 2013 ------_.. _ -______-__ --.._. ----------- - — -- — -- — Implemented new "Fit Hour' in After School Recreation and Fun in the Sun FY 2010-2011 Created new series of cooking and nutrition classes FY 2009-2010 Expanded cooking and nutrition classes 09 2010 .._.. ...... ......... . . _ __ _ .. D. ACTIVE LIFESTYLES INVOLVING SPORTS AND FITNESS FY 2 Expanded contract tennis classes —_ - {11.2 20x3 Implemented new Adult Soccer Leagues FY 2010 2011 __ _..... .__ _ .—- �_ _ .... _.... _. _. __ __ _. Expanded Adult Softball Leagues __._— .. FY 2010-2011 . _ _--. � _ Implemented new USTA Sanctioned Adult Tennis Tournament FY 2010 2011 ......._. __... ...... .._ __. Expanded fitness classes FY 2009-2010 E. EVENTS TO CELEBRATE COMMUNITY MILESTONES, ENHANCE COMMUNITY PRIDE, ENCOURAGE SHARING OF CULTURAL TRADITIONS AND CONTRIBUTE TO ECONOMIC DEVELOPMENT Held the first annual "splatter" that attracte€!over 15,000 participants �FY 201Z72,013 _._. ni u h Community the ms Held Third Annual Commut C Show at th Heritage Park and Museu FY 2012 2013 _._ _._._-. _ _ ._ ..._. _ _ _ � g Conducted Y 2612 2013 d dedication event for the Po �tano Hills Park Conducted dedication event for the Dublin Heritage Park and Museums FY 2011-2012 11 g Developed event and marketing plan for new "splatter" Festival. FY 2011-2012 — . — _ —.._ Conducted dedication event for Fallon Sports Park FY 2010-201 S F. FUN AND SAFETY IN AND ABOUT THE WATER Developed and offered the Junior Green Gators Swim Team.There were 46 FY 2011-2012 participants in the inaugural season 1.11 ......... ..._...... .......... Participated in the Guinness Book of World Record's Largest Swimming Lesson FY 2010-2011 _._........._.._...._....._.......-_................._.............................seas-................. G. PERSONAL ENRICHMENT AND PARTICIPATION IN HOBBIES, LEISURE PURSUITS,AND SELF-HELP ACTIVITIES. Focused on offering more c6iturat arts classes FY 2011-208' 7 _ Expanded Saturday classes the number of classes offered on Saturdays. The summer of 2011, Ex a y asses asses offered increased 34%compared to prior summer FY 2011-2012 Reinstated Senior Center Trips and Tours program. Trips were reinstated with two trips being offer each month FY 2011-2012 _........ ......... ............ Expanded use of the Senior Center on Saturday mornings FY 2009-2010 _..-....................-..._._.........._.......__................_. .................._._...........................................................-. ................ H. PRESERVATION AND INTERPRETATION OF DUBLIN'S CULTURE AND HERITAGE. - 2Q Particiated in tfe Conservation Assessment Pro ram (OAP FYt p --.---- -- E p anfed the Voiuntee r Progm for the Heritage Park and Museums FY 201.2,, Completed Museum Assessment Program (MAP) Phase III process FY 2011-2012 _....-..... .__...._ _ _ Created new Volunteer Guild to support expanded facilities, programs and events FY 2011-2012. .... __.__- ease_._ _....................___...... ease.. ..ease.._ ease....... Implemented expanded programs and monthly events at new Heritage Park and Museums f FY 2011-2012 Assumed ownership of the Camp Parks Collection and opened an exhibit on the collection FY 2011-2012 Initiated Phase III of Museum Assessment Program-Consultant Review j FY 2010-2011 Produced a book on the Kolb Family FY 2010-2011 __ _. _ __ _ _-_ __. _. ...... __ _ Set up the Collections Research Room in Kolb House with volunteer researchers_ FY 2010-2011 Expanded school and group tour curriculum to include the Kolb facilities FY 2010-2011 —..._ _ Preserved the Kolb Tractor for viewing and tractor rides FY 2010-2011 111....... ....... _.._ .... ......... Conducted exhibit on the Donlon family history FY 2010-2011 ._ ....... . ..... Developed Education Curriculum Packet for DUSD FY 2009-2010 Completed Phase II of Museum Assessment Program FY 2009-2010 Produced exhibit and book on Martin Family FY 2009-2010 .....ease _._-. _.. __ _................... _ . .......... . ....__ ....__.. Worked with DHPA/Camp Parks to preserve history FY 2009-2010 _.. - _-- ..__._ ._. _ .-... ....__ ..ease_ ._.. _m.--._ .. ____ ___ ease__...... ___ _.._ Coordinated Oral Histories project FY 2009-2010 6 I. APPRECIATION OF NATURE AND PARTICIPATION IN UNIQUE AND ADVENTUROUS OUTDOOR RECREATIONAL ACTIVITIES. ._ _ . .. r_m................ Offered Dublin residents an opportunity to attend Dublin Family Camp at a South FY 2012-2013 Lake Tahoe Resident Camp in partnership with Camp Concord ____ _--____ Implemented new Family Camp Out at Emerald Glen Park with a nature theme FY 2011 2012 _._ Offered a Camp Out for youth in a regional park as part of the Glen the Guide FY 2011-2012 _ Nature Day Camp program _ Implemented new Nature Day Camp Program _ FY 2009-2010 J. EXPANSION OF ACTIVITIES AVAILABLE FOR TEENS _ — ___ - .. _ —------- --- Developed and implemented the Youth Mini Grant Program,designed to provide ,,,' FY 2012-2013 funding as en Imrov ,n Dublin-based youth organisations. Offered Teen to Du _. ..: _ p the Barn - FY 2011-2012 - ---.. — — --. —__ _ _ — - Implemented new Teen/Senior Car Show FY 2010-201 Implemented Teen Circuit Program FY 2009 2. STRATEGY #4: Position programs and service delivery to be unique, competitive and responsive to customer needs and expectations. A. PROVIDE HIGH-QUALITY, EXPERIENCED STAFFING AND INDEPENDENT CONTRACTORS TO PROVIDE FIRST RATE INSTRUCTION, SUPERVISION AND CUSTOMER SERVICE. -----__. _ Extended customer.. _ _ ........_._ � _...n __.. m...;Pm.; .. ._�. n_..._ ��, w__ ��_. ��,. er service hours at the Shannon Community Center to 7:00 PM on FY 2(112-2013 Thursdays and 9:00 AM to 12:00 Noon on Saturdays � ___ _ _- _ _ ____------------------------ Conducted Disney Institute Customer Service Training for all Department Staff FY 2009-2010 ........ ........ .......... __ ..... ...._ _. B. EDUCATE PUBLIC THAT DEPARTMENT ACTIVITIES ARE THE MOST FUN, EFFECTIVE WAY TO IMPROVE HEALTH AND WELLNESS . .....------- ...... _ Hosted Senior Resource Fair FY 2012-'20,131 Hosted and participated in the Tri Valley Preschool information'Fair FY 2112= Promoted Department programs and activities at the weekly Farmers'Markets FY 20,2-2013 _. .. Participated in a'Health Fair at Shaklee,a local employer'.__._. FY 2012 2013 ...__. T ?` ...- Implemented quarterly "DublinDiRECt" e-Newsletter including articles — FY 2010-2011 P _a_. _ -Y _ Participated in two Community Resource Fairs at Camp Parks FY 2010. .... Participated in Health Fair at Shaklee FY 2010 2011 _.. _.... _ ...__........_.._....___.._ __...____.______.... — _. Implemented "Parks Make Life Better" Marketing Campaign FY 2009-2010 7 C. BECOME A RESOURCE FOR FINDING OTHER RESIDENTS WITH SIMILAR RECREATIONAL INTERESTS TO FORM SOCIAL GROUPS FOR WALKING, HIKING, BIKING AND PLAYING SPORTS. Act as a resource far garnering irlterest in fgcat:wa(king groups;;such aS Dublii Path ii. 20.. 2. 2d Wanderers and Trt-Valley Tram Trekkers ---� __ -_ _ - .= Conducted drop in sports events for seniors FY 2010 2011 ... _..._ ... _ _ Expanded use of"free agent" player lists for all adult sports leagues FY 2009-2010 ............ ._._...._._.............................................................._ .._—...._.........____._...... D. PACKAGE DEPARTMENT PROGRAMS TO SERVE AS WELLNESS PROGRAMS FOR LOCAL EMPLOYERS. Participated rn Health Fair at Shaklee Corporation FY 212Q13 _.._, _Participated in Health Fair at Shaklee Corporation _ FY 2011-2012 Participated in Health Fair at Shaklee Corporation i FY 2010-2011 Participated in Health Fair at Zeiss Meditec FY 2009-2010 ...._............_.... .- .... ......_..... ................. . E. DEVELOP A COST RECOVERY POLICY TO PROVIDE A METHOD FOR DETERMINING APPROPRIATE PRICING FOR PROGRAMS BASED ON MARKET COMPARISONS, QUALIFICATIONS OF THE INSTRUCTOR, ESTIMATED REGISTRATION AND REVENUE OVERHEAD COSTS AND COMMUNITY BENEFIT ... .................. .... - .... Updated and adopted the Sports Fields Use Policy and Fee Schedule FY 2011-2012 P p ...... Developed and adopted Parks and Community Services Pricing Policy FY 2010-2011 F. POSITION THE SHANNON COMMUNITY CENTER AS A PREMIER REGIONAL RENTAL FACILITY FOR SOCIAL EVENTS. ..... ___ ___. _.. _ ___. ___ ....... _ _—_.._.. LL ..... ......... Created rental brochure FY 2009-2010 . .... _ _. ..__.. ...--- .._. __........................_.._..._.._. ._ - ............__..............__........_ ............. ....................�. FY._2009-2010 Attended bridal fair ...................._. Posted information on various websites FY 2009-2010 _._ - .......... ......... -..__ G. POSITION THE FALLON SPORTS PARK AS A PREMIER TOURNAMENT FACILITY Worked with Dublin Sister City Association on an international soccer tournament involving the Dublin Sister Cities. Tournament was cancelled due to teams not FY 2011-2012 _ being able to travel at this time. _._ .._ ._. ..._.................... .. .......... ....... __................... . m _ ......__ _ Attended conference on promoting facilities for tournaments FY 2010-2011 .........._. ._._ ._ _._ __._ _ _ _._ _ _. Updated sports field marketing and inventory information with Tri Valley Convention and Visitors Bureau FY 2010-2011 i 8 STRATEGY #5: Reduce barriers to participation in Department programs and __.._. . A. EXPAND THE NUMBER OF FULL-DAY PROGRAMS WHEN SCHOOL IS NOT IN SESSION. � FY 2010 2011 Expanded Sports and Swim Camp Program to Sprang Break __....._ _ ...__ _. _ _ _ _ _._ Expanded the number of Sports and Swim Camp combinations for summer __ FY 2010- _ Implemented new Nature Day Camp FY 2009 2010 Program ._ _ Implemented new Sports and Swim Camp Program FY 2009 2010 Implemented the Camp Connector FY 2009-201 . ........_.. B. PROVIDE YOUTH PROGRAMS OR CHILD CARE IN TANDEM WITH ADULT CLASSES TO INCREASE PARTICIPATION BY PARENTS. Implemented Super Sitter Program FY 2009-2010 Offered tandem parent and child tennis classes _ ..-._ . ....._ ....... FY 2009 2010 C. PROVIDE FEE ASSISTANCE FOR YOUTH PROGRAMS FOR HOUSEHOLDS WITH LOWER INCOME ------ - . The Youth Fee Assistance program awarded,35 scholarships and$7,00€3 was given �� as part of the program. A total of 95 scholarships were received during,FY 2012 FY 2012w2013 2013 and funds will be available to award additional scholarships in FY 2013-2014 Identified $5,000 matching funds funding source for Youth Fee Assistance Program FY 2012-2013 The Youth Fee Assistance program awarded 43 scholarships and $3,774 were given FY 2011-2012 .. __ as part of the program _ ___.._._ ._ __ ..._. __...__ _.....__ 49 applications received and $5,206 in scholarships was disbursed as part of the 1 FY 2010-2011 Youth Fee Assistance Program. - - --- ---- - Partnered with Dublin United Soccer League to offer spring break soccer clinics with proceeds benefitting the DUSL scholarship fund and the City's Youth Fee FY 2010-2011 Assistance Program. �________—__ --- ---- - 33 applications received and $2,100 is scholarships were awarded as part of the FY 2009-2010 Youth Fee Assistance Program. - --- - ..... 9 STRATEGY #6: Maximize effectiveness of • • • potential • .........._........._._........__.__._-------............._........ ..........._..........__.._........._........_ ................_..._._.......—......._......... __...........__......__......_ ........_.......____........ .... ....._._.......__......._ __..___.. _..._........__ .. .........._ A. MONITOR TRENDS IN CONSUMER ADAPTATION OF TECHNOLOGY AND EXPAND USE OF ELECTRONIC PROMOTIONS WHEN FEASIBLE. Implemented use of QR codes for promotion of events and programs .........FY 2011-2012 __.........._...._p._........._. p....._._........_......._._.�. _. . _..__._......___..._,__...._.__..........._�.......__...._.._._ Developed mobile app for festivals FY 2011-2012 Implemented quarterly e-Newsletters for three market segments FY 2010-2011 — --- — --- implemented use of notify me, calendar and newsflash modules on City website .. ._. .. FY 2010-2011 . ... ......... Expanded use of Vertical Response mass emails —.._ _­_ —_. FY 2009-2010 ......... B. EXPAND DEPARTMENT OUTREACH AND PROMOTIONS AT CITY EVENTS TO GAIN NEW CUSTOMERS. Promoted Department programs at the Farmers'Market FY 003 Promoted Department information at the Senior Resource Fair _.. __. � FY 4127 { 1, Promoted Department information at the Senior Resource Fair - -- FY 2011-2012 Promoted Department programs at the Farmers' Market FY 2011-2012 Promoted Department programs at the Farmers' Market ------- FY 2010-2011 Created Department Event Promotions Committee FY 2009-2010 Created partnership with Dublin Police Services to cross promote Department services at Police events FY 2009-2010 social STRATEGY #7: Create • • • strong sense of • neighborhoods. --------_. ............__..._. _ - -.... ........... A. DEVELOP ABILITY TO FIND OTHERS IN THE COMMUNITY WITH SIMILAR RECREATIONAL INTERESTS. Expanded free agent lists for adult sports leagues FY 2009-2010 _ _ __ ___ _ _ _ Offered drop-in in 1-111,..-_ _ � p- golf and tennis programs for older adults FY 2009-2010 - ........._ B. CONDUCT PROGRAMS AND EVENTS IN NEIGHBORHOOD PARKS. Conducted Family Camp Outs at Emerald Glen Park and Alamo Creek —" - - --- --- FY 2011-2012 Expanded Family Camp Out program to Emerald Glen Park FY 2010-2011 Conducted Senior Picnic at Emerald Glen Park FY 2010-2011 Conducted Camp Out at Alamo Creek Park FY 2009-2010 Conducted Senior Center luncheon at Bray Commons FY 2009-2010 10