HomeMy WebLinkAboutReso 148-13 Marketing Branding Ad Hoc Comm RESOLUTION NO. 148 - 13
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
. . . . . . . . .
ESTABLISHING AN AD-HOC COMMITTEE FOR DEVELOPMENT OF THE MARKETING AND
BRANDING PLAN
WHEREAS, the City Council approved the first Economic Development Strategy in November
2012, which identified the creation of a comprehensive Marketing and Plan for the City; and
WHEREAS, as part of the City Council Strategic Plan process, the City Council included the
Marketing and Branding Plan in its Fiscal Year 2013-2014 update; and
WHEREAS, the City Council has authorized the development of comprehensive marketing
and branding plan with North Star Destination Strategies; and
WHEREAS, given the length, complexity, and level of community engagement required for the
development of the Plan, the establishment of an ad-hoc committee for marketing and branding is
desired; and
WHEREAS, the Committee will serve on an as-needed basis for the duration of the brand
development process, which is expected to conclude in June 2014. The Committee will receive
regular updates on the project from Staff and from North Star, support the community engagement
portion of the process and make recommendations to the City Council regarding the brand creative;
and
WHEREAS, the Ad-Hoc Marketing and Branding Committee will provide policy guidance and
direction to Staff and will serve as a recommendation body to the entire City Council. The new
Committee will not make any legislative decisions on behalf of the City Council; and
WHEREAS, the City Council agreed with the recommendation of the Mayor to appoint Mayor
Sbranti and Councilmember Gupta to the Ad-Hoc Marketing and Branding Committee.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Dublin does
hereby establish an ad-hoc committee for Marketing and Branding and accept the Mayor's
appointments.
PASSED, APPROVED AND ADOPTED this 3`d day of September, 2013 by the following vote:
AYES: Councilmembers Biddle, Gupta, Hart, Haubert, and Mayor Sbranti
NOES: None
ABSENT: None
ABSTAIN: None
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Mayor
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City Clerk