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HomeMy WebLinkAbout6.1 Amendments to Fee Reso AGENDA STATEMENT CITY OF PARKS AND COMMUNITY SERVICES COMMISSION DUBLIN MEETING DATE: July 22, 2013 SUBJECT: Amendments to Fee Resolution Report prepared by Micki Cronin,Assistant Director of Parks and Community Services ATTACHMENTS: 1. Resolution Adopting a Master Fee Schedule for Parks and Community Services Department Programs and Services RECOMMENDATION: 1. Receive Staff Presentation 2. Open Public Hearing 3. Receive Public Testimony 4. Close Public Hearing and Deliberate 5. Adopt Resolution or Provide Alternate Recommendation FINANCIAL STATEMENT: None DESCRIPTION: On an annual basis, Staff undertakes a review of the expenditures and revenues related to various Department programs and recommends fee amendments as necessary. Staff also reviews the fees charged by other local agencies to determine if the proposed fees are comparable to the market average. The City Council approved the 2012-2014 budget, which represents updated activity information for preschool, family programs, sports, aquatics, and senior center programs. At this time, Staff is requesting the Parks and Community Services Commission to approve an amendment to the Master Fee Resolution for Fiscal Year 2013-2014 for the program areas of preschool, family services, sports, aquatics and Senior Center programs. The proposed amendments to the Master Fee Resolution were prepared using the Parks and Community Services Department Pricing Policy, which was adopted by the City Council in September 2010. Following is a summary of the proposed modifications. PRESCHOOL PROGRAMS The Dublin Preschool program offers three class levels at two locations in Dublin. The program currently serves over 295 students. Dublin Preschool is a co-op program in which parents are required to either COPIES TO: ITEM NO.: 6.1 WCOMMISSIONS&COMMITTEES\PARKS COMMISSION\AGNDSTMT\2013\7-22-13 Item 6.1 Amendments to Fee Resolution.doc participate in the program several times each session or pay a non-participation fee in lieu of fulfilling the participation requirement. Parents prepay a non-participation fee so that a Preschool Aide can be scheduled in the parent's place. The co-op format helps to maintain affordable registration fees and involve parents in their child's learning. Staff proposes increasing fees for the Dublin Preschool an average of 10%to help offset the increases for staff and program supplies. The following is a summary of the proposed fee modifications. PRESCHOOL CURRENT FEES PROPOSED Dublin Non- Dublin Non- Description Resident Resident Resident Resident Dublin Preschool Co-Op-2 days/week(12 weeks) $357.00 $428.00 $393.00 $472.00 Dublin Preschool Co-Op-3 days/week(12 weeks) $534.00 $641.00 $587.00 $704.00 Dublin Preschool Co-Op-4 days/week(12 weeks) $801.00 $961.00 $881.00 $1,057.00 Dublin Preschool- non participation daily rate $55.00 $66.00 $60.00 $72.00 The following is the average hourly resident rate per child for the preschool programs. Livermore Fee $6.50 per hour Pleasanton Fee $7.50 per hour San Ramon Fee $11.00 per hour Current Dublin Fee $5.85 per hour Proposed Fee $6.45 per hour Percent of increase 10% FAMILY SERVICES PROGRAMS Family Services Programs support positive youth development and strong families. Programs include Camp Kolb, Camp Emerald Glen, Camp Sunrise, Nature Day Camp, After School Recreation, Student Union and Family Events. Staff proposes a fee increase for the After School Recreation and Student Union programs an average of 15%. This increase is based on increased costs and the addition of twenty-two hours of service. Previously, the program ended at 5:30 PM and now the program ends at 5:45 PM to better accommodate working parents. The program will also be held on teacher work days. The following table summarizes the proposed fee modifications. AFTER SCHOOL REC/STUDENT UNION CURRENT FEES PROPOSED FEES Description Resident Non-Resident Resident Non-Resident After School Recreation/Student Union Full Session $545.00 $654.00 $600.00 $720.00 20-Day Pass $153.00 1 $183.00 $176.00 $211.00 2 of 7 The following is the average hourly resident rate per child for the City of Dublin After School Recreation and Student Union programs, EDCC, Livermore Area Recreation and Park District (LARPD) and the "Kids Country" program in San Ramon. After School Rec programs at Elementary Schools Kids Country Fee $5.55 per hour EDCC Dublin $5.23 per hour Current Dublin Fee $1.70 per hour-full session Proposed $1.88 per hour-full session Current- 20 day pass $2.39 per hour Proposed-20 day pass$2.75 per hour Percent Increase 15% After School Programs- Middle Schools LARPD $3.01 per hour Current Dublin Fee $1.70 per hour-full session Proposed $1.88 per hour-full session Current- 20 day pass $2.39 per hour Proposed-20 day pass$2.75 per hour Percent Increase 15% Staff proposes increasing fees for Nature Day Camp, Camp Sunrise, Camp Kolb, and Camp Emerald Glen. Staff also proposes to increase fees for Breakfast with Santa and the Spring Eggstravaganza from $10.00 to $11.00 per resident; and for the Family Campout event from $19.00 to $20.00 per resident. The fee increases will cover additional costs of staffing, contract vendors, operating supplies, and the maintenance costs of set up and clean up by the City's contract Maintenance Staff. The following table summarizes the proposed fee modifications. DAY CAMP CURRENT FEES PROPOSED FEES Description Resident Non-Resident Resident Non-Resident Nature Day Camp 1 Week Session $170.00 $204.00 $179.00 $215.00 Extended Care $53.00 $63.00 $56.00 $67.00 Camp Sunrise,Camp Kolb, Camp Emerald Glen Weekly rate $46.00 $53.00 $53.00 $63.00 Family Events Breakfast with Santa $10.00 $12.00 $11.00 $13.00 Spring Eggstravaganza $10.00 $12.00 $11.00 $13.00 Family Campout $19.00 $22.00 $20.00 $24.00 3 of 7 The following is a comparison of the average hourly resident rate per child for Dublin's Nature Day Camp, an all-day camp, and all-day camps run by Tri-Valley YMCA, Ridge Runners Nature Day Camp-and Activity Swim Camp run by Pleasanton, and Crow Canyon Nature Day Camp run by San Ramon. Crow Canyon Camp- San Ramon $5.80 per hour Tri-Valley YMCA $5.69 per hour Ridge Runners- Pleasanton $6.90 per hour Swim Camp- Pleasanton $6.29 per hour Current Dublin Fee $4.25 per hour Proposed $4.48 per hour Percent Increase 5% The following is the average hourly resident rate per child for Dublin's half-day camps including Camp Sunrise, Camp Kolb and Camp Emerald Glen compared to half-day camps run by Danville's Osage Adventure Day Camp and "Desteenation" Camp Junior, and Livermore Area Recreation and Park District's Fun in the Sun. Osage Adventure Camp-Danville $5.25 per hour "Desteenation" Camp- Danville $7.48 per hour Fun in the Sun- LARPD $4.67 per hour Current Dublin Fee $2.30 per hour Proposed $2.65 per hour Percent Increase 15% SPORTS PROGRAMS The Adult 5-on-5 Basketball League is conducted on Sunday afternoons and evenings during the fall, winter and spring quarters. Staff proposes raising the league fee by 1.6%to compensate for increases in staffing costs and program supplies. The Adult Co-ed Bocce Ball League is conducted on Wednesday and Friday evenings during the spring and summer quarters. Staff proposes raising the league fee was by 4% to compensate for increases in staffing costs for court preparation. The Department conducts the Junior Warriors Basketball League in the winter and summer each year. Staff proposes raising the league fees an average of 4.4% to compensate for increases in program costs and supplies. The Tee ball League is held from September to October each year and Staff proposes increasing the league fee by 2.1%to compensate for increases in program staffing costs and supplies. The Adult Softball League is conducted on Tuesday and Thursday evenings during the spring and summer quarters. Staff recommends raising the league fee by 1.6% to compensate for increases in staffing costs. Sports CURRENT FEES PROPOSED FEES Description Resident Non-Resident Resident Non-Resident Basketball Adult 5-on-5 League $620.00 $744.00 $630.00 $756.00 Bocce Ball Adult Co-ed League $130.00 $156.00 $135.00 $162.00 4 of 7 Junior Warriors Basketball League(W) $129.00 $155.00 $134.00 $161.00 Junior Warriors Basketball League(S) $83.00 $100.00 $85.00 $102.00 Softball Adult League $620.00 $744.00 $630.00 $756.00 Teeball $97.00 $116.00 $99.00 $119.00 SWIM CENTER PROGRAMS The Junior Green Gator Swim Team is a non-competitive swim program that helps prepare participants for competitive swimming. Participants attend seven weeks of practice three days a week. Participants have a chance to participate in two swim meets to help track their progress during the summer. The proposed fee increase of 10%helps cover the direct staffing costs for the program. Private lessons provide students the opportunity to receive individualized swimming instruction. During this lesson participants receive direction and feedback from the instructor to help improve stroke technique and efficiency. The 10%fee increase will help keep pace with rising staffing costs. AQUATICS CURRENT FEES PROPOSED FEES Description Resident Non-Resident Resident Non-Resident Junior Green Gator Swim Team $99.00 $119.00 $109.00 $130.00 Private Lessons(1:1 ratio) $31.00 $37.00 $34.00 $41.00 Group swim lesson classes have either a maximum of five or seven students depending on the level of instruction. Staff is not suggesting a fee increase for group swim lessons or recreational swim at this time because of the similar fees charged by neighboring cities. SENIOR CENTER PROGRAMS The Dublin Senior Center offers a variety of low cost classes, activities, and programs that facilitate participation by senior patrons. Many classes, often taught by volunteer instructors, are offered on a "drop-in" basis where the City charges a nominal "activity fee" to participate without having to pre- register for the class. Staff recommends that the activity fee remain the same for Fiscal Year 2013-2014. The fee was raised 25 cents in Fiscal Year 2012-2013. Staff also recommends that the current practice of one "activity fee" for both residents and non-residents continue. The "drop-in" fee format is very popular among the seniors and allows for their scheduling flexibility. Staff conducted a fee comparison of other Senior Centers,which indicates that the Dublin Senior Center still offers the lowest fees in the Tri-Valley area. Drop in Fee Comparison Resident Non-Resident Pleasanton Drop in Fee $1.75 $2.25 San Ramon Drop in Fee $2.00 $3.00 Average Drop in Fee of Other Centers S1.88 $2.63 Current Dublin Drop in Fee $1.50 $1.50 5 of 7 The lunch program is offered daily Mondays through Fridays. Special event luncheons occur monthly. Spectrum Community Services has raised the lunch price by$50 on July 1. Staff plans on adjusting lunch fees accordingly. For the Special event luncheons the cost will also increase fifty cents for both residents and non-residents. SPECIAL LUNCHEONS Resident Non-Resident Preregistration Current $7.00 $8.00 Proposed $7.50 $8.50 Staff proposes creating new Trips and Tours rates for shorter, local trips. A trip of five to 20 miles in length and four hours or less would now cost a minimum of $20.00 for residents, $24.00 for non- residents and an additional fee of$3.50 per person for each hour over four hours. These new rates will help Staff offer more affordable local trips and increase the number participants on each trip. COMMUNITY EVENTS AND FESTIVALS FEES Staff is suggesting segmenting vendor fees into two categories for one and two-day events. The lower end of the range reflects no change. Ranges have been added to all categories to allow flexibility in changing fees depending on the event. This increased range is competitive with like-size regional festivals. The increase in the Non-Profit fee is recommended to offset administrative costs and dis- incentivize no-shows. Non-Profits wanting to fundraise are recommended to be differentiated between non-profit information booth and non-profit fundraising booths. Festivals Description 2013 Resident Non-Resident 2014 Resident Non-Resident Festivals(2 Day) Commercial Vendors $400.00 $1,500.00 $400-$500 $1,500.00 Activity Booth $300.00 $300.00 $300-$350 $300-$350 Irish Marketplace Vendors $250.00 $250.00 $250-$300 $250-$300 Beverage Vendors $400.00 $400.00 $400-$500 $400_$500 Pre-Packaged Food Vendors $500.00 $500.00 $500-$650 $500-650 Snack and Beverage Vendor $650.00 $650.00 $650-$800 $650-$800 Restaurant Vendor $800.00 $800.00 $800-$1000 $800-$1000 Non-Profit 0 0 0 $25.00 Non-Profit-Fundraising $25.00 $25.00 $25.00 $50.00 Food Vendor(1 Day) $300.00 $300.00 $300-$500 $300-$500 Community Event Food Vendor $75.00 $75.00 $75-$100 $75-$100 Craft Vendor $40.00 $40.00 $40-$50 $40-$50 6of7 Staff is recommending the on-site registration fee increase of $5.00 (16.7%) for the Shamrock Fun Run and Walk to encourage pre-registration and to discourage the last minute registration rush on race day. Staff is also recommending the family per-person pre-registration rate be increased $1.00 (5%) to keep up with race event costs. Fun Run 2013 Resident Non-Resident 2014 Resident Non-Resident Individuals(pre-reg) $25.00 $25.00 $25.00 $25.00 Families(pre-registration; $20.00 $20.00 $21.00 $21.00 per person) Corporate(pre-registration; $23.00 $23.00 $23.00 $23.00 per person) Onsite Registration $30.00 $30.00 $35.00 $35.00 RECOMMENDATION: Staff recommends the Parks and Community Services Commission: 1. Receive the Staff presentation; and 2. Open the Public Hearing; and 3. Receive public testimony; and 4. Close the Public Hearing; and 5. Deliberate and Adopt the Resolution, or provide an alternate recommendation. 7of7 RESOLUTION NO. 01-13 A RESOLUTION OF THE PARKS & COMMUNITY SERVICES COMMISSION OF THE CITY OF DUBLIN APPROVING A MASTER FEE SCHEDULE FOR PARKS AND COMMUNITY SERVICES DEPARTMENT PROGRAMS AND SERVICES WHEREAS, the City of Dublin has been sponsoring recreational programs, services and events since 1984; and WHEREAS, the City Council adopted the Parks and Community Services Pricing Policy on September 21, 2010; and WHEREAS, the Pricing Policy provides guidance for annual adjustments to service fees and identifies what services should recover 100% of the total cost (direct and indirect costs) of providing a service, and objective criteria for pricing services at lower levels; and WHEREAS, it is necessary to revise fees to reflect changes in the cost of providing programs; and WHEREAS, the proposed fee schedule reflects these changing conditions and the guidelines of the Pricing Policy; and WHEREAS, the Pricing Policy provides that fees for Dublin residents should be discounted 20% less than non-residents. NOW,THEREFORE,BE IT RESOLVED that the Parks and Community Services Commission of the City of Dublin does hereby adopt the following fee schedule: I. FAMILY SERVICES FEES After School Recreation/Middle School Union Resident Non-Resident Full Session $600.00 $720.00 20-Day Pass $176.00 $211.00 Late Fee (per minute $1.00 $1.00 Camp Dublin One Week Session $190.00 $228.00 Morning Extended Care $23.00 $28.00 Afternoon Extended Care $30.00 $36.00 Camp Sunrise,Emerald Glen, Camp Kolb One Week Session $53.00 $63.00 Glen the Guide Nature Day Cam One Week Session $179.00 $215.00 Extended Care Pass $56.00 $67.00 Camp Connector $16 $19 Family Events Breakfast with Santa $11.00 $13.00 Eggstravaganza $11.00 $13.00 Family Cam out(per person) $20.00 $24.00 II. PRESCHOOL PROGRAM FEES Description Resident Non-Resident Dublin Preschool Co-Op -2 days per week 12 weeks $393.00 $472.00 Dublin Preschool Co-Op - 3 days per week 12 weeks $587.00 $704.00 Dublin Preschool Co-Op -4 days per week 12 weeks $881.00 $1,057.00 Dublin Preschool -2 days per week 12 weeks $437.00 $524.00 Dublin Preschool - 3 days per week(12 weeks) $658.00 $790 Dublin Preschool -4 days per week 12 weeks $977.00 $1172 Tenderfoot Day Cam 1 week session $75.00 $90.00 Dublin Preschool Non-Participation Daily rate $60.00 $72.00 III. TEEN PROGRAM FEES Description Resident Non-Resident Junior Leader Program $74.00 $89.00 Teen Events Monthly Teen Events (Pre-Registration) $5.00 $5.00 Monthly Teen Events At the Door $6.00 $6.00 IV. AQUATIC FEES Resident Resident Non-Resident Recreational Swimming Daily Fee 15-Pass 15-Pass 0-5 Years Daily Admission $2.75 $27.45 $41.25 6-17 Years Daily Admission $3.25 $32.55 $48.75 Adult Daily Admission $3.75 $37.50 $56.25 Senior Daily Admission $3.25 $32.55 $48.75 Resident Non-Res Family Pass $165.00 $198.00 Fitness Programs Adult Lap Swim -daily fee $3.75 $3.75 Sr. Lap Swim -daily fee $3.25 $3.25 Adult Lap Swim - pass fee 15 admissions $37.50 $56.25 Sr. Lap Swim - pass fee 15 admissions $32.55 $48.75 Learn-to-Swim Program Infant/Parent 1:9 ratio; 8 classes $38.00 $46.00 Preschool 1:5 ratio; 8 classes $54.00 $65.00 Youth 1:7 ratio; 8 classes $46.00 $55.00 Adult 1:5 ratio; 8 classes $54.00 $65.00 Private Lesson 1:1 ratio $34.00 $41.00 Semi-Private Lesson per person 1:2 ratio $25.00 $30.00 Competitive Swimming Programs Swim Team $209.00 $251.00 Page 2 of 4 Jr. Swim Team $109.00 $130.00 Competitive Stroke Lessons 9 lessons $69.00 $83.00 Other Programs Group Picnic Area Reservation $35.00 $42.00 Guard Start/WSIA Training Incl. materials $85.00 $102.00 Lifeguard Training includes materials $245.00 $294.00 Water Safety Instructor includes materials $195.00 $234.00 S rin board Diving $49.00 $56.00 Advanced Swimming Technique $39.00 $47.00_ V. SPORTS FEES Description Resident Non-Resident Jr. Warriors Winter Basketball League $134.00 $161.00 Jr. Warriors Summer Basketball Program $85.00 $102.00 Basketball Clinic Grades 1-2 $39.00 $47.00 Basketball Clinic Grades 3-6 $49.00 $59.00 Teeball $99.00 $119.00 Basketball 5 on 5 Leagues $630.00 $756.00 Basketball 4 on 4 Leagues $420.00 $504.00 Softball Leagues - Full Season $630.00 $756.00 Bocce Ball Adult Co-ed League $135.00 $162.00 Sports League Late Registration Fee $25.00 $25.00 Open Gym Daily Admission 3 hours $4.00 $4.00 VI. COMMUNITY EVENTS AND FESTIVALS FEES Description Resident Non-Resident Festivals(2 Da Commercial Vendors $400 - $500 $1,500.00 Activity Booth $300 - $350 $300 - $350 Irish Marketplace Vendors $250 - $300 $250 - $300 Beverage Vendors $400 - $500 $400 - $500 Pre-Packaged Food Vendors $500 - $650 $500 - $650 Snack and Beverage Vendor $650 - $800 $650 - $800 Restaurant Vendor $800 - $1000 $800 - $1000 Non-Profit $0.00 $25.00 Non-Profit-Fundraising $25.00 $50.00 Food Vendor(I Day) $300 - $500 $300 - $500 Community Event Food Vendor $75 - $100 $75 - $100 Craft Vendor $40 - $50 $40 - $50 Fun Run Individuals (pre-registration) $25.00 $25.00 Families (pre-registration; per person) $21.00 $21.00 Corporate (pre-registration; er person) $23.00 $23.00 Onsite Registration $35.00 $35.00 Page 3 of 4 VII. SENIOR CENTER PROGRAM FEES Description Annual Senior Supporter Card Resident $9.00 Annual Senior Supporter Card on-Resident $10.00 Activity Fee(per activity) $1.75 Trips and Tours—Local Trips 5-20 miles 4 hour trip(Resident) $20.00 Trips and Tours—Local Trips 5-20 miles 4 hour trip on-Resident $24.00 Additional fee per person for each hour over 4 hours $3.50 Trips and Tours—Local Trips 8 hours Resident $35.00 Trips and Tours—Local Trips 8 hours Non-Resident $42.00 Trips and Tours—Distant Trips 8-10 hours Resident $39.00 Trips and Tours—Distant Trips 8-10 hours on-Resident $47.00 Special Events Resident $7.50 Special Events on-Resident $8.50 Dances Pre-Registration Resident $10.00 Dances Pre-Registration on-Resident $12.00 Dances at the Door $13.00 BE IT FURTHER RESOLVED, that the Parks and Community Services Director may adjust the adopted fees as long as cost-recovery target rates are maintained, and the increase does not exceed 10.0 percent for purposes of introductory rates, family discounts and coupon discounts, non-prime- time pricing, package discounts and early registration discounts to promote new recreation programs or resurrect existing programs. BE IT FURTHER RESOLVED,that Resolution Number 01-12 be rescinded in entirety. PASSED,APPROVED AND ADOPTED this 22nd day of July 2013. AYES: NOES: ABSENT: ABSTAIN: Chairperson ATTEST: Parks&Community Services Director Page 4 of 4