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HomeMy WebLinkAboutItem 7.1 Update on Dublin CREATE ProgramStaff Report City of Dublin File #:2026-142 Agenda Date:10/20/2026 Agenda #:7.1. Update on Dublin CREATE Program TO: Honorable Mayor and City Councilmembers FROM:Colleen Tribby, City Manager Prepared By:Anthony Calvo, Recreation Supervisor EXECUTIVE SUMMARY: The City Council will receive a report on the Dublin CREATE Program, which consolidated the former Cultural Event Fee Waiver Program and Arts Space Grant Program. The report provides an overview of the program, summarizes fee waivers approved to date, and outlines the permitting, facility use, and operational requirements that approved events must still meet. The report also provides information on the Staff time required to review, coordinate, and support approved events. STAFF RECOMMENDATION: Receive the report. FINANCIAL IMPACT: The program provides fee waivers for applicable Special Event Permit applications and facility use fee waivers for approved events. Since 2025, four cultural event fee waivers totaling $9,520 have been approved: $3,877 for two events held to date and $5,643 for two upcoming events. These totals reflect waived fees only and do not include the Staff time required to review, coordinate, and support each event. DESCRIPTION: Background The Dublin CREATE (Community Resources for the Arts, Together & Everywhere) Program is a consolidation of two City grant programs that assisted individuals and organizations in providing a variety of arts programming and cultural celebrations in Dublin. The Arts Space Grant Program, established in 2016, provided the use of City facilities and the Dublin High School Center for Performing Arts and Education free of charge for a certain period. The Cultural Event Fee Waiver Page 1 of 5 88 File #:2026-142 Agenda Date:10/20/2026 Agenda #:7.1. Program, established in 2025, provided free City space as well as limited Staff assistance and marketing to groups hosting cultural events. In May 2026, Staff established the Dublin CREATE Program to combine the two grant programs into one function for ease of management, marketing, and reporting. The grant provisions approved by the City Council remain the same. Dublin CREATE Program Overview The Dublin CREATE Program provides a unified framework for supporting a broader range of arts and cultural programming in Dublin through in-kind support, including facility use, exhibition space, and limited promotional support. The program includes two tiers of support: 1.Arts Program Facility Use This tier supports smaller-scale arts programming, such as exhibits, performances, workshops, and classes. Eligible applicants may receive one fee waiver per calendar year, covering use of designated City facilities for up to 40 hours, or up to six weeks for art exhibits, subject to availability. Staff reviews and approves requests based on application completeness, eligibility, facility availability, and the level of impact on staffing and City resources. Low-impact programming is generally limited to using a City room or facility and can be coordinated by a single department with minimal Staff involvement. Requests that require coordination with more than one City department or multiple planning meetings with Staff may be referred to the Heritage and Cultural Arts Commission (HCAC) for consideration. 2.Cultural Event Facility Use This tier supports larger community cultural events, including festivals and heritage celebrations. Requests may include waivers of Special Event Permit and facility use fees and may require coordination with multiple City departments depending on event size and operational needs. Only one cultural event per quarter may receive a fee waiver, and each organization may receive one fee waiver per calendar year. Nonprofit organizations must submit requests for cultural event fee waivers, which are evaluated based on cultural significance, community benefit, alignment with City goals, and resource availability. Applicants must comply with applicable City requirements, including insurance, permits, deposits, and operational guidelines. Applicants must also present their proposal to the HCAC approximately four months before the start of the quarter in which the event is proposed. Page 2 of 5 89 File #:2026-142 Agenda Date:10/20/2026 Agenda #:7.1. Cultural event fee waiver requests follow the schedule below: Quarter Event Dates Application Deadline HCAC Presentation Q1 Jan 1 - Mar 31 Aug 15 (preceding year)September (preceding year) Q2 Apr 1 - Jun 30 Nov 15 (preceding year)December (preceding year) Q3 Jul 1 - Sep 30 Feb 15 (same year)March (same year) Q4 Oct 1 - Dec 31 May 15 (same year)June (same year) Program Administration Fee Waiver Approval and Permitting A Dublin CREATE Program fee waiver covers applicable fees and does not constitute approval of the event itself. Following approval of a fee waiver, the applicant must complete the City’s standard approval process.Depending on the event, this may include a Facility Rental Application for use of City facilities, a Sports Fields and Stager Gymnasium Rental Agreement for use of City sports fields or Stager Gymnasium, and a Special Event Permit for events held outdoors on City property or in City parks. Approved events must meet the same requirements applicable to other facility rental or permitted events, including insurance, security deposits, and site plans. Depending on the event, they may also need Alameda County Fire and Environmental Health permits, security plans, and traffic control plans. Costs for City services beyond the waived fees, such as police services, traffic control, and maintenance, remain the applicant's responsibility. Staff Time and Interdepartmental Coordination Each approved event requires Staff time beyond the value of the waived fees. The level of effort varies based on event size, location, attendance, number of vendors, food service, and site setup. A smaller indoor event with few vendors may require approximately five hours of Parks and Community Services Staff time. A larger outdoor event with thousands of attendees, food vendors, tents, and stages may require 15 to 20 hours. These estimates do not include time spent by Police, Fire, Public Works, or other departments. Application and Commission Review Staff reviews each application to confirm nonprofit status, eligibility requirements, application deadlines, and whether the proposed cultural event duplicates an event already approved within the same quarter. Staff then coordinates the HCAC meeting to review the proposal, including agenda scheduling, preparation of Staff materials, meeting attendance, and documentation of the Commission’s decision. Event Coordination Following Commission approval, Staff reviews the application with applicable departments based on Page 3 of 5 90 File #:2026-142 Agenda Date:10/20/2026 Agenda #:7.1. the event requirements. This may include Police, Fire, Public Works/Maintenance, and Alameda County Environmental Health as needed to review site suitability, event layout, vendors, tents, stages, electrical service, parking, traffic, trash and recycling, sound, lighting, and security-deposit requirements. Before the event, Staff reviews site plans, permits, and facility access; performs necessary inspections; and may provide on-site support on the event day for facility access, troubleshooting, and coordination with public safety or maintenance Staff. Event Close-Out Following the event, Staff reviews the site, addresses any damage or maintenance concerns, processes the security-deposit return as appropriate, and completes administrative close-out. Recent Program Activity Arts Program Facility Use The City has not received any applications for arts space grants since 2024. Staff anticipates that the opening of the Dublin Arts Center will generate a renewed interest in this tier of the program, as there are a variety of spaces that can be used for this purpose. Cultural Event Facility Use The following cultural event fee waivers have been approved to date. Attendance reflects the total number of attendees over the course of each event, not the number present at one time. Event/Organization Date Location Approval Type Attendance Fees Waived Staff Hours* Odisha Dibas Celebration**/Odisha Society of the Americas - California Chapter May 4, 2025 Don Biddle Park Special Event Permit + Facility Use 6,000 $1,837 20 Spring Gala /Silicon Valley Asian Association Feb 14, 2026 Dublin Senior Center Facility Use 300 $2,040 5 Dublin Diwali*** / Tri-Valley Hindu Connect Nov 7, 2026 Emerald Glen Park Special Event Permit + Facility Use 6,000 $2,926 15 Global Connections*** / Dublin Sister City Association Jan 23, 2027 Dublin Senior Center Facility Use 200 $2,717 5 Total 12,500 $9,520 45 * Staff Hours include only Parks and Community Services Staff and do not include time spent by Police, Fire, Public Works, or other City departments. Page 4 of 5 91 File #:2026-142 Agenda Date:10/20/2026 Agenda #:7.1. ** The Odisha Dibas Celebration was approved as a pilot before the quarterly application schedule was established. ***Upcoming event; attendance, fees waived, and Staff hours are estimates. Recurring Cultural Events and Program Limits In addition to events approved through the CREATE Program, the City accommodates one annual Holi event and one annual Diwali event through the program, with the same general provisions discussed above. These events do not count toward the program’s limit of one approved cultural event per quarter. The Dublin Senior Center has also historically partnered with a local group to host an annual Lunar New Year celebration with City support for the event. This celebration is managed separately from the CREATE Program. STRATEGIC PLAN INITIATIVE: None. NOTICING REQUIREMENTS/PUBLIC OUTREACH: The City Council Agenda was posted. ATTACHMENTS: 1)Dublin CREATE Program Guide Page 5 of 5 92 1 The City of Dublin partners with artists, organizations, and community groups to support programming that enriches the community’s cultural life. Through this program, eligible applicants may request support in the form of waived facility rental or exhibition fees for programs and events that provide cultural, educational, or artistic benefit to the public. Please note: teachers wishing to offer market-rate recreation classes at City facilities should submit contract instructor proposals and will be considered using different criteria. In-kind support is typically provided for arts and cultural programming such as exhibits, performances, workshops, classes, rehearsals, and other activities presented in City facilities. In most cases, applicants may request use of designated facilities for up to 40 hours per calendar year, or up to six weeks for art exhibits, subject to availability and program eligibility. Limited promotional support may also be provided through City communication channels when available. The program may also support larger community cultural events through the waiver of certain City fees associated with festivals, cultural celebrations, and community gatherings. These events may require coordination with multiple City departments, depending on size and operational needs. Cultural event fee waiver requests must be submitted by non- profit organizations and are evaluated based on cultural significance, community benefit, alignment with the City’s cultural arts goals, and resource availability. General Requirements: •Applicants must provide arts or cultural programming that is open and accessible to the public and demonstrate a clear community benefit. •Applicants must have the ability to obtain general liability insurance, consistent with requirements for any renter of a City-owned facility. •Approved events may also require permits, and coordination with multiple City departments. •Programs involving supervision of minors under age 18 must comply with City of Dublin youth safety requirements, including DOJ background checks (fingerprinting), TB test verification within the past two years, and mandatory reporter compliance. Additional Requirements for Cultural Event Requests: •Applicants must be a non-profit organization. Proof of non-profit status is required. •Applicants must have the ability to obtain special event-related permits, consistent with requirements for any renter of a City-owned facility •Applicants must provide a refundable security deposit ranging from $500–$750, depending on the requested facility. Deposits are fully refundable if the facility is vacated on time and left in good condition. Applicants who cancel reservations, overstay their scheduled time, or leave damage or excessive cleanup may forfeit all or part of the deposit. •Applicants must submit a completed Projected Budget Summary Worksheet. ABOUT TYPES OF SUPPORT Attachment 1 DUBLIN CREATE PROGRA M GUIDE Dublin CREATE (Community Resources for the Arts, Together & Everywhere) provides in-kind support for arts and cultural programming presented in Dublin. For additional information about the program, contact the Parks & Community Services Department at DublinArtsCenter@dublin.ca.gov or 925-556-4500. 93 2 The Dublin CREATE Program may provide access to select City of Dublin facilities, as well as facilities available to the City through agreements with the Dublin Unified School District (DUSD), for eligible arts and cultural programming. Availability is subject to facility schedules, operational considerations, and, for DUSD facilities, District scheduling. For detailed descriptions, capacities, and amenities of City facilities, visit www.dublin.ca.gov/facilityrentals. For DUSD facilities, Staff will confirm availability and facility details with the applicant FACILITY CAPACITY TYPICAL USE Heritage Sunday School Barn 80 Small performances, lectures, workshops Heritage Old St. Raymond Church 84 Acoustic music, lectures, small performances Dublin Senior Center – Alamilla Springs Ballroom 224 – 250 Performances, cultural programs, workshops Dublin Library – Community Room 80 – 100 Lectures, screenings, workshops Dublin High School – Center for Performing Arts 400 – 500 Performances, exhibits, lectures, workshops Note: Not all facilities are appropriate for all program types. Final facility assignments are subject to availability and Department approval. Applications are reviewed by Parks & Community Services staff for completeness, eligibility, and facility availability. Eligible applications may be presented to the Heritage & Cultural Arts Commission (HCAC) for review and recommendation. Final approval is subject to facility availability and City operational requirements. Applications must be submitted by email to: DublinArtsCenter@dublin.ca.gov Applicants requesting cultural event facility use must attend and present their proposal at an HCAC meeting held approximately four months prior to the quarter in which the event will occur. Application deadlines are as follows: •For programs occurring January 1 – March 31: Applications due August 15 (September meeting, previous year) •For programs occurring April 1 – June 30: Applications due November 15 (December meeting, previous year) •For programs occurring July 1 – September 30: Applications due February 15 (March meeting) •For programs occurring October 1 – December 31: Applications due May 15 (June meeting) Only one cultural event per quarter will receive a fee waiver, and organizations may receive one fee waiver per calendar year. Organizations requesting a fee waiver for arts and cultural programming may receive one fee waiver per calendar year, for up to 40 hours of facility use or up to six weeks for art exhibits. Applicants must present at the scheduled Commission meeting, or the request may be deferred. City staff may request additional information as part of the review process and will coordinate with applicants regarding facility availability and scheduling. APPLICATION PROCESS 94 3 Applicants receiving support through this program are required to submit a brief report following completion of the program or event. The report may include attendance or participation numbers, photos or other documentation of the event, participant feedback or testimonials, and information demonstrating how the program met its stated goals. Reports must be submitted within two weeks of the final date of facility use or event completion. Applicants who fail to submit a report will not be eligible for future support through this program. City Logo Usage Use of the City of Dublin name or logo on event marketing materials, including but not limited to flyers, posters, digital graphics, social media posts, websites, or advertisements, requires prior written authorization from the City of Dublin. When authorized, the logo must be used in accordance with City branding standards and shall not be displayed in a manner that implies the City is the event organizer. Sponsorship Representation Marketing materials shall not state or imply that the event is produced, hosted, or managed by the City of Dublin. When approved, applicants may reference the City’s support using language such as: •“Supported by the City of Dublin CREATE Program (Community Resources for the Arts, Together & Everywhere)” •“This event utilizes City of Dublin CREATE Program (Community Resources for the Arts, Together & Everywhere) funds” Alternative wording must receive prior written approval. Marketing materials shall not state or imply that the event is sponsored, co-sponsored, endorsed, or produced by the City of Dublin. Marketing Material Review Marketing materials referencing the City name, logo, or support must be submitted to the City of Dublin Parks & Community Services Department for review and approval prior to public distribution or posting. Applicants shall allow sufficient time for staff review before planned release dates. City-Provided Marketing Support The City of Dublin may provide up to one (1) promotional placement for an approved event through a City communication channel. The platform, timing, format, and content of such placement shall be determined at the sole discretion of City Staff. Provision of marketing support is not guaranteed and is subject to available space, scheduling priorities, and City communication standards. Failure to comply with these requirements may result in revocation of the fee waiver approval or limitations on future applications. REPORTING REQUIREMENTS MARKETING & PROMOTION REQUIREMENTS (IF APPROVED) 95 4 ☐Arts Program Facility Use - For arts programming such as exhibits, performances, workshops, classes, rehearsals, or screenings taking place in a City facility. ☐Cultural Event Facility Use - For larger community cultural events such as festivals, heritage celebrations, or cultural gatherings that may require event permits or facility reservations. Representative Name: Phone: Organization Name: Email: Address: City: Zip Code: Applicant Type: ☐Individual Artist ☐ Fiscal Sponsor (Attach Agreement) ☐ Non-Profit Organization* *If non-profit, EIN: (Attach IRS Determination Letter) Name(s) of representatives who will be present at the event and be responsible for the event’s activities: Name: Cell Phone: Name: Cell Phone: Year Established: Is your organization based in Dublin? ☐ Yes ☐ No If no, where? Have you previously received in-kind support from the City of Dublin? ☐ Yes ☐ No If yes, list year(s) and program(s) TYPE OF REQUEST DUBLIN CREATE PROGRAM APPLICATION Dublin CREATE (Community Resources for the Arts, Together & Everywhere) provides in-kind support for arts and cultural programming presented in Dublin. The application provides staff with information needed to evaluate program eligibility, facility needs, and community benefit. 96 5 Program Title: Primary Program Category (select one): ☐Visual Arts ☐ Performing Arts ☐ Literary Arts ☐Film/Digital Media ☐ Cultural/Heritage Arts ☐Multidisciplinary ☐ Other: Program Format (check all that apply): ☐Exhibit ☐Performance ☐Workshop/Class ☐ Rehearsal ☐ Screening ☐ Community Event ☐Other: Program Description (500 words max.) Please provide a brief description of your proposed program, and include the following: •What will take place (activities, format, location, timeline) •Who is the intended audience? •What makes the program unique or high quality? •Why is it a strong fit for the Dublin community? •If applicable, how it connects to heritage, cultural diversity, or community engagement Estimated Total Attendance / Participation: Estimated Number of Dublin Residents Served: Please describe how you will prioritize and reach Dublin residents: Admission Fee: ☐ Yes ☐ No If yes, how much? Dublin Resident Discount (if offered): Number of performers, artists, instructors, or vendors (if applicable) involved: List of any participating artist(s) who are Dublin residents (if known): PROGRAM PROPOSAL 97 6 Requested Facility (check one): ☐Emerald Glen Amphitheater ☐Heritage Sunday School Barn ☐Heritage Little Classroom ☐Heritage Old St. Raymond Church ☐Shannon Community Center - Ambrose Hall ☐Dublin Civic Center Lobby ☐Dublin Senior Center – Alamilla Springs Ballroom ☐ Dublin Senior Center Classrooms A, C, or D ☐Dublin Library Community Room ☐Dublin High School – Center for Performing Arts & Education Requested Dates & Times Please list your requested dates and the total time block needed for each date. DATE START TIME END TIME TOTAL HOURS *All setup, rehearsal, event, and cleanup time must be included ** Total facility use may not exceed 40 hours per calendar year. For Exhibits (if applicable) Requested Installation Date & Time: Exhibit Open to Public From: To: Will your program require any of the following? (check all that apply) ☐Amplified sound ☐ Lighting equipment ☐Projection/Screen ☐ Stage setup ☐Tables/chairs configuration ☐ Outdoor power access ☐ Special installation requirements ☐ None Please describe any additional technical or operational needs: Please indicate which Cultural Arts goals your program or event supports (check all that apply): ☐Create more art in public places ☐Advance the historical or cultural aspects of Dublin ☐Develop programs and partnerships that support a broad spectrum of cultural arts ☐Provide consistent and ongoing arts education for Dublin’s youth ☐Promote and market Dublin’s heritage and cultural arts FACILITY REQUEST TECHNICAL & OPERATIONAL NEEDS COMMUNITY IMPACT 98 7 Please describe how your program or event supports the selected Cultural Arts goals (250 words max.) Include: •The intended community benefit •Who will be impacted •Why this program matters in Dublin Select at least three measurable outcomes and provide estimated targets. Participation & Reach ☐Total number of attendees:☐Number of Dublin residents served: ☐Number of artists/performers involved:☐Number of youth participants: Education Impact ☐% of participants reporting increased knowledge or skill: ☐% of participants reporting satisfied or very satisfied: Program Outcomes ☐Number of artworks displayed:☐Number of artworks created during program: Community & Economic Impact ☐Ticket revenue generated: $☐Donations received: $ ☐Media coverage or press mentions (estimated): Following the completion of your program, you will be required to submit a brief report. Please indicate what documentation you will be able to provide: ☐Attendance records ☐Participant survey results ☐ Photos ☐ Video documentation ☐Testimonials (audience or participant)☐Media coverage ☐ Other: The undersigned certifies that the information provided in this application is accurate and agrees to comply with all City of Dublin facility use policies and requirements associated with the approved program or event. ☐I have attached the Projected Budget Summary Worksheet Signature: ____________________________________ Date: _____________________ MEASURABLE OUTCOMES ACKNOWLEDGEMENT 99 8 PROJECTED BUDGET SUMMARY WORKSHEET Provide a summary of projected revenue and expenses associated with the proposed program or event. This information helps the City understand the financial scope of the project and the level of in-kind support being requested. Must be attached to the application. Donations / Contributions $ Grants (Other) $ $ $ $ Total Revenue $ EXPENSE CATEGORY AMOUNT Personnel (Artists/Instructors) $ Production (Supplies/Equipment) $ $ $ $ $ $ PROJECTED REVENUE PROJECTED EXPENSES 100 Dublin CREATE Update October 20, 2026 101 Purpose Community Resources for the Arts, Together & Everywhere(CREATE) •Combines the Cultural Event Fee Waiver and Arts Space Grant programs •Supports arts and cultural programming through in- kind assistance •Provides facility use, exhibition space, and limited promotional support 102 Background •2016 –Arts Space Grant Program established •March 2024 –Council directed Staff to explore support for cultural events •February 2025 –Cultural Event Fee Waiver Program presented •May 2026 –Programs consolidated into Dublin CREATE 103 Two Tiers of Support Arts Program Facility Use •Exhibits, performances, workshops, and classes •Up to 40 hours, or six weeks for exhibits •One waiver per applicant per calendar year •Festivals and heritage celebrations (nonprofits only) •Special Event Permit and facility use fees •One per quarter; one per applicant per calendar year •Annual Holi and Diwali events are outside the quarterly limit 104 Approval Process Arts Program Facility Use Staff Review Eligibility, completeness, facility availability Low-impact requests Multi-department requests may be referred to the Heritage and Cultural Arts Commission (HCAC) Nonprofit status, deadline, one event per quarter Applicant presents about four months before the event quarter Covers applicable fees only Facility Rental Application Sports Fields & Stager Gym Rental Agreement Special Event Permit (outdoor events) As applicable Insurance, deposits, site plans County Fire & Environmental Health permits Security & traffic plans As applicable A fee waiver does not constitute event approval. City service costs beyond waived fees (police, traffic control, maintenance)remain the applicant’s responsibility. 105 Operational Considerations •~5 hours of Parks and Community Services (PCS)staff time •Few vendors (e.g., Spring Gala at the Senior Center)Small Indoor Event •~15–20 hours of PCS staff time •Thousands of attendees, food vendors, tents, and stagesLarge Outdoor Event •Police, Fire, Public Works, and other department time is not included •Varies with event size and footprintOther Departments •Waivers cover applicable fees only •Police, traffic control, and maintenance costs remain with the applicantApplicant Costs 106 Program Activity Event / Organization Date Location Attendance Fees Waived Staff Hours* Odisha Dibas Celebration** Odisha Society of the Americas –CA Chapter May 4, 2025 Don Biddle Park 6,000 $1,837 20 Silicon Valley Asian Association February 14, 2026 Dublin Senior Center 300 $2,040 5 Tri-Valley Hindu Connect November 7, 2026 Emerald Glen Park 6,000 $2,926 15 Dublin Sister City Association January 23, 2027 Dublin Senior Center 200 $2,717 5 * PCS staff only; excludes Police, Fire, Public Works, and other departments. ** Approved as a pilot before the quarterly application schedule was established. *** Upcoming event; attendance, fees waived, and staff hours are estimates. 107 Tracking and Next Steps No Arts Space Grant applications have been received since 2024 The consolidated program streamlines management, marketing, and reporting under one framework Annual Holi and Diwali events are accommodated outside the quarterly limit; Lunar New Year is managed separately by the Senior Center and a local group Staff anticipates renewed interest in the Arts tier as the Dublin Arts Center opens, given its variety of available spaces 108 Questions? 109