HomeMy WebLinkAbout10-20-2026 Economic Development Committee Agenda Packet
October 20, 2026 Dublin Economic Development Committee Agenda 1
COMMITTTEE MEMBERS:
Sherry Hu, Mayor
Jean Josey, Vice Mayor
Regular Meeting of the
DUBLIN ECONOMIC DEVELOPMENT COMMITTEE
Tuesday, October 20, 2026
Location: Dublin Civic Center
City Manager’s Conference Room
100 Civic Plaza
Dublin, CA 94568
5:30 PM
1. CALL TO ORDER AND PLEDGE OF ALLEGIANCE
2. PUBLIC COMMENT
3. ACTION ITEMS
3.1 Approval of the April 21, 2026 Regular Economic Development Committee Meeting
Minutes
The Committee will consider approval of the minutes of the April 21, 2026 Regular Economic
Development Committee Meeting.
STAFF RECOMMENDATION:
Approve the minutes of the April 21, 2026 Regular Economic Development Committee
Meeting.
April 21, 2026 Regular Economic Development Committee Meeting Minutes
3.2 Consideration of Small Business Assistance Program Grant Request: The VeloShack,
Performance and Analytics LLC
The Economic Development Committee will consider a grant request from a new business in
Dublin, The VeloShack, Performance and Analytics LLC, seeking $60,000 through the City’s
Small Business Assistance Program. This request supports ADA accessibility and
compliance-related improvements that are necessary to ensure occupancy and operation.
The project reflects significant private investment and is expected to activate a currently
vacant space, create new job opportunities, and expand youth sports training opportunities in
the community.
STAFF RECOMMENDATION:
Receive the report, provide direction on whether to recommend City Council approval of the
grant request, and, if so, the amount recommended to be approved.
Staff Report
Attachment 1 - Small Business Assistance Program Grant Application - The VeloShack,
1
October 20, 2026 Dublin Economic Development Committee Agenda 2
Performance and Analytics LLC
4. REPORTS
4.1 Economic Development Branding and Marketing Strategy Update
The Committee will receive a presentation on the Economic Development Branding and
Marketing Strategy, including the refined logo, the draft Brand Identity Guidelines, and the
draft communications and outreach strategy. Staff is seeking the Committee's feedback
and direction before finalizing the materials, developing collateral, and beginning a
phased rollout.
STAFF RECOMMENDATION:
Receive the presentation and provide direction.
Staff Report
4.2 Economic Development Activity Update
The Committee will receive an update on various economic development activities, including
implementation of the Economic Development Strategy, recent accomplishments, ongoing
initiatives, and upcoming events.
STAFF RECOMMENDATION:
Receive the report.
Staff Report
Attachment 1 - Economic Development Activity Snapshot
4.3 Commercial Business Activity Update
The Committee will receive an update on commercial business activity in Dublin.
STAFF RECOMMENDATION:
Receive the report.
Staff Report
Attachment 1 - Commercial Business Activity List
4.4 Overview of Businesses in the Sierra Trinity Business Park Area
The Committee will receive a report on the quantity and types of businesses located in the
Sierra Trinity Business Park area.
STAFF RECOMMENDATION:
Receive the report.
Staff Report
5. REQUEST FOR FUTURE MEETING AGENDA ITEMS
The Committee and/or City Staff will present items to be discussed at future meetings.
6. ADJOURNMENT
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October 20, 2026 Dublin Economic Development Committee Agenda 3
This AGENDA is posted in accordance with Government Code Section 54954.2(a)
If requested, pursuant to Government Code Section 54953.2, this agenda shall be made
available in appropriate alternative formats to persons with a disability, as required by Section
202 of the Americans with Disabilities Act of 1990 (42 U.S.C. Section 12132) (ADA), and the
federal rules and regulations adopted in implementation thereof. To make a request for
disability-related modification or accommodation, please contact the City Clerk’s Office (925)
833-6650 at least 72 hours in advance of the meeting. Upon receiving a request, the City will
swiftly resolve requests for reasonable accommodation for individuals with disabilities,
consistent with the federal ADA, and resolve any doubt in favor of accessibility.
Agenda materials that become available within 72 hours in advance of the meeting, and after
publishing of the agenda, will be available at Civic Center, 100 Civic Plaza, and will be posted on
the City’s website at www.dublin.ca.gov/ccmeetings.
Mission
The City of Dublin promotes and supports a high quality of life, ensures a safe, secure, and
sustainable environment, fosters new opportunities, and champions a culture of equity, diversity,
and inclusion.
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Agenda Item 3.1
Tuesday, April 21, 2026 Economic Development Committee Minutes 1 of 2
MINUTES OF THE
ECONOMIC DEVELOPMENT COMMITTEE
REGULAR MEETING
Tuesday, April 21, 2026 – 5:30 p.m.
A regular meeting of the Economic Development Committee was held on Tuesday, April
21, 2026 at the Dublin Civic Center located at 100 Civic Plaza, Dublin, CA 94568. The
meeting was called to order at 5:30 p.m.
1. CALL TO ORDER AND PLEDGE OF ALLEGIANCE
PRESENT: Mayor Sherry Hu and Vice Mayor Jean Josey
ABSENT: None
2. PUBLIC COMMENT
Inge Houston, Dublin Chamber of Commerce President/CEO, was in attendance and
introduced their intern, Michael Kosenko, who was also in attendance.
3. ACTION ITEMS
3.1 Approval of the February 17, 2026 Regular Economic Development Committee
Meeting Minutes
ACTION: By consensus, the Committee approved the minutes of the Regular
Meeting of February 17, 2026.
3.2 Small Business Assistance Program Guidelines Update
Economic Development Manager Felicia Escover provided a report on proposed
updates to the Small Business Assistance Program, which included the addition of
relocation assistance, enhanced technical assistance offerings, updated funding
structure aligned with the annual budget process, and clearer guidelines to improve
administration and flexibility.
ACTION: By consensus, the Committee recommended that the updated guidelines
be brought forward to the City Council for approval.
4. REPORTS
4.1 Economic Development Activity in Dublin
Economic Development Manager Felicia Escover provided an update on various
economic development activities including the Economic Development Strategy
implementation, new resources and materials, and upcoming events.
4.2 Dublin’s 2025 Labor Market and Employment Overview
Management Analyst II Rhonda Franklin provided a report on Dublin’s 2025 labor
market conditions, including unemployment trends, employment levels, and
comparisons with neighboring cities. Key findings show Dublin’s labor market remains
strong, with employment at record highs, low employment rates consistent with
neighboring cities, and a balanced jobs-to-housing ratio of 1.38.
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Tuesday, April 21, 2026 Economic Development Committee Minutes 2 of 2
4.3 Commercial Business Activity in Dublin
Management Analyst II Rhonda Franklin provided an update on commercial business
activity in Dublin.
5. REQUEST FOR FUTURE MEETING AGENDA ITEMS
None.
6. ADJOURNMENT
The meeting adjourned at 6:06 p.m.
Minutes prepared by Rhonda Franklin, Management Analyst II.
Mayor
ATTEST: ____________________________________
Economic Development Manager
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Agenda Item 3.2
STAFF REPORT
ECONOMIC DEVELOPMENT COMMITTEE
Page 1 of 3
DATE: October 20, 2026
TO: Economic Development Committee
FROM: Hazel Wetherford, Assistant City Manager
SUBJECT:
Consideration of Small Business Assistance Program Grant Request: The
VeloShack, Performance and Analytics LLC
Prepared by: Rhonda Franklin, Management Analyst II
EXECUTIVE SUMMARY:
The Economic Development Committee will consider a grant request from a new business in
Dublin, The VeloShack, Performance and Analytics LLC, seeking $60,000 through the City’s
Small Business Assistance Program. This request supports ADA accessibility and compliance -
related improvements that are necessary to ensure occupancy and operation. The project
reflects significant private investment and is expected to activate a currently vacant space,
create new job opportunities, and expand youth sports training opportunities in the community.
STAFF RECOMMENDATION:
Receive the report, provide direction on whether to recommend City Council approval of the
grant request, and, if so, the amount recommended to be approved.
FINANCIAL IMPACT:
The total grant amount requested is $60,000 through the Small Business Assistance Program.
Funding is available in the current fiscal year budget to support the request.
DESCRIPTION:
Overview of Grant Program
The Small Business Assistance Program (Program) is one of the City’s key tools to assist
businesses in complying with regulatory requirements that are often necessary to open or
expand in Dublin. Funding for the Program is provided through an annual economic benefit
payment made to the City by Amador Valley Industries (AVI) for the exclusive right to collect
construction and demolition debris as outlined in the Collection Service Agreement between
the City and AVI. Under this agreement, AVI provides $100,000 annually toward the Program.
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Page 2 of 3
The Program’s eligible expenses include ADA upgrades, sewer connections, Title 24 energy
compliance, and other infrastructure improvements. The Program helps reduce financ ial
burdens, promote timely openings, and encourage activation of underutilized commercial
spaces. Grants are awarded on a reimbursement basis. Since 2020, three Program grants
have been approved, as listed in Table 1.
Table 1. Approved Grants Since 2020
The VeloShack, Performance and Analytics LLC (6878 Village Parkway)
The VeloShack, Performance and Analytics LLC (VeloShack) is a new 5,400 -square-foot
indoor baseball and softball training and performance facility providing hitting, pitching, arm
care, and skills development through a recurring membership model supplemented by private
instruction, team rentals, and optional performance analytics add-ons.
Site Location
To meet accessibility requirements, the facility requires upgrades to provide an ADA-compliant
restroom, exterior path of travel, and accessible parking stalls, with estimated costs totaling
more than $80,000. This work includes concrete and asphalt repairs and upgrades, demolition,
plumbing, electrical and lighting, drywall and tile installation, and accessible fixtures and grab
bars. The requested grant would help offset these necessary expenses .
Business Location Amount
Requested
Amount
Approved
AVA Jiu Jitsu 7234 San Ramon
Rd. $23,930 $23,930
IBEW Local
595 6250 Village Pkwy. $75,000 $75,000
The Sand
Trapp 7802 Dublin Blvd. $28,000 $28,000
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Page 3 of 3
VeloShack signed a 39-month lease beginning June 2026 (ending in August 2029) and is
currently in plan review for a building permit to remodel the facility. The plans submitted
include the accessibility upgrades described in its application. In addition to the ADA upgrades,
VeloShack is undertaking other improvements, including new flooring and paint, and electrical
infrastructure upgrades. The total project cost for site improvements is estimated at more than
$112,000.
VeloShack will initially be owner-operated and plans to create two to four jobs as operations
and its customer base grow. This grant would help offset the financial hardship of bringing the
site into compliance with current ADA requirements. It would also allow the business to
continue investing in programs, equipment, and training that benefit Dublin’s youth and local
sports community.
ATTACHMENTS:
1) Small Business Assistance Program Application - The VeloShack, Performance and
Analytics LLC
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Attachment 1
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Agenda Item 4.1
STAFF REPORT
ECONOMIC DEVELOPMENT COMMITTEE
Page 1 of 5
DATE: October 20, 2026
TO: Economic Development Committee
FROM: Hazel Wetherford, Assistant City Manager
SUBJECT:
Economic Development Branding and Marketing Strategy Update
Prepared by: Felicia Escover, Economic Development Manager
EXECUTIVE SUMMARY:
The Committee will receive a presentation on the Economic Development Branding and
Marketing Strategy, including the refined logo, the draft Brand Identity Guidelines, and the draft
communications and outreach strategy. Staff is seeking the Committee's feedback and
direction before finalizing the materials, developing collateral, and beginning a phased rollout .
STAFF RECOMMENDATION:
Receive the presentation and provide direction.
FINANCIAL IMPACT:
There is no financial impact associated with receiving this presentation. Future implementation
items, such as collateral production, paid media, event participation, and any additional
support, would be funded within the existing Economic Development budget or brought
forward for consideration through the City's normal budget and approval process.
DESCRIPTION:
Background
On June 3, 2025, the City Council approved an agreement with Commune Communication
Corp. (Commune) to develop an Economic Development Branding and Marketing Strategy.
The project implements Strategy 1.2.2 of the City's Economic Development Strategy, adopted
by the City Council on October 1, 2024: "Undertake and implement an economic development-
tailored marketing and branding strategy that focuses on Dublin's competitive assets and
transformational development projects/areas identified through the Economic Development
Strategy effort, as well as existing business and development incentives."
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Page 2 of 5
The scope of work includes an economic development-focused brand, a comprehensive
marketing strategy, updated promotional materials for industry outreach, enhanced media and
public relations efforts, and a review of the City's economic development webpages.
On December 16, 2025, the Committee received a presentation from Commune on the
research findings, the creative brief, and three initial visual concepts. The research included
interviews with Councilmembers, focus groups with business leaders, a meeting with the City's
Executive Team, and community and business surveys. The Committee provided feedback
and identified "All Points Dublin" as the preferred design direction.
As described in the March 12, 2026 memorandum to the Committee, Staff identified two issues
while refining that concept: potential visual confusion with the City's existing branding and
similarity to a logo the Dublin Chamber of Commerce had recently introduced for a new
program. Staff directed Commune to develop additional concepts. Of the two new con cepts,
Staff recommended moving forward with "The Cornerstone" and continuing its refinement.
Table 1 compares the initial direction with the selected concept.
Table 1. Logo Comparison
All Points Dublin The Cornerstone
Work Completed in 2026
Since the March memorandum, Staff has worked with Commune in three main areas: logo
refinement, Brand Identity Guidelines development, and the communications and outreach
strategy.
Logo Refinement
The Cornerstone mark is a modern "D" formed by intersecting lines. It includes a negative-
space "X" referencing the I-580 and I-680 interchange, an accent square representing Dublin
as a point where ideas and action meet, and a curve evoking the roads into Dublin and the
surrounding hills. Commune developed a full logo family: a primary stacked lockup, a
horizontal lockup, a square lockup, and a standalone lettermark. Commune also developed co -
branding lockups that pair the Economic Development logo with the City's shamrock logo, so
the two brands appear as related rather than competing identities.
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Page 3 of 5
Brand Identity Guidelines
Commune prepared draft Brand Identity Guidelines that set the rules for using the brand
consistently. The guidelines cover:
• Color: A palette built around Dublin Green, with lime, forest green, gold, and coral used
in defined proportions; gold and coral are reserved for accents.
• Typography: Proxima Nova as the primary typeface, selected for its similarity to the
typography in the City's existing branding. Web typography will be confirmed during
website design.
• Logo usage: Clear space, minimum sizes, approved backgrounds, and examples of
improper use.
• Co-branding: When paired with the City logo, the Economic Development logo may be
recolored to match the City's primary green.
Communications and Outreach Strategy
Commune developed a draft strategy, "Open Lanes for Opportunity," that turns the brand into
a practical outreach plan. It is summarized below.
Positioning. The strategy builds on the creative brief's central idea: with convenient access
to major freeways and transit, business-friendly civic leadership, and a diverse, educated
workforce, Dublin ensures that nothing stands in the way of a business and its potential. The
message rests on four pillars (location, support, safety, and workforce) and four objectives:
• Awareness: Increase Dublin's visibility with businesses and decision makers.
• Attraction: Recruit target industries and retail.
• Activation: Increase use of City programs and incentives.
• Advocacy: Encourage existing business owners to act as ambassadors for Dublin.
Audiences. The strategy identifies three audiences, each with a different barrier and
communications task, as summarized in Table 2.
Table 2. Communications and Outreach Strategy Audiences
Audience Who Barrier Task Message
Industry leaders
Decision makers
in target
industries
"Where's
Dublin?"
Raise
awareness
The Intersection
of Opportunity
Real estate
professionals
Site selectors,
brokers, tenant
representatives,
developers,
investors
"Why Dublin?"
Show what
makes Dublin
distinct
Room to Grow
Small business
and community
Startups, local
businesses,
residents
Feeling
overwhelmed by
the process
Show how the
City supports
businesses
Open for You
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Page 4 of 5
Priority industries. Commune initially developed playbooks for six industries. To match
available resources, the strategy now focuses on four: Real Estate Development; Retail,
Dining, and Entertainment; Life Sciences and Advanced Manufacturing; and Business Events
and Travel. Real estate and retail would lead, life sciences would follow as capacity allows,
and business events would come later.
Channels. The strategy assigns a role to each channel:
• Owned: The City’s economic development webpages, email, and recurring content such
as success stories.
• Earned: Media relations and partner amplification through regional economic
development organizations, education partners, and industry associations.
• Paid: Targeted digital advertising and potential out-of-home placements.
• Events and direct outreach: Industry conferences, small business wo rkshops, and
personalized outreach to site selectors and brokers.
Building on existing programs. The strategy continues and rebrands work already
underway rather than replacing it, including the Small Business Spotlight, Small Business
Season, the Quarterly Dining Guide, Business Anniversary Recognition, Startup Tri-Valley
partnerships, and attendance at the International Council of Shopping Centers and California
Association for Local Economic Development conferences.
Phased approach and cadence. The strategy is phased to reflect current support
capacity. In the first phase, Staff would apply the new brand to existing materials, webpages,
and program collateral. In the second phase, Staff would introduce new content, including a
LinkedIn presence starting at one post per week, organized around a small set of recurring
content series. Commune originally recommended a higher cadence; the scaled approach is
intended to be sustainable and can increase as capacity allows.
Measurement and governance. The strategy includes a review process for content
before it is published and a measurement framework that tracks awareness, engagement,
actions such as business inquiries and program applications, and outcomes such as new
businesses in target industries.
Next Steps
Following the Committee's feedback and direction, Staff will:
• Finalize the brand materials. Incorporate the Committee's feedback into the logo, Brand
Identity Guidelines, and draft communications and outreach strategy. Coordinate with
the City's Community Engagement team to confirm consistency with the City's overall
brand and review process.
• Inform the City Council. Share the final brand and strategy with the City Council before
the public rollout.
• Develop collateral. Apply the new brand to existing materials first, including the City’s
economic development webpages, business cards, program collateral, presentation
templates, the Quarterly Dining Guide, Small Business Spotlight materials, and
materials for industry conferences.
• Roll out in phases. Introduce the brand through existing programs and channels, then
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Page 5 of 5
phase in new content, including LinkedIn, as capacity allows. Staff will track results
using the measurement framework and adjust the approach over time.
• Report back. Provide the Committee with periodic updates on implementation and
results.
ATTACHMENTS:
None.
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Agenda Item 4.2
STAFF REPORT
ECONOMIC DEVELOPMENT COMMITTEE
Page 1 of 1
DATE: October 20, 2026
TO: Economic Development Committee
FROM: Hazel Wetherford, Assistant City Manager
SUBJECT:
Economic Development Activity Update
Prepared by: Felicia Escover, Economic Development Manager
EXECUTIVE SUMMARY:
The Committee will receive an update on various economic development activities, including
implementation of the Economic Development Strategy, recent accomplishments, ongoing
initiatives, and upcoming events.
STAFF RECOMMENDATION:
Receive the report.
FINANCIAL IMPACT:
None.
DESCRIPTION:
The Office of Economic Development remains dedicated to advancing and supporting the local
business community. Attachment 1 provides a high -level overview of recently completed
initiatives as well as upcoming efforts led by Staff.
ATTACHMENTS:
1) Economic Development Activity Snapshot
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Attachment 1
Economic Development Activity Snapshot
April 2026 – October 2026
Attended the East Bay Economic Development Alliance State of the East Bay
event.
Participated in the planning and execution of the Startup Tri-Valley AI Summit.
Sponsored and attended the Startup Tri-Valley Women's Health Innovation event.
Attended the Startup Tri-Valley Life Sciences Summit.
Attended Alameda County Supervisor Haubert's Business Roundtable event.
Presented at the Tri-Valley Coalition meeting of commercial real estate
professionals and at the Dublin Chamber of Commerce's LEAD Dublin program.
Co-presented with Vice Mayor Josey at the Cal Cities conference on "City Be
Nimble, City Be Quick: Tools for Attracting and Retaining Businesses."
Continued working with Hacienda Crossings ownership and leasing
representatives on center improvements, tenant retention efforts, and support for
multiple in-progress and prospective tenants.
Assisted businesses with site selection, permitting, tenant improvements, and
other development-related inquiries.
Continued business attraction and site readiness efforts related to Dublin's
strategic development opportunities.
Responded to inquiries from prospective businesses and developers exploring
opportunities within Dublin.
Hosted a Donuts and Discussion event with Dublin Police Services at Johnny's
Donuts.
Hosted a virtual Business Roundtable.
Hosted Small Business Night at the Farmers' Market.
Filmed and released a Small Business Spotlight featuring Global Art.
Issued a special edition of the Dublin Business Brief for National Small Business
Week.
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Issued three Dublin Business Brief newsletters featuring new businesses, grant
opportunities, business resources, and upcoming events.
Hosted the Business Anniversary Reception.
Attended grand opening events for Delah Coffee and Dublin Urgent Care.
Responded to more than 180 concierge requests and inquires related to permits,
business licenses, expansion projects, and business operations.
Worked with TV30 on a hotel feature highlighting Dublin's hospitality offerings.
Created a hotel information webpage and incorporated the link into City facility
and event space booking materials to encourage overnight stays and support
local businesses.
Updating City agreement language to require City contractors traveling to Dublin
on business to utilize local hotels.
Continued outreach and engagement with local hoteliers and hospitality
stakeholders.
Developed a flyer and program application for the Sewer Capacity Assistance
Program.
Economic Development Manager became a certified Outsmart Disaster Trainer
through GO-Biz to support business resiliency and preparedness efforts.
Participated in meetings with regional partners such as the Tri-Valley Economic
Development Managers Meeting, Dublin Police Services/Planning/Economic
Development Meeting, and East Bay EDA Economic Development Directors’
Council Meeting.
Continued collaboration with workforce, education, and economic development
partners to support regional workforce and economic development initiatives.
Presented at the Parks and Community Services Youth Boot Camp.
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Agenda Item 4.3
STAFF REPORT
ECONOMIC DEVELOPMENT COMMITTEE
Page 1 of 1
DATE: October 20, 2026
TO: Economic Development Committee
FROM: Hazel Wetherford, Assistant City Manager
SUBJECT:
Commercial Business Activity Update
Prepared by: Rhonda Franklin, Management Analyst II
EXECUTIVE SUMMARY:
The Committee will receive an update on commercial business activity in Dublin .
STAFF RECOMMENDATION:
Receive the report.
FINANCIAL IMPACT:
None.
DESCRIPTION:
The commercial business activity in Dublin remains active. Attachment 1 provides a list of new
commercial businesses that are coming soon or have opened in Dublin since the last
Committee meeting.
ATTACHMENTS:
1) Commercial Business Activity List
22
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Coming Soon Brad Benson Motorsports 5947 Dougherty Rd. Motorsports dealership (formerly Fair Corp/Autobahn Gallery).
Open Capital Caulking & Waterproofing Corp 6800 Sierra Ct., Ste K Commercial caulking, waterproofing, and joint sealant systems administration office.
Coming Soon Central Valley Training Center 6521 Sierra Ln.
Day program for adults with developmental disabilities and general office (formerly the Camp Transformation
Center).
Coming Soon Kiddie Party Rentals LLC 6397 Dougherty Rd., Ste 18 Party equipment rental.
Open Revive Rug Spa 6398 Dougherty Rd., Ste 13 Rug cleaning, restoration, and repair services (formerly Jeff's Performance Automotive).
Open Spotless 6398 Dougherty Rd., Ste 14 Carpet and upholstery cleaning (formerly Jeff's Performance Automotive).
Coming Soon Tesla Collision Center 6450 Dublin Ct. Auto body repair center (formerly Dublin Nissan).
Open Ultimate Automotive Solutions 6743 Dublin Blvd., Ste 17 Automotive dealership (formerly Leslie's Swimming Pool Supplies).
Open Vision Dance Complex, LLC 6735 Sierra Ct., Ste B Dance studio for recreational and competitive dance individuals/teams (formerly Mitch and Ruth Sports).
Coming Soon Wingstop 7110 Dublin Blvd. Restaurant chain known for its cooked-to-order chicken dishes (formerly ACE Academy).
Open Wraith Labs 6743 Dublin Blvd., Ste 17
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Open La Vie MD 4620-B Tassajara Rd. Boutique medical spa and wellness center (formerly JEI Learning Center).
Coming Soon Adithya Construction 6924 Village Pkwy. Construction company (formerly Paws About the Town).
Open BASIS Independent School, LLC 7950 Dublin Blvd. Private school for grades 5 through 12.
Open Body Acupressure Therapy Shop 6942 Village Pkwy. Acupressure massage services (formerly Gliedt & Stone Insurance).
Coming Soon Chaiwale & Co 7197 Village Pkwy., Unit A Indian fusion drinks and desserts cafe (formerly TeaZenTea).
Coming Soon Dublin Oral & Maxillofacial Surgery &
Dental Implant Specialty Dental Group 6400 Village Pkwy., Ste 100 Oral surgery and dental implant practice (formerly Dublin Endodontics).
Golden Wang Donkatsu 7222 Regional St.
7079 Village Pkwy.Boutique studio focused on holistic wellness (formerly Holy Hemp).
6878 Village Pkwy.Indoor baseball and softball training facility (formerly Bay Luxury Autos Service Inc.).
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Agenda Item 4.4
STAFF REPORT
ECONOMIC DEVELOPMENT COMMITTEE
Page 1 of 3
DATE: October 20, 2026
TO: Economic Development Committee
FROM: Hazel Wetherford, Deputy City Manager
SUBJECT:
Overview of Businesses in the Sierra Trinity Business Park Area
Prepared by: Rhonda Franklin, Management Analyst II
EXECUTIVE SUMMARY:
The Committee will receive a report on the quantity and types of businesses located in
the Sierra Trinity Business Park area.
STAFF RECOMMENDATION:
Receive the report.
FINANCIAL IMPACT:
None.
DESCRIPTION:
At the February 17, 2026, Economic Development Committee meeting, the Committee
requested a report on the types of businesses located in the Sierra Trinity Business
Park area. This report responds to that request with an overview of the quantity and
categories of those businesses.
The Business Park is located on and adjacent to Sierra Court, which is directly north of
Civic Plaza across Dublin Boulevard. The area, as shown in Figure 1, encompasses
Sierra Court along with its side and cross streets. Staff also included the area around
Dougherty Road between Sierra Lane and Houston Place, which contains additional
industrial uses.
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Page 2 of 3
Figure 1. Sierra Trinity Business Park Area
Within this area, Staff identified 107 businesses using data compiled from the City’s
Business License and GIS systems. The categories of these businesses, along with the
quantity and overall percentage, are listed in Table 1 below.
Table 1. Sierra Trinity Business Park Area Industry Categories
Category Quantity Percentage
Building/Landscape Supplies/Services 30 28%
Fitness/Recreation/Art 17 16%
Manufacturing 15 14%
Retail 10 9%
Automotive 9 8%
Construction Contractors 5 5%
Education 4 4%
Professional Services 4 4%
Software/Computer Supplies/Maintenance 3 3%
Transportation 3 3%
Medical Services 2 2%
Pool Services 2 2%
Pest Control 1 1%
Real Estate Services 1 1%
Storage/Warehousing 1 1%
Total 107 101%1
1 Percentages may not total 100% due to rounding.
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Page 3 of 3
The three largest industry categories in the Sierra Trinity Business Park area account
for nearly 60% of all businesses. Table 2 lists examples of businesses in each of these
categories.
Table 2. Largest Industry Categories and Representative Businesses
Building/Landscape
Supplies/Services
(30 businesses, 28%)
Fitness/Recreation/Art
(17 businesses, 16%)
Manufacturing
(15 businesses, 14%)
SiteOne Landscape
Supply
California Window
Solutions
San Francisco Elevator
Services
Bob’s Professional
Painting
K1 Speed
Elite Indoor Cricket
Prime Fencing Academy
Edge Gymnastic Training
Center
Azure Biosystems
Tempresco
Impackt Solutions
Machining Unlimited
ATTACHMENTS:
None.
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