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Home My WebLink About5.8 Zoning Ordinance Amendment to Chapter 8.84 (Sign Regulations) (PLPA-004290-2025) STAFF REPORT CITY COUNCIL Page 1 of 2 Agenda Item 5.8 DATE: December 16, 2025 TO: FROM: Honorable Mayor and City Councilmembers Colleen Tribby, City Manager SUBJECT: Zoning Ordinance Amendment to Chapter 8.84 (Sign Regulations) (PLPA- 004290-2025) Prepared by: Amy Million, Community Development Director EXECUTIVE SUMMARY: On December 2, 2025, the City Council considered City-initiated amendments to Dublin Municipal Code Chapter 8.84 (Sign Regulations). The proposed amendments address direction from the City Council to amend the regulation for Temporary Non-Commercial Signs, and other Staff-initiated amendments that are intended to bring greater clarity and consistency to existing regulations. The City Council waived the first reading and introduced the Ordinance amending the Zoning Ordinance. The City Council is now requested to waive the second reading and adopt the proposed Ordinance. STAFF RECOMMENDATION: Waive the second reading and adopt the Ordinance Approving Amendments to Dublin Municipal Code Chapter 8.84 (Sign Regulations). FINANCIAL IMPACT: Implementation of the recommended amendments is anticipated to have minimal financial impact. The removal of illegal signs and related administrative tasks are handled through the normal work of the existing Code Enforcement Officers without additional cost to the City. However, expenses related to the storage of the signs and invoicing of the fee will be incurred. These costs will be offset by the proposed fee of $50. Pursuant to the City’s fee policy, the City Manager may set a fee before the next comprehensive fee study, and the fee would be officially added to the fee schedule for adoption in July. 394 Page 2 of 2 DESCRIPTION: The City has initiated amendments to the Dublin Municipal Code (DMC) to address direction from the City Council regarding the regulation and enforcement of Temporary Non-Commercial Signs. In addition, Staff is proposing other minor amendments to the Sign Regulations to clarify certain provisions to ensure that the Sign Regulations remain internally consistent, simple to understand and implement, and relevant to changes occurring in the community. On December 2, 2025, the City Council waived the first reading and introduced the Ordinance approving the proposed Zoning Ordinance Amendments as provided in Attachment 1. The December 2, 2025 City Council staff report is included as Attachment 2. ENVIRONMENTAL DETERMINATION: The California Environmental Quality Act (CEQA ), together with State Guidelines and City of Dublin CEQA Guidelines and Procedures require that certain projects be reviewed for environmental impacts and that environmental documents be prepared. The proposed Zoning Ordinance Amendments are exempt from the requirements of CEQA pursuant to CEQA Guidelines Section 15061(b)(3) because it can be seen with certainty that there is no possibility that the amendments will have a significant effect on the environment and are not subject to CEQA review. STRATEGIC PLAN INITIATIVE: None. NOTICING REQUIREMENTS/PUBLIC OUTREACH: In accordance with State law, a public notice was published in the East Bay Times and posted at several locations throughout the City. Additionally, the City Council Agenda was posted. ATTACHMENTS: 1) Ordinance Approving Amendments to Dublin Municipal Code Chapter 8.84 (Sign Regulations) 2) December 2, 2025 Staff Report (without attachments) 395 Attachment 1 Ord. No. XX-25, Item X.X, Adopted XX/XX/2025 Page 1 of 3 ORDINANCE NO. XX - 25 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF DUBLIN APPROVING AMENDMENTS TO DUBLIN MUNICIPAL CODE CHAPTER 8.84 (SIGN REGULATIONS) (PLPA-004290-2025) The Dublin City Council does ordain as follows: SECTION 1. RECITALS A. The City occasionally initiates amendments to the Dublin Municipal Code to clarify, add, or amend certain provisions to ensure that it remains internally consistent, simple to understand a nd implement, and relevant to changes occurring in the community. B. On September 2, 2025, the City Council discussed the regulation and enforcement of temporary political campaign signs and directed Staff to prepare the following amendments to the regulation of Temporary Non-Commercial Signs: 1) require such signs to be removed within 7 days following the conclusion of the event; 2) require a property owner consent form for placement of signs on private property; and 3) implement a sign retrieval fee. In addition, Staff initiated amendments to Dublin Municipal Code Chapter 8.84 (Sign Regulations). The proposed amendments (the “Project”) would bring greater clarity and consistency to existing regulations. C. The Planning Commission held a duly noticed public hearing on November 19, 2025, during which all interested persons were heard, and adopted Resolution No. 25-05 recommending that the City Council approve the Project. D. A Staff Report was submitted to the Dublin City Council recommending approval of the Project. E. The City Council held a public hearing on December 2, 2025, at which time all interested persons had an opportunity to be heard. F. Proper notice of said hearing was given in all respects as required by law. G. The City Council did hear and consider all said reports, recommendation s, and testimony set forth above and used its independent judgement to evaluate the Project. SECTION 2: FINDINGS A. Pursuant to Dublin Municipal Code Section 8.120.050.B., the City Council hereby finds that the Project is consistent with the General Plan in that the proposed Zoning Ordinance Amendments are necessary to provide clarity to existing regulations and internal consistency of the Zoning Ordinance. 396 Ord. No. XX-25, Item X.X, Adopted XX/XX/2025 Page 2 of 3 B. The California Environmental Quality Act (“CEQA”), together with the State Guidelines and City of Dublin CEQA Guidelines and Procedures require that certain projects be reviewed for environmental impacts and that environmental documents be prepared. The Ci ty Council finds that the Project is exempt from the requirements of CEQA pursuant to CEQA Guidelines Section 15061(b)(3) as the Project would not result in any physical changes and it can be seen with certainty that there is no possibility that the Project would have a significant effect on the environment and is not subject to CEQA review. SECTION 3: AMENDMENTS TO CHAPTER 8.84 Dublin Municipal Code Section 8.84.050.O.2. is amended to read as follows: O.2. Banner Signs. Up to two (2) Banner Signs are permitted pursuant to a Zoning Clearance and may be placed on site for a maximum of twenty-one (21) consecutive calendar days per permit. A minimum waiting period of forty-two (42) consecutive calendar days between displays is required. A Banner Sign shall not be larger than sixty (60) square feet in size and shall not be located so that it is higher than the eave of the structure in which the business is located. One (1) Banner Sign may be displayed on a tenant’s building fr ontage and one (1) Banner Sign may be displayed on the street frontage. If there is more than one street frontage, one (1) Banner Sign may be displayed on each street frontage (in lieu of the building frontage), up to two (2) street frontages, if the Banner Signs are at least two hundred (200) feet apart. Dublin Municipal Code Section 8.84.120.D. is amended to read as follows: (D) Main Entrance Proximity. Freestanding Signs shall be permitted at two (2) or more of the main entrances pursuant to a Master Sign Program. Dublin Municipal Code Section 8.84.140 Subsections H (Real Estate Signs) and I (Real Estate Directional Signs) are reordered to be in alphabetical order. Dublin Municipal Code Section 8.84.140.K is amended to read as follows: K. Temporary Non-Commercial Signs. Temporary Non-Commercial Signs provided they comply with all the following: 1. Be displayed for no more than sixty (60) consecutive calendar days. 2. Be removed within seven (7) days following the conclusion of the event that is the subject of the sign. 3. Be placed on private property with the property owner’s written permission. 4. Be no more than sixteen (16) square feet per side in area per individual sign and up to eighty (80) square feet of maximum aggregate area per lot. 5. Not be placed within the public right-of-way or within six hundred sixty (660) feet of and visible from the right-of-way of Interstate 580 or Interstate 680. Dublin Municipal Code Section 8.84.170 is amended to read as follows: Application for a permit shall be filed on a form furnished by the Department of Community Development and shall include other information determined by the Community Development Director. 397 Ord. No. XX-25, Item X.X, Adopted XX/XX/2025 Page 3 of 3 Dublin Municipal Code Section 8.84.270 subsection E is amended to read as follows: E. Each person who erects a sign, which is subject to removal under this section, is jointly and severally liable for the cost of removal. Temporary Non-Commercial signs removed from the public right-of-way shall be stored for a minimum of fifteen (15) days. The person responsible for the Temporary Non-Commercial sign is responsible for costs associated with the removal and storage. For the purpose of this section, the person responsible means the person that is the subject of the event or activity displayed on the Temporary Non -Commercial sign. SECTION 4. POSTING OF ORDINANCE The City Clerk of the City of Dublin shall cause this Ordinance to be posted in at least three public spaces in the City of Dublin in accordance with Section 36933 of the Government Code of the State of California. SECTION 5. EFFECTIVE DATE This Ordinance shall take effect 30 days following its adoption. PASSED AND ADOPTED BY the City Council of the City of Dublin, on this 16th day of December 2025, by the following votes: AYES: NOES: ABSENT: ABSTAIN: _____________________________ Mayor ATTEST: ___________________________ City Clerk 398 Attachment 2 399 400 401 402