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HomeMy WebLinkAboutItem 6.2 Zoning Ordinance Amendment to Chapter 8.84 (Sign Regulations) (PLPA-004290-2025) STAFF REPORT CITY COUNCIL Page 1 of 4 Agenda Item 6.2 DATE: December 2, 2025 TO: FROM: Honorable Mayor and City Councilmembers Colleen Tribby, City Manager SUBJECT: Zoning Ordinance Amendment to Chapter 8.84 (Sign Regulations) (PLPA- 004290-2025) Prepared by: Amy Million, Community Development Director EXECUTIVE SUMMARY: The City Council will consider City-initiated amendments to Dublin Municipal Code Chapter 8.84 (Sign Regulations). The proposed amendments address direction from the City Council to amend the regulation for Temporary Non-Commercial Signs, and other Staff-initiated amendments that are intended to bring greater clarity and consistency to existing regulations. The City Council will also consider an exemption from the requirements of the California Environmental Quality Act. STAFF RECOMMENDATION: Conduct the public hearing, deliberate, waive the reading and introduce an Ordinance Approving Amendments to Dublin Municipal Code Chapter 8.84 (Sign Regulations). FINANCIAL IMPACT: Implementation of the recommended amendments is anticipated to have minimal financial impact. The removal of illegal signs and related administrative tasks are handled through the normal work of the existing Code Enforcement Officers without additional cost to the City. However, expenses related to the storage of the signs and invoicing of the fee will be incurred. These costs will be offset by the proposed fee. DESCRIPTION: Background The Dublin Municipal Code (DMC) classifies temporary political campaign signs as “Temporary Non-Commercial Signs”. Temporary Non-Commercial Signs are signs for short-term display that do not include a “Commercial Message,” such as signs that reference activities conducted by nonprofit organizations, clubs, groups, or associations, including political campaigns. 244 Page 2 of 4 These signs are regulated by DMC Section 8.84 (Exempt Signs) and they are exempt from a sign permit provided they comply with the following (DMC Section 8.84.140.K): 1. Be displayed for no more than 60 consecutive calendar days. 2. Be placed on private property. 3. Be no more than 16 square feet per side in area per individual sign and up to 80 square feet of maximum aggregate area per lot. 4. Not be placed within the public right-of-way or within 660 feet of and visible from the right-of-way of Interstate 580 or Interstate 680. On September 2, 2025, the City Council discussed the regulation and enforcement of temporary political campaign signs (Attachment 4). In response to that discussion, the City Council directed Staff to prepare the following amendments to the regulation of Temporary Non-Commercial Signs: 1) require such signs to be removed within seven days following the conclusion of the event; 2) require a property owner consent form for placement of signs on private property; and 3) implement a sign retrieval fee. In addition, Staff is proposing other minor amendments to the Sign Regulations to clarify certain provisions to ensure that the Sign Regulations remain internally consistent, simple to understand and implement, and relevant to changes occurring in the community. Analysis City Council-Initiated Amendments The following is an overview of the proposed amendments to the regulation of Temporary Non- Commercial Signs as directed by the City Council: 8.84.140 Exempt Signs Section 8.84.140.K would be amended to limit the display of Temporary Non-Commercial Signs to a maximum period of 60 consecutive calendar days and to require removal of the sign within seven days following the conclusion of the event, whichever occurs first. This section would also be amended to clarify that the property owner’s written permission is required to place a sign on private property. 8.84.270 Illegal Signs - Summary Removal The process for removal and the associated cost of removal is provided in Section 8.84.270. The modification clarifies that illegal signs which are removed will be stored for 15 days and clarifies the party responsible for the costs associated with the removal. Sign Removal and Storage Fee The removal of illegal signs and the related administrative tasks are handled through the normal work of the existing Code Enforcement Officers without additional cost to the City; however, there are costs associated with the storage of the signs and invoicing the responsible party. Based on the City Council’s direction on September 2, Staff calculated the direct cost to the City to establish the basis for a sign removal and storage fee. Per the City’s User Fee Policy, when new fees become desired or necessary before the next comprehensive fee study, they can be established based on estimated direct labor cost. The new fee is then added to 245 Page 3 of 4 the City' s Master Fee Schedule update brought to the City Council annually. The procedure for collecting the new fee will use the City’s existing finance billing and write-off process. Staff-Initiated Amendments The following provides an overview of the proposed amendments to the Sign Regulations initiated by Staff: Section 8.84.050 Signs Subject to Permits As part of the 2021 amendments to the Sign Ordinance, Section 8.84.050.O.2 related to banner signs was updated; however, an important phrase clarifying that one sign is allowed in the frontage landscaping was removed leaving some ambiguity. The intent of the existing regulations was to allow up to two temporary banner signs per business; one sign may be on the building, and one may be in the landscape along the street frontage. The proposed amendment adds the omitted language to allow the sign in the frontage landscape. 8.84.120 Freestanding Sign General Regulations The regulation of Freestanding Signs is included in Section 8.84.120 of the Sign Regulations. Section 8.84.040 (Matrix B) provides a quick guide to the regulations for signs within the Chapter. In 2021, the City Council adopted a comprehensive update to the Sign Regulations which inadvertently resulted in an inconsistency between Matrix B and Section 8.84.120.D related to freestanding signs. The proposed amendment would align the two code sections and clarify that one freestanding sign per parcel is allowed and that two or more freestanding signs requires a master sign program. 8.84.140 Exempt Signs No text changes to Subsections H (Real Estate Signs) and I (Real Estate Directional Signs) are proposed but they would be reordered to be in alphabetical order consistent with the remaining subsections. Real Estate Signs would become subsection I and Real Estate Directional Signs would become subsection H. Section 8.84.170 Application-Contents The amendment would remove the requirement for the property owner’s signature on most sign applications. This amendment is reflective of the City’s transition to the Energov permitting system and the use of electronic applications. The draft Ordinance is included as Attachment 1. A redlined version of the proposed changes to the Sign Regulations is included as Attachment 2 where underlined text is proposed to be added and text with a strikethrough is proposed to be deleted. Consistency with the General Plan, Specific Plans, and Zoning Ordinance The Zoning Ordinance Amendments are consistent with the Dublin General Plan and all applicable Specific Plans in that the amendments are consistent with applicable land use regulations and development policies. The amendments also include minor revisions for internal consistency within the Zoning Ordinance. ENVIRONMENTAL DETERMINATION: 246 Page 4 of 4 The California Environmental Quality Act (CEQA), together with State Guidelines and City of Dublin CEQA Guidelines and Procedures require that certain projects be reviewed for environmental impacts and that environmental documents be prepared. The proposed Zoning Ordinance Amendments are exempt from the requirements of CEQA pursuant to CEQA Guidelines Section 15061(b)(3) because it can be seen with certainty that there is no possibility that the amendments will have a significant effect on the environment and are not subject to CEQA review. PLANNING COMMISSION REVIEW: The Planning Commission held a public hearing to consider the proposed amendments to the Sign Ordinance and unanimously recommended approval to the City Council. Planning Commission Resolution No. 25-05 is included as Attachment 3. STRATEGIC PLAN INITIATIVE: None. NOTICING REQUIREMENTS/PUBLIC OUTREACH: In accordance with State law, a public notice was published in the East Bay Times and posted at several locations throughout the City. Additionally, the City Council Agenda was posted. ATTACHMENTS: 1) Ordinance Approving Amendments to Dublin Municipal Code Chapter 8.84 (Sign Regulations) 2) Redlined Zoning Ordinance Amendments 3) Planning Commission Resolution No. 25-05 4) City Council Staff report dated September 2, 2025 247 Attachment 1 Ord. No. XX-25, Item X.X, Adopted XX/XX/2025 Page 1 of 3 ORDINANCE NO. XX - 25 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF DUBLIN APPROVING AMENDMENTS TO DUBLIN MUNICIPAL CODE CHAPTER 8.84 (SIGN REGULATIONS) (PLPA-004290-2025) The Dublin City Council does ordain as follows: SECTION 1. RECITALS A. The City occasionally initiates amendments to the Dublin Municipal Code to clarify, add, or amend certain provisions to ensure that it remains internally consistent, simple to understand a nd implement, and relevant to changes occurring in the community. B. On September 2, 2025, the City Council discussed the regulation and enforcement of temporary political campaign signs and directed Staff to prepare the following amendments to the regulation of Temporary Non-Commercial Signs: 1) require such signs to be removed within 7 days following the conclusion of the event; 2) require a property owner consent form for placement of signs on private property; and 3) implement a sign retrieval fee. In addition, Staff initiated amendments to Dublin Municipal Code Chapter 8.84 (Sign Regulations). The proposed amendments (the “Project”) would bring greater clarity and consistency to existing regulations. C. The Planning Commission held a duly noticed public hearing on November 19, 2025, during which all interested persons were heard, and adopted Resolution No. 25-05 recommending that the City Council approve the Project. D. A Staff Report was submitted to the Dublin City Council recommending approval of the Project. E. The City Council held a public hearing on December 2, 2025, at which time all interested persons had an opportunity to be heard. F. Proper notice of said hearing was given in all respects as required by law. G. The City Council did hear and consider all said reports, recommendation s, and testimony set forth above and used its independent judgement to evaluate the Project. SECTION 2: FINDINGS A. Pursuant to Dublin Municipal Code Section 8.120.050.B., the City Council hereby finds that the Project is consistent with the General Plan in that the proposed Zoning Ordinance Amendments are necessary to provide clarity to existing regulations and internal consistency of the Zoning Ordinance. 248 Ord. No. XX-25, Item X.X, Adopted XX/XX/2025 Page 2 of 3 B. The California Environmental Quality Act (“CEQA”), together with the State Guidelines and City of Dublin CEQA Guidelines and Procedures require that certain projects be reviewed for environmental impacts and that environmental documents be prepared. The Ci ty Council finds that the Project is exempt from the requirements of CEQA pursuant to CEQA Guidelines Section 15061(b)(3) as the Project would not result in any physical changes and it can be seen with certainty that there is no possibility that the Project would have a significant effect on the environment and is not subject to CEQA review. SECTION 3: AMENDMENTS TO CHAPTER 8.84 Dublin Municipal Code Section 8.84.050.O.2. is amended to read as follows: O.2. Banner Signs. Up to two (2) Banner Signs are permitted pursuant to a Zoning Clearance and may be placed on site for a maximum of twenty-one (21) consecutive calendar days per permit. A minimum waiting period of forty-two (42) consecutive calendar days between displays is required. A Banner Sign shall not be larger than sixty (60) square feet in size and shall not be located so that it is higher than the eave of the structure in which the business is located. One (1) Banner Sign may be displayed on a tenant’s building fr ontage and one (1) Banner Sign may be displayed on the street frontage. If there is more than one street frontage, one (1) Banner Sign may be displayed on each street frontage (in lieu of the building frontage), up to two (2) street frontages, if the Banner Signs are at least two hundred (200) feet apart. Dublin Municipal Code Section 8.84.120.D. is amended to read as follows: (D) Main Entrance Proximity. Freestanding Signs shall be permitted at two (2) or more of the main entrances pursuant to a Master Sign Program. Dublin Municipal Code Section 8.84.140 Subsections H (Real Estate Signs) and I (Real Estate Directional Signs) are reordered to be in alphabetical order. Dublin Municipal Code Section 8.84.140.K is amended to read as follows: K. Temporary Non-Commercial Signs. Temporary Non-Commercial Signs provided they comply with all the following: 1. Be displayed for no more than sixty (60) consecutive calendar days. 2. Be removed within seven (7) days following the conclusion of the event that is the subject of the sign. 3. Be placed on private property with the property owner’s written permission. 4. Be no more than sixteen (16) square feet per side in area per individual sign and up to eighty (80) square feet of maximum aggregate area per lot. 5. Not be placed within the public right-of-way or within six hundred sixty (660) feet of and visible from the right-of-way of Interstate 580 or Interstate 680. Dublin Municipal Code Section 8.84.170 is amended to read as follows: Application for a permit shall be filed on a form furnished by the Department of Community Development and shall include other information determined by the Community Development Director. 249 Ord. No. XX-25, Item X.X, Adopted XX/XX/2025 Page 3 of 3 Dublin Municipal Code Section 8.84.270 subsection E is amended to read as follows: E. Each person who erects a sign, which is subject to removal under this section, is jointly and severally liable for the cost of removal. Temporary Non-Commercial signs removed from the public right-of-way shall be stored for a minimum of fifteen (15) days. The person responsible for the Temporary Non-Commercial sign is responsible for costs associated with the removal and storage. For the purpose of this section, the person responsible means the person that is the subject of the event or activity displayed on the Temporary Non -Commercial sign. SECTION 4. POSTING OF ORDINANCE The City Clerk of the City of Dublin shall cause this Ordinance to be posted in at least three public spaces in the City of Dublin in accordance with Section 36933 of the Government Code of the State of California. SECTION 5. EFFECTIVE DATE This Ordinance shall take effect 30 days following its adoption. PASSED AND ADOPTED BY the City Council of the City of Dublin, on this ___ day of __________ 2025, by the following votes: AYES: NOES: ABSENT: ABSTAIN: _____________________________ Mayor ATTEST: ___________________________ City Clerk 250 Attachment 2 Chapter 8.84 SIGN ORDINANCE Section 8.84.050 Signs Subject to Permits O.2. Banner Signs. Up to two (2) Banner Signs are permitted pursuant to a Zoning Clearance and may be placed on site for a maximum of twenty-one (21) consecutive calendar days per permit. A minimum waiting period of forty-two (42) consecutive calendar days between displays is required. A Banner Sign shall not be larger than sixty (60) square feet in size and shall not be located so that it is higher than the eave of the structure in which the business is located. One (1) Banner Sign may be displayed on a tenant’s building frontage and one (1) Banner Sign may be displayed on the street frontage. If there is more than one street frontage, one (1) Banner Sign may be displayed on each street frontage (in lieu of the building frontage), up to two (2) street frontages, if the Banner Signs are at least two hundred (200) feet apart. Section 8.84.120 Freestanding Sign General Regulations (D) Main Entrance Proximity. Freestanding Signs shall be permitted at one (1) two (2) or more of the main entrances pursuant to a Master Sign Program. 8.84.140 Exempt Signs H. I. Real Estate Signs I. H. Real Estate Directional Signs K. Temporary Non-Commercial Signs. Temporary Non-Commercial Signs provided they shall comply with all the following: 1. Be displayed for no more than sixty (60) consecutive calendar days. 2. Be removed within seven (7) days following the conclusion of the event that is the subject of the sign. 23. Be placed on private property with the property owner’s written permission. 34. Be no more than sixteen (16) square feet per side in area per individual sign and up to eighty (80) square feet of maximum aggregate area per lot. 45. Not be placed within the public right-of-way or within six hundred sixty (660) feet of and visible from the right-of-way of Interstate 580 or Interstate 680. 251 8.84.170 Application - Contents. Application for a permit shall be filed on a made in writing upon forms furnished by the Department of Community Development and shall include the property owner’s signature authorizing the application, and other information determined by the Community Development Director. 8.84.270 Illegal Signs - Summary Removal E. Each person who erects a sign, which is subject to removal under this section, is jointly and severally liable for the cost of removal. Temporary Non-Commercial signs removed from the public right-of-way shall be stored for a minimum of fifteen (15) days. The person responsible for the Temporary Non-Commercial sign is responsible for costs associated with the removal and storage. For the purpose of this section, the person responsible means the person that is the subject of the event or activity displayed on the Temporary Non-Commercial sign. 252 Reso. No. 25-05, Item 6.2, Adopted 11/19/2025 Page 1 of 2 RESOLUTION NO. 25 05 A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF DUBLIN RECOMMENDING CITY COUNCIL APPROVAL OF AMENDMENTS TO DUBLIN MUNICIPAL CODE CHAPTER 8.84 (SIGN REGULATIONS) (PLPA-004290-2025) WHEREAS, the City occasionally initiates amendments to the Dublin Municipal Code to clarify, add, or amend certain provisions to ensure that it remains internally consistent, simple to understand and implement, and relevant to changes occurring in the community; and WHEREAS, Staff has initiated amendments to Dublin Municipal Code Chapter 8.84 (Sign Regulations). The proposed amendments (would bring greater clarity and consistency to existing regulations; and On September 2, 2025, the City Council discussed the regulation and enforcement of temporary political campaign signs and directed Staff to prepare the following amendments to the regulation of Temporary Non-Commercial Signs: 1) require such signs to be removed within 7 days following the conclusion of the event; 2) require a property owner consent form for placement of signs on private property; and 3) implement a sign retrieval fee. In addition, Staff initiated amendments to Dublin Municipal Code Chapter 8.84 (Sign Regulations). The proposed ; and WHEREAS, the California Environmental Quality Act (CEQA ), together with the State Guidelines and City of Dublin CEQA Guidelines and Procedures require that certain projects be reviewed for environmental impacts and that environmental documents be prepared; and WHEREAS, the Planning Commission recommends that the City Council find the Project exempt from the requirements of CEQA pursuant to CEQA Guidelines Section 15061(b)(3) as the Project would not result in any physical changes and it can be seen with certainty that there is no possibility that the Project would have a significant effect on the environment and is not subject to CEQA review; and WHEREAS, the Planning Commission held a duly noticed public hearing on November 19, 2025, during which all interested persons were heard; and WHEREAS, proper notice of said hearing was given in all respects as required by law; and WHEREAS, a Staff Report dated November 19, 2025, was submitted to the Dublin Planning Commission recommending approval of the proposed amendments to Dublin Municipal Code Chapter 8.84 (Sign Regulations); and WHEREAS, the Planning Commission did hear and consider all said reports, recommendations and testimony herein above set forth and used its independent judgment to evaluate the recommendations. Attachment 3 253 Reso. No. 25-05, Item 6.2, Adopted 11/19/2025 Page 2 of 2 NOW, THEREFORE, BE IT RESOLVED that the foregoing recitals are true and correct and made a part of this Resolution. BE IT FURTHER RESOLVED that the City of Dublin Planning Commission does hereby recommend that the City Council adopt the Ordinance attached hereto as Exhibit A and incorporated herein by reference. PASSED, APPROVED AND ADOPTED this 19th day of November 2025, by the following vote: AYES: Badami, Han, Prasath, Rashid, Simuro NOES: ABSENT: ABSTAIN: ______________________________ Planning Commission Chair ATTEST: ______________________________________ Assistant Community Development Director 254 STAFF REPORT CITY COUNCIL Page 1 of 5 Agenda Item 8.3 DATE: September 2, 2025 TO: Honorable Mayor and City Councilmembers FROM: Colleen Tribby, City Manager SUBJECT: Temporary Non-Commercial Signs Enforcement Prepared by: Amy Million, Assistant Director of Community Development, Marsha Moore, City Clerk, and Gregory Shreeve, Chief Building Official EXECUTIVE SUMMARY: The City Council will receive a report on the City’s regulation of political campaign signs and potential amendments to strengthen the enforcement of those regulations. The City Council requested this Report under Item 9 at the November 5, 2024, Regular City Council Meeting. STAFF RECOMMENDATION: Receive the report and direct Staff to implement a sign retrieval fee, adjust the sign display time limit, and require a consent form for placement of signs on private property. FINANCIAL IMPACT: The financial impact of implementing the recommendations is anticipated to be minimal. DESCRIPTION: At the November 5, 2024 meeting, the City Council directed Staff to return with a report regarding the City’s regulation of political signs, along with suggestions to strengthen the enforcement of those regulations. Background The Dublin Municipal Code (DMC) classifies temporary political campaign signs as “Temporary Non-Commercial Signs”. Temporary Non-Commercial Signs are signs for short-term display that do not include a “Commercial Message,” such as signs that reference activities conducted by nonprofit organizations, clubs, groups, or associations, including political campaigns. These signs are exempt from a sign permit provided the responsible party has written permission from the property owner and they comply with the following Sign Regulations (DMC Section 8.84.140.K): 127 Attachment 4 255 Page 2 of 5 1. Be displayed for no more than 60 consecutive calendar days. 2. Be placed on private property. 3. Be no more than 16 square feet per side in area per individual sign and up to 80 square feet of maximum aggregate area per lot. 4. Not be placed within the public right-of-way or within 660 feet of and visible from the right-of-way of Interstate 580 or Interstate 680. Staff actively seeks to educate political campaigns and encourage voluntary compliance with the Sign Regulations. For instance, Staff holds a pre-candidate workshop prior to the start of the nomination period and provides information about the Sign Regulations. Additionally, Staff holds individual appointments with candidates to receive nomination papers and again share information about the Sign Regulations. Enforcement of the Sign Regulations occurs on both a proactive and reactive basis. Code Enforcement Officers regularly canvass the City for code violations and remove signs in the public right-of-way or those on private property that are in clear violation (e.g., too large). Additionally, Staff is made aware of potential violations through citizen complaints received via SeeClickFix, phone call, or email. In a typical election year, Code Enforcement removes around 60 political signs from the public right-of-way. Last year, they collected two signs that were larger and of a higher quality design that a candidate may want back; all other signs collected were standard lawn signs. Code Enforcement documents the violation though the creation of a code enforcement case and then typically discards the signs. The time associated with removing illegal signs and the associated administrative tasks are handled through the normal work of the existing Code Enforcement Officers and does not cost the City additional funds. However, it does require the allocation of time that impacts other code enforcement activities during active campaign periods. The DMC permits the issuance of administrative citations for violations of the Sign Regulations. However, it is often difficult to identify the individual responsible for a sign. While signs often identify the name of a candidate, organization, or event, the signs may be installed by third parties, such as supporters, volunteers, or opponents. As a result, the individual or entity identified on the sign may not always be responsible for its placement. Enforcement actions must be directed at the person or party in violation of the regulations. In short, this is very difficult to prove so it has not been used as an enforcement tool. On September 1, 2020, the City Council received a report on the City’s regulation and enforcement practices pertaining to temporary political signs. At that time, the City Council directed Staff not to amend the DMC as it pertains to the Sign Regulations, and to discard signs that are removed from public property rather than storing them. The City Council further directed Staff to utilize the administrative citation process in cases involving repeat violations. Analysis For reference, Staff researched examples of regulations related to political signs in other cities. The following is a selection of what nearby cities are doing in terms of enforcing regulations: 128256 Page 3 of 5 City Fine or Fee? Procedures Pleasanton Fee for the expense of removal and storage, not to exceed $5, unless unusual effort is required. Signs are collected and notice is provided to the responsible party. Signs are held for at least 20 days. Payment of the fee is required to retrieve the sign, or the City will bill the party responsible if no return of the sign is requested. Walnut Creek 92.50 to retrieve sign, based on City’s Fees and Charges Schedule. The City notifies the owner of the sign and informs them of the procedure to retrieve the sign. To retrieve the sign, the owner can pay the fee. Signs not retrieved may be disposed of after 15 days. Concord Storage fee of $30, as determined by Master Fees and Charges Schedule. Signs are collected and destroyed if not claimed within 15 days. Any person claiming a sign within the 15-day period is subject to a fee for the cost of removal and storage. The Code also allows penalties for violations of the section of the code. San Leandro Person responsible is liable for the cost incurred for removal of signs. The City will give the responsible party a chance to remove the sign first. The City also requires the candidate/campaign to sign an agreement that must be filed with the City Clerk two days prior to installing signs. The following Alameda County cities that responded to an inquiry do not have a fine or fee: Livermore, Piedmont, Alameda, Hayward, and Union City. The City of Berkeley allows signs on public property, so they are not included in the comparison. In addition, the following cities require the party responsible for the sign to obtain permission from the property owner before placing the sign on their property: Concord, San Leandro, Walnut Creek, Albany, Alameda, Piedmont, and Pleasanton. Most cities operate on a complaint basis and will contact the responsible party to obtain proof that permission was received or tell the property owner to remove their sign if permission was not received. Policy Considerations The information below is presented for discussion purposes. Any modifications to the regulation of Temporary Non-Commercial Signs would apply uniformly to all signs within this category. Fines and Fees As discussed above, the City would likely face challenges in linking the cited individual or entity to the specific sign violation. Therefore, the City may lack the legal basis to cite an individual or entity. Based on this, Staff does not recommend assessing fines to candidates/campaigns through the administrative citation process. Alternatively, the City Council could consider implementing a fee to recover the costs associated with collecting and storing signs that are displayed on public property. Staff would 129257 Page 4 of 5 store signs that are collected from public property for 15 days. During that time, candidates could contact the City to retrieve their sign(s). The fee would be charged on a per sign basis to candidates that choose to recover their signs. Staff estimates an average cost of $25 per sign to perform this service. Display Period The current regulations limit the display for Temporary Non-Commercial Signs to a period of no more than 60 consecutive calendar days. However, this is difficult to track because these signs are exempt from permitting and Staff does not always know when they are first displayed. Staff recommends amending the Sign Regulations to include an additional requirement to limit the display to a maximum period of 60 consecutive calendar days and to remove the sign within seven days following the conclusion of the event, whichever occurs first. Private Property Owner Authorization As noted above, Temporary Non-Commercial Signs on private property do not require a sign permit but do require the property owner’s written permission. To further strengthen this requirement, Staff recommends creating an Owner Authorization Form for the responsible party to use to document the property owner’s written permission to display a sign on their property. If the City receives a complaint, Staff will contact the campaign and request a copy of the property owner’s written permission. The property owner would be responsible for removing signs from their property that are placed without their permission. Other Improvements In addition to implementing any direction provided by the City Council, Staff is already planning to enhance the educational materials provided to candidates and outreach activities conducted during campaign season. This includes the following: Creating a Sign Placement Infographic: To further enhance proactive enforcement efforts, Staff will update informational materials and graphics to clearly explain the permitted placement of signs, especially where City right-of-way is adjacent to private property. Conducting Additional Outreach: Staff will contact the Alameda County Registrar of Voters Office and Secretary of State to obtain a list of non -City candidates and ballot measure committees that overlap with the City limits that may be placing signs within the City. Information about the City’s Sign Regulations will also be sent to those candidates and committees. Next Steps Based on the City Council’s direction, Staff will prepare the appropriate regulations and policies to implement that direction. Any amendments to the Sign Regulations require the Planning Commission to review and make a recommendation to the City Council prior to consideration by the City Council. 130258 Page 5 of 5 STRATEGIC PLAN INITIATIVE: None. NOTICING REQUIREMENTS/PUBLIC OUTREACH: The City Council Agenda was posted. ATTACHMENTS: None. 131259 Zoning Ordinance Amendment to Chapter 8.84 (Sign Regulations) December 2, 2025 260 Background •September 2, 2025, City Council discussion on Temporary Non-Commercial Signs •Temporary Non-Commercial Signs •Maximum of 60 consecutive calendar days. •Located on private property. •Maximum of 16 sf per side and 80 sf of area per lot. •Not located with the public right-of-way, within 660 feet and visible from I-580 and I-680. •City Council Direction •Require such signs to be removed within 7 days following the conclusion of the event; •Require a completion of a property owner consent form for placement of signs on private property; and •Implement a sign retrieval fee. 261 Proposed Amendments •City Council Direction •8.84.140 Exempt Signs •Removal of sign within 7 days of event. •Clarification regarding property owner’s permission. •8.84.270 Illegal Signs -Summary Removal •Storage for 15 days. •Clarification on responsible party. 262 Proposed Amendments, 2 •Staff –Initiated •Section 8.84.050 Signs Subject to Permits •One banner sign may be located in the landscape area long the street. •8.84.120 Freestanding Sign General Regulations •Two or more freestanding signs requires a master sign program. •8.84.140 Exempt Signs •Alphabetical reorder if subsections H and I. •Section 8.84.170 Application-Contents •Removal of requirement for property owner’s signature on most applications. 263 Planning Commission •November 19, 2025 Special Meeting. •Unanimous Recommendation of Approval. 264 Recommendation Conduct a public hearing, deliberate, waive the reading and introduce an Approving Amendments to Dublin Municipal Code Chapter 8.84 (Sign Regulations). 265