HomeMy WebLinkAboutItem 5.4 FY 2024-2026 Quarterly Strategic Plan Update
STAFF REPORT
CITY COUNCIL
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Agenda Item 5.4
DATE: October 21, 2025
TO: Honorable Mayor and City Councilmembers
FROM: Colleen Tribby, City Manager
SUBJECT:
FY 2024-2026 Quarterly Strategic Plan Update
Prepared by: Jordan Foss, Senior Management Analyst
EXECUTIVE SUMMARY:
The City Council will receive a status update on the City’s Two-Year Strategic Plan progress
report, along with key highlights from Quarter 1 of Fiscal Year 2025-26.
STAFF RECOMMENDATION:
Receive the report.
FINANCIAL IMPACT:
None.
DESCRIPTION:
Every two years, the City Council adopts a Strategic Plan comprising the City’s Mission,
Vision, and Values, as well as strategies and objectives which guide the City’s work for the
current two-year period. To accomplish the objectives outlined in the Strategic Plan, the City
Manager identifies work plan items that align with its goals and objectives. The City Council
adopted the latest Two-Year Strategic Plan on April 2, 2024, covering Fiscal Years 2024 -25
and 2025-26.
In 2025, the City transitioned to the newly redesigned Strategic Plan Progress Report format.
The Strategic Plan Progress report details the City Council’s five strategies and 25 objectives
along with Staff’s work plan for achieving each objective. Each work plan item includes a
description, anticipated fiscal years of activity, assigned department (s), and status. As
progress is tracked throughout the two-year period, items are updated to reflect whether they
are completed, completed/ongoing, in progress, off target, or not started.
Additionally, the City Manager may also assign new work plan tasks as needed. To ensure
transparency, existing items are not removed from the progress report; instead, they remain to
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reflect the efforts made toward each objective. Any changes to objectives or work plan items
are recorded in the document’s revision history. Below are key highlights from Quarter 1 of
Fiscal Year 2025-26.
Key Highlights: July 1, 2025 – September 30, 2025
Strategy 1: Economic Development, Small Business Support, and Downtown Dublin
Staff collaborated with the consultant to conduct extensive outreach to inform the
Marketing and Branding Strategy. This included individual interviews with City
Councilmembers, focus groups with industry stakeholders and regional partners, and a
community survey. The findings from this outreach will be summarized and presented in
Q2.
The Economic Development Committee conducted a business visitation with the Vice
President of the Ulferts Center and the Vice President of Leasing for the Hacienda
Crossings Shopping Center.
Staff engaged key stakeholders, including brokers, developers, and property owners, to
discuss active projects and share information on City programs and initiatives.
Staff distributed a flyer promoting the Small Business Navigator Program, which
included links to Hindi, Traditional Chinese, Simplified Chinese, and Spanish versions to
ensure accessibility for a diverse business community.
The Business Concierge Program remained active, with the Economic Development
Department responding to more than 160 requests for assistance, up 33% from the
previous period.
Staff recently completed a comprehensive update to the “How to Start a Business”
guide and is currently developing a user-friendly handout to explain the business
entitlement process.
Staff continues to work with the developer of the Dublin Centre project regarding the
Tassajara Road street improvements and associated modifications to the Eastern
Dublin Transportation Impact Fee program, as was anticipated by the Dublin Center
project conditions of approval.
Strategy 2: Public Safety
Dublin Police Services worked with the School District to ban e-scooters for K-8
students, updated our website with safety information for bike/e-bike safety.
On August 19, 2025, the City Council approved a Side Letter to the agreement with
Alameda County Fire Department (ACFD) regarding the fire station alerting system
project. On September 9, 2025, the Alameda County Board of Directors approved the
Side Letter, which allows ACFD to proceed to the construction phase of the project. City
Staff are awaiting the ACFD submittal of building permits for the alerting system at each
of the City’s three fire stations.
Staff issued a request for qualifications (RFQ) for a functional and physical condition
assessment of the City of Dublin’s three fire stations. Statements of qualifications were
submitted by 10 consulting firms. Staff is reviewing the qualifications.
Strategy 3: Housing Inclusivity and Affordability
Staff continues to work with the Related Companies on grant opportunities for the 300 -
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unit Amador Station Affordable Housing Project. The Developer has also submitted a
building permit application for Phase A-2 of the project. Staff extended the term of their
residential unit allocation from the Downtown Dublin Development Pool in accordance
with the terms of the Community Benefit Agreement for the project.
Staff continues to work with The Dublin Centre master developer, LandSea Homes and
Sunflower Hill on the dedication of land for the Grace Pointe Affordable Housing Project.
Additionally, Staff is working with Sunflower Hill as they prepare their application for a
Site Development Review Permit.
Strategy 4: Inclusive and Effective Government
Staff created 21 emergency press release drafts for a variety of potential incidents.
They were translated into Spanish, Hindi, and Simplified Chinese.
Bids were received for the construction of the two Francis Ranch parks. Staff anticipates
that the parks will be named upon confirmation by the City Council by the end of this
calendar year.
The Finance Department began implementation of a new transparency tool from
OpenGov, a local software engineering company specializing in data accessibility. The
new Budget Transparency Portal will allow members of the public to access high-level
summary data, view information in customizable graphical formats designed for ease of
understanding, and explore detailed data by clicking on the interactive tables and
charts.
Strategy 5: Long-Term Infrastructure and Sustainability Investments
The Metropolitan Transportation Commission (MTC) led a kick-off meeting with City
staff regarding MTC’s Public Fleet Electrification Planning Assistance Program.
Construction of the 2025 Slurry Seal project on residential streets was substantially
completed in July. Crack sealing and localized pavement repairs of Hacienda drive,
between Dublin Boulevard and the I-580 ramps, were completed in September. Final
inspection, punch list corrections, and project closeout activities remain.
Staff began the Pavement Management Program update with the City’s pavement
consultant. Pavement maintenance strategies and cost data review is complete.
Assessment of future pavement rehabilitation needs and potential funding scenarios is
underway.
Attachment 1 is the updated Strategic Plan Progress Report.
STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
The City Council Agenda was posted.
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ATTACHMENTS:
1) FY 2024-2026 Strategic Plan Progress Report – Year 2, Quarter 1
105
STRATEGIC PLAN
YEAR 2, Q1 UPDATE
Fiscal Years 2024-2026
City of Dublinc a l i f o r n i a
Attachment 1
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STRATEGIC PLAN
On April 2, 2024, the Dublin City Council adopted the FY 2024-2026 Strategic Plan, outlining the City
Council’s shared vision and values for Dublin’s future. The plan includes five key strategies and
25 objectives. Additionally, the City Manager identifies work plan items that align with the Strategic Plan’s
goals and objectives.
PROGRESS REPORT
This report provides a quarterly update, highlighting progress made toward the Strategic Plan’s goals and
objectives.
DEPARTMENT KEY
CD Community Development
CC City Clerk
CMO City Manager's Office
ED Economic Development
FIN Finance
FIRE Fire
HR Human Resources
IT Information Technology
PCS Parks and Community Services
POLICE Police
PW Public Works
STATUS KEY
The following key indicates each project’s status: Completed, In Progress, Ongoing, Off Target, or Not Started.
Completed: The task has been fully completed.
/O Completed/Ongoing: The task has been completed, and incorporated into City operations.
In Progress: Staff is actively working on the task, and it is on track to be completed on time.
■Off Target: Staff is working on the task, but it is behind schedule and may not be completed on time.
X Not Started: Work on this item has not yet begun.
CONTENTS
Strategy 1: Economic Development, Small Business Support, and Downtown Dublin . . . . . . . 1
Strategy 2: Public Safety . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Strategy 3: Housing Inclusivity and Affordability . . . . . . . . . . . . . . . . . . . . . 3
Strategy 4: Inclusive and Effective Government . . . . . . . . . . . . . . . . . . . . . . 4
Strategy 5: Long-Term Infrastructure and Sustainability Investments . . . . . . . . . . . . . . 5
Revision History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
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██ STRATEGY 1: ECONOMIC DEVELOPMENT, SMALL BUSINESS SUPPORT,
AND DOWNTOWN DUBLIN
OBJECTIVE 1.A: Support the implementation of the 2024 Economic Development Strategy, including pursuing growth
industries.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Implement an economic development-tailored marketing and branding strategy.••ED
ii Focus existing business visitation program towards high-priority industries.••ED /O
iii Collect information regarding specific regulatory barriers to changes of use in retail spaces.••ED, CD
iv Convene meetings with brokers, developers, and major property owners to provide
updates regarding City efforts and resources.••ED /O
OBJECTIVE 1.B: Work with ARA and Hines on the development of the Dublin Commons project, including associated
public improvements, relocation of tenants, development agreement and appropriate incentives to
effectuate physical changes to the area, as well as support for small businesses.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Update the Western Dublin Transportation Impact Fee program.••PW, CMO, FIN ■
ii Draft Deal Terms for the Dublin Commons development agreement.••ED
iii Draft the Dublin Commons development agreement.••ED
OBJECTIVE 1.C: Continue supporting the Fallon-East Economic Development Zone and associated agreements that
effectuate the construction of the Dublin Boulevard extension.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Work with Fallon East Property Owners on development agreements.••ED, CD, PW /O
ii Update the Eastern Dublin Transportation Impact Fee program.••PW, CMO, FIN ■
iii Work with RES on the mitigation of the Dublin Boulevard extension.••PW, CMO /O
iv Work with Alameda County Transportation Commission on the Dublin Boulevard
extension – Design phase.••PW, CMO /O
v Oversee work on the Dublin Boulevard extension – Funding Plan Development with
Alameda County Transportation Commission and Livermore.••PW, CMO /O
OBJECTIVE 1.D: Continue to evaluate and implement small business programs that provide financial assistance, business
development, permit processing, and support services to the community.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Expand the Small Business Navigator program, and other technical support programs.••ED
ii Provide Business Concierge Services to support with the retention and growth of businesses.••ED /O
iii Prepare a Business Entitlement Process Handout to help provide clarity on the City's process.••ED
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██ STRATEGY 2: PUBLIC SAFETY
OBJECTIVE 2.A: Work with County officials on Santa Rita Jail release procedures and services to improve the safety of
adjacent neighborhoods.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Work with Alameda County Sheriff's Office Administration to discuss current practices and
transportation options. ••POLICE /O
ii Explore funding options from Alameda County to help mitigate concerns with inmate
release procedures.••POLICE /O
iii Install Flock Situational Awareness Cameras at Arnold Road/Horizon Parkway. •POLICE, IT
OBJECTIVE 2.B: Continue to invest in public safety technology and programs that advance proactive, community policing
and protect citizens and law enforcement.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Install pedestrian signage to guide Santa Rita Jail releasees to Dublin/Pleasanton BART station.•POLICE
ii Develop and implement a bicycle and scooter safety and education program, including
e-bikes and e-scooters, in collaboration with the Dublin Unified School District and residents.••POLICE /O
iii Install Flock Situational Awareness Cameras at designated intersections (rolling installations).••POLICE /O
OBJECTIVE 2.C: Establish a Business Watch program to collaboratively address commercial theft.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Partner with the Dublin Chamber of Commerce on the development of a Business Watch
Program. ••POLICE /O
ii Develop and host a Small Business and Public Safety Fair to support local businesses. •POLICE, ED
OBJECTIVE 2.D: Work with Alameda County Fire on upgrades to fire stations to improve safety and efficiency of operations.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Install new fire station alerting systems.••FIRE, PW
ii Complete facility condition assessments of Dublin fire stations.••PW
OBJECTIVE 2.E: Develop a more comprehensive security infrastructure for City facilities, including video surveillance,
building access and improvements, and alarm systems.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Install citywide situational cameras at all City building facilities.••IT
ii Convert citywide electronic badging access to a single vendor.••IT
iii Implement a unified security vendor for all building alarms.••IT, PW
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██ STRATEGY 3: HOUSING INCLUSIVITY AND AFFORDABILITY
OBJECTIVE 3.A: Implement the goals, policies, and programs in the 2023-2031 Housing Element.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Prepare Zoning Ordinance Amendments that implement Housing Element programs.••CD
ii Prepare Rezoning Ordinance of properties with Planned Development Residential Zoning.•CD
iii Create or amend existing housing programs to implement Housing Element programs.••CD /O
OBJECTIVE 3.B: Support efforts to produce housing affordable at all levels of income.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Implement the Dublin Centre project which includes 494 market rate units, 6 moderate
income units, 105 low- and moderate-income accessory dwelling units, dedication of a 1.88-
acre site for affordable housing, and contribution of $1 M to the First Time Homebuyer
Loan Program.*
••CD /O
ii Implement the Francis Ranch project which includes 555 market rate units, 18 moderate-
income units, 50 low-income accessory dwelling units, dedication of a two-acre site for
affordable housing, and payment of in-lieu fees.*••CD /O
iii Implement the Regional Street Senior Affordable Housing Development which includes 113
units that are affordable to very low- and low-income households.*••CD /O
iv Implement the Amador Station project which includes 300 units that will be affordable to
extremely low-, low- and moderate-income households and built in four phases.••CD
v Work with Alameda County to secure Transit Center Site D-1 at no cost for a future
affordable housing development with approximately 99-units.••CD
OBJECTIVE 3.C: Support programs that facilitate homeownership such as the First-Time Home Buyer Loan Program.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Complete Amendments to the First-Time Home Buyer Loan program to increase use of
program and ensure compatibility with other loan programs.•CD
OBJECTIVE 3.D: Support development of housing types to support essential workers, younger buyers, and seniors.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Implement the Dublin Centre entry level townhomes project.*••CD /O
ii Implement and assist Eden Housing with the Regional Street Senior Affordable Housing
project permits, grants, and financing.*••CD /O
iii Implement and assist the Related Companies with their Amador Station Affordable Housing
project permit, grants, and financing.••CD
iv Work with Grace Point at Dublin Centre on entitlements and financing.••CD
v Work with Francis Ranch to implement their Affordable Housing Agreement.••CD
vi Work with Alameda County to secure the Transit Center site D-1 for affordable housing.••CD
OBJECTIVE 3.E: Support efforts to address housing for special needs communities.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Work with Grace Point at Dublin Centre on entitlements and financing.••CD
ii Work with Francis Ranch to implement their Affordable Housing Agreement.••CD
* Under construction
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██ STRATEGY 4: INCLUSIVE AND EFFECTIVE GOVERNMENT
OBJECTIVE 4.A: Set reserves aside for major infrastructure investments which are key to the City’s economic future.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Continue to build the Dublin Boulevard extension Advance Reserve.••FIN /O
ii Continue funding the Downtown Reserve.••FIN /O
iii Continue to build the Village Parkway Pavement Reconstruction Reserve.••FIN /O
OBJECTIVE 4.B: Develop policies and procedures to address transition to District-based elected officials.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Transition to District-based election for the November 2024 election.••CC
ii Include the topic “city governance with district representation” at the City Council
Team-building Workshop to receive feedback for the drafting of policies and procedures.••CMO
OBJECTIVE 4.C: Implement DEI Action Plan and continue to use a diversity, equity, and inclusion lens in organizational
development and programming.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Implement adaptive swimming lessons and recreation swimming opportunities at The Wave. ••PCS
ii Install communication boards at The Wave and other facilities to provide access and raise
public awareness about special education. ••PCS
iii Provide Human Services Grants to community benefit organizations in the Tri-Valley.••PCS /O
iv Continue efforts in hiring practices and training that promotes inclusion, connection,
belonging, and safety for staff and prospective employees.••HR /O
OBJECTIVE 4.D: Conduct ongoing outreach and garner feedback on services and programs to meet the community’s needs.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Manage the Francis Ranch Development Neighborhood Parks projects.••PCS
ii Undertake the Eastern Dublin Wireless Telecommunication Facility project.••CMO /O
iii Evaluate the feasibility of a program to recognize cultural celebrations in the community.••CMO, PCS /O
OBJECTIVE 4.E: Evaluate ways to increase transparency in finance, policing, and development and infrastructure projects.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Develop and host a Small Business and Public Safety Fair.••POLICE, ED
ii Implement online transparency tool for capital projects.••PW, FIN /O
iii Implement a new weekly community newsletter.••CMO /O
OBJECTIVE 4.F: Continue proactive evaluation of policies and procedures and ensure cybersecurity infrastructure and
practices are sufficient to protect the City’s assets.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Develop IT training curriculum for new, ongoing, and executive staff.••IT
ii Review existing technology policies and procedures as they relate to digital acceptable use,
remote access, and city-owned vs. personal device usage of City networks and systems.••IT
iii Continue to execute quarterly penetration testing with the City's cyber insurance contractor.••IT /O
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██ STRATEGY 5: LONG-TERM INFRASTRUCTURE AND SUSTAINABILITY
INVESTMENTS
OBJECTIVE 5.A: Continue to explore funding mechanisms for capital and ongoing maintenance needs.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Identify and pursue grant funding opportunities for capital and maintenance projects.••CMO, PW /O
ii Execute contributions from the General Fund to the Internal Services Funds for facility
replacements in both FY 2024-25 & FY 2025-26 budgets.••FIN
iii Manage ongoing Pavement Management Reserve funding designations.••FIN /O
OBJECTIVE 5.B: Focus on major street improvements to assist in improving safety and traffic movement, including Village
Parkway, Tassajara Road, and the Dublin Boulevard extension.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Carry out Citywide Signal Communications upgrade.••PW
ii Work with Alameda County Transportation Commission on the Dublin Boulevard
extension – Design phase.••PW, CMO /O
iii Oversee work on the Dublin Boulevard extension – Funding Plan Development with
Alameda County Transportation Commission and Livermore.••PW, CMO /O
iv Manage Tassajara Road Improvements – North Dublin Ranch Drive to Quarry Lane School.••PW
v Execute design phase for Tassajara Road Realignment and Widening – Fallon Road to
North City Limit – Design.••PW
vi Continue work on Village Parkway Reconstruction – Design phase.••PW
OBJECTIVE 5.C: Continue to make progress on the Climate Action Plan and sustainable operations.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Launch Dublin Climate Challenge Online Community Engagement platform.••PW /O
ii Adopt the Low Carbon Concrete Building Code.•CD, PW
iii Develop Building Electrification Plan.••PW
iv Develop Electric Vehicle Infrastructure Plan.••PW
v Oversee and continue Citywide Energy Efficiency and Infrastructure projects.••PW /O
vi Manage the maintenance of the Green Stormwater Infrastructure – Iron Horse Trail, South
of Amador Valley Boulevard.••PW
vii Manage the implementation of Green Stormwater Infrastructure – Citywide Trash
Capture Devices.••PW
viii Develop a Fleet Electrification Plan through the Metropolitan Transportation
Commission’s Public Fleet Electrification Planning Assistance Program.••PW
OBJECTIVE 5.D: Evaluate options for a sustainable pavement management program.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Complete First Cape Seal Street Resurfacing.••PW
ii Undertake the 2024 Annual Street Resurfacing project.••PW
iii Undertake the 2025 Annual Street Resurfacing project.••PW
iv Update the Pavement Management program.••PW
OBJECTIVE 5.E: Evaluate use of General Fund reserves to address asset replacement needs.
Work Plan Fiscal Years Department(s)Status24/25 25/26
i Continue to evaluate Pavement Management Reserve funding designations.••FIN /O
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██ REVISION HISTORY
March 2025
• Added Department Key
• Added Off Target category to Status Key
• Added Revision History page
June 2025
• Updated document title to “Year 1 Update”
• Added item 5. C viii
August 2025
• Added Completed/Ongoing category to the status key
October 2025
• Change Objective 1.B: i to Off Target
• Change Objective 1.C: ii to Off Target
• Change Objective 2.B: ii to Completed/Ongoing
• Change Objective 2.D: ii to In Progress
• Change Objective 5.B: iv to In Progress
• Change Objective 5.B: vi to In Progress
• Change Objective 5.C: vi to In Progress
• Change Objective 5.D: iv to In Progress
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