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HomeMy WebLinkAboutReso 64-25 Amending the Classification PlanReso. No. 64-25, Item 7.1, Adopted 06/17/2025 Page 1 of 1 RESOLUTION NO. 64 – 25 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF DUBLIN AMENDING THE CLASSIFICATION PLAN WHEREAS, in accordance with the City’s Personnel System Rules, the City Council adopted Resolution No. 30-84 and subsequent resolutions which comprise the Classification Plan; and WHEREAS, it is necessary to periodically add, remove and/or amend job descriptions in the Classification Plan. NOW, THEREFORE, BE IT RESOLVED that Resolution No. 30-84 and subsequent resolutions shall be further amended to delete the following job description: Graphic Design and Communications Coordinator NOW, THEREFORE, BE IT RESOLVED that Resolution No. 30-84 and subsequent resolutions shall be further amended to include the following job description: Digital Communications Technician (Exhibit A) Digital Engagement Specialist (Exhibit B) Senior Digital Engagement Specialist (Exhibit C) BE IT FURTHER RESOLVED that this document shall become a part of the official Classification Plan for the City of Dublin; and that the changes contained herein shall be effective July 1, 2025. PASSED, APPROVED AND ADOPTED this 17th day of June 2025, by the following vote: AYES: Councilmembers Josey, McCorriston, Morada, Qaadri and Mayor Hu NOES: ABSENT: ABSTAIN: ______________________________ Mayor ATTEST: _________________________________ City Clerk Docusign Envelope ID: 9FE34CCB-3A9F-4EAB-A1C4-3DF71D060DD1 Exhibit A to the Resolution Page 1 of 3 Date Adopted: June 17, 2025 Date Revised: TITLE: DIGITAL COMMUNICATIONS TECHNICIAN FLSA: NON-EXEMPT General Purpose Under general direction, performs a variety of technical and creative support tasks in marketing, communication, graphic design, video production and website and social media content management. Supports professional and management staff in implementing communications initiatives that enhance public awareness and engagement. Distinguishing Characteristics This is a technical-level classification in the Digital Engagement series. Incumbents perform duties with a moderate level of independence and are fully competent in applying knowledge of communication tools and methods. This class is distinguished from the Digital Engagement Specialist by its emphasis on technical and support functions, with less responsibility for strategy development and project leadership. Supervision Received and Exercised • Receives general direction from professional and/or management staff in the Division. • Receives technical guidance from Digital Engagement Specialists or Senior Digital Engagement Specialists. • This position does not regularly supervise staff but may provide guidance to part-time, temporary, or contracted workers. Essential Duties and Responsibilities The following duties are typical for this classification. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to this class. • Assist in creating and executing marketing and outreach materials, including photography, video editing, and graphic design, to inform and engage the public. • Support digital storytelling and content creation across web, social media and multimedia platforms. • Assist in designing, creating, and executing marketing and outreach materials, including photography, video editing, and graphic design, to inform and engage the public. • Participate in the design and publication of marketing and outreach materials. Docusign Envelope ID: 9FE34CCB-3A9F-4EAB-A1C4-3DF71D060DD1 Page 2 of 3 • Create and maintain content on City websites; ensure content is accurate, current, and aligned with accessibility and style guidelines. • Create, schedule and post engaging social media content; monitor basic analytics and trends. • Compose and prepare routine letters, brochures, and articles. • Collaborate with City departments to support their communication needs through templates, graphics and content updates. • Assist City staff in the development of publications, promotional materials, and oral presentations as requested. • Ensure that products reflect principles of diversity, equity, inclusion and accessibility, and are available to audiences with varying abilities or language backgrounds. • Assist with onsite and offsite event support, including digital coverage and content creation. • Operate equipment such as cameras, microphones, tripods and editing software to produce communications content. • Maintain organized digital archives and content libraries. • Build and maintain positive working relationships with co-workers, other City employees, and the public using principles of good customer service. • Perform other duties as assigned. Minimum Qualifications Education: Equivalent to completion of the twelfth grade, supplemented by college coursework in communications, journalism, public relations, digital media production, marketing, graphic design or a related field. Experience: Two years of progressively responsible experience in digital communications, multimedia production, or graphic design. Knowledge of: • Principles and practices of communications, media production, and public engagement. • Basic graphic design principles and techniques, including desktop publishing software. • Principles and practices of basic video productions, marketing, public information, and media relations. • Principles and practices of website content management systems and social media platforms. • Photography and video production tools and techniques. • Principles of inclusive and accessible communication, including ADA and WCAG standards. • English usage, grammar, spelling, punctuation, and writing conventions for public information material. • Modern office equipment, including personal computer programs for word processing, spreadsheet, database, desktop, audio/visual presentation, basic design and communications. Docusign Envelope ID: 9FE34CCB-3A9F-4EAB-A1C4-3DF71D060DD1 Page 3 of 3 Ability to: • Assist in developing creative, accessible, and inclusive communication materials across platforms. • Perform technical marketing and communications duties. • Assist with planning, researching, organizing and coordinating a variety of public information, media, and community outreach activities and programs. • Follow branding and editorial guidelines in digital and print media. • Respond to and effectively prioritize multiple requests for service. • Operate a variety of multimedia equipment and editing software used for video and audio recording, editing and dissemination and/or graphic design. • Communicate clearly and concisely, both orally and in writing. • Maintain attention to detail in layout, editing and proofreading. • Establish and maintain effective working relationships with those contacted in the course of work. Work Environment Work is primarily performed in a standard office setting with frequent use of computers and multimedia equipment. The position may require occasional fieldwork, including attendance at community events, photo/video shoots, or offsite meetings. The role may involve extended hours, including evenings and weekends, in support of events or emergency communications. Physical Requirements The physical standards described below are representative of those that must be met by employees to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Frequent sitting, standing, walking, bending, reaching, and repetitive motion. • Manual dexterity to operate computers, camera equipment, and audiovisual tools. • Occasional lifting, carrying, or transport of materials or equipment weighing up to 25 pounds (e.g., banners, camera gear, display materials, A/V equipment). • Visual and auditory acuity to operate video/photo equipment, review visual content, and participate in meetings and public events. • Ability to safely operate a motor vehicle and travel to various City or community locations as needed. Equal Opportunity Statement: The City of Dublin is an equal opportunity employer committed to building a diverse and inclusive workforce. We encourage applications from all qualified individuals regardless of race, ethnicity, gender identity, sexual orientation, disability, age, religion or veteran status. Accommodations are available upon request during the selection process. Docusign Envelope ID: 9FE34CCB-3A9F-4EAB-A1C4-3DF71D060DD1 Exhibit B to the Resolution Page 1 of 4 Date Adopted: June 17, 2025 Date Revised: TITLE: DIGITAL ENGAGEMENT SPECIALIST FLSA: EXEMPT General Purpose Under general supervision, performs a variety of professional-level duties in support of the City’s communication, public engagement, and digital media functions. Responsibilities include planning, creating and executing multimedia content for City communication platforms, including video, photo, website, and social media; designing print and digital collateral; supporting public outreach and marketing initiatives, ensuring alignment with the City’s brand identity. Distinguishing Characteristics This is the journey-level class within the Digital Engagement Specialist series. Positions in this class are fully competent to perform the full scope of assigned duties with limited supervision and may assist in guiding the work of the Digital Communications Technician, intern, part-time, or contract staff. This class is distinguished from the Senior Digital Engagement Specialist in that the latter performs the most difficult and responsible types of duties assigned to classes within this series including exercising technical and functional supervision. Supervision Received and Exercised • Receives administrative direction from the Division Manager. • May exercise technical and functional supervision over the Digital Communications Technician, intern, part-time or contracted staff as appropriate. Essential Duties and Responsibilities The following duties are typical for this classification. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to this class. Depending on assignment: • Support the development and implementation of communications strategies and marketing plans related to City programs, events and initiatives, ensuring inclusivity and accessibility. • Collaborate with internal departments on various projects in order to develop multimedia content aligned with the organizational goals and branding strategy. Docusign Envelope ID: 9FE34CCB-3A9F-4EAB-A1C4-3DF71D060DD1 Page 2 of 4 • Capture and edit high-quality photo and video content for digital campaigns and social media. • Write, design and produce a variety of communication materials including press releases, newsletters, social media posts, flyers, brochures, reports, presentations and web content. • Develop the overall layout and design for print and digital collateral that enhances the City’s image, informs the public and supports outreach efforts. • Administer content on the City’s website and social media platforms; ensure timely, accurate and engaging information is available to the community. • Ensure that communication materials reflect principles of diversity, equity, and inclusion and are accessible to individuals of varying backgrounds, languages, and abilities. • Monitor trends and performance analytics related to public engagement, social media and digital campaigns; make recommendations for improvement. • Ensure compliance with City policies, accessibility standards (such as WCAG), and legal requirements related to public communication and digital media. • Negotiate and manage agreements for contract services. • Participate in budget preparation related to program areas; prepare costs estimates for budget recommendations for marketing and advertising; monitor expenditures. • Participate in planning, coordinating and implementing community celebration events and recognition events for City staff and community members/groups. • Compose and prepare letters, brochures, and articles. • Build and maintain positive working relationships with co -workers, other City employees, and the public using principles of good customer service. • Perform other duties as assigned. Minimum Qualifications Education: Equivalent to an Associate of Arts degree from an accredited college or university with major course working in graphics design, communication, marketing, journalism, photography, desktop publishing, and/or reprographics. A Bachelor’s degree is highly desirable. Experience: Three years of progressively responsible experience in public information, digital content creation, marketing, graphic design, videography, or communications. Knowledge of: • Principles and practices of technical and functional supervision and training. • Principles and practices of public communication, community engagement, marketing, advertising, public relations, market research and analysis, printing and publishing. • Social media platforms, digital storytelling strategies, and content trends. • Graphic design, web design, editing principles, and branding. • Photography and video production, including editing software and equipment. • Public sector standards for accessibility, transparency, and brand consistency. Docusign Envelope ID: 9FE34CCB-3A9F-4EAB-A1C4-3DF71D060DD1 Page 3 of 4 • Writing styles and editing techniques for different platforms and audiences. • Principles and practices of pre- and post-production editing. • Modern marketing and public relations techniques and event promotion. • Methods for developing or maintaining websites and related content. • Methods and practices of program development and project management. • Principles and practices of effective business and marketing communications. • Principles and practices of budget administration. • Digital marketing channels and platforms. • Methods of effective storytelling and presentation. • Advanced use of social media tools. • English usage, spelling, punctuation, and grammar. • Modern office equipment and software, including word processing, spreadsheets, databases, desktop publishing, audio/visual presentation tools, data analytics, design and communications software, digital photography, and graphic/visual design tools Ability to: • Plan, develop, and deliver engaging multimedia and print content across multiple platforms; design concepts and camera-ready materials, ensuring alignment with project needs and brand guidelines. • Perform professional marketing, communications and public information duties to promote and market City and department services and programs. • Interpret project needs and convert user-developed content into attractive marketing, outreach and communication materials. • Translate technical or complex information into public-facing materials. • Design and prepare camera-ready reports and brochures for in-house or contracted printing projects, overseeing the document reproduction process for quality and accuracy. • Apply creatively and innovation to redefine designs as needed to meet project goals, time constraints, and cost considerations. • Take photographs, create presentations, operate and maintain multimedia equipment and software. • Collect, evaluate, and interpret information and data, including digital media and marketing trends. • Keep abreast of developments in information technology and trends, particularly design programs and hardware. • Apply brand and style guidelines consistently across all media. • Manage digital content projects utilizing multiple software products and platforms. • Prioritize tasks, manage multiple deadlines in a fast-paced, team-oriented environment, and adapt quickly to shifting priorities. • Take initiative while working independently or collaboratively in a team environment. • Work well under pressure and quickly make responsible decisions; identify and resolve problems quickly. • Demonstrate tact and good judgment in dealing with sensitive issues and situations. • Communicate clearly and concisely, both orally and in writing. Docusign Envelope ID: 9FE34CCB-3A9F-4EAB-A1C4-3DF71D060DD1 Page 4 of 4 • Establish and maintain effective working relationships with colleagues, vendors, and the public. Work Environment Work is primarily performed in a standard office setting with frequent use of computers and multimedia equipment. The position will require occasional fieldwork, including attendance at community events, photo/video shoots, or offsite meetings, with occasional exposure to outdoor conditions. The role may involve extended hours, including evenings and weekends, in support of events or emergency communications. Physical Requirements The physical standards described below are representative of those that must be met by employees to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Frequent sitting, standing, walking, bending, reaching, and repetitive motion. • Manual dexterity to operate computers, camera equipment, and audiovisual tools. • Ability to view and produce content on screens for extended periods of time. • Occasional lifting, carrying, or transport of materials or equipment weighing up to 25 pounds (e.g., banners, camera gear, display materials, A/V equipment). • Visual and auditory acuity to operate video/photo equipment, review visual content, and participate in meetings and public events. • Ability to safely operate a motor vehicle and travel to various City or community locations as needed. Licenses, Certificates and Special Requirements Depending on assignment, position may require possession of a valid California Class C Driver’s License and Certificate of Automobile Insurance for Personal Liability. Equal Opportunity Statement The City of Dublin is an equal opportunity employer committed to building a diverse and inclusive workforce. We encourage applications from all qualified individuals regardless of race, ethnicity, gender identity, sexual orientation, disability, age, religion or veteran status. Accommodations are available upon request during the selection process. Docusign Envelope ID: 9FE34CCB-3A9F-4EAB-A1C4-3DF71D060DD1 Exhibit C to the Resolution Page 1 of 4 Date Adopted: June 17, 2025 Date Revised: TITLE: SENIOR DIGITAL ENGAGEMENT SPECIALIST FLSA: EXEMPT General Purpose Under administrative direction, lead, plan, assign, review, and participate in a wide range of professional digital communication-related duties designed to enhance transparency, accessibility, and public engagement. This includes digital storytelling, creative and technical video production, content development for social media and websites, branding, digital marketing, and strategic community messaging. This position plays a lead role in developing and managing high -quality public information material that reflects the City’s voice and commitment to serving the public. This position also ensures content meets accessibility standards and supports public trust through timely, accurate and inclusive communications. Distinguishing Characteristics The Senior Digital Engagement Specialist is the advanced journey level in the Digital Engagement Specialist class series. This role is distinguished from other classes within the series by the high degree of independent judgement and initiative, a broad scope of responsibility, and the ability to lead projects involving cross-departmental collaboration and citywide visibility. This classification may provide technical and functional supervision over assigned staff and/or consultants and is expected to bring expertise in digital communications strategy, digital equity, and public sector transparency. Supervision Received and Exercised • Receives administrative direction from the Division Manager and/or Deputy City Manager. • Exercises technical and functional supervision over professional and part-time or contracted staff as appropriate. Essential Duties and Responsibilities The following duties are typical for this classification. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to this class. Depending on assignment: • Lead and execute digital engagement, marketing, and outreach campaigns, aligning with the City’s goals of transparency, inclusivity, accessibility, and public participation. Docusign Envelope ID: 9FE34CCB-3A9F-4EAB-A1C4-3DF71D060DD1 Page 2 of 4 • Plan, prioritize, and review the work of assigned communication staff; provide training and mentoring. • Coordinate with staff and departments to promote City programs and services. • Create and oversee digital storytelling and content (e.g., graphics, video, and multimedia) for public-facing campaigns; ensuring adherence to ADA and WCAG standards. • Coordinate with departments to translate complex or technical information into accessible content for the public. • Manage the City's digital channels; monitor analytics and performance data; adjust strategies based on engagement metrics and feedback. • Develop and implement marketing and communication plans and strategies for assigned program areas and projects related to department and City operations, services and programs; foster public awareness of available services and programs. • Oversee and participate in the design, development, and administration of website content, social media, flyers, advertisements, and other publications to enhance the City’s branding and public outreach. • Negotiate and manage agreements for contract services. • Participate in budget preparation related to program areas; prepare costs estimates for budget recommendations for marketing and advertising; monitor expenditures. • Promote inclusive and culturally responsive communication practices. • Compose and prepare letters, brochures, and articles. • Answer questions and provide information to the public and City departments; research requested information and make recommendations appropriate to resolving inquiries and/or complaints. • Perform the most difficult and complex work related to assigned area of responsibility. • Build and maintain positive working relationships with co -workers, other City employees, and the public using principles of good customer service. • Perform other duties as assigned. Minimum Qualifications Education: Equivalent to an Associate of Arts degree from a recognized college or university with major course working in graphics design, communications, advertising, marketing, photography, desktop publishing, and/or reprographics. A Bachelor’s degree is highly desirable. Experience: Three years of progressively responsible experience in digital communications, public relations or community engagement, comparable to a Digital Engagement Specialist with the City of Dublin. Public sector experience is highly desirable. Knowledge of: • Public sector communication principles and community engagement strategies. Docusign Envelope ID: 9FE34CCB-3A9F-4EAB-A1C4-3DF71D060DD1 Page 3 of 4 • Principles of technical and functional supervision, training and project coordination. • Principles and practices of marketing, advertising, public relations, market research and analysis, event promotion, and business communications • Strategic use of digital marketing channels, social medial platforms, and web tools in a civic environment. • Website content management, accessibility standards (ADA, WCAG), and methods for developing and maintaining web content. • Graphic design and multimedia content creation tools and techniques, including pre- and post- production editing, branding and visual design. • Techniques for conducting outreach in diverse and multilingual communities. • Writing and editing techniques for a diverse audience. • Methods and practices of program development and project management. • Principles and practices of effective business and marketing communications. • Principles and practices of budget administration. • Methods of effective storytelling and presentation. • Proper English usage, spelling, punctuation, and grammar. • Modern office equipment, including personal computer programs for word processing, spreadsheet, database, desktop, audio/visual presentation, data analytics, design and communications, digital photography and graphic/visual design, preparation and editing functions. Ability to: • Lead citywide digital communication initiatives from concept to implementation. • Organize, assign, and review the work of staff engaged in professional marketing, communications and public information duties to promote and market City and department services and programs. • Interpret project needs and convert user-developed content into attractive marketing, outreach and communication materials. • Translate policy and programmatic language into accessible and engaging content. • Develop design concepts by gathering information and data to clarify design issues. • Design and paste-up camera-ready reports and brochures for in-house or contract printing projects; oversee document reproduction process for quality and accuracy. • Think creatively, produce new ideas and contribute to the overall project. • Take photographs, create presentations, and operate a variety of multimedia equipment and software for recording, editing, and graphic design. • Use innovation to redefine designs as needed to meet cost and time constraints. • Collect, evaluate, and interpret varied data, including digital media and marketing trends, using statistical, narrative, or verbal methods. • Keep abreast of developments in information technology and trends, particularly design programs and hardware. • Manage digital content projects utilizing multiple software products and platforms. • Prioritize tasks and meet deadlines in a fast-paced environment, while making decisions under pressure. • Demonstrate tact and good judgment in dealing with sensitive issues and situations. Docusign Envelope ID: 9FE34CCB-3A9F-4EAB-A1C4-3DF71D060DD1 Page 4 of 4 • Communicate clearly and concisely, both orally and in writing with staff, elected officials, media, and the public. • Foster trust, collaboration and innovation within and across departments. Work Environment The work environment is primarily a modern office setting with frequent use of standard office equipment, including computers, printers, phones, and video production tools. The position requires regular collaboration with internal staff, elected officials, contractors, and the public and involves working both independently and as part of a team across City departments. The position will require occasional fieldwork, including attendance at community events, photo/video shoots, or offsite meetings, with occasional exposure to outdoor conditions. The role often involves frequent interruptions, tight deadlines, and quickly shifting priorities to address emerging issues. Flexibility in scheduling is required, including occasional evening, weekend, and holidays to support meetings, events, emergency communications, or time-sensitive projects. Physical Requirements The physical standards described below are representative of those that must be met by employees to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Frequent sitting, standing, walking, bending, reaching, and repetitive motion. • Manual dexterity to operate computers, camera equipment, and audiovisual tools. • Ability to view and produce content on screens for extended periods of time. • Occasional lifting, carrying, or transport of materials or equipment weighing up to 25 pounds (e.g., banners, camera gear, display materials, A/V equipment). • Visual and auditory acuity to operate video/photo equipment, review visual content, and participate in meetings and public events. • Ability to safely operate a motor vehicle and travel to various City or community locations as needed. Licenses, Certificates and Special Requirements Depending on assignment, position may require possession of a valid California Class C Driver’s License and Certificate of Automobile Insurance for Personal Liability. Equal Opportunity Statement The City of Dublin is an equal opportunity employer committed to building a diverse and inclusive workforce. We encourage applications from all qualified individuals regardless of race, ethnicity, gender identity, sexual orientation, disability, age, religion or veteran status. Accommodations are available upon request during the selection process. Docusign Envelope ID: 9FE34CCB-3A9F-4EAB-A1C4-3DF71D060DD1