HomeMy WebLinkAboutReso 06-25 Approving the General Plan Amendment to Update the Economic Development Element (PLPA-004079-2024)
Reso. No. 06-25, Item 6.3, Adopted 01/14/2025 Page 1 of 2
RESOLUTION NO. 06 – 25
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
APPROVING A GENERAL PLAN AMENDMENT TO UPDATE THE ECONOMIC
DEVELOPMENT ELEMENT (PLPA-004079-2024)
WHEREAS, the City Council adopted Resolution No. 54-13 approving a General Plan
Amendment for the Revised General Plan and New Economic Development Element (PLPA-
2011-00050) on April 16, 2013; and
WHEREAS, the Economic Development Element is informed and guided by the Economic
Development Strategy; and
WHEREAS, the Economic Development Strategy, originally adopted in 2012, underwent
an update and the City Council adopted Resolution No. 111-24 approving the Economic
Development Strategy on October 1, 2024; and
WHEREAS, the update of the Economic Development Strategy warrants an update to the
Economic Development Element (the “Project”); and
WHEREAS, the California Environmental Quality Act (“CEQA”), together with the State
Guidelines and City of Dublin CEQA Guidelines and Procedures require that certain projects be
reviewed for environmental impacts and that environmental documents be prepared; and
WHEREAS, the City Council finds that the Project is exempt from the requirements for
CEQA pursuant to CEQA Guidelines Section 15061(b)(3) because it can be seen with certainty
that the Project would have a significant effect on the environment and is not subject to CEQA
review; and
WHEREAS, the Planning Commission held a duly noticed public hearing on December 10,
2024, during which all interested persons were heard, and adopted Resolution No. 24-08
recommending City Council approval of a General Plan Amendment to Update the Economic
Development Element; and
WHEREAS, a Staff Report dated January 14, 2025, was submitted to the City Council
recommending approval of the Project; and
WHEREAS, the City Council held a properly noticed public hearing on the Project on
January 14, 2025, at which time all interested parties had the opportunity to be heard; and
WHEREAS, the City Council did review and consider the Staff Report, recommendations,
and testimony for this item and used its independent judgment prior to making a recommendation.
NOW, THEREFORE, BE IT RESOLVED that the foregoing recitals are true and correct
and made a part of this Resolution.
BE IT FURTHER RESOLVED that the City Council of the City of Dublin does hereby
approve a General Plan Amendment to Update the Economic Development Element attached
hereto as Exhibit A and incorporated herein by reference.
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Reso. No. 06-25, Item 6.3, Adopted 01/14/2025 Page 2 of 2
PASSED, APPROVED AND ADOPTED this 14th day of January 2025, by the following
vote:
AYES: Councilmembers Josey, McCorriston, Morada, Qaadri and Mayor Hu
NOES:
ABSENT:
ABSTAIN:
______________________________
Mayor
ATTEST:
_________________________________
City Clerk
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Chapter 11
ECONOMIC DEVELOPMENT
ELEMENT
General Plan
Exhibit A to the Resolution
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City of Dublin General Plan | Economic Development 11–1
11.1 INTRODUCTION
The Economic Development Element guides the City of Dublin’s efforts to foster business expansion and
job growth, providing a framework for economic development programs and acƟviƟes. While the Economic
Development Element does not explicitly seek to generate fiscal benefits accruing to the City of Dublin,
increased net tax revenue is a likely byproduct of the policies. The overarching objecƟve of the Economic
Development Element is to enhance the compeƟƟveness of the City of Dublin and to promote a strong,
diverse, and evolving economic base that creates broadly shared economic and employment opportuniƟes
for Dublin residents and workers.
11.2 ECONOMIC DEVELOPMENT PRINCIPLES
The City of Dublin desires to undertake economic development acƟviƟes to improve its compeƟƟve
posiƟon relaƟve to other California ciƟes. CompeƟƟveness spans a mulƟtude of subjecƟve measures,
including (1) aƩracƟveness to companies, (2) aƩracƟveness to individuals, (3) reputaƟon/brand, and (4)
innovaƟon environment (i.e., potenƟal for home-grown economic development). Maintaining a
compeƟƟve posiƟon is criƟcal to retaining local businesses and aƩracƟng new businesses, thereby
sustaining and growing the local job base with high-value employment opportuniƟes for current and future
residents.
In addiƟon to tradiƟonal economic development tools that focus primarily on cost-based incenƟves for
business, the City of Dublin desires to take a more holisƟc view of economic compeƟƟveness that
emphasizes the importance of “quality of place” and “quality of life” factors in aƩracƟng companies and
individuals. PotenƟally through physical improvements and other enhancements to community character,
the City seeks to promote and foster a built environment that inspires and supports new economic
opportuniƟes.
Land use is central to the City of Dublin’s capacity to compete for jobs and economic growth. The
community’s ability to develop real estate and public spaces at new and redeveloped sites, locate
interrelated companies near each other, encourage growth at key business nodes, and build vibrant,
engaging, and contemporary places is vital to its compeƟƟveness. PromoƟng real estate investment and
achieving desirable land use outcomes is criƟcal to posiƟoning Dublin for economic growth and long-term
economic sustainability. In addiƟon, public development of new and reimagined civic spaces can enhance
the City ’s aƩracƟveness, reputaƟon, and innovaƟon environment.
The City of Dublin seeks to achieve equitable access to opportuniƟes—further reinforcing the community ’s
holisƟc compeƟƟveness for jobs, businesses, and individuals. Workforce development and educaƟon
partnerships will ensure that residents and workers can access high-quality jobs and build wealth.
Technical resources and simple approval processes for small businesses expand entrepreneurial
opportuniƟes. Additionally, culturally relevant engagement and services leverage Dublin’s rapidly
diversifying populaƟon to assist in growing the economy.
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11.3 RELEVANT PLANS AND POLICES
Dublin has adopted a number of plans and policies to guide development. Some of these pertain to the
enƟre City, while others have a specific area of focus. As part of the City of Dublin General Plan, this
Economic Development Element provides goals, policies, and implementaƟon measures that address the
enƟre City, though some specific goals and policies are geographically targeted. The City’s General Plan and
the Eastern Dublin and Downtown Dublin Specific Plans are most relevant to the Economic Development
Element.
A.City of Dublin General Plan
The City’s General Plan is the policy framework for development decisions. It is the highest-level policy
document for the City. State law requires that general plans include land use, circulaƟon, open space,
conservaƟon, air quality, safety, noise, and housing elements. AddiƟonal, opƟonal, elements may be
included. All elements of a General Plan are considered equal and all other plans and policies are
required by state law to be consistent with the General Plan. The Economic Development Element is
an opƟonal element of the Dublin General Plan.
The City of Dublin General Plan acknowledges that on the local level, development will be required to
respond to community needs for housing, employment, and leisure opportuniƟes and to the natural
constraints of the area. In parƟcular, regarding employment-supporƟng uses, the General Plan states that
commercial and employment-generaƟng uses will be located near the freeway and transit lines to facilitate
efficient transportaƟon. Accordingly, the Economic Development Element offers guidance for economic
development acƟviƟes in these areas, with parƟcular focus on three important locaƟons: (1) the Eastern
Dublin Transit Center, (2) the Fallon East Economic Development Zone, and (3) Downtown Dublin. Dublin
has two Specific Plans that cover these workplace locaƟons.
B.Eastern Dublin Specific Plan
The Eastern Dublin Specific Plan (EDSP) provides policy guidance for exisƟng and future development
generally east of the Iron Horse Trail and the Parks Reserve Forces Training Area (Parks RFTA or Camp Parks).
New development in this area requires adopƟon of Planned Development (PD) zoning, which includes
development regulaƟons, architectural standards, and preliminary landscape plans. The EDSP provides for
employment-generaƟng land uses located on the west side of the planning area, in close proximity to the
BART staƟon and near I-580 and Dublin Boulevard where freeway access is convenient. The EDSP was also
amended in 2022 to emphasize development of the Fallon Gateway area with employment-generaƟng land
uses within the Fallon East Economic Development Zone located in the eastern porƟon of the EDSP. In
addiƟon to the Transit Center and Fallon Gateway, the EDSP provides for office space and other
employment-generaƟng uses in addiƟonal locaƟons within the Specific Plan area.
C.Downtown Dublin Specific Plan
The Downtown Dublin Specific Plan (DDSP) provides policy guidance, development standards, and design
guidelines for Downtown Dublin. The DDSP includes a Retail District, Transit-Oriented District, and Village
Parkway District, each of which allow for office space and other employment-generaƟng land uses, which
contribute to economic development in Dublin. The City of Dublin adopted a Downtown Dublin Preferred
Vision in 2019 and subsequent edits to the DDSP to guide development of the Dublin Commons project
within the Retail District of the DDSP.
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11.4 ORGANIZATION OF ECONOMIC DEVELOPMENT ELEMENT
This Economic Development Element is organized according to the following structure:
Goals
Goals are general and serve as guiding principles for economic development ac ƟviƟes.
Policies
Policies divide the goals into more specific economic development guidelines.
ImplementaƟon Measures
ImplementaƟon measures are specific tasks needed to achieve the goals and policies.
11.5 GOAL I: INNOVATION GROWTH
Goal 1: InnovaƟon Growth includes policies to support Dublin in aƩracƟng and retaining businesses in a
variety of industries, including those that were categorized as high-priority industries in the City of Dublin’s
Economic Development Strategy adopted in 2024.
11.5.1 MAINTAIN AND ENHANCE ECONOMIC DEVELOPMENT FUNCTIONS
A.Policy
1.The City of Dublin has a well-established pracƟce of economic development work, including a
variety of programs that support business aƩracƟon and retenƟon. Through the Economic
Development Department, the City currently offers incenƟve programs, business training, business
outreach, and business support services. The City shall maintain the func Ɵon of Economic
Development as a tool to promote innovaƟon growth in the City and the region.
B.ImplementaƟon Measures
1.Maintain Business IncenƟve Programs: Maintain incenƟves that respond to current economic
condiƟons and serve to aƩract and retain business acƟvity in the City of Dublin, as appropriate.
2.Establish Industry Stakeholder Groups: Establish standing stakeholder groups for informa Ɵon
technology, professional and financial services, and biomedical businesses.
3.Conduct Business Seminars, Roundtables, and other Related Programs: Offer seminars, discussion
meeƟngs, and classes to support business owners, in partnership with the Dublin Chamber of
Commerce, the Alameda County Small Business Development Center, and other business support
enƟƟes, as appropriate.
4.Coordinate with Regional EnƟƟes: ConƟnue to remain engaged as an acƟve parƟcipant in current
efforts to enhance economic development acƟviƟes in the region.
5.ConƟnue the Business VisitaƟon Program: Meet individually with businesses to assist with retenƟon
and expansion, and to raise awareness of City services available to local businesses.
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6. Maintain the Economic Development Strategy: The City shall periodically review and update the
Economic Development Strategy to proacƟvely address the evolving needs of businesses and
respond to shiŌing economic condiƟons.
11.5.2 ESTABLISH AND MAINTAIN A BUSINESS-FRIENDLY MARKETING AND BRANDING
STRATEGY
A. Policy
1. The City of Dublin produces markeƟng materials and undertakes other acƟviƟes to promote Dublin
as a place for business. The City shall formalize its markeƟng acƟviƟes by creaƟng and maintaining
a comprehensive markeƟng and branding strategy unique to Dublin’s economic development
efforts targeted towards high-priority industries. The markeƟng and branding strategy shall be
conƟnually updated to refresh the City of Dublin’s outward iden Ɵty, publicizing the evoluƟon of the
City and business community, as appropriate.
B. ImplementaƟon Measures
1. Prepare a MarkeƟng and Branding Strategy: Develop an economic development-tailored marke Ɵng
and branding strategy that focuses on Dublin’s compeƟƟve assets.
2. Conduct City Staff Trainings: Establish a shared understanding of Dublin’s assets and messaging for
economic development.
3. Implement the MarkeƟng and Branding Strategy: Allocate staff Ɵme and/or funds to support
markeƟng and branding efforts, as appropriate.
4. Update the MarkeƟng and Branding Strategy: Revisit the strategy periodically to ensure that
markeƟng and branding efforts are kept current.
11.5.3 FOCUS BUSINESS VISITATION PROGRAM ON HIGH-PRIORITY INDUSTRIES
A. Policy
1. Retaining businesses in high-priority industries is a primary goal for the City of Dublin, given the
potenƟal these companies hold for job creaƟon within the City. To target businesses in high-priority
industries, the City of Dublin shall maintain a Business VisitaƟon Program that seeks to idenƟfy and
solve local economic development constraints.
B. ImplementaƟon Measures
1. Confirm High-Priority Industries: Building on the Economic Development Strategy adopted in 2024,
establish and maintain a list of industries to prioriƟze for the Business VisitaƟon Program.
2. Implement Targeted VisitaƟon Program: Conduct business visits and respond to cited concerns and
issues, as appropriate.
11.5.4 PARTICIPATE IN REGIONAL ECONOMIC DEVELOPMENT EFFORTS
A. Policy
1. The City of Dublin shall coordinate with local and regional enƟƟes to foster regional strengths,
leveraging the efforts of organizaƟons that seek to improve the Tri-Valley economy. Regional partners
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may be tradiƟonal economic development enƟƟes or other organizaƟons that promote quality of place
and quality of life through efforts to enhance the cultural and social fabric of the region.
B. ImplementaƟon Measures
1. IdenƟfy Priority EnƟƟes/Programs: Building on the Economic Development Strategy, establish and
expand communicaƟons with regional enƟƟes that have the potenƟal to enhance the Tri-Valley
economy.
2. ParƟcipate in Regional Economic Development Efforts: Coordinate and partner with regional
economic development enƟƟes to support regional economic development efforts, as appropriate.
11.6 GOAL II: SMALL BUSINESS SUPPORT
Small businesses and the jobs they support are criƟcal to the City of Dublin economy. Goal II: Small Business
Support seeks to improve City of Dublin pracƟces and procedures to promote small business growth.
11.6.1 IMPROVE AND MAINTAIN SMALL BUSINESS-FRIENDLY DEVELOPMENT SERVICES
A. Policy
1. The City of Dublin shall strive to offer small businesses and other City permit applicants an efficient
and transparent building permit and inspecƟon process. By providing permit applicants a well-defined
roadmap and Ɵmeline for interacƟons with the City of Dublin, the City shall minimize the financial risk
to applicants seeking to undertake new projects.
B. ImplementaƟon Measures
1. Maintain Business Concierge Program: ConƟnue maintaining a “concierge” funcƟon to support
businesses in navigaƟng processes such as business licenses, tenant improvements, and other
permiƫng processes.
2. Survey Small Businesses: Conduct ongoing follow-up surveys with businesses that interact with the
City of Dublin to idenƟfy recurring issues affecƟng the clarity and efficiency of these processes.
3. Evaluate and Implement PotenƟal Refinements to City processes and communicaƟon: Based on
feedback, review current procedures and implement improvements to permiƫng, licensing, and
other City processes affecƟng Dublin’s businesses.
11.6.2 IMPROVE MARKETING OF CITY-OFFERED PROGRAMS AND SERVICES
A. Policy
1. The City of Dublin shall strive to improve markeƟng of City-offered incenƟves, services, and
programs to exisƟng small businesses in addiƟon to maintaining successful engagement with new
businesses.
B. ImplementaƟon Measures
1. Promote City-Offered IncenƟves and Services: Maintain a process and regular Ɵmeline for preparing
and sending markeƟng to business license holders and local small businesses.
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2. Review Small Business Events: ConƟnue conducƟng reviews of small business promoƟonal events
and campaigns to assess their impact and relevance to local businesses.
11.6.3 ENHANCE SMALL BUSINESS ENGAGEMENT AND TECHNICAL TRAINING
RESOURCES
A. Policy
1. The City of Dublin shall enhance ongoing engagement between the City and local small businesses
to pursue opportuniƟes to support businesses and to share available programs and markeƟng
opportuniƟes. As opportuniƟes and funding arise, the City of Dublin shall also expand small business
technical training resources.
B. ImplementaƟon Measures
1. Conduct Outreach to Small Businesses: Conduct outreach targeted to Dublin’s diverse communi Ɵes
of local small businesses and business organizaƟons to gather informaƟon about specific needs and
concerns.
2. ConƟnue Small Business Navigator Program or Similar Services: ConƟnue to provide service and
expand, if possible.
3. Maintain Online Resources: ConƟnue using the City of Dublin’s website to help connect local small
businesses to programs and organizaƟons that provide technical assistance.
4. Assist Small Businesses Directly: ConƟnue providing small business assistance through acƟviƟes
such as direcƟon to resources, local grant funding and low-cost loan opportuniƟes, landlord
outreach, and connecƟons with real estate brokers and other regional partners.
11.7 GOAL III: DEVELOPMENT OF STRATEGIC EMPLOYMENT-SUPPORTING
GREENFIELD SITES
Goal III: Development of Strategic Employment-SupporƟng Greenfield Sites seeks to ensure development
of major greenfield opportunity sites with modern commercial and light industrial employment uses by
supporƟng infrastructure needs and reducing cost barriers.
11.7.1 PRIORITIZE THE FALLON EAST ECONOMIC DEVELOPMENT ZONE
A. Policy
1. The City of Dublin shall conƟnue prioriƟzing the Fallon East Economic Development Zone as a key
area for aƩracƟng high priority industries such as those idenƟfied in the Economic Development
Strategy adopted in 2024.
B. ImplementaƟon Measures
1. Develop Infrastructure: ConƟnue working with property owners, developers, and the City of
Livermore to coordinate, fund, and build out the Dublin Boulevard extension and other required
infrastructure, as feasible.
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2. Maintain and Consider IncenƟves for Development: ConƟnue to prioriƟze aƩracƟng high-priority
industries through development incenƟves in the Fallon East Economic Development Zone. Solicit
feedback on exisƟng development incenƟves to determine future adjustments.
3. Promote Fallon East Economic Development Zone: Promote greenfield development opportuni Ɵes
as part of Dublin’s markeƟng and branding efforts, especially when undertaking business aƩracƟon
efforts focused on R&D, biomedical, office, manufacturing, and other light industrial uses.
11.7.2 MONITOR OPPORTUNITIES AND PROMOTE DEVELOPMENT IN OTHER KEY
GREENFIELD SITES
A. Policy
1. The City of Dublin shall conƟnue to monitor and promote development in key greenfield sites across
the City that can accommodate employment-generaƟng uses.
B. ImplementaƟon Measures
1. Promote Dublin Centre Project: Work with the developers of the Dublin Centre Project to ensure
the creaƟon of a modern mixed-use community gathering and entertainment desƟnaƟon.
2. Engage With Alameda County Surplus Property Authority (ACSPA): Con Ɵnue engagement with the
ACSPA to determine a vision and work plan for acƟvaƟng and developing county-owned parcels
near the Dublin/Pleasanton BART staƟon.
3. Monitor AddiƟonal Greenfield Sites: ConƟnue to monitor opportuniƟes to support commercial
development at other greenfield sites such as the vacant property bounded by Arnold Road,
MarƟnelli Way, Hacienda Drive, and I-580.
11.8 GOAL IV: PROMOTE INFILL INVESTMENT
Goal IV: Promote Infill Investment enhances Dublin’s ability to compete for innovaƟon-oriented businesses
by creaƟng commercial environments that aƩract modern retail, housing, dining, recreaƟon, and
entertainment ameniƟes.
11.8.1 ACHIEVE THE DOWNTOWN DUBLIN VISION
A. Policy
1. The City of Dublin shall conƟnue to idenƟfy and implement investments, partnerships, and
regulatory changes that accelerate the emergence of Downtown Dublin as a mixed-use innovaƟon
district and community desƟnaƟon.
B. ImplementaƟon Measures
1. Partner with Developers and Property Owners: ConƟnue providing supporƟve services, regulatory
amendments, and parƟcipaƟng in development negoƟaƟons as part of the public-private
partnership to accelerate buildout of the Dublin Commons project.
2. Explore Funding and Financing Tools: Explore adopƟon of funding and financing tools to accelerate
construcƟon of public infrastructure that supports buildout of the Dublin Commons project and
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improves mulƟmodal transportaƟon connecƟons within and between subareas of Downtown
Dublin.
3.IdenƟfy Incubator Space Opportuni Ɵes: Explore the potenƟal creaƟon of a business and innovaƟon
incubator space in the Downtown Dublin area.
11.8.2 EXPLORE OPPORTUNITIES WITH HACIENDA CROSSINGS SHOPPING CENTER
A.Policy
1.The City of Dublin shall explore opportuniƟes to support tenant aƩracƟon, expansion of
entertainment and dining, reduce barriers to diversifying uses, and to incenƟvize reinvestment and new
development within the Hacienda Crossings shopping center.
B.ImplementaƟon Measures
1.Maintain Regular Contact with Hacienda Crossings Management: Ensure proac Ɵve regular contact
with Hacienda Crossings management and ownership to idenƟfy and address barriers and
opportuniƟes for aƩracƟng tenants and reinvestment at the shopping center.
2.Collaborate In Future Plans: If the Hacienda Crossings ownership chooses to pursue a significant
master planning or re-visioning process for the center, collaboraƟvely idenƟfy ways to support and
accelerate this process.
11.8.3 EXPLORE THE FUNCTIONALITY OF EXISTING INDUSTRIAL BUILDINGS
A.Policy
1.The City of Dublin shall undertake a process to determine the func Ɵonality and relevance of exisƟng
industrial buildings for manufacturing, R&D, and construcƟon businesses. Based on the results of this
process, the City may undertake acƟons to address challenges and implement land use policy as needed
to preserve the diversity of spaces available for businesses in Dublin.
B.ImplementaƟon Measures
1.Study FuncƟonality: Study the funcƟonality, relevance, challenges, and opportuniƟes of industrial
spaces, especially within the Sierra / Trinity Business Park.
2.InvesƟgate Land Use Policy Changes: Based on the findings of the preceding acƟon, invesƟgate the
need for land use policy changes that limit or expand the types of uses permiƩed in specific
industrial areas in Dublin, parƟcularly in the Sierra / Trinity Business Park.
3.Implement AcƟons to Support FuncƟonality of Industrial Buildings: Pursue land use policy changes
as appropriate to preserve a wide diversity of space available for businesses in all industries in
Dublin, as necessary.
11.9 GOAL V: SUPPORT RETAIL VITALITY
Goal V: Support Retail Vitality seeks to support Dublin’s retail opportuniƟes given market trends such as
growth of e-commerce sales and the evolu Ɵon of tenant space and locaƟon preferences.
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11.9.1 STUDY INCENTIVES AND LAND USE REGULATION TO REDUCE BARRIERS
A. Policy
1. The City of Dublin shall study potenƟal incenƟves and changes to zoning and land use regulaƟon
that will reduce barriers to flexibly reusing exisƟng retail spaces and to converƟng retail uses to in-
demand uses such as entertainment, dining, and personal services.
B. ImplementaƟon Measures
1. InvesƟgate and Address Regulatory Barriers: Collect informaƟon regarding specific regulatory
barriers to changes of use in retail spaces through ongoing contacts with brokers and retail, dining,
and entertainment businesses. Review and modify any regulatory barriers, as needed.
11.9.2 EXPAND AND ENHANCE RETAIL PERFORMANCE MONITORING
A. Policy
1. The City of Dublin shall maintain and expand performance monitoring of exisƟng shopping centers
and commercial areas.
B. ImplementaƟon Measures
1. Monitor Sales Performance: ConƟnue working with the City of Dublin’s sales tax data provider to
establish data reporƟng geographies in Dublin. ConƟnue monitoring sales tax performance on a
quarterly basis for all reporƟng geographies.
2. Market City-Offered Services to Businesses: Conduct outreach and market exisƟng City-offered
services to owners of shopping centers and businesses experiencing significant declines in sales.
UƟlize the services of the Business Navigator Program as a resource for these businesses.
3. Engage Brokers and Property Owners: ConƟnue ongoing engagement with brokers and property
owners to idenƟfy opportuniƟes, challenges, tenant changes, and trends.
11.9.3 MAINTAIN OUTREACH TO LARGE SALES TAX REVENUE GENERATORS
A. Policy
1. The City of Dublin shall prioriƟze support for its largest sales tax revenue generators, given the
importance of these businesses to the City’s overall retail and fiscal health.
B. ImplementaƟon Measures
1. Perform Annual Outreach: ConƟnue annual outreach to automobile dealership owners and the
other top 10 sales tax revenue generators in the City of Dublin to offer City services and iden Ɵfy and
resolve any relevant issues and concerns.
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11.10 GOAL VI: ENHANCE HOTEL STAYS AND DEVELOPMENT
Goal VI: Enhance Hotel Stays and Development focuses on posiƟoning the City of Dublin to benefit from
ongoing efforts to aƩract a new mulƟuse venue in the Tri-Valley and conƟnuing to promote the accessibility
of Dublin’s hotels to businesses and Tri-Valley desƟnaƟons.
11.10.1 LEVERAGE REGIONAL VENUE AND HOTEL ATTRACTION EFFORTS
A. Policy
1. The City of Dublin shall conƟnue collaboraƟon with regional stakeholders like Visit Tri-Valley to
aƩract a potenƟal mulƟuse venue and new hotels that would capture visitaƟon and commercial acƟvity
associated with the mulƟuse venue.
B. ImplementaƟon Measures
1. Collaborate with Visit Tri-Valley: Through ongoing collaboraƟon with Visit Tri-Valley, determine
potenƟal opportuniƟes for Dublin to aƩract a mulƟuse venue or determine ways the City of Dublin
can support the venue’s construcƟon and aƩract new hotels and hotel stays based on the venue’s
operaƟons.
11.10.2 MARKET DUBLIN AS A LOCATION FOR OVERNIGHT VISITORS
A. Policy
1. The City of Dublin shall support and pursue growth of overnight visits and addiƟonal hotel
development to support related tax revenues, spending at local businesses, and the employee
accommodaƟon needs of major businesses.
B. ImplementaƟon Measures
1. Convene Annual MeeƟng of Hospitality Stakeholders: Work with Visit Tri-Valley to convene an
annual meeƟng of hotel owners and managers in Dublin to offer services, idenƟfy and address
concerns, and learn about opportuniƟes to promote the City’s hotels.
2. Promote Dublin: ConƟnue collaboraƟon with Visit Tri-Valley and advocate for promoƟon of Dublin’s
hotels and new hotel development.
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City of Dublin General Plan | Economic Development 11–11
11.11 GOAL VII: SUPPORT WORKFORCE OPPORTUNITIES
Goal VII: Support Workforce OpportuniƟes prioriƟzes the support of workforce development services and
commute access to jobs are readily available for the City of Dublin’s residents and workers.
11.11.1 LEVERAGE REGIONAL INITIATIVES
A. Policy
1. The City of Dublin shall conƟnue to influence and leverage regional workforce and economic
development organizaƟons and iniƟaƟves to ensure workforce development and training services are
available to Dublin residents and workers.
B. ImplementaƟon Measures
1. Build Regional Partnerships and Leverage IniƟaƟves for Training and Workforce Development:
Maintain regular contact with and seek opportuniƟes to connect and encourage collaboraƟon
between major employers and regional workforce and economic development organizaƟons.
11.11.2 LEVERAGE REGIONAL TRANSPORTATION INITIATIVES
A. Policy
1. The City of Dublin shall support and achieve benefits from ongoing ini ƟaƟves to expand and invest
in transportaƟon infrastructure.
B. ImplementaƟon Measures
1. Leverage New Commute OpƟons: Consider and incorporate new worker commute access
opportuniƟes, such as the planned Valley Link rail project, as part of planning and business
aƩracƟon efforts.
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