HomeMy WebLinkAbout03-18-2024 Agenda Packet with PPT
March 18, 2024 Dublin Parks and Community Services Commission Agenda 1
Council Chamber Civic Center
100 Civic Plaza
Dublin, CA 94568
www.dublin.ca.gov
Regular Meeting of the
PARKS AND COMMUNITY SERVICES
COMMISSION
Monday, March 18, 2024 Location: Council Chamber
Civic Center
100 Civic Plaza
Dublin, CA 94568
REGULAR MEETING 7:00 PM
1. CALL TO ORDER AND PLEDGE OF ALLEGIANCE
2. PRESENTATIONS
3. PUBLIC COMMENT
At this time, the public is permitted to address the Parks and Community Services
Commission on non-agendized items. Please step to the podium and clearly state your
name for the record. COMMENTS SHOULD NOT EXCEED THREE (3) MINUTES. In
accordance with State Law, no action or discussion may take place on any item not
appearing on the posted agenda. The Commission may respond to statements made or
questions asked, or may request Staff to report back at a future meeting concerning the
matter. Any member of the public may contact the Recording Secretary’s Office related
to the proper procedure to place an item on a future Parks and Community Services
Commission agenda. The exceptions under which the Commission MAY discuss and/or
take action on items not appearing on the agenda are contained in Government Code
Section 54954.2(b)(1)(2)(3).
4. CONSENT CALENDAR
Consent Calendar items are typically non-controversial in nature and are considered
for approval by the Parks & Community Services Commission with one single action.
Members of the audience, Staff or the Parks & Community Services Commission who
would like an item removed from the Consent Calendar for purposes of public input
may request the Chair to remove the item.
4.1 Approval of the February 26, 2024, Parks and Community Services Commission
Special Meeting Minutes
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March 18, 2024 Dublin Parks and Community Services Commission Agenda 2
The Commission will consider approving of the February 26, 2024, Parks and
Community Services Commission Special Meeting minutes. STAFF RECOMMENDATION:
Approve the minutes of the February 26, 2024, Parks and Community Services
Commission Special Meeting.
Staff Report
Attachment 1 - February 26, 2024, Parks and Community Services Special Meeting
Minutes
5. PUBLIC HEARING
6. UNFINISHED BUSINESS
7. NEW BUSINESS
7.1 Review of the Holiday Home Decorating Contest Program
The Parks & Community Services Commission will review the Holiday Home
Decorating Contest and discuss potential program updates.
STAFF RECOMMENDATION:
Review the Holiday Home Decorating Contest and consider any updates or
changes for future programs.
Staff Report
7.2 Jordan Ranch Neighborhood Square Park Naming
The Parks and Community Services Commission will consider names for a
new neighborhood square on Central Parkway in the Jordan Ranch
Development.
STAFF RECOMMENDATION:
Recommend one name for City Council consideration.
Staff Report
Attachment 1 - City Council Approved Conceptual Design
Attachment 2 - Item 7.2 Jordan Ranch Neighborhood Square Park Naming PPT.pdf
7.3 The Wave Promotions Campaign for the Summer 2024 Waterpark Season
The Commission will receive a report and presentation on The Wave Waterpark
Promotions Campaign for the summer 2024 waterpark season.
STAFF RECOMMENDATION:
Receive the report and provide feedback on The Wave Waterpark promotions
campaign for the summer 2024 waterpark season.
Staff Report
8. STAFF AND COMMISSIONER REPORTS
Brief information only reports from the commission and/or Staff, including committee reports
and reports by the commission related to meetings attended at City expense (AB1234).
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March 18, 2024 Dublin Parks and Community Services Commission Agenda 3
9. ADJOURNMENT
This AGENDA is posted in accordance with Government Code Section 54954.2(a)
If requested, pursuant to Government Code Section 54953.2, this agenda shall be made
available in appropriate alternative formats to persons with a disability, as required by
Section 202 of the Americans with Disabilities Act of 1990 (42 U.S.C. Section 12132)
(ADA), and the federal rules and regulations adopted in implementation thereof. To
make a request for disability-related modification or accommodation, please contact
the City Clerk’s Office (925) 833-6650 at least 72 hours in advance of the meeting. Upon
receiving a request, the City will swiftly resolve requests for reasonable
accommodation for individuals with disabilities, consistent with the federal ADA, and
resolve any doubt in favor of accessibility.
Agenda materials that become available within 72 hours in advance of the meeting, and
after publishing of the agenda, will be available at Civic Center, 100 Civic Plaza, and
will be posted on the City’s website at www.dublin.ca.gov/ccmeetings.
Mission
The City of Dublin promotes and supports a high quality of life, ensures a safe and secure
environment, fosters new opportunities, provides equity across all programs, and champions a
culture of diversity and inclusion.
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STAFF REPORT
PARKS AND COMMUNITY SERVICES COMMISSION
Page 1 of 1
Agenda Item 4.1
DATE:March 18, 2024
TO:Honorable Chair and Commissioners
FROM:Jackie Dwyer, Parks & Community Services Director
SUBJECT:Approval of the February 26, 2024, Parks and Community Services
Commission Special Meeting Minutes
Prepared by: Elisabeth Hogue, Senior Office Assistant
EXECUTIVE SUMMARY:
The Commission will consider approving of the February 26, 2024, Parks and Community Services
Commission Special Meeting minutes.
STAFF RECOMMENDATION:
Approve the minutes of the February 26, 2024, Parks and Community Services Commission
Special Meeting.
FINANCIAL IMPACT:
None.
DESCRIPTION:
The Commission will consider approval of the February 26, 2024, Parks and Community Services
Commission Special Meeting minutes.
STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
The Commission Agenda was posted.
ATTACHMENTS:
1) Attachment 1 – February 26, 2024, Parks and Community Services Commission Special
Meeting Minutes
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MINUTES OF THE PARKS AND
COMMUNITY SERVICES COMMISSION
Special Meeting:February 26, 2024
Parks and Community Services Commission
SPECIAL MEETING
February 26, 2024
A Special Meeting of the Parks and Community Services Commission was held on Monday,February 26, 2024, in the Council Chamber at the Civic Center.Vice Chairperson Joe Washington called the meeting to order at 7:00 p.m.
1)CALL TO ORDER AND PLEDGE OF ALLEGIANCE
2)PRESENTATIONS
2.1)Tri-Annual Parks and Community Services Department Report for
September through December 2023The commission received a presentation on the Tri-Annual report from Nicki Wanzenried and Henry Siu, Recreation Coordinators.
3)PUBLIC COMMENT –None. On a motion by Vice Chairperson Washington,seconded by Commissioner Thornbury,and by unanimous vote, the Commission approved reordering the agenda, moving item 7.1 –Election of Officers before the Consent Calendar.RESULT:APPROVED [UNANIMOUS]MOVED BY:Joseph Washington, Vice ChairpersonSECOND:Richard Thornbury, CommissionerAYES:Washington, Thornbury, Giller, Colley, Hakim, Shenoy
7.1)Election of Officers
Attendee Name StatusSameer Hakim, Chairperson Present at 7:04 p.m. Joseph Washington,Vice Chairperson PresentMatthew Giller, Commissioner PresentRichard Thornbury, Commissioner PresentEsha Shenoy, Student Representative PresentDaniel Colley, Commissioner PresentEric Nielsen, Alternate Commissioner Present
Attachment 1
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Parks and Community Services Commission
SPECIAL MEETING
February 26, 2024
On a motion by Chairperson Hakim, seconded by Commissioner Colley, and by unanimous vote, the Commission elected Vice Chairperson Washington to Chairperson.RESULT:APPROVED [UNANIMOUS]MOVED BY:Sameer Hakim, ChairpersonSECOND:Daniel Colley, CommissionerAYES:Washington, Thornbury, Giller, Colley, Hakim, Shenoy On a motion by Commissioner Giller, seconded by Chairperson Washington, and by unanimous vote, the Commission elected Commissioner Thornbury to Vice Chairperson.RESULT:APPROVED [UNANIMOUS]MOVED BY:Matthew Giller, CommissionerSECOND:Joe Washington, ChairpersonAYES:Washington, Thornbury, Giller, Colley, Hakim, Shenoy
4) CONSENT CALENDAR
4.1) Approval of the December 18, 2023, Parks and Community Services
Commission Regular Meeting MinutesOn a motion by Commissioner Giller, seconded by Commissioner Hakim, and by unanimous vote, the Commission approved the Consent Calendar.RESULT:APPROVED [UNANIMOUS]MOVED BY:Matthew Giller, CommissionerSECOND:Sameer Hakim, CommissionerAYES:Washington, Thornbury, Giller, Colley, Hakim, Shenoy
5) PUBLIC HEARING – None.
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Parks and Community Services Commission
SPECIAL MEETING
February 26, 2024
The Commission received a People of the Parks program presentation from Anthony Calvo, Recreation Supervisor.
7) NEW BUSINESS
7.2) Committee Assignment Vacancies The Commission discussed the vacancies and proposed that Commissioner Colley would remain the Senior Center Advisory Committee liaison, with Sameer Hakim serving as his alternate, and Commissioner Giller would continue to serve on the Youth and Adult Sports Committee, with Alternate Commissioner Nielsen serving as his alternate.On a motion by Vice Chairperson Thornbury, seconded by Commissioner Giller, and by unanimous vote, the Commission approved the proposed committee assignments. RESULT:APPROVED [UNANIMOUS]MOVED BY:Richard Thornbury, Vice ChairpersonSECOND:Matthew Giller,CommissionerAYES:Washington, Thornbury, Giller, Colley, Hakim, Shenoy
8)STAFF AND COMMISSIONER REPORTS Staff and Commissioners provided brief informational reports and project updates.
9) ADJOURNMENTChairperson Washington adjourned the meeting at 7:51 p.m. Joe Washington, Chairperson Parks and Community Services CommissionATTEST:
Bridget Amaya, Assistant DirectorParks and Community Services
6)UNFINISHED BUSINESS
6.1) People of the Parks Program Update
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STAFF REPORT
Parks & Community Services Commission
Page 1 of 2
Agenda Item 7.1
DATE:March 18, 2024
TO:Honorable Chair and Commissioners
FROM:Jackie Dwyer, Parks & Community Services Director
SUBJECT:Review of the Holiday Home Decorating Contest ProgramPreparedby:Jennifer Li Marzi,Recreation Technician
EXECUTIVE SUMMARY:The Parks & Community Services Commission will review the Holiday Home Decorating Contestand discuss potential program updates.
STAFF RECOMMENDATION:Review the Holiday Home Decorating Contest and consider any updates or changes for future programs.
FINANCIAL IMPACT:Program expenses are included in the annual adopted operating budget.
DESCRIPTION:BackgroundThe “Deck the Homes” Holiday Home Decorating Program is intended to encourage and celebrate residents who decorate their homes for the holidays. The Parks and Community Services Department organizes the program and utilizes the Parks and Community Services Commissioners to serve as the judges. The program was introduced in 2018,making 2023 its sixth season.Over the years, minor adjustments have been made to improve the program continuously. Theseadjustments include additions and deletions to contest categories, registration procedures, and the addition of gift cards to contest winners.Program ParticipationMost recently, individual homes were judged in six categories,with winners receiving a yard sign, a gift card to a local business, and a certificate of recognition from the City Council.
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Over the years, the program has remained consistent in terms of participation. The table below summarizes program participation since inception. Since beginning in 2018, 72 individual homes have participated in the 121 contest entries.Table 1 –Program ParticipationProgram Year # of Entries # of Categories New Entries2018213NA20191661020202461220211961120221563202326615The Commission is being asked to review the program, provide feedback, and consider changes for future years.
STRATEGIC PLAN INITIATIVE:None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:The Commission Agenda was posted.
ATTACHMENTS:None.
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STAFF REPORT
Parks and Community Services Commission
Page 1 of 2
Agenda Item 7.2
DATE:March 18, 2024
TO:Honorable Chair and Commissioners
FROM:Jackie Dwyer,Parks & Community Services Director
SUBJECT:Jordan Ranch Neighborhood Square Park NamingPrepared by:Bridget Amaya,Assistant Parks &Community Services Director
EXECUTIVE SUMMARY:The Parks and Community Services Commission will consider names for a new neighborhood square on Central Parkway in the Jordan Ranch Development.
STAFF RECOMMENDATION:Recommend one name for City Council consideration.
FINANCIAL IMPACT:None.
DESCRIPTION:The Jordan Ranch Neighborhood Square is located on Central Parkway in the Jordan Ranch Development. It is 2 acres in size and has a park design theme entitled “The Forest.” After soliciting public input through surveys and public meetings, Staff presented the conceptual plans for the square to the Parks & Community Services Commission on October 17, 2022. City Council approved the Commission’s preferred conceptual design on December 6, 2022.The square will include a multi-use sports court, a pollinator garden, picnic areas, a nature playground, and fitness stations.The City’s Park Naming policy allows for public input on name suggestions, after which the top-ranked names are presented to the Parks & Community Services Commission for consideration and recommendation to the City Council. An online survey was used to solicit input from the public for potential names for the park. The survey was available for approximately three weeks, from February 7 to February 28, 2024, and advertised on the City’s website, newsflash features, and social media. A total of 131 persons responded to the survey. The survey included an image of
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the conceptual theme and design and a list of the park amenities. Respondents chose from a list of suggested names and could write in additional name suggestions. As a general guideline, names for the park should reflect the following considerations:
Geographic location and characteristics
Landscaping, topography, natural features
Design amenities or features
Historical significance
Recognition of a significant contributor to the advancement of the City
Land or area is traditionally known as...
Adjoining neighborhood, area, or streetThe following table displays the outcome of the survey based on the provided park names:TABLE 1: JORDAN RANCH SQUARE PARK NAMING SURVEY RESULTSPark Name Response Percent Response CountCentral Forest Park (Central Parkway is a cross street bordering the square and the design theme is “The Forest”)44.3%58
Pandora Square (Pandora Way is a cross street bordering the square)23.7%31Wicklow Park (county in Ireland)17.6%23Pandora Woods Park (Pandora Way is a cross street bordering the square)14.5%19100%131Construction documents for the park are near completion, with a tentative park opening scheduled in the summer of 2025.
STRATEGIC PLAN INITIATIVE:None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:The Commission Agenda was posted.
ATTACHMENTS:1) City Council Approved Conceptual Design
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NATURE* NATURE*
PLAYGROUNDPLAYGROUND * FOREST WITH* FOREST WITH
NATIVE UNDER STORYNATIVE UNDER STORY
* POLLINATOR* POLLINATOR
GARDENGARDEN
*FITNESS STATION*FITNESS STATIONBIKE RACKS*BIKE RACKS*
*BIKE RACKS*BIKE RACKS
*FITNESS STATION*FITNESS STATION *FITNESS STATION*FITNESS STATION
* HILLY SLIDE* HILLY SLIDE * AMPHITHEATER* AMPHITHEATER
* SHADE CANOPY* SHADE CANOPY
GROVEGROVE
* PICNIC AREA* PICNIC AREA
* ENTRY COURT* ENTRY COURT
**RESERVABLE COVEREDRESERVABLE COVERED
PICNIC AREA w/ BBQPICNIC AREA w/ BBQ MULTI USE MULTI USE SPORTS COURT SPORTS COURT
FLEX LAWN*FLEX LAWN*
PANDORA WAY
CENTRAL PARKWAY
PI
N
O
G
R
A
N
D
E
R
O
A
D
TW
A
I
N
H
A
R
T
E
R
O
A
D
PANDORA WAY
AA
AA
BB
CC
CC
BB
0 10'20'
1" = 20'N
NEIGHBORHOOD
JORDAN RANCH
SQUARE
COMMUNITY INPUT
FOREST PARK - NEIGHBORHOOD UNDER THE TREES
NATURE PLAYGROUND - EXPLORING THE FOREST FLOOR
DUBLIN BEACH- FUN UNDER THE SUN
SHADE CANOPY GROVE- DISCOVER PLACES OF RESPITE IN THE FOREST FLEX LAWN FOREST PLAY BIKE PARKING
THE FOREST
NEIGHBORHOOD UNDER THE TREES
KEY FEATURES
- DENSE SHADE CANOPY FOR INFORMALACTIVITIES
- ACTIVATED PARK EDGES FOR PLAY
- FLEX LAWN
DESIGN
•COMMON THEME: THE FOREST DESIGN WAS THE
COMMUNITIES 1ST CHOICE.
•DESIGN TAKEAWAY: PEOPLE SEEMED TO LIKE THE NATURAL
DESIGN OF THIS OPTION AND HOW IT LENT ITSELF TO THE
VALLEY VIEWS.
•DESIGN ACTION: SWA WILL CONTINUE TO DEVELOP
THE FOREST DESIGN CONCEPT AND WILL INCORPORATE
COMMUNITY INPUT.
SPORTS AND FITNESS
•COMMON THEME: THE COMMUNITY NOTED THAT SOME SORT
OF SPORTS COURT AND FITNESS ACTIVITY, WAS IMPORTANT.
•DESIGN TAKEAWAY: A SPORT COURT IS WANTED BUT IT SHOULD
NOT BE THE MAIN ELEMENT OF THE PARK.
•DESIGN ACTION: THE SPORTS COURT WILL BE INCLUDED
IN THE PROJECT, AND SWA WILL BEGIN TO LOOK HOW
TO INCORPORATE A MULTI-USE SPORTS COURT AND BE
DEVELOPED INTO THE DESIGN.
PLAYGROUND
•COMMON THEME: A PLAYGROUND BE FOR CHILDREN OF ALL
AGES.
•DESIGN TAKEAWAY: DESIGN A PLAYGROUND FOR ALL AGES
AND INCLUDE PLAYGROUND SHOULD INCLUDE THE ELEMENT
WANTED BY THE COMMUNITY. IT WAS NOTED THAT THERE WERE
A FEW PLAY ELEMENTS IN OTHER DESIGN OPTIONS THAT THE
COMMUNITY WOULD LIKE TO INCLUDE IN THE FOREST DESIGN
SCHEME
•DESIGN ACTION: AS THE CONCEPT SCHEME MOVES INTO
SCHEMATIC DESIGN SWA WILL DESIGN A PLAYGROUND THAT
RESPONDS TO THE COMMUNITIES SUGGESTIONS.
BBQ
•COMMON THEME: THERE WERE SEVERAL COMMENT NOTING
THAT MORE BBQ AREAS ARE NEEDED.
•DESIGN TAKEAWAY: ADD BBQ AREAS TO ADDRESS THE WANT.
•DESIGN ACTION: BBQ’S WILL BE ADDED TO EACH OF THE
PICNIC AREAS. THE FINAL LOCATIONS AND QUANTITY OF BBQ’S
WILL BE EVALUATED AND INCLUDED IN THE SCHEMATIC DESIGN
PHASE.
GARDEN
•COMMON THEME: THERE WERE SEVERAL COMMENTS FOR A
POLLINATOR GARDEN (SEVERAL COMMENTS FOR COMMUNITY
GARDEN)
•DESIGN TAKEAWAY: A POLLINATOR GARDEN OR PROPERLY
SELECTED PLANTING PALLET WOULD FIT NICELY INTO THE
FOREST DESIGN CONCEPT. A COMMUNITY GARDEN MAYBE
POSSIBLE, HOWEVER THIS WILL NEED TO BE EVALUATED BY
THE CITY.
•DESIGN ACTION: SWA WILL BEGIN TO SELECT PLANT
MATERIALS IN THE SCHEMATIC DESIGN PHASE, AND WILL
INCLUDE POLLINATOR PLANTING IN THE LANDSCAPE DESIGN.
A COMMUNITY GARDEN DOES NOT FIT INTO THE PROGRAM
ELEMENT OR GUIDELINES OF A NEIGHBORHOOD SQUARE PARK,
SO THIS ELEMENT WILL NOT BE INCLUDED IN THE DESIGN.
FLEX LAWN
•COMMON THEME: FLEX LAWN WAS SEEN AS AN IMPORTANT
ITEM, AND SEVERAL USES WERE IDENTIFIED BY THE
COMMUNITY, SUCH AS SPORTS LIKE VOLLEYBALL, AND
ADDITIONAL PARK SEATING.
•DESIGN TAKEAWAY: THE FLEX LAWN IS IMPORTANT AND WILL
BE INCLUDED IN THE FINAL DESIGN.
•DESIGN ACTION: THE FLEX LAWN WILL BE INCLUDED;
HOWEVER, NO PERMANENT SPORTS ELEMENTS WILL BE
INCLUDED. HOWEVER, THIS DOES NOT PREVENT THE
COMMUNITY MEMBER FROM SETTING GAMES AND SPORTS
ON AN AS NEEDED BASES, AND THE LAWN WILL BE DESIGN
TO ACCOMMODATE MULTIPLE USES. BENCH SEATING WILL BE
ADDED TO THE EDGE OF THE LAWN AREA.
VIEWS
•COMMON THEME: PROTECTING VIEWS
•DESIGN TAKEAWAY: THIS WILL BE EVALUATED AND STUDIED
TO FIGURE OUT HOW TO BEST SUIT THE PARK AND THE
COMMUNITY.
•DESIGN ACTION: SWA WILL LOOK ARE REVISING DESIGN
GEOMETRIES TO ACCENTUATE THE VIEWS FROM THE PARK.
SEAT HAS ALSO BEEN PROVIDED ALONG THE LAWN EDGE SO
THAT VIEWS CAN BE PASSIVELY APPRECIATED.
SHADE
•COMMON THEME: SHADE IS IMPORTANT TO THE COMMUNITY
•DESIGN TAKEAWAY: WE WILL HAVE TO STUDY THIS TO MAKE
SURE WE PROVIDE AN ADEQUATE AMOUNT OF SHADE
ELEMENTS.
•DESIGN ACTION: SWA WILL FURTHER LOOKING INTO ENSURING
SHADE IS PROVIDED IN KEY AREAS.
PLEASE NOTE THE FOLLOWING:
•COMMUNITY INPUT PROVIDED IS SWA’S PRELIMINARY
EVALUATIONS OF THE COMMUNITY’S RESPONSES. THE THEMES
IDENTIFIED WERE EVALUATED AND EXTRACTED BY NOTING
COMMENTS THAT APPEARED MULTIPLE TIMES AND ON DIFFERENT
DESIGN OPTIONS.
•WE HAVE NOT INCLUDED COMMENTS THAT ARE NOT FEASIBLE
FOR THE NEIGHBORHOOD SQUARE PARK. THESE COMMENTS
WERE RELATED TO THE REQUEST TO INCLUDE WATER FEATURE,
CERTAIN SPORTS COURT FACILITIES THAT WOULD NOT FIT THE
SITE, AND RESTROOMS FACILITIES.
Attachment 3
Attachment 1
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NEIGHBORHOOD
JORDAN RANCH
SQUARE
REFERENCE IMAGESTHE FOREST
NEIGHBORHOOD UNDER THE TREES
13
Jordan Ranch
Square Park
Naming
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Concept Plan
15
Survey Results
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STAFF REPORT
Parks & Community Services Commission
Page 1 of 3
Agenda Item 7.3
DATE:March 18, 2024
TO:Honorable Chair and Commissioners
FROM:Jackie Dwyer,Parks & Community Services Director
SUBJECT:The Wave Promotions Campaign for the Summer 2024 Waterpark SeasonPrepared by:Dustin Stene, Aquatics Supervisor
EXECUTIVE SUMMARYThe Commission will receive a report and presentation on The Wave Waterpark Promotions Campaign for the summer 2024 waterpark season.
STAFF RECOMMENDATION:Receive the report and provide feedback on The Wave Waterpark promotions campaign for the summer 2024 waterpark season.
FINANCIAL IMPACT:None.
DESCRIPTION:Staff is responsible for strategic marketing and promotions at The Wave Waterpark. Promotions are designed to increase customer awareness, create interest, and support increased participation and revenue generation for the 2024 summer waterpark season. The campaign includes promotional days and targeted demographic marketing methods to reach local and regional areas to attract new customers. As part of the plan, The Wave will utilize promotional tools, including coupons, discounts, and promotional giveaways. These tools will be used with print and direct email campaigns through the Dublin Unified School District and the Parks and Community Services Department. Staff will also utilize the City’s social media platforms and website.Summer 2023 Promotion and Discount Data:
196 promotional admissions were issued for a total value of $3,000.00.
840 discount coupons were processed for a total value of $1,680.00.
187 admission vouchers were issued to season pass holders for a total value of $2,992.00.
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517 military admissions were sold for an estimated value of $4,653.00.Promotions scheduled for the 2024 Season include the following events:
Splash Into Summer- Sunday, June 2Enjoy one free youth admission (17 years and under) with the purchase of a regular-pricedyouth or adult admission. Limit two free tickets per family.
Dublin StudentsCelebrate End of School Year$2.00 off discount on any regular-priced individual admission.
Dublin Sports Teams, Take A Break at The Wave$2.00 off discount on any regular-priced individual admission.
Influencers and Internet Reviewers, Review The Wave and Come Again$2.00 off discount on any regular-priced individual admission.
AdultsGo Free Day –Friday, June 21Enjoy one free adult admission with the purchase of a regular-price youth admission. Limit two free adults per family.
Wave Goodbye to Summer -Friday, August 2Enjoy (1) Free Youth Admission with the purchase of a regular-price youth or adult admission. Limit two free tickets per family.Friends of season pass holders – The Wave will continue to offer season passes to Dublin residents. With the purchase of each season pass a free admission voucher will be issued. Print Ads – Staff has reserved magazine ad space in Your Town Monthly and East Bay Living magazines.The Department is currently exploring alternative options for advertising and promoting the city’s programs, classes, and events. Recognizing the power of targeted and engaging content, Staff are proactively researching the incorporation of podcast advertising into promotional efforts. Podcasts cater to niche topics or interests, allowing the City to target advertising towards specific demographics or interests relevant to services. Overall, advertising on podcasts can be an effective way for the City to reach a target audience in a highly engaged and authentic manner, driving brand awareness and engagement.Currently, Staff are using Spotify as a test platform to understand how the application works, its benefits, cost per campaign, and other offerings. Staffbelieve that this avenue will provide a more unique and intuitive experience for new Wave customers.
STRATEGIC PLAN INITIATIVE:None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:None.
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Page 3 of 3
ATTACHMENTS:None.
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