HomeMy WebLinkAbout8.4 Community Profile Brochure CITY OF DUBLIN
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: MAY 29, 1990
SUBJECT: Community Profile Brochure
REPORT PREPARED BY: Dennis Carrington, Senior Planner
EXHIBITS: A. Sample community profile brochures
from other cities.
RECOMMENDATION::�A/� 1. Receive the Staff Report.
il7 2. Review sample community
profile brochures.
3 . Provide Staff with comments.
4. Give direction as to the preferred
brochures; and/or provide Staff
with further direction.
FINANCIAL STATEMENT: Costs associated with typesetting-, '
printing, stapling, assembly and creative graphics services are
estimated to be approximately $50,000 for the Community
Promotional Brochure and $10,000 for the Community Highlights
Flyer. Funds would need to be provided for in the FY 1990-91
budget for this project.
DESCRIPTION: Included in the 1990 City of Dublin Goals and
Objectives Plan were a number of Public Relations objectives
including the development of .a community profile brochure.
The purpose of the brochure is to provide potential residential,
commercial and industrial developers, small businesses and
individuals with an attractive, well prepared and informative
brochure emphasizing the benefits of locating in the City of
Dublin.
Item No.. d. 9 Copies to: Chamber of Commerce
Agenda File
Project Planner
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Staff has met with the Dublin Chamber of Commerce representatives
to discuss the community profile brochures. Staff and the
Chamber representatives identified two types of brochures that
may be appropriate:
1. Large Format Community Promotional Brochure (8-1/2"x11") .
This type of brochure (Please see the Newark example attached)
would be aimed at major investors such as new corporations and
expanding industries. It could be distributed to interested
individuals. It could also be used at conferences and exhibits
to help promote the city.
This type of brochure would have a high quality cover emphasizing
creative use of graphic arts. The contents would consist of six
to eight pages with four color photographs, attractive printing
and graphics. Inserts, that could be easily updated and
customized according to the nature of the recipient, would be
included in a flap on the back page.
Costs associated with typesetting, printing, stapling and
assembly are estimated to be approximately $25,000 for 12,500
copies. Creative graphics services costs could range between
$5,000 and $25,000 depending on how many hours of work are
necessary. The total estimated cost would be $50,000.
2. One Page Community Highlights Flyer (3-2/3"x8-1/2") . A one
page brochure (Please see the Dublin, Georgia example) could be
distributed to a wide number of recipients, given to City
visitors, as well as used at conferences and exhibits. It would
consist of four color photographs and attractive graphics.
Costs associated with typesetting and printing are estimated to
be approximately $7,000 plus $3 ,000 for creative graphics
services for 15,000. to 20,000 copies. The total estimated cost
would be $10,000.
The. Chamber of Commerce representatives have indicated that the
Chamber would not be able to help fund these brochures, but the
Chamber would be willing to provide manpower to help develop the
brochures and help distribute them.
Staff recommends that the City Council give direction as .to the
preferred brochures, and/or provide Staff with further direction.
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